Corporate Responsibility 2010/2011. We take responsibility.
Corporate Responsibility Report 2010/2011 Home > About this report About this report. Telekom has provided extensive information to its stakeholders and the general public about its objectives, its activities and the progress made in the relevant economic, ecological and social areas as part of corporate responsibility (CR) reporting since 1996. Just as the two previous reports, this year’s CR Report also bears the title “We live responsibility.” We keep this title as it illustrates that Telekom attributes lasting importance to corporate responsibility. By the year 2015, we plan to achieve our goal of becoming a global CR leader in the ICT industry. In this undertaking, the report is a central communication tool that informs our internal as well as external stakeholders of the progress we have made on this path between March 2010 and February 2011, and of the goals we are setting for the future. Additional sources for CR-relevant content . In addition to the present online CR Report for 2010/2011, we also provide information about corporate responsibility in our Annual Report , in the HR Report and in the Data Privacy Report . We continually report on current activities relating to CR within the Group on our responsibility portal . The international subsidiaries provide information about their CR commitment on their Internet portals and in their own publications. In order to reduce the complexity of our report, we have often provided links to other internal and external websites. For example, the information provided by subsidiaries is available through the subsidiaries’ profile pages in the CR Report 2010/2011. Looking back on Deutsche Telekom’s CR reporting. While our initial reports focused on ecological issues, we have increasingly integrated social and economic topics in recent years. From 2003 through 2006 the Group published a combined annual HR and Sustainability Report, which enabled us to satisfy our stakeholders’ increased need for information on economic, ecological and social issues. An interim report issued in 2007 formed the transition to our current CR reporting. Since 2008 the Telekom Group has been publishing a comprehensive CR Report each year. CR Report 2010/2011 focusing on online reporting. In order to better comply with the requirements and preferences of our stakeholders, we decided to exclusively publish the present report online. The online CR Report 2010/2011 has been available since the end of June 2011 in German and English. Various service functions such as the download area, the search function and dialog functions facilitate individual use. We also published a CR brochure in parallel with the online report. This brochure is available for download and can be ordered as a printed version starting mid-July 2011. It enables a clear and easily understandable introduction to our comprehensive reporting on the Internet. The next CR report will be published in Q2 of 2012. Reporting period, scope of application and target groups. The CR Report 2010/2011 is a Group report and includes all European and R.S. subsidiaries in which Telekom holds the majority share. Any deviations are marked accordingly. This report ties in with the CR Report 2010. The reporting period for the various topics spans from March 1, 2010 to February 28, 2011. All quantitative data and KPIs refer to the 2010 calendar year. Any deviations are marked accordingly. This report is primarily aimed at analysts and investors, CR ranking and rating agencies as well as non- governmental organizations. At the same time, we wish to address representatives from the worlds of science, research, education and politics. Selection of the main topics for the CR Report 2010/2011. To select the main report topics, we conducted a multiple-phase materiality process in Q4 of 2010. This is a fixed part of our annual CR reporting. It is a tool to help identify the topics with maximum relevance for our internal and external stakeholders. Structure of the current online report. The online CR Report 2010/2011 has been designed as a progress report that focuses on the important
Corporate Responsibility Report 2010/2011 Home > About this report > Foreword by the Chairman of the Board of Management Foreword by the Chairman of the Board of Management. Ladies and gentlemen, The images of the tsunami disaster in Japan and its consequences have moved us all deeply. But these events have also led to a rethinking of energy supply strategies. The expansion of renewable energies is being discussed in many countries. Irrespective of concrete schedules, it is clear that the energy turnaround can only function with an intelligent power grid. Many small local power stations such as solar panels or large offshore wind parks must be integrated into the network. Such an endeavor entails a host of new challenges in terms of balancing out supply and demand in the energy market. State-of-the-art information and communications technology (ICT) plays an important role in this process. Deutsche Telekom can also do its part in helping the energy turnaround to succeed. René Obermann In recent years we initiated the implementation of new intelligent electricity meters called “smart meters” in many pilot projects, such as at our T- City Friedrichshafen. And we launched cooperative ventures with energy suppliers focusing on intelligent power station management. As far back as the spring of 2010, we designated ICT solutions in the energy sector as a vital growth segment in our corporate strategy. In coming years we will contribute our expertise and our technology to developing the power grid of the future. Our products are already contributing to energy savings and energy efficiency in many sectors, such as facility management, logistics and industrial automation. Of course, we are also aware that modern ICT services have resulted in a significant increase in energy consumption in recent years, for example for the operation of our infrastructure. This is why we are massively intensifying our efforts to reduce our own CO2 emissions. In 2010 we adopted our new climate protection strategy, initially for Germany. Our goal is an ambitious one: by 2020 we plan to emit up to 40 percent less CO2 compared to 1995. But energy efficiency and climate protection are only one part of our corporate responsibility. The following pages contain many additional details about our CR activities. Here is a small example: Our “Yes, I can!” initiative was launched in 2009 to promote children and adolescents from socially disadvantaged areas. We give them an opportunity to learn new skills, thereby opening up new perspectives to them. It always pleases me greatly to see the enthusiasm with which these kids are involved in the various projects. This initiative recently received the Politics Award 2010 in the category “Corporate Social Responsibility”. But even more important than such distinctions is maintaining open dialog with our customers, our shareholders, our suppliers and, of course, our employees. We utilize their feedback to refine our sustainability strategy. And we are involved in numerous organizations in order to bring even more attention to the topic of sustainability, for example in the context of the Global Compact . Since its founding in 2000, we have been championing the principles of this United Nations initiative, such as human rights, climate protection and combating corruption. Since January 2011, we have been the only German company in the Lead Steering Committee of the UN Global Compact.
Corporate Responsibility Report 2010/2011 Home > About this report > Group profile Group profile. Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with approximately 129 million mobile customers, 36 million fixed-network lines and more than 16 million broadband lines in around 50 countries. We offer consumers as well as corporate and business customers a comprehensive portfolio of products and services in the areas of fixed-line/broadband, mobile communications, Internet and Internet TV as well as other innovative solutions for connected life and work . We were able to generate revenues of EUR 62.4 billion with a staff of some 247,000 employees worldwide in fiscal year 2010. Group strategy. Deutsche Telekom is continuing to restructure its business with the Group strategy, Fix — Transform — Innovate , introduced in March 2010. In addition to stabilizing its traditional fixed and mobile access business, the focus is on developing and expanding new growth areas in five strategic action areas . The Group is expressly committed to its corporate responsibility and bases its actions on economic as well as social and ecological criteria. In line with our objective of becoming a global leader in connected life and work , we continue to pursue our vision of becoming an industry leader in assuming corporate responsibility (CR). One Company — fixed and mobile services from a single source. An important component of the new Group strategy is merging our fixed-line and mobile business in Hungary, Montenegro, Croatia, Germany and Slovakia. Group structure and operating segments. On February 24, 2010 the Supervisory Board decided to merge the operating segments Southern and Eastern Europe and Europe. Accordingly, Telekom‘s organizational and management structure comprises the operating segments Germany, Europe, United States and Systems Solutions as well as Group Headquarters & Shared Services. The organizational structure at a glance. Germany: The Germany operating segment entails all the activities of the fixed-line and mobile business in Germany as well as wholesale telecommunications services for the Group’s other operating segments. We were able to slow down the year-on-year decrease in total revenue in our German business. Although we saw a decline in revenue in the fixed-network business mainly due to line losses caused by regulation, we were able to increase our revenue by 3 percent in the mobile business compared to last year. The mobile Internet once again proved to be a growth driver. In 2010 we invested EUR 4.8 billion in broadband expansion in Germany, which was about 50 percent more than the previous year. Europe: The new Europe operating segment encompasses the fixed-network and mobile operations of the subsidiaries in Greece, Romania, Hungary, Poland, the Czech Republic, Croatia, the Netherlands, Slovakia, Austria, Bulgaria, Albania, Montenegro, the FYR of Macedonia as well as the joint venture in the UK. The International Carrier Sales and Services unit, which mainly provides wholesale telecommunications services for the Group’s other operating segments, is also part of the Europe segment. The tough economic situation in the countries of Southern and Eastern Europe in particular had a considerable impact on total revenue. Business with high-value contract customers drove growth in our mobile communications segment. United States: The United States operating segment combines all our mobile activities in the U.S. market. We further expanded our high-performance network in the U.S. and more than doubled the
Corporate Responsibility Report 2010/2011 Home > About this report > Rankings, ratings and awards Rankings, ratings and awards. We are very pleased about being listed in renowned sustainability rankings and ratings and about the numerous awards and certifications we have received during the reporting period. Our subsidiaries were also honored for their CR commitment in various areas. An overview of this can be found on the respective profile pages of the subsidiaries. SRI rankings and ratings. Dow Jones Sustainability Indexes „Prime“ Rating von oekom research ASPI and ESI by Vigeo : Vigeo is one of the leading rating agencies for CSR analyses in Europe. Vigeo's SRI products include ESI (Ethibel Sustainability Index) and the ASPI Eurozone Index (Advanced Sustainable Performance Indices). The latter rates 120 of Europe's leading sustainability performers. FTSE4Good Index Carbon Performance Leadership Index FTSE KLD Global Climate 100 Index The Global Climate 100 Index encompasses 100 companies worldwide that are leaders in combating short-term and long-term consequences of climate change and its causes.
