CR strategy

Deutsche Telekom aims to be the leading telecommunications provider in Europe. We also want to be at the forefront of our industry when it comes to taking social and ecological responsibility.

With our Group-wide CR strategy, we have committed ourselves to sustainable corporate governance. Deutsche Telekom's Board of Management first approved the CR strategy in 2008. The CR strategy is based on our Group strategy and also provides a framework for the international subsidiary when it comes to implementing CR in their areas of responsibility. Central components of the CR strategy include our CR action areas and our CR program, in which we have specified our targets and the measures to achieve them. Deutsche Telekom's stakeholder involvement strategy is another important part. Implementation of our CR strategy is facilitated by organizational and management structures which allow the Group Board of Management and the top management at our international subsidiary to embrace this strategy.

  • Deutsche Telekom's central CR unit, Group Corporate Responsibility is responsible for strategic CR management and communication activities.
  • The CR board with its broad organizational basis within the Group helps to keep our CR strategy in line with our Group and brand strategies as well as with our corporate values.
  • The HR Leadership Team (HR LT), an advisory and decision-making body within the Human Resources (HR) Board department, is responsible for generic aspects of corporate responsibility.
  • The CR managers from the different business areas and international subsidiaries are responsible for operational implementation of the CR strategy. They established the CR Manager Network at Group level to facilitate decisions and information exchange regarding key developments.

Regularly reviewing the effectiveness of our CR strategy and determining to what extent we have been able to lead the way are important aspects in assessing and managing our CR program. That is why we use key performance indicators (KPIs) to regularly gauge our CR performance. We conducted a review of our KPIs in 2014. Instead of using the term CR KPIs, we now refer to ESG KPIs (environmental, social and governance key performance indicators) in order to emphasize their importance in Deutsche Telekom's business success.

In March 2014, the works council also approved our first Group Policy on Corporate Responsibility, which had previously been approved by the Board of Management. This policy is now being gradually introduced at all of our national companies. The process has already been completed at Group headquarters as well as at Telekom Deutschland and T-Systems International. In 2014, the first international subsidiaries began submitting the policy to their decision-making bodies for approval so that implementation could begin.

The CR Policy emphasizes how important corporate responsibility has become at our company over the years. It specifies the rights and obligations of corporate entities and functions and addresses the following: governance structures, sustainable business practices, a responsible supply chain, resource and energy efficiency, climate protection, social commitment and involvement in the community, and providing sustainable products and services to our customers. The policy also describes the Group's CR organization, with the Group Board of Management assuming overall responsibility for CR.

Your opinion is important to us!

In what ways would you like to be involved in the process of advancing our CR strategy?
Do you have any suggestions for Telekom´s CR activities?
Which stakeholder group would you say you belong to?