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2022 Corporate Responsibility Report

Safer Internet for Seniors 2022-2023

Telekom Romania is committed to the Group mission of ensuring that everyone takes part in the digital society. Everybody should have access to the multifaceted opportunities afforded by digitalization.

Our services connect people and we know that the Internet is full of possibilities and opportunities to learn, make new friends, and even find love. However, it’s also the perfect place for people to take advantage of the anonymity offered by a computer screen. The majority know that young teenagers are the ideal target for predators, but not many people think about online safety for older people.

Loneliness is one of the biggest issues confronting seniors, and while the Internet can offer individuals a social life it also increases their vulnerability. Social media usage is steadily increasing among retirees as it is becoming a significant platform allowing people to connect and share their experiences.

But if something or someone seems too good to be true, then that is in fact usually the case. So staying safe online should be a top priority.

Our campaign Safer Internet for Seniors – “Online, being informed is being protected” aims at offering educational digital pills for seniors: short video tutorials to be published on Youtube, Facebook, and LinkedIn targeted to reach audiences aged over 55 years.
Topics: 1. Password and data safety (personal information shared on unknown websites), 2. Clicking links (email, messages) and safe downloads, 3. Identify and avoid scams; 4. Online health and wellbeing information, 5. Fake news, 6. Being mobile savvy (sharing content/information, permissions given to Apps, share location, etc.).

Additionally, seminars are held with participants at centers for seniors belonging to DGASPC (General Directorate of Social Assistance and Child Protection) in Bucharest. 

The campaign was developed in the fourth quarter of 2022 and it will be deployed online, in social media, and on-site in the first quarter of 2023.