• Act responsibly. Enable sustainability.
  • 2015 Corporate Responsibility Report
2015 Corporate Responsibility Report

Media competence

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Here is a selection of material topics from the 2015 CR-Report. More information can be found in the chapter Society.

All around the world, having access to modern information technologies is the basis of being able to participate in the knowledge and information society, which is why we are creating the necessary technical infrastructure and reducing the financial hurdles that prevent its use. We also help people learn how to actively and competently use new technologies, conducting custom projects for various target groups. ICT img can also be used to address social challenges. We develop our own offers and support partner initiatives with our expertise in this area.

  • Promoting media literacy: Our Teachtoday initiative provides children, young people, families and teachers with extensive practical, hands-on materials and formats for teaching children how to use media safely and competently. We also address people that have rarely or never worked with modern information technology through a variety of offers: Our employees, for example, organize courses on how to use cell phones and the internet for residents of Lebenshife facilities within the context of our Social Days. Another good example for this is the Access to the Digital World initiative supported by OTE and COSMOTE, where people over the age of 50 with no computer experience can learn the basics of using digital technology. Another key focal point of our involvement is promoting online security. Our online advice portal, www.sicherdigital.de, for example, gives people free security advice designed especially for their age group. Our free data privacy advice portal also offers advice on data privacy and security.
  • Enabling access: We offer schools throughout Germany free broadband access as part of our Telekom@School initiative. This gives children and young people the opportunity to learn how to use digital media irrespective of their family background. We also offer special rates to enable low-income customers and people with disabilities to make phone calls and surf the web at reasonable prices. More than one million customers in Germany take advantage of these special rates each year. Our national companies also work to make technical infrastructures easier to use. In the scope of Magyar Telekom's "hello holnap!" initiative for example, customers with disabilities are offered special rates and usage options in line with their particular needs.

Teachtoday is our initiative for teaching people how to use media safely and competently. It supports children, young people, parents and grandparents as well as teachers by offering hands-on tips and materials - online and at face-to-face events. In 2015 our media obstacle course took to the German roads: Awareness was raised for safe media usage in a playful manner among over 4,900 school students between the ages of 9 and 12 in 42 institutions in eleven different federal states. More than 150 children discussed topics involving the digital world at the Summit for Kids in November 2015. We documented their ideas in an interactive manifesto. The highlight of the event was the award ceremony of the "Media, sure! But secure." competition. For the first time, international submissions were accepted and projects from five countries took part. The jury presented awards to seven projects including the joint media project on refugee migration from Syria called “Homeland!?”, which was submitted by the Martin Luther King School in Saarlouis, Germany. In 2015, we also created a new media magazine for children called "Scroller," which is supplemented by an advice portal for parents and notes for teachers. The portals teachtoday and scroller are available in English as well as German.

Deutsche Telekom was involved in different projects and initiatives for digital education and improved online safety during the reporting period.

Involvement with „Deutschland sicher im Netz“ (DsiN)
We expanded our involvement with the “Deutschland sicher im Netz” (DsiN) association during the reporting period. Thomas Kremer, Deutsche Telekom Board Member for Data Privacy, Legal Affairs and Compliance, became chairman of the board at DsiN in November. We are also a partner company of the myDigitalWorld competition; the youth competition for improved online safety entered its second round in October 2015. Birgit Klesper, Senior Vice President Group Transformational Change & Corporate Responsibility at Deutsche Telekom, is a member of the jury that will select the best submissions in summer 2016. Deutsche Telekom also became a partner of the new Digital Neighborhood project in November 2015. With the project, DsiN is planning to create a Germany-wide network of IT experts from associations and non-profit organizations to pass on their knowledge of IT safety issues to people in their personal environment.

DsiN was created as part of the 1st National IT Summit nine years ago under the patronage of the Federal Ministry of the Interior. The association is a point of contact for consumers and companies and provides specific advice to raise security awareness when using the Internet.

Pilot project for voluntary social/digital work in Saxony-Anhalt
The pilot project promoting a year of voluntary social/digital work was launched in the city of Halle in October 2015. The new offers for promoting media skills involved in the pilot project extend the current concept of a voluntary social work year: Under the program, young people between the ages of 16 and 26 with an interest in modern media can work on digital projects or help people learn how to use new media at non-profit organizations, such as facilities for seniors and people with disabilities, day-care centers and clinics. The scope of the program, which is initially beind tested at around 25 facilities in Saxony-Anhalt, ranges from digital storytelling to creating accessible web content. Volunteers receive media teaching support during their entire time in the program.

The project, which is scheduled to run two years, is sponsored by the German Ministry of Family Affairs, Senior Citizens, Women and Youth, Deutsche Telekom and NrEins.de AG. In addition to the pilot project in Saxony-Anhalt, the ministry is also supports a two-year sponsorship of a pilot project in Rhineland-Palatinate. The objective of the two pilot projects is to produce results that enable institutions offering voluntary social work positions to integrate digital modules into the traditional concept.

Technology can help to overcome social challenges. This is why Deutsche Telekom promoted the following digital initiatives during the reporting period:

  • Deutsche Telekom supports International Mapping Day campaign
    To celebrate the “International Day of Persons with Disabilities 2015”, the non-profit organization “Sozialhelden” collaborated with the World Health Organization (WHO) and ITU (International Telecommunication Union) to initiate the International Mapping Day campaign. The aim was to add even more locations with wheelchair accessibility to the Wheelmap.org online map. Deutsche Telekom called upon its employees, customers and other interested people to participate in the campaign.
  • IRMGARD app helps adults learn to read and write in German
    IRMGARD is the first app in Germany designed to help adults learn to read and write in German. The only other apps so far are designed for children and not very suitable for use by adults. IRMGARD particularly focuses on the specific needs of adults,: users are, for example, addressed and motivated by a real person on an equal footing. Deutsche Telekom co-financed the IRMGARD app and asked people to volunteer their time to promote use of the app.

AjTy (“you too”) Senior, a project launched in 2013 by T-Systems Slovakia in cooperation with the electro-technical secondary school in Košice, provides IT courses for senior citizens. The lessons offered in 2015 focused on working with a PC and the Internet, e.g. what the Internet can be used for, how a mail account can be created, how documents can be written in Word, how to chat online, etc. 2015 was very successful in that 40 seniors were attracted to the two courses in the summer and winter term. 20 volunteers from T-Systems Slovakia taught the seniors all the knowledge and skills required. Improvements were made to the courses, e.g. in ways of communicating with the students, delivering course content after its completion, final tests, etc.

IT Courses for Seniors

For yet another year, COSMOTE supported the Access to the Digital World Program, which aims to reduce PC illiteracy amongst the over-50s and thus enhance their access to the digital world, education and lifelong learning. This initiative offers, free of charge, basic digital skills and Internet usage courses to over-50s with no previous digital experience. Two- and four-hour seminars are held to introduce the participants to the use of touchscreen technology for smartphones and tablets, and online social networking, e.g. Skype, Facebook, etc. From September 2014 to the end of July 2015, Access to the Digital World was held in three municipalities, attended by a total of 765 senior citizens with an average age of 64. Besides financial support, COSMOTE provided all the necessary hardware and technical support.

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