Don’t buy, rent
We want to make sure that used routers and media receivers don’t just end up in the trash. That is why we promote the “Don’t buy, rent” approach. Our rental services conserve resources and reduce electronic waste, thus cutting CO2 emissions. When a contract is canceled, the customer returns the devices, which are then either refurbished and rented out again or professionally recycled. We have simplified the return process by introducing a returns portal. We advertise our rental service actively and successfully. The offer has been well received by our customers
the number of people using the rental service increased to just over 11,65 million by the end of 2022.
for example, use the patented system in China and Europe and have reduced harmful emissions by an average of 20 percent (saving of 468 kg CO2 per HGV within one month). Fuel costs also went down by as much as 15 percent. This solution starts by analyzing
individual driver behavior. The app helps drivers to develop a more environmentally focused driving style. A cloud backend with corresponding dashboards helps fleet operators to manage their vehicle fleets as efficiently as possible (including up-to-date positioning of each vehicle).
In 11/2020, LCMM has been awarded with the "#GreenMagenta" label of Deutsche Telekom.
Impact measurement: EcoSIM
Sustainability Challenges we are facing is that although the state-of-the-art SIM card is the eSim, we still sell 9 million SIM cards per year.
Our solution, from 2022, the environmental footprint of physical SIM cards will be further reduced by using recycled material instead of virgin plastic.
The offer pays off on the following SDGs:
· SDG 12 - Using recycled material instead of virgin plastic
With an annual sales volume of 9 million SIM cards, we save 81 tCO2e annually with the EcoSIM.
We have labeled this solution #GreenMagenta.
Achieving more together: international collaboration
How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe.
The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.