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2022 Corporate Responsibility Report

Being a Digital Parent

Magyar Telekom launched an educational program entitled “Being a Digital Parent” in partnership with the Hintalovon Foundation, an organization protecting children’s rights. Raising children in the 21st century entails being a digital parent. Our children often encounter unforeseen dangers in the online community and as parents we are responsible for creating a safe virtual environment, similar to the safe physical environment in our everyday lives. After all, keeping children safe online is part of parental responsibility. We have few best practices and experiences of digital parenting, but online parenting can be learned in the same way as ordinary parenting. We are trying to help you with learning virtual parenting so that parents will be able to use digital tools, platforms and solutions more consciously, and more effectively, and be more supportive of their children in this area too. 

Protecting children properly is a challenge in real life, and there is much to learn about it as well in the online environment. The aim of the “Being a Digital Parent” campaign is to achieve an informed, confident digital presence, searching for answers to questions such as: Whose responsibility is it to ensure children’s digital safety? What can parents do? What settings do we need to have on our child's device to stay safe online? What should we think about before posting on social media? 

The campaign film clips are running online and on social media from 20 October, while the professional content on the topic and a step-by-step guide for parents on how to set up children’s devices is available on the website tudatosdigitalis.hu. 

The objective of the previous “Being a digital parent” campaign was to draw parents’ attention to the potential threats posed by their kids’ presence in the online space and provide them with guidance on how content can be consciously and safely shared on social media. Parents can complete our online survey on the dedicated parents’ microsite and this enables them to assess their own posting habits and receive help in this area from professionals. Our role was to highlight the issue, identify cause and effect, raise important questions, and generate a social dialogue. Several popular Hungarian opinion leaders with a sense of responsibility for proper online conduct supported the cause. Their posts and the issues they raise have proven very effective in increasing our reach and in engaging people. This program reached more than four million people and over 30 thousand people have filled in the questionnaire. The program generated a lot of discussions during the campaign and this interest has continued.