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2022 Corporate Responsibility Report

Sustainable product packaging KPI

As of mid-2022, all Deutsche-Telekom-branded products launched on the German and European markets have been packaged sustainably. For this conversion, we have developed appropriate sustainability criteria, and enshrined them in a packaging guideline. Wherever possible, we use recyclable and biodegradable materials, recycled paper, and non-toxic labels and printing (e.g., using soy ink). In addition, we eliminate 100 percent of single-use plastic in our packaging. This packaging guideline is part of our Standard Design Specifications, which apply throughout the Group (with the exception of T-Mobile US), and which also include sustainability requirements for product components and design. All product manufacturers must meet these criteria when developing Deutsche Telekom devices.

For our product packaging we use materials such as PaperFoam, a biobased and biodegradable alternative to conventional packaging materials. PaperFoam is non-toxic, and recyclable in paper recycling streams, and it reduces the carbon footprint by up to 85 percent compared with other materials. As of 2021, the packaging of the Speedport Smart 4 router sold in Germany is made of this material, for instance. In addition, 95 percent of the router’s housing consists of recycled plastic.

We also use sustainable product packaging with non-Deutsche-Telekom-branded devices that we source from third-party providers. By the end of 2022, almost 90 percent of the third-party smartphones that we sold in Europe were sustainably packaged. As a result, the target of over 90 percent by the end of 2024 is realistically achievable. img We enter into dialog with suppliers that are unable to meet our sustainability standards. Some manufacturers that do not yet fully meet our requirements have nonetheless introduced promising plans for sustainable packaging.

Since 2021, we have reported Group-wide figures on sustainably packaged devices, differentiating between our own sustainably packaged fixed-network devices and sustainably packaged mobile devices (e.g., mobile routers, smartphones, and tablets). The increase compared to the previous year is mainly due to the consistent application of the packaging directive for all newly launched own products and an improvement in the survey methodology.

We also want to make logistics more sustainable. To that end, we plan to optimize parcel packaging, for example. In particular, we plan to discontinue use of plastic in such packaging. Since 2021, we have been saving around 4 700 kilograms of plastic per year by dispensing with wrapping plastic in technical logistics in Germany alone. But we also optimize paper and cardboard consumption in our shipping logistics. In 2020, we began using a cardboard shredder. This has enabled us to reduce our use of paper as fill material – by 50 metric tons of paper per year. To make even greater use of optimization potential in this area, we are in discussion with the national companies outside of Germany and are working with them to develop relevant innovative concepts.

Reporting against standards

     

Global Reporting Initiative (GRI) 

  • GRI 301-1 (Materials)
  • GRI 301-2 (Materials)
  • GRI 301-3 (Materials)
  • GRI 306-2 (Waste)