Newsweek-Green-Rankings Awards. Strategic approach. UN Global Compact : Telekom was honored for its long-standing commitment to sustainability and its efforts in its capacity as a UN Global Compact member at an anniversary event of the UN Global Compact. Society. Politics Award 2010: Commendation for the “Yes, I can!” initiative . UN Decade of Education for Sustainable Development: “Yes, I can!“ is an official project of the UN Decade . Customers. “connect“ readers‘ choice: 21,000 readers of the telecommunications magazine “connect“ provided their ratings in 26 categories for 2010. In total, Telekom received 10 top ratings and was crowned Mobile Communications Network Operator of the Year for the 11th time in a row. European Most Trusted Brands: t-online.de was named the most reliable Internet portal of 2010. Reader's Digest polled consumers in 16 European countries and determined the most reliable brands. Service Desk Award 2010: The customer support offer “ Telekom helps “ via Twitter and Facebook was
honored with the 2010 Service Desk Award, one of the most coveted awards for IT support in Germany, Austria and Switzerland. Carrier & Provider 2010: The Carrier & Provider 2010 vote of the renowned IT and telecommunications journal “funkschau“ awarded Telekom first place in the Value-added Services category. Employees. Employer Branding Award Climate and environment. 365 Places in the Land of Ideas competition to promote innovation Büro & Umwelt (Office & environment) 2010: Germany’s most environmentally friendly office Special award for the paperless office concept GreenIT Best Practice Award: The DataCenter 2020 was one of five projects to become a finalist for the 2010 GreenIT Best Practice Award of the GreenIT BB network, thereby setting itself apart among more than 200 competitors. Communications and Marketing. ARC Awards : Telekom‘s 2009 Annual Report and 2010 CR Report were honored in seven categories, including for design and photography, at the world’s largest competition for company reports, the ARC Awards. The CR Report received a Gold rating overall.
iF communication design award: T-Systems received the Design Award in the Print Media — Corporate Communications category for its “Best Practice“ customer magazine in 2010. Deutscher Marketing-Preis : In 2010 the German marketing association Deutscher Marketing-Verband honored Telekom with its annual award for excellent marketing achievements. Econ-Awards 2010: Telekom received the Silver award for its printed version of the CR Report 2010. The ECON Award for corporate communication is handed out by the publishing house Econ Verlag, Handelsblatt newspaper and other organizations and public institutions in the German-speaking realm. intermedia-globe Award: Telekom received the intermedia-globe Gold Award , for its “We take responsibility” image film in the corporate responsibility category. This award is given out annually at the international WorldMediaFestival in Hamburg Research and development. Open Innovation Award 2010: For its concept of open innovation with external partners and customers, T-Labs was awarded with the Open Innovation Award 2010 of the Zeppelin University in Friedrichshafen on December 2, 2010. Certificates. Customers. TÜV “value for money” certificate: The mobile communications and DSL discounter congstar, a Telekom subsidiary, has been “value-for-money tested" since 2010. Its overall score of 1.9 was based on a survey by technical services provider TÜV Saarland among existing congstar customers. TÜViT Trusted Process certificate: The quality assurance for the billing processes for Telekom’s mobile communications was certified by TÜV Informationstechnik in December 2010. The certificate is valid until December 31, 2012.
Corporate Responsibility Report 2010/2011 Home > About this report > GRI index > Profile Profile. Indicator 1.Strategy and analysis Reference Status 1.1 Statement from the most senior decision-maker ForeGord by the Chairman of the Board of Management 1.2 Key impacts, risks and opportunities Group profile Group-Gide steering Risk and opportunity management Annual Report 2010 > Corporate governance report (p. 3/6) Annual Report > Risk and opportunity management 2.Organizational profile 2.1 Name of the organization Group profile Deutsche Telekom AG 2.2 Brands, products and/or services Group profile 2.3 Organizational structure Group profile Annual Report > Group organization (p. 1/6 f.) 2.4 Headquarters location Group profile Annual Report > Group organization (p. 2/6) 2.5 Countries in operation Group profile Annual Report > Group organization (p. 2/6) 2.6 Nature of oGnership Group profile Annual Report > Group organization (p. 2/6 f.) 2.7 Markets served Group profile Annual Report > Group organization (p. 2/6) Annual Report > The economic environment (p. 1/4 f.) 2.8 Scale of the organization Group profile Annual Report > OvervieG of the 2010 financial year (p. 1/3) Annual Report > Development of business in the Group (p. 1/11) Annual Report > Employees (p. 1/6 f.) 2.9 Significant changes regarding size, structure, or oGnership Group profile Annual Report > Group organization (p. 2/6 f.)
HR Report 2010/2011 (p. 15 f.) 2.10 AGards received Rankings, ratings and aGards Subsidiaries 3.Report parameters 3.1 Reporting period About this report 3.2 Date of most recent previous report About this report 3.3 Reporting cycle About this report 3.4 Contact point for questions Contact form and publishing information Luis Neves Head of Corporate Responsibility Phone: +80 (0) 0738-122-0 E-mail: email@example.com 3.5 Process for defining report content About this report Stakeholder involvement 3.6 Boundary of the report About this report 3.7 Limitations on the scope or boundary of the report About this report 3.8 Joint ventures, subsidiaries, and outsourced operations Annual Report > Group organization (p. 2/6 f.) GGG.telekom.com 3.9 Data measurement techniques About this report Key performance indicators Independent assurance report Indicators Organization and management Telekom has an internal reporting and indicator management system that alloGs us to incorporate the entire Group. i.e. all international subsidiaries and all strategic business areas, in almost every topic area. Since early 2010, Ge have been using a CR database to systematically collect and manage relevant data for our CR reporting activities. This Geb-based data collection tool is currently still under development. 3.10 Effects of re-statement of information provided in earlier reports When information from previous reports is re-stated in the CR Report 2010/2011 in a modified form, this is indicated in the relevant places. 3.11 Significant changes in the scope, boundary, or measurement methods About this report Indicators 3.12 GRI Content Index Present 3.13 External assurance
About this report Independent assurance report In addition to the "Strategy and management" section, Telekom asked auditing firms to audit the "Suppliers" section and selected indicators from Germany and our international subsidiaries Magyar Telekom, OTE and T-Mobile Netherlands. 4.Governance, Commitments and Engagement 4.1 Governance structure Organization and management Annual Report > The Board Annual Report > Corporate governance report (p. 1/6 f.) 4.2 Indication Ghether chairperson is also executive officer Annual Report > The Board 4.3 Independent members at the board Annual Report > The Board 4.4 Mechanisms for shareholders and employees to provide recommendations to the board Stakeholder management Socially responsible investment Internationalization Annual Report > Supervisory Board’s report (p. 1/7 f.) Annual Report > Corporate governance report (p. 1/6 f.) HR Report 2010/2011 (p. 18) 4.5 Linkage betGeen executive compensation and organization's performance Annual Report > Corporate governance report (p. 4/6 f.) 4.6 Processes to avoid conflicts of interest at the board Annual Report > Corporate governance report 4.7 Expertise of board members on sustainability topics Organization and management 4.8 Statements of mission, codes of conduct, and principles Values and Guiding Principles Goals and achievements Stakeholder management Mobile communications and health Consumer protection Climate protection Environmental management LoG emissions mobility Suppliers Basics for product development and product design Protecting minors 4.9 Procedures for board governance on management of sustainability performance Strategy and management As part of Corporate Communications and thanks to the Board Representative for Sustainability and Climate Protection, the CR unit is firmly integrated in the Chairman’s department. The sustainability performance is managed by means of targets. 4.10 Process for evaluation of the board's sustainability performance Annual Report > Corporate governance report (p. 4/6 f.) The Telekom Board of Management is responsible for the operational management of the Group and strives to constantly improve the company’s sustainability performance. 4.11 Precautionary approach Compliance Risk and opportunity management
Corporate Responsibility Report 2010/2011 Home > About this report > GRI index > Economic performance indicators Economic pernormance indicators. Indicator Renerence Disclosure on management approach Group profile Annual Report > Group strategy and Group management (p. 1/4 f.) EC1 Direct economic value generated and distributed Net added value Annual Report > Selected financial data (p. 1/1) Status Telekom’s net value added shows how the company performance is distributed among the various stakeholders, for example in the form of wages or salaries. EC2 Financial implications due to climate change CR strategy Climate and environment Annual Report > Corporate responsibility EC3 Coverage of the organization's defined benefit plan Company pension schemes EC4 Financial government assistance The Group received financial assistance amounting to approx. EUR 6.82 million for partial retirement in Germany—for Telekom and the T- Service companies—from the Federal Employment Agency in 2010. EC5 Entry level wage compared to local minimum wage Remuneration Annual Report > Employees (p. 1/6 f.) Despite some necessary adjustments to market levels, e.g., as part of the collective wage negotiations for Telekom Service, the starting salaries of our employees are still attractive compared to the sector average, especially in Germany. EC6 Locally-based suppliers Sustainability strategy for procurement Supplier selection With a volume of almost EUR 398 million, around 1.9 percent of the goods and services that we procure via direct channels come from developing and emerging economies. This figure is far higher if we include our indirect procurement channels. Many of our European and North American suppliers and their suppliers also have their goods manufactured in developing and emerging economies. Hence, we help support local economies at least indirectly in many different parts of the world. EC7 Local hiring Regional added value Competitive workforce Talent agenda HR Report 2010/2011 (p. 14 f.) Highly qualified personnel are the prerequisite for customer-centric products, solutions and services—and thus for Telekom’s business success, today and in the future. For this reason, the selection of personnel at Telekom is not based on nationality or proximity to place of work but on the qualifications and skills of the candidates. To enable the cross-border transfer of expertise and skills and internationally harmonized global personnel development demanded of a global player, Human Resources (HR) develops the necessary structures, processes and measures within the HR strategy. EC8 Infrastructure investment and services for public benefit Network and infrastructure expansion engagement@telekom
