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We work with BAGSO (the German National Association of Senior Citizens’ Organizations) to promote media literacy among seniors. As a partner, we sponsor the Goldener Internetpreis (Golden Internet Award). The award recognizes people over the age of 60 who use the internet skillfully and help others to get started in the online world. The next award ceremony is planned for November 2019.
In 2018, we once again took part in Deutscher Seniorentag (Germany’s Day for Seniors), showcasing products and services aimed at people aged 65 years and over. These included mobile telecommunications, fixed-line and MagentaEINS offerings, apps for seniors, and security products by Magenta SmartHome. Visitors to our booth had the chance to use a variety of services. For example, we had two technicians available to set up mobile devices and answer technical questions. As an advisory board member, we are also involved in Digital-Kompass (Digital Compass), a joint project by BAGSO and DsiN. Digital-Kompass uses materials and regular meetings on digital issues to support internet guides who help seniors get online and explore the internet. A total of 75 Digital-Kompass locations are also being set up across Germany.

The Deutschland sicher im Netz e.V. (DsiN – Making Germany Safe on the Net) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for twelve years now. As a member of the association, we are committed to working with other companies and organizations on projects such as the “IT-Sicherheit@Mittelstand” (IT security for SMEs) series of workshops, the “Digitale Sicherheit” (Digital Safety) campaign network, and “Digital-Kompass” (Digital Compass). We are also contributing to the “Sicherheitsbarometer” app (Safety Barometer – SiBa app) for digital self-protection.
Furthermore, we are supporting the project “Digitale Nachbarschaft” (DsiN, Digital Neighborhood). This trains people as volunteer IT ambassadors who will pass on their knowledge and expertise to neighbors and colleagues.
As a member of the “Security, protection, and trust for society and business” platform, which is part of Germany’s national Digital Summit, we worked with the DsiN to develop a new educational tool for artificial intelligence. KInsights! is an interactive showroom that offers an insight into the latest AI technologies. The tool was unveiled to the public by Prof. Günter Krings, Parliamentary State Secretary at the Federal Ministry of the Interior, Building, and Community, at the Digital Summit on December 4, 2018.

Since the the Computerhilfe Plus service launch in 2016, the demand for support in matters related to digital security has continued to grow. That’s why we introduced the Digital Schutzpaket (Digital Protection Package) in 2018 and added the Digital Schutzpaket Business (Business Digital Protection Package) to this product at the end of 2019. The Digital Protection Package combines all relevant security services in one product and offers a central point of contact for all topics related to home networks and Wi-Fi, internet, and social media. A service number provides access to Deutsche Telekom experts for support on protecting the home network from external attacks, or help on the secure use of the internet, social networks, and passwords. In the event of data loss, we look after recovering files where possible. Other service components include financial protection from fraudulent use of bank details, fraud in private online trading, and protection and effective countermeasures against cyberbullying or insults on the internet. For business customers, reputation protection is also included, which supports the deletion of unstable negative ratings and provides tips on maintaining online reputation. ID-Alarm helps customers protect their digital identity and alerts them when stolen login data is found.

With our global data privacy organization, we are constantly working to provide a transparent and high level of data privacy in all our companies. As far as legally possible, the companies of the Deutsche Telekom Group have also committed themselves to the Binding Corporate Rules Privacy (BCRP), which are intended to ensure a uniformly high level of data privacy for our products and services. Violations of behavioral requirements, legal provisions, internal guidelines (such as the Binding Corporate Rules Privacy BCRP) and regulations can have serious consequences not only for individuals personally, but also for Deutsche Telekom. Therefore, on the basis of the Deutsche Telekom Code of Conduct, reproachable deliberate misconduct will not be tolerated. Deutsche Telekom sanctions such misconduct and violations consistently and without exception within the framework of the legal provisions, without taking into account the rank and position of the acting and affected person.

With the internal policy “Binding Corporate Rules Privacy (BCRP)”, the Deutsche Telekom Group is creating a standardized and high level of data privacy worldwide, applicable to the processing of personal data. Any breaches of rules, legal obligations, or of internal policies (like the Binding Corporate Rules Privacy BCRP) and regulations may have serious consequences not only for the individuals committing them, but also for Deutsche Telekom. Therefore based on the “Code of Conduct of Deutsche Telekom, deliberate misconduct will not be tolerated. Without any exception, Deutsche Telekom will severely sanction any such misconduct or violation against legal provisions. In doing so Deutsche Telekom will take no account of the employee’s rank or position within the company.

The starting shot for the initiative was fired in September 2018, and we now have more than 320 Group employees in Germany acting as “Green Pioneers” as well as a large number of other supporters.

How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe. 

The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.

Our “IT remarketing” project involves reconditioning our used IT hardware to make it suitable for further use. We continue to maintain our partnership with “AfB gemeinnützige GmbH”, which offers job opportunities to people with disabilities. Within the scope of this partnership, we are giving some of our used IT hardware (e.g. laptops) to the organization for reconditioning and reselling. This will support us to save resources and to create jobs for people with disabilities as well as extend the life cycle of our used hardware.

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and intersex (LGBT+, + Plus sign stands for not excluding anyone ) people. “We are promoting an environment of mutual respect, tolerance and diversity. We stand up for human rights and promote openness and understanding in a digitalized and networked world. I am very pleased that we have adopted the UN's global LGBT+ Standards of Conduct for business,” said Birgit Klesper, Senior Vice President Corporate Responsibility.

