Telekom Logo
2022 Corporate Responsibility Report

#WhatWeValue Campaign in Romania, part of Deutsche Telekom’s global campaign

Deutsche Telekom developed #WhatWeValue, a free-to-access global digital platform where socially engaged Gen Z communities could connect, learn from experienced social action leaders, amplify their own volunteer projects, discover opportunities, and have the chance to access additional personalized and individualized support from Telekom. The platform uses NFT img technology to turn digital connectivity into real value.

The #WhatWeValue Campaign 2022 was deployed in Romania and targeted individuals between the ages of 18 and 30 who were socially engaged and could present their social projects in the areas of environment, mental health and wellbeing, animal welfare, migration, education, and equality. DT developed a dedicated App for project enrolment and casting votes.

Each month, two winners were selected on the basis of the votes cast on the platform. In July 2022, the Aluziva Association from Romania won first place and is receiving financial aid in the amount of EUR 35 000 to implement its project. The aim of the organization is to support disadvantaged communities, especially mothers and children from vulnerable backgrounds, education in rural areas, and any other causes that cannot change the world, but can change someone’s life. They intend to build libraries in some disadvantaged areas of Romania.

Over 2.5 million unique viewers were reached through the digital media campaign and more than 417 000 unique viewers from Romania accessed the WWV platform.