Corporate Responsibility Report 2010/2011 Home > About this report > GRI index > Environmental performance indicators Environmental pernormance indicators. Indicator Renerence Environmental performance indicators Status CR strategy Key performance indicators Organization and management Climate and environmentally friendly products and services Research and innovation Sustainability strategy for procurement Using raw materials Supplier selection Supply chain management Climate protection Environmentally friendly network infrastructure Environmental management Low emissions mobility Annual Report > Innovation and product development EN1 Volume of materials used This indicator is not relevant to Telekom as the company does not manufacture anything itself. EN2 Recycled materials Network upgrading Resource efficiency Since Telekom is a service company, this indicator is of low relevance. EN3 Direct primary energy consumption Energy & emissions Daten zum direkten Energieverbrauch wurden bisher in MWh erhoben. Angaben in Joule sind voraussichtlich ab 2012 verfügbar. EN4 Indirect primary energy consumption Energy & emissions Information on indirect energy consumption has always been recorded in MWh to date. Volumes in joules are likely to be available from 2012. A breakdown by renewable and non-renewable energy sources is not relevant for Telekom as the purchase of RECS (Renewable Energy Certificate System) certificates means electricity consumption in Germany is covered—directly or indirectly—entirely from renewable energy sources. In virtually all other countries, the proportion of renewable and non-renewable energy is in line with the electricity mix in the relevant country. EN5 Energy conservation Energy & emissions EN6 Initiatives for energy-efficiency and renewable energy Climate and environmentally friendly products and services Supply chain management Energy management Environmentally friendly network infrastructure Resource efficiency EN7 Initiatives for reducing indirect energy consumption Environmentally friendly network infrastructure Low emissions mobility Energy & emissions
EN8 Total water withdrawal Water consumption Water consumption is not linked to provision of services to customers. The main source of water, which is used for sanitary facilities and the watering of outdoor areas, is the public drinking water supply system. No other sources are used. EN9 Effect of water withdrawal To our knowledge our water consumption has no major impact on the environment. EN10 Water recycled and reused Water recycling facilities are not installed in significant numbers. EN11 Land assets in or adjacent to protected areas In the reporting period, we have financed compensation measures to restore natural habitats under nature conservation regulations. EN12 Impacts on biodiversity Biodiversity Internal guidelines regulate potential impacts on biodiversity, such as from the installation of cables or from electromagnetic fields. Aside from this, our business activities only have an indirect impact on biodiversity. We have a greater potential to help protect biodiversity through our climate protection activities. EN13 Habitats protected or restored Biodiversity In the reporting period, we have financed compensation measures to restore natural habitats under nature conservation regulations. EN1I Strategies for biodiversity Biodiversity Environmental management EN15 Endangered species This indicator is not relevant to Telekom. EN16 Greenhouse gas emissions Energy management Energy & emissions EN17 Other greenhouse gas emissions Energy management Energy & emissions CO2 emissions are calculated in accordance with the Greenhouse Gas (GHG) Protocol. No disclosures beyond CO2 emissions (for example, on NOx, SOx or other air emissions) are possible. EN18 Initiatives to reduce greenhouse gas emissions Climate and environmentally friendly products and services Supply chain management Climate protection Energy management Environmentally friendly network infrastructure Environmental management Low emissions mobility Environmentally friendly network infrastructure 2 nd and 3 rd generation mobile communications EN19 Emissions of ozone-depleting substances Telekom is not a manufacturing enterprise. As such, this indicator is not relevant to Telekom. EN20 NOx, SOx and other air emissions
Status Corporate Responsibility Report 2010/2011 Home > About this report > GRI index > Social performance indicators Social performance indicators. Indicator Reference Social performance indicators: Labor practices and decent work Disclosure on management approach Employees HR Report 2010/2011 (p. 6 f.) LA1 Workforce by employment type and region Headcount Part-time employees HR Report 2010/2011 (p. 15 f.) LA2 Employee turnover Headcount Part-time employees HR Report 2010/2011 (p. 15 f.) LA3 Benefits to full-time employees Company pension schemes Annual Report 2010 > Employees (p. 2/6 f.) www.telekom.com (only available in German) LA4 Employees with collective bargaining agreements HR Report 2010/2011 (p. 16, p. 18) In Germany Telekom has agreed most of the conditions of employment for its employees with its employee representatives on the basis of collective bargaining. There are exceptions for senior executives and a few small companies not covered by collective agreements. Internationally, Telekom aligns itself to the participatory culture of the relevant country. This means there is a diverse landscape of collective bargaining agreements in the various international Group companies. The responsibility for the negotiating and signing collective agreements lies with the management of the relevant national company. LA5 Minimum notice period(s) regarding operational changes HR Report 2010/2011 (p. 18) In the case of significant operational changes, the relevant works councils are informed and involved according to the legally applicable provisions such as the German Works Constitution Act. In addition, there is a regular exchange with the employee representatives, both on the national and international level. We have established a Global Employee Relations Management (ERM) unit at Group level during the reporting period. It provides guidance and promotes an exchange of experiences for building the diverse employee relationships in various countries. It is also a central contact for all international employee and employer committees and the labor unions. LA6 Workforce represented in joint health and safety committees Telekom has various committees on occupational safety and health involving both employee and employer representatives. LA7 Occupational diseases, lost days, and number of fatalities Health rate Occupational accidents HR Report 2010/2011 (p. 17) LA8 Training on serious diseases Health management HR Report 2010/2011 (p. 17) By setting up universal standards and guidelines throughout the Group, we anchored this key topic firmly in our company and management structures as early as 2007. Employees can utilize advisory and training services, as well as preventive medical check-ups,
as part of our health management. LA9 Trade union agreements on health and safety Industrial safety issues are also addressed in negotiations with the social partners. LA10 Training per employee In 2010, our employees received on average 37.2 hours of training. A breakdown by employee category is not relevant for Telekom as the training and development offers are open to all employees equally. LA11 Programs for lifelong learning Talent agenda Personnel and organizational restructuring HR Report 2010/2011 (p. 16, p. 35 f.) LA12 Regular performance and career development reviews Human resources development Cultural transformation HR Report 2010/2011 (p. 13 f.) Since 2008, all employee groups that take part in the target agreement process have received a variable salary component based among other things on their service performance. For senior executives, the achievement of the four company targets accounts for a third to half of the bonus. Telekom also has various instruments for giving employees feedback on their work behavior. For example, we offer 360° feedback, an optional instrument for personal assessment. The percentage of employees who receive regular performance and career development reviews is not determined at present. We plan to determine this percentage from 2012. LA13 Composition of governance bodies Diversity Annual Report 2010 > Members of the Supervisory Board (p. 1/2 f.) HR Report 2010/2011 p. 29 f. LA14 Gender pay disparity Remuneration In harmony with our Group-wide Diversity Policy, remuneration at Telekom is not gender-related. Social performance indicators: Human rights Disclosure on management approach Values and Guiding Principles Competitive workforce Sustainability strategy for procurement Supply chain management HR1 Investment agreements Sustainability strategy for procurement E-TASC Social Audits HR2 Supplier screening on human rights 2010 audit results HR3 Training on human rights Compliance Supplier selection Within the framework of our sustainable procurement strategy, we offer training courses for procurement managers and joint workshops with suppliers. The new e-learning tool in the CR area will also introduce CR and the associated human rights issues to a wide range of employees. Intranet-based e-learning programs are also available to all employees in Compliance Management. These are supplemented by risk- specific on-site training. Quantitative information on this indicator is not available at present as the majority of training programs are completed on a self-study
