Green Pioneers in Germany

Internal sustainability ambassadors around the world are dedicated to promoting a sustainable corporate culture. With their efforts, they support implementation of our #GreenMagenta Program – and, in the process, implementation of our CR strategy. 

The internal “Green Pioneers” ambassador program was launched in Germany in 2018. Its aim is to further promote and expand responsible management and conduct among the workforce. Group Corporate Responsibility (GCR) creates suitable conditions for the Green Pioneers' work. Community Management, which is part of GCR, organizes regular meetings – primarily virtual ones, during the COVID-19 pandemic – for sharing of information and exchanges of experience. It also sponsors presentations by internal and external experts, and helps design activities. In addition, it also provides up-to-date information about the initiative on the internal social network You and Me UNITED (YAM UNITED). As of the end of 2021, the Green Pioneers groups had about 1 400 members and subscribers in YAM UNITED. The initiative has gained increasing attention and followers among our employees.

There are now 320 Green Pioneers in Germany. Active at 53 locations and in 25 departments, they seek out improvement potential and initiate appropriate measures. Depending on their location, interests and know-how, the Green Pioneers come together to form subject-related or regional “hubs." They act as internal multipliers for change by motivating employees to be involved in numerous resource conservation campaigns, such as an exchange for office supplies, clothing exchange campaigns, tree-planting and waste collection campaigns, and an internal company ride-sharing agency. In the framework of the #GreenMagenta Weeks event in May 2021, the Green Pioneers organized short presentations on the topics “Rethink & reshift – in the green fast lane” (“Umdenken & Umschalten – Auf der grünen Überholspur”) and “Forward to Net Zero – #TAKEPART & save CO2.” For “World CleanUp Day” in September, the initiative organized a nationwide trash-pickup campaign. In the year under review, the group continued its “cycle to work” (“Mit dem Rad zur Arbeit”) campaign, which it had launched in 2020. In addition, a campaign feature was added to our employees' app, to simplify joint accumulation of kilometers traveled by bicycle. Also, in September 2021, at the initiative of the Green Pioneers, bicycle service stations were set up at a first group of Deutsche Telekom locations. The stations offer a bicycle pump and tools for minor repairs – including a digital repair guide that users can access via QR code.

With a view to reinforcing our employees' motivation and commitment, we seek to offer our employees additional latitude and options for structuring their working lives. The flexible work arrangements we make available to all employees, such as our “job visits,” are one example of this policy. In addition to their core activities, our employees can also gain cross-departmental experience and apply their knowledge and skills. For example, the Green Pioneers take advantage of these opportunities to work on sustainability activities.

Green employee networks at our national companies

Numerous employee initiatives aimed at sustainability and environmental protection are also active at the national companies of Deutsche Telekom AG:

T-Systems Iberia (Spain)
Founded by T-Systems ITC Iberia at the end of 2019, the T-OGETHER community started its work at the beginning of 2020. T-OGETHER is a group of volunteers dedicated to promoting sustainable initiatives. The center of this community consists of an Executive Committee. It is supported by an internal advisory committee made up of 15 experts for environmental issues, corporate responsibility, and communications. The aim of T-OGETHER is to develop ideas for sustainability in line with the company’s ecological and social goals, and to raise awareness of environmental issues among all employees. The members develop initiatives and propose them to the company management. Once an initiative and budget have been approved, the board of management initiates the implementation. In the year under review, T-OGETHER moved initiatives forward in the areas of both #GoodMagenta and #GreenMagenta. The initiatives included efforts to reduce commuting-related CO2 emissions.

Deutsche Telekom IT Solutions Hungary
At DT IT Solutions Hungary, seven experts within a “Sustainability Core Team” are working to raise employee awareness about the need to reduce electricity, water and paper consumption; to promote more-efficient use of the company's vehicle fleet; and to promote waste recycling. In addition, a 90-member strong “Green Activists Community” is working to make it easier for employees to contact colleagues with regard to environmental concerns – for example, via a dedicated site within our YAM UNITED internal social network. Also in the year under review, an awareness campaign on sustainability issues was launched, with the participation of over 700 colleagues. During each month of the campaign, a different topic was featured. The topics covered included nutrition, waste avoidance, sustainable fashion, and diversity.

Deutsche Telekom IT RUS and T-Systems RUS (Russia) 
A “Think Green” community, with a core team of six employees, is working to reduce plastic, promote recycling, and build a “green corporate culture.” In May 2021, Deutsche Telekom IT RUS, with the support of its “Think Green” community, took part in the “#GreenMagenta weeks” event. At the event location, it held several workshops for its employees on the topics of sustainability and green lifestyles. In addition, it organized two trash-pickup campaigns, in the cities of Saint Petersburg and Voronezh, for employees and their families. In a concerted effort, the participants collected some 700 kilograms of trash and brought it to a recycling center. 

Magyar Telekom (Hungary)
In 2019, Magyar Telekom became the first company in Hungary to launch a community solar project. As part of the project, 100 Magyar Telekom employees were able to rent a solar panel from the company for one year. As a reward for their contribution to Deutsche Telekom’s climate protection activities, the donors received benefits such as an additional day off. The solar modules were installed on Magyar Telekom's training facility; the energy generated is used on site. The panels cover a quarter of the building’s energy consumption. The project was continued in 2021.

Other national companies committed to a more sustainable corporate culture include:

  • T-Mobile US (USA): Employees of this U.S. company have formed an online community focused on sustainability. In it, around 70 employees regularly discuss and keep up-to-date on T-Mobile’s environmental initiatives. 
  • Magenta Telekom: About 25 employees of this company in Austria take part in #GreenMagenta and #GoodMagenta working groups.
  • T-Systems Limited (UK): An interdepartmental team of eight employees reviews, discusses and promotes sustainability issues within the company.
  • OTE Group (Greece): The “Green Ambassadors,” founded in 2019, are working to create a green culture, inspire OTE Group employees, collect ideas and provide information about projects such as #ZEROPLASTIC and recycling programs. 
  • T-Systems do Brasil Ltda.: The “T-Green Team” consisting of 22 employees is committed to recycling and donation campaigns as well as to communicating ways to save energy and avoid waste both inside and outside the company.
  • Employee communities are also active, or in the process of being established, at other national companies such as T-Mobile Czech Republic, Hrvatski Telekom (Croatia), T-Systems Mexico and DT IT Solutions Slovakia.

To find out more about corporate responsibility at our national companies and the involvement of their employees, please visit the relevant company profiles.

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