We have been publishing our CR Report exclusively online since the 2010/2011 reporting year to meet the increasing requirements and changing user preferences of our stakeholders. The online 2014 CR Report has been available since April 30, 2015 in German and English. Interest in our CR report is high. This can be seen in many ways including the fact that more than 2,700 people accessed our report even in March 2015, one month after the reporting period had ended.
The homepage gives readers a convenient introduction to this extensive report by highlighting three global topics that our stakeholders feel are very relevant: protecting customer data, environmental and social standards in the supply chain and enabling people to get involved in the information and knowledge society. We engage in open dialog on each of these topics and provide examples of how Deutsche Telekom is addressing these social challenges.
The start of every detailed page features a short introductory paragraph explaining why that particular topic is important to sustainable development and the ongoing business success of Deutsche Telekom. A download area, search and dialog functions and performance indicators displayed with interactive features make it even easier for readers to navigate the report. What's more, the info cart lets readers select different content and create a customized PDF file.
Most sections include a section on Deutsche Telekom's management approach. Here we explain how Telekom approaches key sustainability topics, contributes to positive development in these areas and works to prevent or reduce negative impacts. The introduction also contains consolidated information on topics such as our strategic approach and goals, management tools, policies and guidelines, internal and external standards and the latest organizational developments.
This year's report focuses on content relevant to the reporting period. The "CR facts" and "Socially responsible investment (SRI ) facts" sections highlight further details. They provide background information on a variety of topics that can be accessed directly from the text via links. Readers can also access the "CR facts" section by clicking in the margin column.
Together with this online report we are also publishing an e-paper with a summary of selected developments in the reporting period. It is entitled "Corporate Responsibility 2014 – Overview. We take responsibility"
In addition to publishing the online CR Report, we have been using the We Care app magazine, which is published regularly, since 2014 to reach a wide target group, sparking their interest in corporate responsibility and inspiring them to get involved.