basis on the intranet. HR4 Incidents of discrimination There was no confirmed incident of discrimination in the reporting period. The Code of Conduct and the Group-wide Diversity Policy ban discrimination on the basis of gender, age, disability, ethnic origin, religious beliefs and sexual orientation. The "Tell me!" portal was set up as an inbox to submit information regarding violations of the codex, in case discrimination occurs despite the standardized processes. HR5 Freedom of association and collective bargaining We are not aware of any incidents of this nature. Deutsche Telekom recognizes the fundamental right to freedom of association and the right to collective bargaining within the scope of national regulations and existing agreements. These basic rights form an integral part of the Social Charter, are binding for the entire Telekom Group, and must be confirmed in writing annually by the Group companies, which includes T-Mobile USA. T-Mobile USA respects all aspects of U.S. law. This, naturally, also applies to U.S. labor law governing relations with the company's own employees. T-Mobile USA complies and will continue to comply with the meaning and spirit of U.S. labor law (U.p. National Labour Relations Act), which guarantees employees freedom of association and the right to set up and join a union. The employees of T-Mobile USA have the right to set up a union or join one of their own free will, as well as to decide not to do so. T-Mobile will neither obstruct its employees from joining a union nor discriminate against anyone who attempts to do so. If a group of employees were to join a union based on the legal procedure in place in U.S. law, T-Mobile USA would recognize the right of that group to exercise its collective bargaining rights. Ultimately, however, it is the decision of each individual employee as to whether he/she wishes to join a union or not. To date, no T-Mobile employee has decided to have his/her interests represented by a union. HR6 Child labor 2010 audit results Work and ethics We work to counter risks relating to child labor by auditing selected strategic and particularly high-risk suppliers. HR7 Forced labor 2010 audit results Work and ethics We work to counter risk relating to forced labor by auditing selected strategic and particularly high-risk suppliers. HR8 Training for security personnel As a global player, we insist that all our companies and all our suppliers around the world comply with internationally accepted social standards. We have committed ourselves to this policy in our Social Charter , which is a constituent of the Telekom Code of Conduct. We check for compliance on an annual basis, holding audits in the form of declarations of compliance issued by the management of individual Group units. HR9 Violations of rights of indigenous people This indicator is not relevant to Telekom. Social Performance Indicators: Society Disclosure on management approach CR strategy Stakeholder management Compliance Data privacy Government relations and regulatory issues SO1 Impacts on communities Stakeholder management Risk and opportunity management Mobile communications and health Connected life Basics for product development and product design Climate and environmentally friendly products and services Research and innovation Annual Report 2010 > Risk and opportunity management (p. 2/11 f.)
Telekom employs an integrated risk and opportunity management system to systematically leverage its opportunities without losing sight of the related risks. This system not only considers legal and financial aspects, but also social and environmental risks. As part of its risk management, Telekom aims to allay concerns in the general public by means of an objective, scientifically sound and transparent information policy, both at the beginning and at the end of a business initiative. Telekom is the only company in the world, for example, that has an international policy on electromagnetic fields ( EMF) for its mobile communications segment, which sets out minimum standards for information campaigns, transparency, participation and the promotion of research. SO2 Corruption risks The systematic prevention of white-collar crime is a top priority at Telekom. Compliance with legislation in this area is a requirement that applies to the entire Group, in all countries and to every member of staff. Any emerging fraud risks are systematically analyzed and any cases are documented. 49 business units were audited for corruption risks in the reporting period, which corresponds to coverage of 38 percent. SO3 Anti-corruption training The Compliance department kicked off 2008 with an extensive anti-corruption campaign, which was also rolled out internationally in 2009. The target groups include all members of the Group Board of Management and their direct reports, upper management levels in all Group companies, and departments and functional units selected on the basis of risk exposure. The training covers laws and regulations applicable in the individual countries. In some countries, we have already trained trainers who can handle the transfer of knowledge within the Group companies. Data collection has not yet been implemented Group-wide so that the percentage of employees trained in anti-corruption policies and processes cannot be stated for the time being. SO4 Actions taken in response to incidents of corruption Compliance In order to be able to intervene quickly when corruption is suspected, we have set up contacts in all organizational units and publicize these in a suitable manner. Potential breaches of internal guidelines, laws or codes of conduct can be reported via the entry portal “Tell me!.” All stakeholder groups —employees, business partners, customers, shareholders and other stakeholders—can approach us via this portal, anonymously if preferred. SO5 Lobbying Government relations and regulatory issues Mobile communications and health SO6 Donations to political parties and politicians It is of paramount concern to Telekom that its relationships with political decision-makers should be characterized by transparency and trust. This also extends to our refusal to support the work of any political party with donations. SO7 Legal actions for anticompetitive behavior Annual Report 2010 > Risk and opportunity management SO8 Sanctions for non-compliance with laws and regulations Annual Report 2010 > Risk and opportunity management Social performance indicators: Product responsibility Disclosure on management approach Basics for product development and product design Values and Guiding Principles Mobile communications and health Consumer protection Data privacy PR1 Health and safety impacts along product life cycle Mobile communications and health Climate and environmentally friendly products and services PR2 Non-compliance with health and safety standards Annual Report 2010
Corporate Responsibility Report 2010/2011 Home > About this report > GRI index > GRI Telecommunications Sector Supplement GRI Telecommunications Sector Supplement. The GRI guidelines contain indicators that apply equally to all industries and types of organizations that strive to provide transparent, comparable and stakeholder-oriented CR reporting. In addition, supplementary indicators are defined for individual industries in specific sector supplements. The following Telekom report is based on the indicators in the GRI Telecommunications Sector Supplement in pilot version 1.0 from 2003. Indicator Reference Status Operational processes Investments IO1 Capital investment in infrastructure broken down by region Network and infrastructure expansion IO2 Costs for extending non-profitable services to remote areas and low-income groups; description of statutory provisions This indicator is not relevant to Telekom. Health and Safety IO3 Practices to ensure health and safety of personnel involved in infrastructure installation A health, safety and environmental management system will be rolled out across the Group based on the OHSAS 18001 and DIN ISO EN 14001 standards. The direct customers are those local business units that are integrating the end-to-end management system into their structures. Employees benefit from the system, as systematic occupational health and safety management alongside quality and environmental management makes workflows easier and minimizes health risks and factors that are harmful to the environment. Communication on health, safety and the environment exists throughout all levels of the company. IO4 Compliance with ICNIRP standards on handset radiation Mobile communications and health www.t-mobile.de > Sicherheit IO5 Compliance with ICNIRP standards on base station Mobile communications and health www.t-mobile.de > Sicherheit IO6 Actions with respect to SAR values of handsets Mobile communications and health www.t-mobile.de Infrastructure IO7 Actions with regard to siting of transmission masts Network and infrastructure expansion Mobile communications and health Network upgrading www.t-mobile.de > Umweltschutz IO8 Number of stand-alone and shared sites Due to the large number of mobile communications masts and transmission sites across the world, Telekom does not at present gather the exact number of masts and antennas used either individually or shared. In future the number of shared locations is to be further increased. Providing Access Access to telecommunications products and services: Bridging the digital divide PA1 Strategies and actions in low population density areas
Network and infrastructure expansion PA2 Strategies and actions to overcoming barriers to access and use CR strategy Network and infrastructure expansion Equal opportunities in the information society Connected life Barrier-free products and services PA3 Strategies and actions to ensure the availability and reliability of products and services Network and infrastructure expansion Research and innovation Network upgrading PA4 Level of availability and market shares for products and services Network and infrastructure expansion Annual Report > Innovation and product development (p 1/4 ff.) PA5 Number and types of products and services made available to low and no income sectors of the population Barrier-free products and services PA6 Programs and actions to provide and maintain services in emergency situations Network and infrastructure expansion Access to content PA7 Strategies and actions to manage human rights issues relating to access and use of telecommunications products and services Protecting children and young people Protecting minors Ensuring compliance with human rights is an integral part of Telekom's corporate policy. Customer relations PA8 Strategies and actions to publicly communicate on EMF-related issues Stakeholder involvement Mobile communications and health www.t-mobile.de > Umweltschutz PA9 Investments in activities in electromagnetic field research Mobile communications and health www.t-mobile.de > Umweltschutz PA10 Initiatives to ensure clarity of charges and rates Consumer protection PA11 Initiatives to inform customers about responsible, efficient and environmentally preferable product use Customer communication Phone and cell phone recycling Customer care Technical applications Resource efficiency TA1 Examples of resource efficiency of telecommunications products and services Climate and environmentally friendly products and services Research and innovation Connected life Environmentally friendly network infrastructure Resource efficiency TA2 Examples of replacing physical objects through telecommunications
