• Online information on mobile communications and health available in many languages.
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  • Around 260 employees of T-HT Hrvatski Telekom trained on EMF.
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Another principle specified in Telekom's EMF Policy involves active provision of information on technology and health research and requires the mobile subsidiaries to promote communication about technology, safety, research and health. This includes educational measures and consumer information as well as raising employee awareness.

Industry-wide communication initiatives.

Telekom's international mobile communications subsidiaries are involved in numerous national operator initiatives to improve public communication about mobile communications and health. The operator initiatives act as the central go-to place for residents, the media and public and private institutions when it comes to the topic of mobile communications. They work to promote transparency regarding all aspects of mobile communications, in particular health and consumer protection, network expansion, and how to deal with site conflicts.

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Selected memberships in the area of mobile communications and health.

Founded Name Subsidiary
1996   Forum Mobile Communications (FMK)   T-Mobile Austria
1999   Mobile Netwerk Operators Association (MoNet)    T-Mobile Netherlands
2001   Informationszentrum Mobilfunk (IZMF)   Telekom Deutschland
2003   Mobile Operators Association (MOA)   T-Mobile UK
2004   Mobile Communication Association of Croatia (UPKH)   T-HT Hrvatski Telekom
2005   T-Mobile USA's web portal on EMF and mast siting   T-Mobile USA
2007   GSM Association's health & environment web portal   Deutsche Telekom Group
2007   Hungarian Mobile Operator's EMF Portal   Magyar Telekom
2008   Polish Society of Applied Electromagnetics (PTZE) web portal 'Electromagnetic Fields'   PTC
2008   Mobile Operators Association (EEKT)   Cosmote Greece
2010   Macedonian Operator Working Group on EMF   T-Mobile Macedonia  
2010   Czech Operator Association   T-Mobile Czech Republic
Discussions on consumer information.

During the reporting period, the industry initiative Informationszentrum Mobilfunk (IZMF) conducted numerous projects in Germany including the 8th Communication Forum in Berlin in September 2011. Some 40 experts from the worlds of politics, business, research and society, including Telekom representatives, met there to discuss labeling in the mobile communications sector.

SAR levels, the Eco Index and WEEE labels are only a few examples of the various information and labels relevant for products in the mobile communications sector. The main question at the event was whether or not these labels really do help customers make the best choices and create more transparency.

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Informationszentrum (IZMF) is a point of contact for residents, the media and public and private institutions when it comes to the topic of mobile communications. It is a registered, non-profit organization that was founded by the mobile communications network operators in Germany. Interested parties can get information on mobile communications from IZMF via the free hotline 0800/330 31 33 or by visiting

Target group-specific information in the Czech Republic.

During the reporting period, T-Mobile Czech Republic worked together with other Czech network operators in the national network operators association to develop new informative materials on the topic of mobile communications and health. Two target group-specific brochures were published in 2011: a flyer containing basic information as well as a comprehensive brochure containing details on technology, safety and current research for those wishing to address the topic in greater depth. In addition to these printed materials, the public now has access to the shared operator website focusing on mobile communications and health.

Support for German municipalities in LTE expansion.

Telekom Deutschland cooperates with its competitors in undertakings that are relevant to society even beyond the German network operators association. For example, we worked together with the national associations of local authorities and other network operators in Germany in 2011 to develop a general paper on the new mobile communications technology LTE and possible radio interference, e.g., in wireless microphone systems. The goal of this endeavor is to inform municipalities about the new technology LTE and to develop solutions. More information on LTE expansion is available in the section on Networks.

Proven EMF partnerships in the Netherlands.

T-Mobile Netherlands is working closely with its proven partners to handle resident inquiries on mobile communications and health. These partners include the network operator initiative, MoNet, the Dutch government's information platform, Antennebureau, and the public information platform on mobile communications and health, EMF Knowledge Center. All three institutions are supported by all Dutch network operators and have proven their value as an important source of information for the public.

LTE as campaign focus in Austria.

T-Mobile Austria completely revised and updated its online information on mobile communications and health in 2011. Under the heading "Safe on the Net," customers can access clear, easy to understand information on different aspects of mobile communications such as technology, safety and consumer issues as well as information on electromagnetic compatibility. Interested consumers can also download background information and brochures. T-Mobile Austria also gives customers the opportunity to contact internal experts directly via e-mail ( Mobile communications and health is also a key focus for T-Mobile Austria when it comes to the new LTE technology. The company will publish a special consumer brochure on this topic in 2012.

Raising EMF awareness in Greece.

