Telekom Logo
2022 Corporate Responsibility Report

Against Online Hate Speech Campaign

Magenta Telekom used the last amendment to the general terms and conditions in May 2022 to explicitly state and anchor the commitment against online hate speech. Customers are informed about criminal consequences and, if they are affected, about recommended measures and reporting points.

The change in the general terms and conditions is part of a wider awareness and education initiative that was developed in 2022. A digital campaign that calls for common civil courage was launched in a rolling program during August 2022. The message: Only about five percent of people spread hate online. Let us show, how loud 95 percent can be. In cooperation with ZARA, the official advice center against online hate, Magenta Telekom is committed to raising awareness and providing information with support from leading influencers, including YouTuber Michi Buchinger. Anyone who is directly affected can report racist discrimination, online hate, hate speech and cyber bullying img directly and anonymously to ZARA's #AgainstHateOnline advice center at any time. If necessary, psychosocial and legal counselors are available free of charge.

According to a current study commissioned by Saferinternet.at and ISPA, almost every second young person in Austria has experienced hate online in one form or another. Cyberbullying and online hate speech are real problems that often cause great harm to those affected. Magenta Telekom has been campaigning against online hate for many years and now wants to be the first Internet operator to position itself clearly against the vocal minority that spreads hate online and divides society. According to a study by the Institute for Strategic Dialogue (ISD) and the #iamhere initiative, just five percent of accounts are responsible for 50 percent of hate-likes in the comment columns.                                                                                                                                                                             

“The explosion of hate speech represents an unprecedented challenge for our societies. While hate speech has always existed, its ever-growing impact fueled by digital communication can be devastating not only for those targeted, but also for society at large. As a network operator, it is our responsibility to take action against hate speech. We want to encourage people to speak up loudly and clearly against online hate rather than looking away. Our campaign against hate speech addresses people who are affected by hate speech by saying: You are not alone. Hate has no place at Magenta and no place in our society. We aim to bring hate speech into focus. We want to raise awareness and we want to set a clear sign that the majority of society cannot be oppressed by the 5 percent of people who use hate speech online. Therefore, Magenta adjusted its terms and conditions in order to take an important step together against hate on the Internet”, says Rodrigo Diehl, CEO of Magenta Telekom.