Corporate Responsibility Report 2010/2011 Home > About this report > Global Compact Communication on Progress Global Compact Communication on Progress. This CR Report also serves as a COP (communication on progress) from Deutsche Telekom as part of the United Nations Global Compact . The table refers to the text passages where we provide information about our commitment to implementing the ten principles of the Global Compact in this CR Report and in other Group publications. Deutsche Telekom co-founded Global Compact LEAD during the reporting period and Telekom is the only German company to be a member of the Global Compact LEAD steering committee. Principle 1: Support and respect the protection of internationally proclaimed human rights. Values and Guiding Principles Compliance Data privacy Government relations and regulatory issues Mobile communications and health Basics for product development and product design Competitive workforce Health management Remuneration Diversity Sustainability strategy for procurement Supply chain management Occupational accidents Health rate Annual Report 2010 > Group strategy and Group management (p 1/4 ff.) Annual Report 2010 > Employees (p 1/6 ff.) Annual Report 2010 > Members of the Supervisory Board (p 1/2 f.) HR Report 2010/2011 (p. 6 ff., 15 - 18, 29 f.) Data Privacy Report 2010 (p. 6ff.) Principle 2: No complicity in human rights abuses. Values and Guiding Principles Compliance Government relations and regulatory issues Mobile communications and health Competitive workforce Sustainability strategy for procurement Supplier selection Supply chain management Principle 3: Uphold freedom of association and the right to collective bargaining. Values and Guiding Principles Compliance Government relations and regulatory issues Competitive workforce Sustainability strategy for procurement Supplier selection Supply chain management
HR Report 2010/2011 (p. 6 ff., 16, 18) Principle 4: Elimination of all forms of forced and compulsory labor. Values and Guiding Principles Compliance Government relations and regulatory issues Competitive workforce Sustainability strategy for procurement Supplier selection Supply chain management Annual Report 2010 > Group strategy and Group management (p 1/4 ff.) Principle 5: Abolition of child labor. Values and Guiding Principles Compliance Government relations and regulatory issues Competitive workforce Remuneration Talent agenda Diversity Sustainability strategy for procurement Supplier selection Supply chain management Principle 6: Eliminate discrimination in respect of employment and occupation. Values and Guiding Principles Compliance Competitive workforce Remuneration Annual Report 2010 > Members of the Supervisory Board (p 1/2 f.) Annual Report 2010 > Group strategy and Group management (p 1/4 ff.) HR Report 2010/2011 (p. 6 ff., 14-16 , 29 f.) Principle 7: Support a precautionary approach to environmental challenges. CR strategy Key performance indicators Organization and management Government relations and regulatory issues 2 nd and 3 rd generation mobile communications Basics for product development and product design Climate and environmentally friendly products and services Customer communication Phone and cell phone recycling Research and innovation Sustainability strategy for procurement Using raw materials Supplier selection Supply chain management International collaboration Climate protection Environmentally friendly network infrastructure Environmental management Low emissions mobility Biodiversity Energy & emissions Annual Report 2010 > Group strategy and Group management (p 1/4 ff.) Annual Report 2010 > Innovation and product development Annual Report 2010 > Corporate Responsibility (p 1/4 f.) Principle 8: Undertake initiatives to promote greater environmental responsibility. Values and Guiding Principles CR strategy Key performance indicators Organization and management Government relations and regulatory issues
Corporate Responsibility Report 2010/2011 Home > About this report > Audit certificate Audit certificate. PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft has been engaged to perform a limited assurance engagement on selected information of the online version of the Corporate Responsibility Report 2010/2011 in German language and issued an independent assurance report in German language, which is authoritative and has been translated by Deutsche Telekom AG as follows: Independent Assurance Report To Deutsche Telekom AG, Bonn We have been engaged to perform a limited assurance engagement on selected areas of the online version of „Corporate Responsibility Report 2010/2011” ("CR Report") for the calendar year 2010 prepared by Deutsche Telekom AG, Bonn, (the “Company”). Where our assurance engagement covered full web pages these are labeled with a check symbol . Specific information, such as data on the webpage "KPIs" which are subject to our engagement are directly labeled with a check symbol . Data referred to and links to web pages outside the report pages were not included in the scope of our assurance engagement. Management’s Responsibility The company’s management is responsible for the preparation of the CR Report in accordance with the criteria stated in the Sustainability Reporting Guidelines Vol. 3 (pp. 7–17) of the Global Reporting Initiative (the “GRI criteria”). This responsibility includes the selection and application of appropriate methods to prepare the CR Report and the design, implementation and maintenance of systems and processes which ensure the adherence of the GRI criteria relevant for the preparation of the CR Report using assumptions and estimates which are reasonable in the circumstances. Practitioner’s Responsibility Our responsibility is to express a conclusion based on our work performed as to whether any matters have come to our attention that cause us to believe that the information of the CR Report for the calendar year 2010 marked with the check symbol has not been prepared, in all material respects, in accordance with the abovementioned GRI criteria. This selected information is presented on the web pages “Strategy and Management ", “ Suppliers” as well as “ KPIs” of the CR Report. We conducted our work in accordance with the International Standard on Assurance Engagements (ISAE) 3000. This standard requires that we comply with ethical requirements and plan and perform the assurance engagement to provide our conclusion with limited assurance. In a limited assurance engagement the evidence-gathering procedures are more limited than in a reasonable assurance engagement (for example, an audit of financial statements in accordance with § (Article) 317 HGB (“Handelsgesetzbuch”: German Commercial Code), and therefore less assurance is obtained than in a reasonable assurance engagement. The procedures selected depend on the practitioner’s judgment. Within the scope of our work we performed amongst others the following procedures: Inquiries of the management as well as personnel of the central unit responsible for the reporting of CR in-formation and the preparation of the CR Report; Examination of the relevant documentation regarding the implementation and appropriateness of the relevant systems and processes for gathering and analyzing the information marked with the check symbol in the CR Report; Analytical review of selected CR details; Conduction of site visits and performance of site specific inquiries and investigations; Use of audit results of third parties regarding the electricity demand of Deutsche Telekom group in Germany; Obtaining sample evidence for the accuracy of the information marked with the check symbol , for example by inspecting internal documents, contracts and invoices/reports from external service providers. Conclusion Based on our limited assurance engagement, nothing has come to our attention that causes us to believe that the selected web pages and data for the calendar year 2010 marked with the check symbol
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > Values and Guiding Principles Values and Guiding Principles. "We take responsibility." Based on this principle, we are pursuing the goal of becoming a global leader in corporate responsibility (CR). We are working on establishing a value-oriented corporate culture throughout the Group driven by responsible and sustainable conduct. Our Guiding Principles and the Code of Conduct based on them constitute the framework for our business activities when dealing with our customers, suppliers, partners, the public and within our company. Guiding Principles — guidance for responsible conduct. Valid throughout the Group and available in 19 languages. Our corporate culture is based on our Guiding Principles, which were developed in collaboration with employee representatives and published in January 2009. They apply throughout the Group — in 19 languages, 34 countries and 50 business units. These principles represent our values and convictions and influence our actions. They help us create and maintain values that for both our stakeholders and our company. Tekekom's five Guiding Principles: Customer delight drives our action. Respect and integrity guide our behavior. Team together — Team apart. Best place to perform and grow. I am T — count on me. Implementation of the Guiding Principles was completed in 2010 for the most important business and human resources processes. The employee surveys that were conducted in July and October 2010 showed that the majority of employees had already embraced the Guiding Principlesk Eight out of ten of those surveyed indicated that they had understood the Guiding Principles. Seventy percent of the employees surveyed said that they were already applying the Guiding Principles in their daily work routines. Guiding Principles Day — corporate values for all to see. First International Guiding Principles Day on October 6, 2010. Our current focus is placed on making suggestions for integrating these Guiding Principles into the employees' daily work routines. For this purpose, October 6 is now our International Guiding Principles Day. Employees may contribute to this day with their own ideas, based on their individual needs. For the premiere in 2010, our employees all over the world illustrated the practical use of applying the Guiding Principles in their daily work in different ways. For example, employees who did an excellent job of applying the corporate values were awarded the title of “Guiding Principles King,” discussion panels were held, and photo exhibits creatively illustrated the corporate values. The event initiatives even crossed company borders. For example, employees from Makedonski Telekom got involved in their immediate surroundings by collecting clothing, toys and books for the Red Cross, bringing the Guiding Principles to life. Code of Conduct thoroughly revised in 2010. Our Code of Conduct puts the five Guiding Principles into more specific terms and has served as a reference for clear rules of conduct for our daily work since 2006. The Code of Conduct applies to all employees of the Telekom Group worldwide — from trainees to Board members. As an orientation framework, our Code of Conduct links the principle of compliance with laws and regulations with our specific requirements for ethical conduct and our five Guiding Principles. Downloadk Code of Conduct Updating the Code of Conduct. The introduction of the Guiding Principles at the beginning of 2009 and society’s intensified requirements