Since 2000, Deutsche Telekom AG has been a member of the UN Global Compact, and is expressly committed to the United Nations Guiding Principles for Business and Human Rights. “In joining 240 of the early supporters of the UN Global LGBT+ Standards for Business, Deutsche Telekom is sending a powerful signal to the ICT industry and beyond. As a responsible company, Deutsche Telekom is dedicated to respecting and protecting human rights including those of LGBT+ people.” said Fabrice Houdart, United Nations Human Rights Officer and co-author of the Standards. MagentaPride, the Group's LGBT+ employee network, is proud that Deutsche Telekom expressing its engagement to human rights by drawing the standards of conduct for business - tackling discrimination against lesbian, gay, bi, trans, & intersex people.

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and intersex (LGBT+, + Plus sign stands for not excluding anyone ) people. “We are promoting an environment of mutual respect, tolerance and diversity. We stand up for human rights and promote openness and understanding in a digitalized and networked world. I am very pleased that we have adopted the UN's global LGBT+ Standards of Conduct for business,” said Birgit Klesper, Senior Vice President Corporate Responsibility.

Since 2000, Deutsche Telekom AG has been a member of the UN Global Compact, and is expressly committed to the United Nations Guiding Principles for Business and Human Rights. “In joining 240 of the early supporters of the UN Global LGBT+ Standards for Business, Deutsche Telekom is sending a powerful signal to the ICT industry and beyond. As a responsible company, Deutsche Telekom is dedicated to respecting and protecting human rights including those of LGBT+ people.” said Fabrice Houdart, United Nations Human Rights Officer and co-author of the Standards. MagentaPride, the Group's LGBT+ employee network, is proud that Deutsche Telekom expressing its engagement to human rights by drawing the standards of conduct for business - tackling discrimination against lesbian, gay, bi, trans, & intersex people.

In a joint project Deutsche Telekom Stiftung and German Reading Foundation aim to awaken children´s interest in math and science and improve their language and reading skills by reading aloud to them. Appropriate reading materials (books, apps, e-books) are read aloud by volunteer readers to kids aged three to ten in kindergartens, primary schools and libraries. By late 2020, a total of around 3,300 volunteers engaged as volunteer readers in Germany and abroad– including 110 Deutsche Telekom employees (as of November 2020).

Deutsche Telekom's commitment to refugees started in 2015 as an initial aid task force with different measures, such as free WIFI hotspots or the provision of real estate to the Federal Office for Migration and Refugees. In the following years, these initiatives developed into the project "Deutsche Telekom supports refugees" with a focus on long-term integration into the labor market.

Through our activities, various kinds of offers for refugees were successfully implemented. In 2019 alone, 450 positions were filled. From low-threshold entries into internships to longer-term hiring for training or permanent positions: Job offers and recruiting processes were tailored to the needs of the target group. An example is the "Internship PLUS Direct Entry" program developed by Deutsche Telekom together with partner companies which was awarded the HR Excellence Award. In several phases with a slow increase in responsibility and sufficient time for language acquisition, it offered participants long-term prospects and stability.

At the end of 2019 the project was dissolved. The experience gained has been incorporated into our standard HR processes. In this way, we will continue to make it easier for refugees to enter working life in the long term.

The redesigned website of the Art Collection Telekom was launched in late spring. The site offers an overview of all works in the collection, which has a focus on East and Southeast Europe and fosters the dialogue between East and West.

With the large exhibition 'Keeping the Balance', the Ludwig Museum in Budapest reopened its doors under strict health rules after the lockdown at the beginning of September. The project was closely accompanied and supported by our subsidiary company ‘Magyar Telekom’. Title and concept for the exhibition had already been determined in autumn 2019 and received additional meaning with the pandemic. In order to make it accessible to a broader public, the digital presence of the exhibition has been strengthened. Artists produced short video clips that were shared on Instagram and the collection's website. The exhibition is also available online as a 3D tour.

The ArtScience Residency was launched in cooperation with Ars Electronica in Linz. It enables an artist to participate in a residency in a renowned institute and at Ars Electronica to incorporate in their work the latest developments in research, technology or science. In autumn 2021, the result will be presented at the next Ars Electronica Festival.

After being enacted in May 2016, the EU General Data Protection Regulation (GDPR) has had a binding effect since May 25, 2018. Deutsche Telekom implemented the requirements contained therein in a three-stage, EU-wide project:

• Preparation: Group Privacy drew up a set of standardized rules, known as Binding Interpretations, that apply to the entire Group. They were developed in collaboration with the national companies. The Binding Interpretations include specific recommendations and best practice examples to implement the EU regulation.
• Implementation: From January 2017 to May 25, 2018, the new requirements based on the Binding Interpretations were introduced throughout the Group. This involved checking and, where necessary, adjusting all the IT systems. All employees were made aware of the General Data Protection Regulation, and more than 10,000 experts received intensive training.
• Evaluation: The implementation period was followed by a review phase during which all affected Group entities were asked whether they had put all relevant requirements into action. In addition to this, GDPR compliance was randomly inspected at 28 companies.

With the "Everyone needs education – education needs everyone" project, Deutsche Telekom and Deutsche Telekom Stiftung support the corporate volunteering efforts of Telekom employees at day care centers and schools since 2010. Employees who engage as volunteer readers or offer workskhops for programming with microcontrollers in schools can apply for sponsorship with Deutsche Telekom Stiftung.

After Telekom signed the UN Women Empowerment principles in 2015, we also signed the UN LGBT standards in 2019. For our work on equality, we received the Female Recruiting Award at women @ work fair in 2019. The magazine Brigitte honored Deutsche Telekom as one of the best employers for women and in the "Gender Diversity Index" of the Boston Consulting Group Deutsche Telekom achieved first place in the DAX 30 companies.