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January, 2024

The 80/20 model

Since 2017, we have been using the 80/20 model to give our employees the opportunity to spend up to 20 percent of their working time on projects outsi...

Since 2017, we have been using the 80/20 model to give our employees the opportunity to spend up to 20 percent of their working time on projects outside of their usual remit. This allows them to work with teams from other departments. In this way, we break up departmental silos and can make better use of the company’s broad spectrum of talent. The model makes employees more visible and motivated, and enhances their network of contacts. Use of the model is voluntary and is tied to a specific Group project.


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May, 2023

Training & Development

In 2022, we further developed our learning culture initiative “youlearn“, which has been in place since 2019, and linked it more closely to the Gr...

In 2022, we further developed our learning culture initiative “youlearn“, which has been in place since 2019, and linked it more closely to the Group strategy. Under the motto “Time to Focus on Tech & Digital Skills“, youlearn was specifically geared towards the acquisition of technical and digital skills, and successfully so: in the reporting year, 46.6 percent of the 3.8 million learning hours invested by employees in Germany and the European national companies were spent on technical and digital skills. Digital learning in particular is very well established at Deutsche Telekom, with a digital learning quota of around 79 percent. With the intelligent learning platform “Percipio“, the so called “Netflix of learning“ and the integration of “Coursera“, among others, as a provider of digital educational offers from renowned universities, more than 179,000 employees benefit from a variety of digital and modern learning offers. As an important contribution of informal learning, the employee initiative “Learning from Experts“ (LEX), launched in 2018, has established itself as the largest peer-to-peer learning community in the company. In 2022, more than 5,400 online sessions were offered, in which experts could share their knowledge with other colleagues. The “youlearn days“, a global and digital learning event of Deutsche Telekom, also focused entirely on technical and digital skills in 2022. With more than 5,400 registered participants from 29 countries, another record was set - participation was 10 percent higher than the previous year.

Learning: Costs/FTE      2018     2019     2020 2021 2022
Group (total)      € 644     € 651     € 582     € 539 € 534

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January, 2023

“Child and Career” mentoring program

After three very successful runs, the kick-off event of our next “Child and Career” mentoring program took place in October 2019. For a period of...

After three very successful runs, the kick-off event of our next “Child and Career” mentoring program took place in October 2019. For a period of 21 months, this program provides for potential junior staff in expert and managerial functions from various business units of the Group in Germany to be mentored by an experienced manager. The mentees who will soon start parental leave, are in parental leave or are planning their re-entrance in the job gain new professional and methodical competences “in the tandem” and benefit from shared experiences with others in the program network. In the fourth “Child and Career” session, 26 tandem teams went to the start. The program is supplemented by web-based tutorials on focus topics and self-organized network meetings. In addition, supplementary coaching services such as parental coaching and professional support coaching will be provided, as required. This was very well appreciated by the last run. More than 80 percent of participating junior employees and almost 70 percent of the managers are female.

The next mentoring program will start in the 2nd half of 2022.


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January, 2023

Start up!: Our trainee program for young technology enthusiasts and new thinkers

Our Start up! Trainee Program primarily targets graduates with an interest in Technology and IT who are willing to leverage their talent as innovator,...

Our Start up! Trainee Program primarily targets graduates with an interest in Technology and IT who are willing to leverage their talent as innovator, technophile or revolutionary every single day. With the aim to reach talented candidates outside of Germany, the application process has been held in English since 2017. As a result, we have been able to maintain the share of international participants in 2022: 27 percent of trainees come from different countries around the globe. In the reporting period, a total of 38 BA/MA graduates embarked on the trainee program, 53 percent of whom were women.
During a period lasting around 18 months, trainees familiarize themselves with different areas of the company in Germany and abroad. They take on challenging project assignments in various business areas. The trainees are supported by experienced managers. The program is supplemented by innovative learning elements and events. In addition, our Start up! Trainees also pursue their own initiatives including social & sustainability projects within the context of the Magenta Friday (project day).


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January, 2023

Partner for BAGSO

We work with BAGSO (the German National Association of Senior Citizens’ Organizations) to promote media literacy among seniors. As a partner, we spo...

