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2022 Corporate Responsibility Report

Awards for our work in training and development

For employers competing to recruit IT and tech specialists, it is vitally important to have an excellent employer brand. Consequently, we continually aim to improve Deutsche Telekom's attractiveness, on a lasting basis, as an employer for IT/tech talent. In 2022, we again received various awards for our achievements as an employer and training provider. This strengthens our conviction that we are on the right track with our recruiting and employer-brand strategy.

Deutsche Telekom is the “Employer of the future”
The German Innovation Institute for Sustainability and Digitization awarded Telekom Deutschland GmbH “Employer of the future”. Our deep understanding for the needs of our customers and employees was mentioned as the key factor for their decision. In addition, the Institute praised our modern, innovation-centered corporate culture and the commitment of our management to digitalization and sustainability.

Deutsche Telekom is “LEADING EMPLOYER 2022
The aim of the independent meta-analysis “LEADING EMPLOYER 2022” is to rate employers holistically based on a wide variety of subject areas, such as employee satisfaction, working conditions, understanding of values, job security, prosperity, HR expertise, image, environmental awareness, and many more. With its excellent results, Deutsche Telekom was rated among the best 1 percent of employers in Germany for the first time.

Good ranking among university students
Every year, students vote for their ideal employer in the “Universum Talent Survey”. This year, more than 38 600 university students were asked about the qualities they find most attractive for a potential employer and who they think the ideal employer is. Deutsche Telekom took 25th place among IT students in the ranking of Germany’s most attractive employer 2022.

HR Benchmark: First place for career website
The HR Benchmark from NetFed examines the current state of digital HR communications. In a comparison of 50 large German companies with a corporate structure, Deutsche Telekom took first place.

Potentialpark Azubi Communication Study
After capturing second place the previous year, Deutsche Telekom won gold for best student communications for the first time in 2022. The Azubi Communication Study 2022 from Potentialpark and Ausbildung.de examined the communication channels career website, online application, mobile pages, and social media platforms of 100 employers and surveyed300 secondary school students on their online communications.

Second place in Talent Communication Study
Deutsche Telekom’s career communications won second place in the Potentialpark study Online Talent Communication 2022. We even captured the top spot in the individual categories “Career Website” and “Social Media.” With these awards, the Swedish market research institute confirms that Deutsche Telekom is leading in digital talent communication with potential candidates. The study examined 140 companies and took over 350 criteria into account.