• Act responsibly. Enable sustainability.
  • 2015 Corporate Responsibility Report
2015 Corporate Responsibility Report

Stakeholder involvement

GRI indicator G4-27

The type and extent of our stakeholder engagement is based on the results of a case-related relevance analysis. The more relevant a stakeholder group is to the topic or project concerned, the more intensive stakeholder engagement can be. Depending on the intensity, we make a distinction between three types of engagement: information, dialog, and participation.

Our CR online communication was praised by the Leuphana University of Lüneburg. We ranked first among 70 large corporations examined in the "Internet-based sustainability communication and reporting by listed companies in the DACH region (Germany, Austria, and Switzerland)." The data for the study was collected in November and December 2015.

The researchers analyzed corporate groups in Germany, Austria and Switzerland using 27 criteria within the four dimensions of information provision, access, clarity and dialog. The evaluation took into consideration sustainability information on the Group website, online sustainability reports and communication in social media. Deutsche Telekom met 73 percent of criteria, thereby scoring best among all companies.

GRI indicator G4-26


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