In 2011 Cosmote Greece launched a project to reduce the gap between current state of scientific knowledge and public knowledge in the field of mobile communications and health. The focus was placed on the current research, technical background and safety aspects as well as on actual electromagnetic field levels. During the project, Cosmote Greece provided brochures, held events at schools and in municipalities and engaged in dialog with local authorities. The Pedion24 measuring system was promoted intensively as well.

EMF information campaigns in Romania and Albania.

The Romanian and Albanian mobile communications subsidiaries also developed new information initiatives and awareness campaigns during the reporting period.

The goal at Cosmote Romania is to introduce more facts into the current discussion of mobile communications and health and to enhance public understanding of the topic. Preparations for the information campaign, which is scheduled to start in July 2012, are already underway. The campaign will particularly address authorities at both the national and local level. Cosmote Romania also offers consulting services to help keep residents informed. Various brochures on the topic of mobile communications and health were published to support the campaign. A new brochure is currently being developed for 2012.

The Albanian mobile communications subsidiary AMC also published various informative brochures for interested residents on the topic of mobile communications and health during the reporting period. These are available on the AMC website and at AMC stores.

Online information on mobile communications and health.

Many international mobile subsidiaries provide informative material on mobile communications and health online in the local language.

Online information on mobile communications and health provided by mobile subsidiaries.
Deutsche Telekom
Telekom Deutschland sales portal
T-Mobile Austria
T-Mobile Netherlands
T-HT Hrvatski Telekom
Cosmote Greece
Magyar Telekom
Cosmote Romania
T-Mobile Macedonia
Better information for mobile communications users.

Telekom Deutschland published new, revised brochures such as the flyer, "Information on using your cell phone," to enhance our information offer available to consumers. Interested customers can pick up the flyer at T-Shops or download it online. Telekom uses the flyer to provide cell-phone users with information on the technology and safety-related aspects of their devices while at the same time fulfilling its commitment to the German federal government under the "Voluntary commitment of mobile network operators".

Consumers can also get information about the SAR levels of every mobile device sold by Telekom Deutschland. This service, which we are constantly updating, is available at stores, in different magazines such as "telekom trend" or at, the sales portal's homepage, which was redesigned in 2011. The portal provides interested consumers with background information on technology and safety.

Telekom also provides comprehensive information on mobile communications technology and safety on its responsibility portal. All of the company's online information on mobile communications and health was updated in 2011 and combined on one online platform. Customers can now access all information at one place and use the links posted there to visit related sites.

Consumer information on EMF provided by international subsidiaries.

Several international subsidiaries continued to improve their consumer information on mobile communications and health during the reporting period:

The Montenegro-based subsidiary Crnogorski Telekom implemented a series of information measures on the topic of mobile communications and health and, in particular, on SAR levels; more are scheduled for 2012. Information on the SAR levels of mobile devices has been a standard component in product information since 2011 and will soon be accessible at sales outlets and online as well.

Slovak Telekom also recently began including information on the SAR levels of its devices online.

In order to further expand its user-centered information offer, Cosmote Romania conducted four representative surveys—in February 2011, May 2011, September 2011 and January 2012—about public perception of mobile communications, EMF emissions and health. Cosmote Romania is currently developing a communication strategy based on the results. The strategy is scheduled to be implemented in the spring 2012.

Training and raising employee awareness.

Telekom employees are important "ambassadors" to the public. They help increase the knowledge of mobile communications and health among the population and by doing so, enhance the acceptance of mobile communications technology. Training programs were conducted at several international subsidiaries during the reporting period.

The Bulgarian subsidiary Globul conducted training for its employees on mobile communications and health and was able to bring a representative of the World Health Organization (WHO) on board as a speaker. The goal of the training was to intensify the employees' knowledge of physical and technical fundamentals, current state of scientific knowledge in the area of mobile communications and health as well as to communicate the results of measurement campaigns. Globul also offered EMF training in 2011 to contractors and subcontractors involved in site acquisition and antenna installation in order to guarantee that everyone participating in network set-up and expansion would be able to answer any questions asked by those interested.

The Croatian subsidiary T-HT Hrvatski Telekom trained around 260 employees on the topic of EMF in 2011, providing them with extensive information on technical background as well as safety and health-related aspects involved in mobile communications. T-HT Hrvatski Telekom also hosted online training for an additional 800 employees. These internal training programs were complemented by special workshops for employees who particularly need information about EMF in their areas of responsibility.

The Czech subsidiary T-Mobile Czech Republic introduced an expert training program in 2011 as a standard component of the company's orientation days for new employees. In addition to communicating knowledge, the purpose of the training was to raise awareness of the public debate.


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