How does Telekom make sure that CR is embedded in the entire company and all processes?

Strategy & management.

Deutsche Telekom's strategic goal is to become an international leader for connected life and work. For us, this means taking on a leading role when it comes to assuming social responsibility as well. We are planning to become the industry leader in terms of corporate responsibility by 2015 and, based on our CR strategy, to create the prerequisites for the company's long-term success even today. In order to illustrate and monitor our progress throughout the entire Group, we determined the consolidated CR key performance indicators including our international subsidiaries in 2011. We are also systematically involving our stakeholder groups in our CR activities and have developed a strategy for stakeholder involvement over the course of the reporting period.

Complex social questions call for clear, strategic answers.

How does Telekom manage to ensure profitability, assume responsibility for society and the environment and meet the different expectations of its stakeholders all at the same time?

CR category "Connected life and work"
CR category "Connect the unconnected"
CR category "Low carbon society"

The matrices map the results of our 2012 stakeholder survey. We use the survey to determine how relevant our internal and external stakeholders consider the various topics addressed by our CR categories to be. Further information regarding the stakeholder survey can be found in the "Strategy & management" section.