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > CR strategy CR strategy. As a successful international player, we are planning to become a leader in connected life and work . At the same time, we also want to be an international industry leader when it comes to taking on social and ecological responsibility. We are expecting to achieve this goal by 2015. We committed ourselves to pursuing sustainable corporate governance with our Group-wide CR strategy, which was revised in 2008. The CR strategy has been harmonized with our Group strategy and also provides a framework for international subsidiaries when it comes to implementing CR in their respective areas of responsibility. CR vision: Telekom as a driver of sustainable development. In line with our commitment "We take responsibility," Telekom developed a CR vision in March 2010. It expresses a philosophy that goes beyond short and medium-term goals and calls for the alignment of all our business activities with sustainability principles. The CR vision provides a long-term, Group-wide orientation framework and emphasizes our commitment to promoting sustainable development. Based on the CR strategy, our vision includes all fields of activity that are at the core of our commitment. Our CR vision: „Deutsche Telekom is a driving force internationally for sustainable conduct, it sets the standard for connected life and work , it sets an example in the integration of people in the information society, and it is a leader on the way to a climate-friendly society.“ International CR leadership as a strategic goal. We want to become an industry leader in terms of corporate responsibility by 2015. "Fix — Transform — Innovate" is the slogan that defines Telekom's strategic realignment. In this context, our CR strategy makes a significant contribution to achieving the Group's strategic goals . Telekom intends to be an international leader in the ICT industry when it comes to assuming responsibility for society and the environment. We had planned to attain this ambitious goal by the end of 2011. However, in-depth analyses of our involvement and important framework conditions showed that we needed to adjust our goal. That is why we have reviewed our time schedule and now intend to achieve our goal of becoming a CR leader by 2015. The "Leading the way" project, which was initiated during the reporting period, will make a significant contribution to this. The "Leading the way" project — a milestone on our way to becoming a CR leader. The central CR department launched the internal "Leading the way" project to help us pursue our objective of becoming a CR leader with even more determination and monitor our progress in this area. Our goal was to come up with criteria based on which our progress in becoming a CR leader in the international ICT industry could be assessed and transparently evaluated. We developed a catalog of criteria by conducting extensive competitor and trend analyses as well as an internal analysis in which the integration status of CR into key business processes was measured. This catalog covers the entire range of corporate responsibility topics and focuses on industry-specific challenges, in particular. The criteria catalog is in line with existing corporate goals and the CR strategy. It is essential when it comes to permanently integrating CR into our core business and entrenching the concept of sustainability throughout the entire Group. We derived concrete recommendations for action on the basis of these progress criteria. By 2015, the recommended measures will be subject to review and monitoring processes. We will also review existing CR key performance indicators on the basis of internal project results by 2015. Focus on three CR categories. Change is part of everyday routine in business and society. Technological progress and means of communication that are independent of place and time are radically changing our lives, both at work and in our free time. Sustainable products, solutions and initiatives facilitate connected life and work , support equal opportunities in the information society and promote climate protection to the benefit of our customers and partners, employees, investors, society and the environment.
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > CR strategy > Goals and achievements Goals and achievements. Telekom's CR program includes mandatory objectives that are implemented in all relevant core business processes throughout the Group. The 2010/2011 CR program continues where last year's program left off. It is divided up into three strategic CR categories and five areas of action and includes specific goals and appropriate measures for achieving these goals. We have set up a time schedule for implementing each measure. The "Implementation status" section provides information on the progress we made during the reporting period. The CR key performance indicators have been allocated to the program's various topic areas. Each program topic has also been illustrated in a diagram to visually depict progress. These diagrams represent a subjective assessment and are not subject to audits. CR program 2010/2011. Targets, measures, processes, and results. With our new CR program, Deutsche Telekom is setting binding targets that we are implementing in our core business, in all relevant processes Group-wide. The 2010 CR program continues where the previous year's program left off. It is divided into three strategic CR categories and five CR action areas and defines targets and measures for all of them. It defines the time frame within which the measures are to be implemented and provides information about their current implementation status. Some of these targets were revised and reformulated in 2010 as a result of new developments within the Group. Targets that were already reached in 2009 are no longer described in this CR program. The pie charts in this document illustrate the respective levels of target achievement. These pie charts represent a self-assessment by Deutsche Telekom and, contrary to the CR program, are not subject to audit by an external accounting firm. New targets are highlighted with a gray background. In addition, the CR program refers to metrics, or key performance indicators (KPIs), which we use to measure quantitative performance in each of the areas. The CR program was the subject of an assurance engagement of an external accounting firm. The highlights during the reporting period: Climate Change Group established and new CO2 goal adopted for Germany: 40 percent based on 1995 to 2020 Continuation of the sustainability communication campaign using various messages 250,000 old devices collected as part of cell phone return campaigns “Yes, I can!” initiative involving a total of 139 projects and organizations to date. More than 30,000 children reached during the first round of funding Women’s quota of 30 percent by 2015 in middle and upper management positions is on the right track New Guiding Principles and new Code of Conduct for Group employees implemented Strategy and management. Sub-targets Timeline Status of implementation / measures Target: Become an international leader in CR. ( KPI: Socially responsible investment ( SRI) Implement a CR governance 2011 Target achieved. structure Start of work and regular meetings of the CR Board Climate Change Group established Germany core team meets regularly Group-wide CR strategy rollout 2009 – 2011 Implementation underway. Group-wide CR vision developed (target achieved) 100 75
CR strategy road shows (nine in 2009; eight in 2010) Four road shows in 2011 Implement Group-wide performance 2015 Implementation underway. management system based on KPIs Target date adjusted. ( key performance indicators ) KPI structure and contents for 2010 defined at international level KPI monitoring in the entire Group Expansion and further development of 2009 – 2011 Implementation underway. stakeholder dialogs Board of Management signed "Change-maker Manifesto" (target achieved) Board of Management signs “Leitbild für die deutche Wirtschaft” (guiding principles for German business) English intranet for international CR manager network and employees of the international subsidiaries (target achieved) Establishment of a stakeholder management process in line with the requirements of AA1000 Enhancement of materiality process Intensify customer dialogs on subject 2012 Implementation underway. of sustainability Continuation of sustainability communication campaign Perform trend and gap analyses 2009 – 2011 Target achieved. based on SRI ratings and studies Trend and gap analyses implemented Application of analysis results 2015 Implementation underway. Recommendations for action, measures and measurement criteria established Activity controlling developed Measures implemented Connected life and work. Sub-targets Timeline Status of implementation / measures Target: Be a driver for sustainable life and work. Develop flagship projects for 2009 – 2011 Target achieved. sustainable living and working Development of work-life@telekom project Continue and expand life@telekom Ongoing Implementation underway. program Permanent integration into the corporate and leadership culture through innovative policies, e.g., voluntary commitments on use of mobile devices and promotion of part-time work Advice to parents and senior citizens with Arbeiterwohlfahrt (AWO, German Workers' Welfare Organization) Expansion of company day care facilities by 240 places in 2011 Implementation of an international youth exchange program engagement@telekom: 2009 – 2015 Implementation underway. Establish corporate volunteering Target date adjusted program Launch of database for projects and topics Expansion of corporate giving Volunteer work by 1,000 employees planned in 2011; successive expansion of volunteer activities to 5,000 employees in 2015 Corporate volunteering projects in 10 countries Establish and expand part-time Ongoing Implementation underway. degree programs (Bologna@Telekom) Further development of the Bologna@Telekom initiative in Germany Cooperation with seven universities and promotion of part-time study programs in 25 selected Bachelor and Master degree programs Active, equal-opportunity participation in the information society. Sub-targets Timeline Status of implementation / measures Target: Set an example in the integration of people into the information and knowledge society/equal opportunities . ( KPI: CR Leadership indicator (Social Commitment ) Set-up of junior engineer academies 2008 – 2011 Target achieved. with a proportion of female students Increase the number of schools with junior engineer academies in Germany to a of at least 50 percent total of 25 (end of 2010) New target: 50 schools by the end of 2013 50 75 75 100 25 100 75 75 75 100