We work with BAGSO (the German National Association of Senior Citizens’ Organizations) to promote media literacy among seniors. As a partner, we sponsor the Goldener Internetpreis (Golden Internet Award). The award recognizes people over the age of 60 who use the internet skillfully and help others to get started in the online world. The next award ceremony is planned for November 2019.
In 2018, we once again took part in Deutscher Seniorentag (Germany’s Day for Seniors), showcasing products and services aimed at people aged 65 years and over. These included mobile telecommunications, fixed-line and MagentaEINS offerings, apps for seniors, and security products by Magenta SmartHome. Visitors to our booth had the chance to use a variety of services. For example, we had two technicians available to set up mobile devices and answer technical questions. As an advisory board member, we are also involved in Digital-Kompass (Digital Compass), a joint project by BAGSO and DsiN. Digital-Kompass uses materials and regular meetings on digital issues to support internet guides who help seniors get online and explore the internet. A total of 75 Digital-Kompass locations are also being set up across Germany.


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January, 2023

Partner for “Deutschland sicher im Netz”

The Deutschland sicher im Netz e.V. (DsiN Making Germany Safe on the Net) association has served as a central point of contact for consumers and smal...

The Deutschland sicher im Netz e.V. (DsiN – Making Germany Safe on the Net) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for twelve years now. As a member of the association, we are committed to working with other companies and organizations on projects such as the “IT-Sicherheit@Mittelstand” (IT security for SMEs) series of workshops, the “Digitale Sicherheit” (Digital Safety) campaign network, and “Digital-Kompass” (Digital Compass). We are also contributing to the “Sicherheitsbarometer” app (Safety Barometer – SiBa app) for digital self-protection.
Furthermore, we are supporting the project “Digitale Nachbarschaft” (DsiN, Digital Neighborhood). This trains people as volunteer IT ambassadors who will pass on their knowledge and expertise to neighbors and colleagues.
As a member of the “Security, protection, and trust for society and business” platform, which is part of Germany’s national Digital Summit, we worked with the DsiN to develop a new educational tool for artificial intelligence. KInsights! is an interactive showroom that offers an insight into the latest AI technologies. The tool was unveiled to the public by Prof. Günter Krings, Parliamentary State Secretary at the Federal Ministry of the Interior, Building, and Community, at the Digital Summit on December 4, 2018.


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December, 2022

Talent acquistion

For the third year in a row, the Corona crisis has had a massive impact on the world of work. In addition, society faces other challenges: the outbrea...

For the third year in a row, the Corona crisis has had a massive impact on the world of work. In addition, society faces other challenges: the outbreak of the Ukraine war in February 2022 has made the world more uncertain, and the energy crisis, supply shortages and inflation are felt by everyone in their daily lives. These changes affect all areas of life and move people to want to make the world a better place. Candidates not only want a secure job, but also a sense of purpose in their work, self-fulfillment, continuous development and a contribution to society and the environment.

That is why we have redefined our employer brand in order to attract talented people to Telekom in the face of the known shortage of skilled workers and to convince them to follow their future path with us. For us, there is no specific destination at the end of the journey, but it is a journey that enables talents to realize their ambitions and grow together with us. With a global network of experts, our employees are part of the ever-evolving digital transformation, driving sustainable change and their skills. We call it Growthtopia. The times we live in demand that we express our shared values and that we stand together in the struggle for fairness and equal treatment. With target group-specific messages, authentic communication and the hashtag #QuestionTodayCreateTomorrow, we show what change means to us and what opportunities talents can discover at Deutsche Telekom.


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September, 2022

"Start up!": Our trainee program for young technology enthusiasts and new thinkers

Our Start up! trainee program above all targets graduates with an interest in Technology and IT who are motivated to shape the world of tomorrow with...

Our Start up! trainee program above all targets graduates with an interest in Technology and IT who are motivated to shape the world of tomorrow with an entrepreneurial spirit and open to new challenges. With the aim to reach talented candidates outside of Germany, the application process has been held in English since 2017. As a result, we have been able to increase the share of international participants in 2021: 41 percent of trainees come from different countries around the globe. In the reporting period, a total of 39 BA/MA graduates embarked on the trainee program, 49 percent of whom were women.
During a period lasting around 18 months, trainees familiarize themselves with different areas of the company in Germany and abroad. They take on challenging project assignments in various business areas. The trainees are supported by experienced managers. The program is supplemented by innovative training formats and events. In addition, our Start up! trainees also pursue their own initiatives including social and sustainability projects within the context of the Magenta Friday (project day).


