We care about the planet, we realize that its resources are not inexhaustible, and we are therefore also taking this aspect into account in our decision-making processes. One of the biggest burdens is electricity consumption through our technologies, so we work hard to ensure that this is generated from sustainable sources. Indeed, we now operate a green network. In addition to energy, we also look at the technological devices that make up our network, their lifespan, and energy load. We also adopted this approach in our stores. Some of our branches have been given a makeover and there you will experience a significantly smaller number of displays, the use of recyclable materials, and lots of other similar measures.

In order for our customers to be connected, they need devices, and these devices need to be upgraded. We are a supporter of circularity, and we therefore rent out end devices for Internet and television connection – set-top boxes and WiFi routers – overhaul them, and return them to circulation. Our customers can bring cellphones into our stores. This means they don’t end up in landfill, but are recycled. Our Slovak partner helps us to give these collected devices a new lease of life in the form of recycled materials or end products that are used in the construction industry. A prime example is interlocking paving located in front of one of Bratislava’s supermarkets – which was created from recycled materials.

In addition to measures directly linked to our business impact, we also help protect the environment by supporting afforestation and water protection. This year, we started cooperation with the Bratislava Regional Conservation Association. By saving the wetlands on Rye Island (Žitny ostrov), we are endeavoring to partially mitigate our carbon footprint.