Telekom Logo
2022 Corporate Responsibility Report

WWF Hungary

WWF Hungary has implemented a project for natural water conservation in five small towns in partnership with the residents. The aim is to reduce water scarcity due to climate change. Magyar Telekom is supporting the program by setting up a monitoring system to ensure that the data collected can be used for successfully implementing the environmentally friendly solution in as many places as possible. The accelerating pace of climate change is responsible for the extreme weather phenomena that we are already experiencing today. Sometimes we experience sudden, torrential storms accompanied by excessive rainfall causing flash floods. At other times, there are weeks on end without a drop of rain. Severe drought can occur in any season and this is compounded by heat waves in summer. These extremes are also experienced by urban dwellers, but for people living and farming in small villages this unpredictability and these extreme weather conditions cause huge problems in their everyday lives. Nevertheless, there are natural solutions to help adapt to the negative impacts of a changing climate. The most effective way to deal with water scarcity caused by climate change is to store water naturally in appropriate locations, rather than channeling sudden rainfall away in drainage systems.