For the third year in a row, the Corona crisis has had a massive impact on the world of work. In addition, society faces other challenges: the outbreak of the Ukraine war in February 2022 has made the world more uncertain, and the energy crisis, supply shortages and inflation are felt by everyone in their daily lives. These changes affect all areas of life and move people to want to make the world a better place. Candidates not only want a secure job, but also a sense of purpose in their work, self-fulfillment, continuous development and a contribution to society and the environment.
That is why we have redefined our employer brand in order to attract talented people to Telekom in the face of the known shortage of skilled workers and to convince them to follow their future path with us. For us, there is no specific destination at the end of the journey, but it is a journey that enables talents to realize their ambitions and grow together with us. With a global network of experts, our employees are part of the ever-evolving digital transformation, driving sustainable change and their skills. We call it Growthtopia. The times we live in demand that we express our shared values and that we stand together in the struggle for fairness and equal treatment. With target group-specific messages, authentic communication and the hashtag #QuestionTodayCreateTomorrow, we show what change means to us and what opportunities talents can discover at Deutsche Telekom.
Achieving more together: international collaboration
How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe.
The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.
Skills management in the digital age: skillsUP!
There are 5,500 different job descriptions at Deutsche Telekom in Germany alone. As digitalization progresses, many of them no longer match the tasks and skills now required.
The skillsUP! program launched in 2018 aims to cut the number of job profiles to less than 1,000 and adapt them so that they last for the next three to five years. However, skillsUP! involves more than just modernizing job profiles. The new, up-to-date job descriptions are linked to the Group’s skills management so as to ensure holistic, integrated HR planning, make it easier to identify possible gaps in required skills, initiate training measures, or advertise new jobs. Deutsche Telekom is the first large German company to have such a mechanism. skillsUP! is the Group-wide implementation of several pilot projects that have been conducted since 2016.