Their community volunteer efforts make our employees the most effective representatives of our values. Through their efforts, our employees express our relationship to the community in which we live and strengthen the sense of community we share. In addition to contributing to the community, this is also beneficial to Deutsche Telekom's reputation. Volunteering is also very beneficial when it comes to internal HR development. It strengthens identification with the company, expands each person's horizon and has a positive impact on social skills and teamwork.
That is why we give our employees the opportunity to volunteer for community projects, preferably ones that focus on teaching media skills. This is just another way in which we help simplify and enrich the lives of those around us.
Our engagement@telekom volunteer platform is based on two pillars:
- Corporate volunteering (supporting our employees in their volunteering activities) and corporate giving (our donation activities)
- Long-term partnerships with non-profit organizations
We collaborate closely throughout the Group when it comes to our social involvement and share experiences and best practices across country borders. The success of our activities is gauged using the Social Commitment ESG KPI.
At numerous Social Days we give our employees a chance to get involved in social-welfare projects or environmental protection efforts, often within the scope of our longstanding partnerships with non-profit organizations. One of our focal points are projects that promote digital education in which our core areas of expertise can be particularly effective. Corporate volunteering is also an important component of our training and development activities. The volunteer efforts of our apprentices are given special recognition in our Group competition, "Responsibility wins!".
Our corporate giving concept includes donations for aid organizations worldwide, preferably those with which we have longstanding partnerships, and fast disaster relief. Our 11-year collaboration with Aktion Deutschland Hilft, Germany's relief coalition, is an excellent example. Our Group donation policy outlines the framework for our activities. The policy is currently being implemented internationally and adjusted based on applicable national conditions such as tax law.
"Responsibility wins" competition
Assuming responsibility for the community is a key aspect of being an apprentice at Deutsche Telekom. We encourage and reward the efforts of our apprentices and students on cooperative study programs in our annual internal competition, "Responsibility wins." Once again, a number of them participated in 40 projects throughout Germany in 2014; the most impressive projects were recognized at an award ceremony.
Aktion Deutschland Hilft – disaster relief
Deutsche Telekom provided emergency relief in two cases, each time supported by donation campaigns conducted by our employees, in the eleventh year of our successful collaboration with Aktion Deutschland Hilft, Germany's relief coalition. In October 2014 we donated 50,000 euros to fight the Ebola epidemic in West Africa, calling on our employees to follow our example. We donated another 50,000 euros to aid flood victims in parts of Bosnia-Herzegovina, Serbia and Croatia. In May 2014, these regions experienced the strongest rainfall they had seen in 120 years, causing devastation to the area; roughly 60 people died and more than 100,000 houses were destroyed. Our Croatian subsidiary T-HT Hrvatski Telekom collaborated with other network providers to provide victims from the region with free phone service, text messaging and Internet access. Other Eastern European subsidiaries like Crnogorski Telekom in Montenegro, Cosmote in Romania and Makedonski Telekom in Macedonia, were also involved in donation drives.
Aktion Deutschland Hilft focuses a significant portion of their funds on disaster recovery programs, an area in which Deutsche Telekom has become more involved since 2014. We sponsor training programs on disaster preparedness for people in the Philippines and Indonesia. The program is run by two Aktion Deutschland Hilft member organizations. The program pays particular attention to high-risk groups such as children and people with disabilities and focuses on training teachers and getting the subject taught in elementary school. The project being conducted by the organization in Haiti, which Deutsche Telekom also supported in 2014, is even more extensive. In addition to training emergency aid teams to provide disaster relief, the two aid organizations built model homes to teach local workers how to build houses that can withstand disasters and provide easy access for seniors. They also helped locals create gardens at their homes and schools to improve their nutrition.
20 years DKMS, 10,000 employees typed, 100 lives saved
2014 was a special year for Deutsche Telekom's collaboration with DKMS, the German Bone Marrow Donor Center. The 10,000th Deutsche Telekom employee was typed just in time for the collaboration's 20th anniversary. More than 70 typing drives were run in 2014. Since the collaboration began, more than 100 Deutsche Telekom employees have been able to serve as stem cell donors thanks to a matching profile in the DKMS donor database. By donating stem cells, each one of those employees gave leukemia patients the chance at a new life.
As in past years, employees who donated stem cells or bone marrow in 2014 were honored in December 2014 at an official event. Sandra Bothur, Managing Director of DKMS, and Dietmar Welslau, CHRO at Telekom Deutschland GmbH, thanked a total of 20 Telekom employees for their donations.
Together we are stronger
For the ninth year in a row, T-HT Hrvatski Telekom hosted the successful "Together we are stronger" competition to support projects and charities that work to enrich people's lives and promote community development. T-HT Hrvatski Telekom has already donated more than HRK 7 million (around 910,000 euros) within the scope of this initiative to support 220 projects. The projects focus on education for children and young people, the health sector, care for senior citizens and patients, humanitarian efforts and the environment.
Donations in 2014 came to HRK 495,000 (approx. 64,350 euros) and again went to organizations and institutions that support important local causes. The competition ran from June through November 2014 and focused on the following categories:
- Technology and communication: projects involving the use of modern technology in the private and professional spheres
- Education and digitization: projects to improve quality of life and encourage inclusion and equal opportunities
- Environment and progress: projects to protect the environment
456 projects participated in the competition in 2014. In the end, nine charities from a variety of areas received financial support. The results of their work were reviewed and published. All phases of the competition and, of course, the winners received extensive media coverage.
Supporting War Child
T-Mobile Netherlands’ partnership with and main sponsorship of the NGO War Child helps children in war areas to enjoy education. This is made possible through a grant, the provision of free consultancy, and raising money through employee initiatives.
2014 was the year of the highest engagement yet, with around 1,000 employees involved, help provided to some 30,000 children, and a record sum of nearly 500,000 euros raised for War Child.
War Child particularly supports children in the following areas:
Sudan and South Sudan
In two countries devastated by 38 years of civil war, mass migration or displacement of families means children are too far away from a school to receive any education. With the support of T-Mobile War Child provides children in Sudan and South Sudan with some schooling via T-Mobile Connect, a teaching and e-learning project. In 2014, a second pilot project was conducted in which 600 children were involved. E-learning Sudan has been chosen as one of only 14 showcase projects worldwide for the UNICEF Innovation for Education.
Lebanon and the war in Syria
About 1.5 million Syrian children have fled the civil war in Syria to neighboring countries such as Lebanon, Turkey and Jordan. Ever since the beginning of the conflict, Syrian children have been severely affected by illegal detainment, sexual abuse, and exposure to hostilities. War Child now has 20 Safe Spaces for Syrian refugee children, and 2014 War Child provided psychosocial relief to 80,000 Syrian children there. Parents and carers are also involved. A lion’s share of the money T-Mobile Netherlands raised in 2014 is going to Lebanon.