• engagement@telekom as a central platform for social commitment.

The engagement@telekom platform shows our broad commitment to supporting the society we live in—both as a company and through the volunteer efforts of our employees. The engagement@telekom initiative is providing support at three levels:

The activities conducted as part of the engagement@telekom platform during the reporting period focused on corporate giving and corporate volunteering. The activities begun in spring 2012 in the area of media skills will be a focal point of corporate volunteering during the upcoming reporting period.

International expansion.
Telekom plans to incorporate its international activities into the engagement@telekom platform as well. The CR managers from the international subsidiaries discussed approaches and the next steps for this during the reporting period. The first of these initiatives to take place under the engagement@telekom umbrella were launched during 2011 International Volunteer Day on December 5th at international subsidiaries, e.g., in Austria and Poland. The first international collaboration with our partner organization DKMS, the German bone marrow donor center, began with PTC in Poland.

Update on the 2010/2011 CR program.
Sub-targets Status of implementation/measures
engagement@telekom platform: Expand corporate volunteering program   Implementation underway.
  • Launch of database for projects and topics: Target achieved.
  • Expansion of corporate giving activities
  • 1,000 employee volunteers planned for 2011, target achieved: More than 3,500 volunteers in 2011. Successive expansion of volunteer efforts to 5,000 employees in 2015.
  • Corporate volunteering projects in 10 countries: Target achieved
  • Cooperation with Telekom Foundation: Target achieved
  • Award received: European Communications Award for engagement@telekom platform
  • Presentation of engagement@telekom platform and "Yes I can!" at BBE

2010/2011 CR program

The current 2011/2012 CR program can be found in the "Strategy & management" section.


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