Barrier-free products & services.
State-of-the-art communications media has become crucial to our everyday lives. To make it easier for people with age-related or physical limitations to use new media, we are developing products and services that meet their needs and continuously work to improve user friendliness. In addition, the Telekom Group offers subsidized rates that enable low-income customers and disabled people to make phone calls and surf the Internet at reasonable prices. In accordance with our CR Strategy, the initiative enables as many people as possible to take part in the information society and to take advantage of the benefits that come with it.
We are constantly expanding our range of products for the elderly. In August 2011, we launched the new Sinus A205 Comfort product on the German market, a cordless, user-friendly family phone with large, illuminated keys and an easy-to-read display. It is compatible with hearing aids and announces incoming calls both visually as well as by vibrating. The device and its power supply unit are both very energy-efficient.
T-Mobile Austria launched a new Emporia cell phone for seniors with a personalized emergency call function in May 2011 in collaboration with the Samaritans. When the user pushes a button, their call is directly transferred to the Samaritan's operations center where information about the special needs and personal circumstances of the person making the call are on file. This makes it possible to provide exactly the right kind of help needed, fast.
In cooperation with the Prague center for Health Care and Social Services and the company, Teltech Servis, T-Mobile Czech Republic developed a new system for providing care to the elderly and introduced it in February 2011. The system supports logistics processes for providers of home care services such as grocery shopping, doing laundry and similar. People in need of assistance can use the system to quickly and flexibly order these services. Requests are immediately transferred to the care provider so that they can schedule their service plan.
The German association of organizations for the elderly, Bundesarbeitsgemeinschaft der Senioren-Organisationen (BAGSO), which represents over 13 million people in Germany, recommended the Sorglos-Paket Plus package as part of the Call & Surf Comfort rate plan. In addition to reviewing the product and information material on the rate plan and services, the organization also tested the consulting service in Telekom Shops and the installation service as part of the Sorglos-Paket Plus package. The offer was ranked no less than "good" in all areas. In addition to the transparent pricing structure, the organization especially praised the expertise of the shop employees and the service technicians installing the product.
In a survey of 1,000 German-speaking citizens over the age of 45, which was published by Telekom and the F.A.Z.-Institut in October 2011, 80 percent of those surveyed stated that they would like to continue living in their own home even if they had a physical disability. In view of increased life expectation and lifestyle diseases, a growing number of people are taking advantage of mobile e-health solutions that enable them to keep living at home. Telekom consistently works to advance its solutions for this important growth market. A current hot topic is applications for mobile health-monitoring devices and plans for making the measurement devices compatible with additional operating systems.
Our hotline for deaf and hearing impaired customers in Germany, which we launched in 2003, is becoming increasingly popular. Questions for the qualified employees can be sent to the following e-mail address: firstname.lastname@example.org. The colleagues will answer the questions directly or inform you of how they can be contacted via video call or webcam. Up to 50 people currently make contact every day to ask about special rates for the deaf or about special media receivers for programs with subtitles. The hotline in Bremen is run by two deaf Telekom employees. They are available at the Telekom Shop in the Bremen Weserpark center every two weeks as well.
Consulting services for the hearing impaired at Slovak Telekom Shops.
Slovak Telekom is the only company in Slovakia to offer employee training in sign language. The company trained another 60 employees in April 2011, which brings the total number of employees having attended the four-day training to more than 220. Employees also have access to an electronic manual at the stores on how to use sign language. 62 of Slovak Telekom's customer centers are currently able to serve people with hearing impairments.
With their song and video clip "Sound Vacuum," which were released in September 2011, the popular Slovakian band Desmond connected the hearing impaired with the rest of the world. Sound Vacuum makes it powerfully clear what it means to live in a world without sound. Slovak Telekom helped produce the song and the video, in which the singer uses sign language to trigger public discussion about hearing impairment.
We offer subsidized rates in Germany as well as at numerous international subsidiaries for two target groups: people with low income and people with disabilities. There is a long history of subsidized rates for eligible consumers with a fixed line connection at Telekom Deutschland.
Cosmote Greece introduced discounted rates for the unemployed and for pensioners in 2011 and the Montenegrin subsidiary Crnogorski Telekom did the same for people with disabilities. The Macedonian subsidiary Makedonski Telekom introduced a special rate for the hearing impaired in November 2011.
|Sub-targets||Status of implementation/measures|
|Reduction of access barriers for people with disabilities||Implementation underway. |
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