Continue set-up of junior engineer 2011 - 2013 New target: 50 schools academies Develop flagship projects to integrate 2009 – 2011 Target achieved.“Yes, I can!” initiative in Germany established: more than EUR people in the information and knowledge society in nearly all markets 650,000 for 139 projects and organizations. More than 30,000 young people reached during the first round of funding Offer of Internet crash courses for older people in 15 Hungarian villages as part of the Digital Bridge Program on Small Settlements by 40 employees of Magyar Telekom Expand foreign-language customer Ongoing Implementation underway. care facilities in all Group units Multilingual hotlines and information material Assignment of English, Russian and Turkish-speaking employees in Germany and Spanish-speaking staff at T-Mobile USA Reduction of access barriers for Ongoing Implementation underway. people with disabilities Promotion of deaf and hearing-impaired people at Slovak Telekom (large public campaign, training of employees and interested citizens in sign language, support of hearing-impaired business founders) Hearing-impaired chat at T-Mobile Austria IT training for blind people at T-Systems Czech Republic Development of product portfolio for people with disabilities Special rates for people with special needs at various subsidiaries Strengthen the protection of minors, 2011 Target date adjusted. improve cooperation between the programs and intensify international exchange of information about specific projects within the Group Low carbon society. Implementation underway. Establishment of structures for regular exchange of information Youth protection guideline Teach Today project Child protection software Sub-targets Timeline Status of implementation / measures Target: Lead the way to a low carbon society and bring about a significant reduction of the CO 2 footprint. ( KPI: Total CO 2 emissions (in metric tons and %), based on 1995 figures) Develop a Group-wide climate 2009 – 2012 Target date adjusted. change strategy and revise the specific target for reducing CO 2 emissions Implementation underway. Board of Management has adopted a new CO 2 target for Germany Internationalization and development of a Group-wide target by 2012 Execute a carbon footprint project 2009 – 2012 Target date adjusted. (CFP) for a uniform Group methodology Basic project carried out in 2009 Implementation underway. Verification of CFP results by the Climate Change Group Collaboration in a GHG road testing project Collaboration with the Product Carbon Footprint pilot project “Platform for climate- compatible consumption” in Germany Determining carbon footprint of selected Telekom products based on PCF methods (e.g., De-mail) Implement a Group-wide 2008 – 2011 Implementation underway. environmental management system Umbrella ISO 14001 certificate for 18 companies in the Deutsche Telekom Group compliant with ISO 14001 Further integration of all environmentally relevant Group companies Implement a health, safety and 2010 – 2013 Implementation underway. environment (HSE) management system according to ISO 14001 and OHSAS 18001 Certification of 4 companies in 2010 6 additional companies planned for 2011 Support for sustainable mobility 2010-2011 Target achieved. Green Car Policy approved; effective at all German Group companies as of April 1, 2010; goal: reduce average CO 2 emissions of newly purchased vehicles to 110 g CO 2/km by 2015 Business trips with national railway Deutsche Bahn carbon-neutral since February 15, 2010 Expansion of subsidized season ticket scheme DeTeFleet certified by TÜV Rheinland with Bluefleet seal of approval as CO 2- conscious vehicle fleet (new) 25 100 75 75 50 50 75 75 25 100
Network infrastructure. Sub-targets Timeline Status of implementation / measures Target: Reduce costs and CO 2 emissions by controlling energy efficiency in infrastructure, systems and the delivery process. ( KPI: Energy consumption/revenue Further reduction of electricity consumption in the 2008 – 2010 (Target achieved.) mobile network Significant energy savings through equipping more than 8,000 sites with energy-efficient UMTS technology (2009 - 2010) Improve climate management in buildings and 2009 – 2014 Target date adjusted. data centers Implementation underway. Climate Change Group to determine specific new reduction targets for the real estate sector 7,000 installations for air conditioning with new control software with potential savings of 50 GWh per year (2009 to 2014) "Power Off" task force Implementation underway. End of 2012 Continuation within the framework of the Save4Service program in Germany ; disconnecting equipment with 12,800 kW by the end of 2012 DESI (end-to-end energy-sensitive ICT 2011 – 2013 Implementation underway. production) and LOLA (load-adaptive networks Decreased energy consumption of ICT production across the entire and LANs) project supply chain “Best and Backup” task force project 2011 – 2012 Implementation underway. Optimization of power supply units in multi-functional cabinets based on energy-efficiency aspects and development and testing of backup alternatives for our ICT networks TEMPO task force project 2011 – 2012 Implementation underway: Analysis and optimization of operating temperatures for ICT technology Sustainable procurement and e-waste management. Sub-targets Timeline Status of implementation / measures Target: Ensure compliance with our social and environmental standards in the supply chain, to reduce CR risks and potential damage to image. ( KPI: Ratio of audited procurement volume to total procurement volume) Develop a Group-wide waste 2008 – 2011 Implementation underway. strategy Coordination of international cell phone return activities Testing of a certifiable cell phone return process including data deletion to increase reuse rate Return of about 250,000 cell phones in 2010 in Germany Return of 1 million cell phones by the end of 2011 in Germany Online training of buyers on topics 2009-2011 Implementation underway. relevant to sustainability (international) Regular annual review of the training program Concept revised in 2010 New concept to be rolled out in 2011 for all buyers Increase share of procurement 2009 – 2011 Implementation underway. volume (first supply level) reviewed using E-TASC and other risk assessment tools Increase of the procurement volume reviewed using E-TASC and supplier audits from 36 percent (2009) to 55 percent in 2010. Target for end of 2011: 70 percent Further develop suppliers through 2009 – 2011 Implementation underway. comparison and awareness training Sustainable Procurement Stakeholder Dialog Day in 2010 for Telekom's sustainability requirements, in at least four dialog rounds or workshops annually International Stakeholder Dialog Day in China planned for 2011 (new) 4 workshops with strategically important suppliers Increase the number of supplier 2009 – 2011 Implementation underway. audits conducted (risk verifications) 4 audits in 2009 (target achieved) 26 audits in 2010 (target achieved) 80 audits planned for 2011 Internationalization of sustainable 2010 – 2011 Implementation underway. 100 50 50 25 25 50 50 75 75 75 75 50
supply chain management Expansion of the Sustainable Procurement Working Group (SWPG) by T-Mobile Netherlands, T-Mobile USA and the Procurement and Technology Office in China; greater integration of international subsidiaries planned in 2011 Consideration of weighted 2010 - 2011 Target date adjusted. sustainability criteria when awarding Implementation underway. contracts Inclusion of sustainability criteria tried out in 5 bids in 2010 Establishment of standard process Sustainable products, customer solutions, and services. Sub-targets Timeline Status of implementation / measures Target: Improve sustainability of product portfolio, intensify the trust aspect in the Telekom brand, and improve customer communication. ( KPI: Contribution of products, services and solutions to sustainability) Increase efficiency of switched-mode 2009 – 2011 Implementation underway. power supplies to over 90 percent Increased efficiency in small power supply units for ICT products Develop customer-relevant 2009 – 2013 Target date adjusted. sustainability criteria and KPIs for the Implementation underway. expansion and controlling of the portfolio for sustainable products and services Criteria and indicators developed with external and internal stakeholders Regular stakeholder expert talks. Implementation of criteria and indicators in product and sales-relevant processes Introduction of product-related sustainability controlling Development of customer guidance Internationalization Develop and implement a strategy for 2009 – 2011 Implementation underway. Products & Innovation, to embed CR in the product development cycle and innovation process Criteria and indicators embedded in the Design Principles of the Products & Innovation department Climate-friendly products and 2009 - 2011 Target achieved. services Employees. Reduction of costs and CO 2 emissions through climate-neutral phone and web conferences; equivalent to 557 metric tons of CO 2 by the end of 2010 Transparency and optimization of energy consumption through climate-neutral smart metering platform; equivalent to 150 metric tons of CO 2 by the end of 2010 Climate-neutral download portals (Gamesload, Musicload, Softwareload, Videoload) Sub-targets Timeline Status of implementation / measures Target: Best place to work, best place to perform and grow. ( KPI: Employee satisfaction) All senior executives of the Group in Ongoing Implementation initiated in December 2007 Germany attend the Service Academy Almost 100% participation of senior executives in phases 1 and 2; almost half regularly have completed phase 3. Fourth phase is being planned Introduction of expert careers with 2009 – 2011 Implementation underway. emphasis on specific areas Group-wide relaunch of the "Go Ahead!" HR development program; inclusion of more than 35,000 experts First DAX 30-listed company to 2010 – 2015 Implementation underway. introduce a quota for women in middle and upper management Systematic quota schemes along the talent pipeline Accompanying enhancement of work-life balance, e.g., through policies and expansion of day care centers Group-wide introduction of new 2009 – 2011 Target date adjusted. Guiding Principles Implementation underway. Development of Guiding Principles Implementation between early 2009 and 2010 2011: solidifying integration of Guiding Principles Trainee ratio 2013 Implementation underway. Ratio of 2.9 percent p.a. of Group employees in Germany (not including Vivento or business models); extended in collective bargaining agreements until 2013 50 25 25 50 50 100 75 75 50 100 100
