Magenta is calling on its customers to return smartphones that are no longer in use to Magenta stores. This allows the devices to be recycled and valuable resources can be saved. Campaigns like these have a beneficial influence and a positive impact on nature and society as a whole.
Two key projects support smartphone recycling at Magenta stores:
The “Ö3-Wundertüte” According to expert estimates, there is an average of three unused cellphones or smartphones in every household. Austria’s biggest radio station Ö3 launched the sustainability campaign “Ö3-Wundertüte” (Ö3 Lucky Bag) in 2005. Since then, the radio station has been collecting lots of unused smartphones every year. People in Austria are invited to put their old cellphones in the “Ö3 Wundertüte” (a small paper bag) and return the “Wundertüte” to any post office in Austria. Damaged devices are recycled, and any recyclable materials are reused. Devices that still work can be used again. This campaign extends the life cycles of smartphones and fewer new devices are needed. The recycling process is also profitable because any money generated is used to support organizations like the annual telethon “Licht ins Dunkel” and the social service organization “Caritas” with the work they do help families in need in Austria.
For the first time in 2022/2023, Magenta is also supporting the “Ö3-Wundertüte” campaign. The paper bags will be available in all Magenta stores and cellphones that are no longer in use can also be handed in directly at our stores.
Gut Ottenstein The “Ottenstein Estate” (Gut Ottenstein) is a veritable natural treasure located in the districts of Zwettl and Krems in Lower Austria. Huge expanses of forest, meadows and water cover an area of 3 200 hectares here. But global warming increases the spread of pests and the possibility of extreme weather conditions. At the Ottenstein Estate, this results in damage from vermin and storms. Big parts of the Ottenstein Estate are seriously affected, and reforestation measures are urgently needed. By returning their old cellphones, people in Austria can help to preserve a piece of indigenous natural landscape in its full beauty. For every smartphone returned, Magenta donates money for reforestation.
Magenta is calling on its customers to return smartphones that are no longer in use to Magenta stores. This allows the devices to be recycled and valuable resources can be saved. Campaigns like these have a beneficial influence and a positive impact on nature and society as a whole.
Two key projects support smartphone recycling at Magenta stores:
The “Ö3-Wundertüte”
According to expert estimates, there is an average of three unused cellphones or smartphones in every household. Austria’s biggest radio station Ö3 launched the sustainability campaign “Ö3-Wundertüte” (Ö3 Lucky Bag) in 2005. Since then, the radio station has been collecting lots of unused smartphones every year. People in Austria are invited to put their old cellphones in the “Ö3 Wundertüte” (a small paper bag) and return the “Wundertüte” to any post office in Austria. Damaged devices are recycled, and any recyclable materials are reused. Devices that still work can be used again. This campaign extends the life cycles of smartphones and fewer new devices are needed. The recycling process is also profitable because any money generated is used to support organizations like the annual telethon “Licht ins Dunkel” and the social service organization “Caritas” with the work they do help families in need in Austria.
For the first time in 2022/2023, Magenta is also supporting the “Ö3-Wundertüte” campaign. The paper bags will be available in all Magenta stores and cellphones that are no longer in use can also be handed in directly at our stores.
Gut Ottenstein
The “Ottenstein Estate” (Gut Ottenstein) is a veritable natural treasure located in the districts of Zwettl and Krems in Lower Austria. Huge expanses of forest, meadows and water cover an area of 3 200 hectares here. But global warming increases the spread of pests and the possibility of extreme weather conditions. At the Ottenstein Estate, this results in damage from vermin and storms. Big parts of the Ottenstein Estate are seriously affected, and reforestation measures are urgently needed. By returning their old cellphones, people in Austria can help to preserve a piece of indigenous natural landscape in its full beauty. For every smartphone returned, Magenta donates money for reforestation.