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October, 2021

Achieving more together: international collaboration

How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant b...

How can international corporations put sustainability strategies into practice across borders? Deutsche Telekom employs CR managers for the relevant business segments and national companies to reach this goal. They use the CR Manager Network to regularly share best practices and discuss new challenges, thereby jointly promoting essential CR issues. The central Group Corporate Responsibility (GCR) department is responsible for managing the network. In the year 2021, the CR Manager Network encompassed more than 100 CR Manager from 34 subsidiaries based in 20 countries across the globe. 

The participants are regularly invited to virtual meetings and capacity building calls by Group Corporate Responsibility. In 2021, content and likely implications of the EU Green Deal were discussed as well as progress within the #GreenMagenta programs and the new strategic stream "Positive impact on society" defined by the EU segment. Furthermore, the network members could gain insights into issues like Impact measurement and the future of a greener mobility.


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June, 2021

Telekom supports the UN LGBT+ Standards of Conduct for Business

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and interse...

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and intersex (LGBT+, + Plus sign stands for not excluding anyone ) people. “We are promoting an environment of mutual respect, tolerance and diversity. We stand up for human rights and promote openness and understanding in a digitalized and networked world. I am very pleased that we have adopted the UN's global LGBT+ Standards of Conduct for business,” said Birgit Klesper, Senior Vice President Corporate Responsibility.

Since 2000, Deutsche Telekom AG has been a member of the UN Global Compact, and is expressly committed to the United Nations Guiding Principles for Business and Human Rights. “In joining 240 of the early supporters of the UN Global LGBT+ Standards for Business, Deutsche Telekom is sending a powerful signal to the ICT industry and beyond. As a responsible company, Deutsche Telekom is dedicated to respecting and protecting human rights including those of LGBT+ people.” said Fabrice Houdart, United Nations Human Rights Officer and co-author of the Standards. MagentaPride, the Group's LGBT+ employee network, is proud that Deutsche Telekom expressing its engagement to human rights by drawing the standards of conduct for business - tackling discrimination against lesbian, gay, bi, trans, & intersex people.


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June, 2021

Telekom supports the UN LGBT+ Standards of Conduct for Business

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and interse...

Deutsche Telekom AG supports the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and intersex (LGBT+, + Plus sign stands for not excluding anyone ) people. “We are promoting an environment of mutual respect, tolerance and diversity. We stand up for human rights and promote openness and understanding in a digitalized and networked world. I am very pleased that we have adopted the UN's global LGBT+ Standards of Conduct for business,” said Birgit Klesper, Senior Vice President Corporate Responsibility.

Since 2000, Deutsche Telekom AG has been a member of the UN Global Compact, and is expressly committed to the United Nations Guiding Principles for Business and Human Rights. “In joining 240 of the early supporters of the UN Global LGBT+ Standards for Business, Deutsche Telekom is sending a powerful signal to the ICT industry and beyond. As a responsible company, Deutsche Telekom is dedicated to respecting and protecting human rights including those of LGBT+ people.” said Fabrice Houdart, United Nations Human Rights Officer and co-author of the Standards. MagentaPride, the Group's LGBT+ employee network, is proud that Deutsche Telekom expressing its engagement to human rights by drawing the standards of conduct for business - tackling discrimination against lesbian, gay, bi, trans, & intersex people.


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January, 2021

Volunteer Readers

In a joint project Deutsche Telekom Stiftung and German Reading Foundation aim to awaken children´s interest in math and science and improve their ...

In a joint project Deutsche Telekom Stiftung and German Reading Foundation aim to awaken children´s interest in math and science and improve their language and reading skills by reading aloud to them. Appropriate reading materials (books, apps, e-books) are read aloud by volunteer readers to kids aged three to ten in kindergartens, primary schools and libraries. By late 2020, a total of around 3,300 volunteers engaged as volunteer readers in Germany and abroad– including 110 Deutsche Telekom employees (as of November 2020).


