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2022 Corporate Responsibility Report

Refurbished Smartphones

On average, Austrians buy a new cellphone every two years. But awareness is growing and the number of people who are concerned about sustainability is on the rise. As far as they are concerned, a used iPhone with a contract is meeting their user demands just as well as a new device. This approach enables these customers to help save resources and money. Magenta Telekom is responding to the trend with its “Magenta Refurbished” offer, which includes refurbished phones like the iPhone 12, iPhone 11 Pro, iPhone SE, and the iPhone XS.

The positive effects on the environment are enormous: Every year, 42 million metric tons of electronic waste are being generated by the global population. The reuse of old devices, as in the case of a Magenta Refurbished iPhone, makes a positive contribution and saves waste. In addition, clear savings effects are tangible for natural resources: Anyone who buys a used iPhone 8 with a contract saves 100 liters of water and an average of 55.5 kilograms of CO2.