• Act responsibly. Enable sustainability.
  • 2015 Corporate Responsibility Report
2015 Corporate Responsibility Report

Social involvement

Community Investment, Beneficiaries, and Media Literacy ESG KPIs

The report comprises a set of three KPIs for calculating the impact of our social commitment.  Our activities are based on the methods employed by the London Benchmarking Group (LBG), which incorporate the aspects, "input," "output" and "impact".

The Community Investment ESG  KPI  illustrates activities in which Deutsche Telekom was involved in the community either financially, through its employees, or through donating materials.

The Beneficiaries ESG  KPI  reflects the number of people who got involved in community activities and the number of people in the target group that benefited from such activities.

The Media Literacy ESG  KPI  reflects the share of people we have reached through programs addressing this topic. This KPI  establishes a direct correlation between these activities and our core business.                 

As shown below, we measure our performance in society with the Social Commitment ESG KPI img. The trend in the Social Commitment ESG KPI img reflects the German public's growing expectations of our Company's social commitment, whereas Deutsche Telekom's performance receives the same rating as the previous year. Public expectations of our commitment have increased significantly – influenced primarily by the issue of refugees, which is the subject of heated public discussion at present.

We use an exclusive telephone survey of 2,000 people from the German residential population (customers and non-customers) con-ducted by TNS Infratest to measure our Social Commitment ESG  KPI . The following questions were asked to determine the importance of social commitment: "How important is it to you that companies are active in the community?" In order to rate the performance of the Deutsche Telekom Group in Germany, TNS Infratest read the names of several companies to those surveyed and asked them to indicate whether those companies were involved in the community by answering "yes" or "no."

Reporting against standards

This data is relevant for criteria 18 (Community) and 7 (Rules and processes) of the German Sustainability Code.

Employees at the national companies show their commitment to society in many different ways. This commitment (corporate volunteering) frequently focuses on helping people who are not yet able to help themselves - children and young people in need. Corporate volunteering img is very popular at almost all of our national companies. Core data is collected within the context of international implementation of engagement‎‎@telekom.

In view of the massive challenges involved in aid work for refugees, our Board of Management set up its own task force in August 2015. It pools our various aid programs in Germany to ensure that support can be provided faster and with less red tape. You can find further information here.

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