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January, 2021

Succession management ensuring our company is ready for the future

Top-level management plays a key role in the business success of a company. If managers at that level leave the company, their position must be filled...

Top-level management plays a key role in the business success of a company. If managers at that level leave the company, their position must be filled in a timely manner, with a qualified candidate. Since 2017, we have a global systematic succession management process, which obligates around 1,700 managers in executive positions to be involved in succession planning. The process helps these managers to decide who could serve as their direct successor and who has the potential to take on their role in the mid-term. A digital platform helps executives with the nomination process.
In 2020, 4,400 potential candidates (DT internal and external, 25 percent of which were female professionals) were evaluated at special succession meetings. Successors get full transparency about the positions they are nominated to and their readiness to take on the role. This nomination and feedbackprocess is a valuable intrument to identify in a timely manner highly qualified successionb candidates in order to minimize the risk of any placement gaps. Furthermore Succession Management supports the internal mobility of executives within Deutsche Telekom.


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December, 2020

Commitment to refugee aid

Deutsche Telekom's commitment to refugees started in 2015 as an initial aid task force with different measures, such as free WIFI hotspots or the prov...

Deutsche Telekom's commitment to refugees started in 2015 as an initial aid task force with different measures, such as free WIFI hotspots or the provision of real estate to the Federal Office for Migration and Refugees. In the following years, these initiatives developed into the project "Deutsche Telekom supports refugees" with a focus on long-term integration into the labor market.

Through our activities, various kinds of offers for refugees were successfully implemented. In 2019 alone, 450 positions were filled. From low-threshold entries into internships to longer-term hiring for training or permanent positions: Job offers and recruiting processes were tailored to the needs of the target group. An example is the "Internship PLUS Direct Entry" program developed by Deutsche Telekom together with partner companies which was awarded the HR Excellence Award. In several phases with a slow increase in responsibility and sufficient time for language acquisition, it offered participants long-term prospects and stability.

At the end of 2019 the project was dissolved. The experience gained has been incorporated into our standard HR processes. In this way, we will continue to make it easier for refugees to enter working life in the long term.


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November, 2020

'Corporate Citizenship' that’s also the Art Collection Telekom. Deutsche Telekom takes the responsibility for culturally diverse and open civil societies in Europe seriously.

The redesigned website of the Art Collection Telekom was launched in late spring. The site offers an overview of all works in the collection, which ha...

The redesigned website of the Art Collection Telekom was launched in late spring. The site offers an overview of all works in the collection, which has a focus on East and Southeast Europe and fosters the dialogue between East and West.

With the large exhibition 'Keeping the Balance', the Ludwig Museum in Budapest reopened its doors under strict health rules after the lockdown at the beginning of September. The project was closely accompanied and supported by our subsidiary company ‘Magyar Telekom’. Title and concept for the exhibition had already been determined in autumn 2019 and received additional meaning with the pandemic. In order to make it accessible to a broader public, the digital presence of the exhibition has been strengthened. Artists produced short video clips that were shared on Instagram and the collection's website. The exhibition is also available online as a 3D tour.

The ArtScience Residency was launched in cooperation with Ars Electronica in Linz. It enables an artist to participate in a residency in a renowned institute and at Ars Electronica to incorporate in their work the latest developments in research, technology or science. In autumn 2021, the result will be presented at the next Ars Electronica Festival.


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November, 2020

Encouraging talent

In 2020 we closed the Global Talent Pool of 2019 and were working on a new concept of talent management, which is launched in the fall of 2020. The ne...

In 2020 we closed the Global Talent Pool of 2019 and were working on a new concept of talent management, which is launched in the fall of 2020. The new concept focuses on identification, validation and long-term development of talents with the aim of placing them into strategically critical roles. In this new concept we allow leadership to identify employees with potential but also employees can raise their hands to be assessed. Employees go through a validation process of personality assessment and structured interviews, upon which leadership selects the future members of the hub – best matching role requirements. In the hub they will have a personal advisor brokering them to opportunities in line with their potential and targeted critical role. Our Board members are patrons and a broad group of business leaders serve as business sponsors of the hub. They mentor, make talents visible and open doors for them.  In the hub we will work on the development of members on the long-term, over multiple career steps.


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