• Act responsibly. Enable sustainability.
  • 2015 Corporate Responsibility Report
2015 Corporate Responsibility Report

CR strategy

Deutsche Telekom aims to be the leading telecommunications provider in Europe. This corporate vision is the basis for our approach as a responsible company (CR approach) and our CR mission, which is:

We take responsibility. We enable sustainability...

… in our processes
… with and for our employees
… for our customers
… in society

Our Group CR strategy also provides our national companies with a framework for their sustainability measures. This strategy revolves around our three CR action areas:

  • Connected life and work img – enabling a sustainable lifestyle
  • Connecting the unconnected
  • Low-carbon society

They provide a framework for the focal topics of our sustainability management activities regarding data security and data protection, digitization, sustainable supply chain, human rights, circular economy, resource conservation and a responsible employer approach. Our CR program states which specific goals we wish to achieve with which measures. We monitor our progress using key performance indicators (KPIs).

An integrated governance structure helps us to closely interlink strategic management and operational implementation of our CR strategy throughout the Group. Overall responsibility for sustainability lies with the Deutsche Telekom Board of Management.


As a driver of transformation at our company, the CR unit is part of Group Transformational Change & Corporate Responsibility (GCCR). GCCR, which directly reports to the Member of the Board of Management responsible for Human Resources, is charged with advancing our corporate culture with a focus on innovation, individual responsibility, entrepreneurship, and social responsibility.

Another pillar of our CR governance structure is the HR Leadership Team. The team is an advisory and decision-making body for the Human Resources (HR) Board department. It is made up of managers reporting directly to the Board Member for HR and makes decisions regarding Group-wide policies and guidelines, CR positioning and the strategic focus of the CR department.

The CR unit and the HR LT are advised and supported by the CR Board when it comes to CR management and strategy enhancement.

The CR managers from the different business units and national companies are responsible for operational implementation of the CR strategy. They collaborate intensively within the international CR Manager Network  where they coordinate their activities and share best practices.

Our CR Policy  provides the mandatory framework for the sustainability management activities at all Group units. After rolling out the policy at Group Headquarters, Telekom Deutschland and T-Systems in 2014, we introduced the policy at other major European national companies in 2015, including OTE in Greece, Magyar Telekom in Hungary, Hrvatski Telekom in Croatia and T-Mobile Poland. 

98.5 percent of our employees outside of Germany work at offices and facilities covered by our certified health, safety and environmental (HSE img) management system. These results put us just short of our goal of having all national companies outside of Germany with more than 50 employees certified by the end of 2015. We use internal and external certificates (see diagram) and are going to have more companies certified in 2016, putting certification at 100 percent.

Share of employees covered by certificates outside of Germany

The HSE management system calls for systematic planning, implementation and optimization of operational processes in the areas of health, safety and environment. This promotes the health of our employees and has a positive effect on their performance. It is also beneficial when it comes to bidding on new projects since an increasing number of potential customers now require their suppliers to provide HSE certificates.

Deutsche Telekom's CR controlling system plays a key role when it comes to steering our CR activities. It has been supported by an IT-based data collection system for the past six years. The system guarantees transparent reporting on ESG (environmental, social, and governance) data and KPIs. It supports standardized, mandatory processes at the Group and national level and enables Group-wide benchmarks. This IT support gives us additional capacities to conduct extensive analyses of ESG data. It makes it easier for us to assess whether we have achieved our CR targets. 

We especially use ESG data to calculate our ESG KPIs, which we use to measure and steer our CR performance throughout the Group CR Controlling is also responsible for recording our other sustainability indicators. In 2015 we added new indicators in the areas of energy consumption and emissions: A number of our national companies are already using the interactive benchmarking tool to report on the share of renewable energy they generate themselves as well as the electricity and heating energy they purchase. We have expanded our recording activities for Scope 3 emissions img; most of our national companies are now reporting basic data that can be used to centrally calculate Scope 3 emissions. This data includes Scope 3 emissions from business trips, hotel accommodation, commuting and using products and services. As of our 2015 CR Report, we began reporting this basic data and the Scope 3 emissions calculated from it in our interactive benchmarking tool.

How can international corporations put sustainability strategies into practice across borders?  Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. Through the CR Manager Network, CR managers have been attending regular face-to-face and online meetings since 2008 to share ideas and promote essential CR topics.

In 2015, one of the questions addressed by the CR Manager Network was how CR managers can cooperate more efficiently and work in closer collaboration across borders. In line with this topic, the 15th CR manager meeting, which took place in Poland on November 23 - 24, 2015, was held under the slogan "Achieving more together." Internal cooperation was at the top of the agenda on the first day. Participants got together in small groups to discuss topics such as shared crisis management, handling environmental impacts and working on international projects. Work on these topics will start in 2016. The second day of the meeting focused on communicating international sustainability activities to the public.

One example of the commitment of our national companies was their response to the refugee crisis in Europe. All international CR activities conducted during the reporting period can be found in the section on national companies.

On September 25, 2015, the United Nations adopted the 2030 Agenda for Sustainable Development along with 17 Sustainable Development Goals (SDGs). These goals are based on the Millennium Development Goals (MDGs) and will be effective as of January 1, 2016, for a 15-year period.

Information and communication technology has the potential to contribute to each goal. It can help achieving the goals faster, e.g., through connected agriculture.

Deutsche Telekom supports the SDGs, for example as part of several initiatives such as the UN Global Compact img. The following overview illustrates our contribution to achieving the goals and refers to specific examples from the current CR Report. In some areas this contribution is especially significant. They are: Good health and well-being, quality education, gender equality, decent work and economic growth, innovation and infrastructure, reduced inequalities, responsible consumption and climate action. We highlighted the respective lines in green.

Overview: Our contribution to the Sustainable Development Goals

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