Cultural sponsorship.

  • Awards for international young pianists in the International Telekom Beethoven Competition Bonn.
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  • 95,000 members are active in Telekom Street Gigs community.
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Deutsche Telekom encourages variety in cultural expression from Beethoven and electronic beats to contemporary fine art and cross-over cultural events. Together with various partners from the national and international music and art scene, we want to give people access to an extensive cultural event offer and contribute our experience in effective and broad-based communications and marketing. We also provide state-of-the-art technology and products as needed.

28 participants from 13 countries participate in the Telekom Beethoven Comp

The international competition ended on December 10, 2011, with the finale at the Beethovenhalle in Bonn. 95 pianists from 33 countries applied for the fourth annual International Telekom Beethoven Competition Bonn, which was initiated by Telekom. The selection panel admitted 28 participants from 13 countries to perform at the piano competition in Bonn.

In addition to prize money for the best solo performance as well as other special awards, pianists can also win coveted concert engagements. On December 1, the candidates were presented to the audience at the Welcome Concert. They demonstrated their skills before an international jury from December 2 to December 10 in Bonn.

EUR 60,000 in prize money.
Jingge Yan from China won the competition in 2011. The pianist was ecstatic about his victory, for which he received EUR 30,000 in prize money and a studio production contract to record his own CD. The International Telekom Beethoven Competition Bonn awards cash prizes worth more than EUR 60,000.

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We support young musicians on their way to the top, for example through the International Telekom Beethoven Competition Bonn which we launched in 2005. Our partners are the piano manufacturer Steinway & Sons, the city of Bonn, the Beethoven Orchestra in Bonn and the Beethoven-Haus Bonn. Every two years, young pianists from all over the world play before a top-class international jury.

Telekom Street Gigs for the fifth year in a row.

More than 35,000 fans have come to see live concerts at unusual locations, including ferries, botanical gardens and parking structures, since 2007.

The concert series is especially popular among the young crowd. More than 40,000 fans applied for tickets for concerts featuring artists such as Robyn, Thomas D., Milow, White Lies, The Subways, Jennifer Rostock, Clueso and Casper during the reporting period. The online live stream registered 70,000 viewers, which is a significant increase compared to the previous year.

95,000 active community members.
In addition to the concert visitors, three million people watched the concerts on TV during the reporting period. The Street Gigs online community experienced an increase of active members from 25,000 people to 95,000.

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With the Telekom Street Gigs, we have been making a contribution to the German music scene since 2007. The concert series creates a unique music experience featuring national and international mainstream artists based on the slogan "The best bands at unusual locations."

Electronic Beats throughout Europe.

In 2011, we hosted 18 music events in Germany, Austria, the Czech Republic, Hungary, Croatia, Poland, Slovakia and the Netherlands as part of the Telekom Electronic Beats music and lifestyle event. Established and young, up-and-coming artists performed in front of tens of thousands of fans.

From December 19, 2011, to January 8, 2012, we displayed a photo exhibition on Bryan Ferry's career at Admiralspalast in Berlin. The U.S. musician opened the show himself.

We were able to raise EUR 5,350 for the Kölner Jugendzentren GmbH youth center organization at the Electronic Beats Christmas Bazaar in December 2011.

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Electronic Beats is Telekom's international music and lifestyle program, which has been enjoying much success for ten years now. In addition to hosting live events throughout Europe, Electronic Beats also publishes a quarterly music and club magazine, the Slices DVD series with new tracks from the world of electronic music and the electronicbeats.net website.

Extreme Playgrounds breaks record.

Under the slogan "Life is for sharing," we have been hosting Telekom Extreme Playgrounds since 2007. Up to 18,000 predominantly young people have been attending our events every year in Duisburg, Hamburg and Berlin where they experience a combination of an extreme sports and festival feeling.

In 2011, 4,400 visitors attended two sold-out events in Duisburg in April. 8,500 people came to Hamburg in August and 5,500 came to Berlin, which was a new record.

We managed to increase the reach and recognition of the event series in Germany during the reporting period. With almost 50,000 Facebook fans, Telekom Extreme Playgrounds is the most popular extreme sports event in Europe and one of the five most reputable music festivals in Germany. The media-related value also increased significantly in the event series' fifth year.

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We have been supporting Telekom Extreme Playgrounds as chief sponsor since 2007. The event, which combines extreme sports and music, is especially popular with young people. Top athletes from all over the world compete against each other in BMX, mountain bike, wakeboarding and skateboarding competitions. Popular bands keep the party atmosphere going between the competition rounds.

New Horizons International Film Festival in Wroclaw.

Sponsoring the New Horizons International Film Festival, one of the largest of its kind in Poland, is one of Polish subsidiary PTC's key sponsorship commitments. More than 111,000 people came to see films at the festival in 2011. A total of 483 films from 44 countries were shown. PTC became the chief sponsor of the Nowe Horyzonty Edukacji Filmowej film project in 2011, a project conducted by Polish students.

T-HT Hrvatski Telekom sponsors contemporary art in Croatia.

T-HT Hrvatski Telekom has been a partner of the Museum of Contemporary Art in Zagreb since 2007. The Croatian subsidiary supports the museum both financially and by providing the telecommunications infrastructure and associated services. The T-HTnagrada@msu.hr competition was held for the fourth time in 2011 as part of the cooperation. The competition is the most renowned annual award for contemporary art in Croatia. The winning pieces are exhibited at the Museum of Contemporary Art as part of the T-HT Hrvatski Telekom collection.

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