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > CR strategy > Internationalization Internationalization. Implementing and embracing the CR strategy Group-wide is key to Telekom reaching its goal of become a CR leader. An important prerequisite for the successful rollout of the CR strategy is to create a shared understanding of the core CR topics and define common goals despite the different stages of CR maturity at the subsidiaries. One important step in this direction is focusing all activities on the three strategic CR categories . The majority of the sixteen subsidiaries that are currently represented in the CR Manager Network have already incorporated these into their local strategies. New, common focal topics of the international collaboration include internationalizing the new climate protection strategy and recycling programs for cell phones that are no longer being used. The international subsidiaries made notable progress during the reporting period, particularly in terms of incorporating CR into their internal processes and structures, despite some budget cuts that were necessary in the wake of the economic crisis. Another milestone in the international CR strategy rollout was reached when the CR key performance indicators were approved by the CR Manager Network. CR roadshows to strengthen collaboration throughout the Group. The central CR department continued to conduct CR roadshows at the international subsidiaries during the reporting period. The purpose of these events is to increase CR awareness among the top executives of the international subsidiaries and to expand international collaboration at the operational level. Six CR roadshows were held during the reporting period: April 2010: T-Mobile Czech Republic June 2010: OTE and Cosmote (Greece) and T-Mobile USA October 2010: PTC (Poland) February 2011: Makedonski Telekom (Republic of Macedonia) Additional roadshows are scheduled for 2011: Magyar Telekom (Hungary) Crnogorski Telekom (Montenegro) T-Systems Iberia (Spain) Slovak Telekom: New CR strategy and new CR body. In 2010, a new shared CR strategy based on the Group-wide CR strategy was developed as part of T- Mobile Slovensko’s incorporation into Slovak Telekom. In this context, the company founded the CR Forum in November 2010. It is comprised of eight executives from different departments as well as other employees who are responsible for key CR topics. The CR Forum approves and monitors development and implementation of the local CR strategy. Members of the forum also discuss specific targets and CR KPIs. In addition, they submit suggestions to the Board of Management for appropriate measures. T-Mobile Czech Republic: CR Board founded. We conducted our second CR roadshow at the Czech subsidiary in April 2010. The focal point of the event was incorporating CR into the company's structures and processes. Inspired by the event, T-Mobile Czech Republic decided to create a CR Board, which held its opening meeting on April 22, 2010. A coordination team comprised of representatives of all T-Mobile Czech Republic's key corporate areas supports the implementation of the measures approved by the board. T-Systems Iberia: Local CR strategy adopted. In April 2010, T-Systems Iberia's CR Board approved an extensive CR master plan for the period from 2010 to 2012. This plan was developed to bring the company's interests in line with the expectations of the different stakeholder groups. The CR master plan includes plans for the Spanish subsidiary to publish its own CR report. OTE: Including additional departments in CR-relevant processes. As part of integrating CR into its corporate structure, the Greek subsidiary OTE added twelve new members from additional corporate areas to its interdisciplinary CR team in 2010. These new members
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > CR strategy > Key performance indicators Key performanne indinators. We have been using Group-wide KPIs, the CR key performance indicators (CR KPIs), since 2009 to manage our CR performance. These serve as management tool that make it easier for us to systematically and transparently optimize our services on an ongoing basis. Due to developments in the Group as well as external changes, we reviewed the CR KPIs during the reporting period and adjusted them to the new general conditions and requirements. We now distinguish between mandatory CR KPIs (that are mandatory throughout the Group) and KPIs that are voluntary for the time being. Group-wide implementation launched. April 2010: 16 international subsidiaries nommit to measuring their CR performanne. During the revision process, the CR key performance indicators were continuously adjusted with representatives of the international subsidiaries. The final versions were approved at the meeting of the CR Manager Network , which was held in Berlin on April 12, 2010. All international subsidiaries represented at the meeting committed themselves to introducing the mandatory CR KPIs. As was the case with previous CR reporting data, data for the CR KPIs is collected using the Group-wide data collection tool . The first data collection for fiscal year 2010 was conducted in February 2011. Based on this initial data, we will use a benchmark report in the second quarter of 2011 to compare the performance of all international subsidiaries in terms of the mandatory CR KPIs. The next step will be to develop ambitious targets and parameters for the KPIs. Mandatory CR KPIs throughout the Group. We identified five indicators that apply throughout the Group. These fall into two categories, namely indicators with parameters applicable throughout the Group and indicators with country-specific parameters that have been adapted to the specific conditions at the international subsidiaries. KPIs with Group-wide parameters: The Employee Satisfaction CR KPI is used to determine the satisfaction of our workforce. It is calculated based on the employee survey , which takes place every two years. We use the Socially Responsible Investment CR KPI to measure our progress in the area of sustainable investments . This KPI indicates the share of Deutsche Telekom AG stock that is owned by investors who show concern for environmental, social and governance criteria in their investment strategies. The Sustainable Procurement CR KPI measures the share of our overall procurement volume that we receive from suppliers who have been assessed for risk through audits and/or by using E-TASC . KPIs with nountry-spenifin parameters: We use the CO2 Emissions CR KPI to determine CO2 reduction based on the reference year 2008. The Energy Consumption CR KPI , which we use to measure our energy consumption is based on the monetary power efficiency indicator (MPEI). It shows the amount of energy consumed compared to net revenue. Voluntary CR KPIs. Subsidiaries can decide for themselves how they want to use the voluntary CR KPIs and which measuring methods they wish to apply. We are planning to standardize measuring methods throughout the Group in the medium term. We use the Social Commitment CR KPI to measure our social commitment based on public awareness of Telekom's CR activities. We regularly conduct a market research study in Germany for this purpose. The Take Back Mobile Devices CR KPI indicates the mobile devices we have collected measured in number of items or the equivalent value in kilograms, in relation to the number of customers a subsidiary has. We plan to use the Sustainable Products CR KPI to measure the sustainability performance of our product portfolio. This indicator is currently being developed within the scope of the “Sustainable product portfolio ” project.
Corporate Responsibility Report 2010/2011 Home > Strategy and management > CR strategy > Organization and management Organization and management. Telekom has created an integrated CR governance structure to guarantee that strategic control is closely interlinked with operational implementation throughout the entire Group. By incorporating CR into the CEO’s department, Telekom has made sure that sustainability issues become an integral part of all of Content verified by PwC Telekom's business activities. CR-Governance CR Board as a central governance body. The CR Board is comprised of the heads of those corporate areas that play a key role in steering and implementing CR throughout the Group: Corporate Communications Human Resources Procurement Public and Regulatory Affairs Brand Management Chairman's Office Technology Deutsche Telekom Foundation Europe Board department Corporate Responsibility This broad organizational basis ensures that the CR strategy is in line with the Group and brand strategy as well as with the corporate values . Cross-area collaboration forms an essential foundation for embracing CR throughout the Group. Steering the Group-wide CR strategy. The CR Board develops recommendations for the Board of Management regarding the implementation and future focus of the CR strategy . The objectives and key performance indicators for the Group-wide CR program are also discussed at its meetings. CR Board meetings during the reporting period. The CR Board generally meets three times a year to discuss the latest developments at the Group, in society at large and on the markets on which Telekom is active. Additional meetings are called as needed. Two meetings were held during the reporting period for the current CR Report. The meeting scheduled for kuly 2010 could not take place because the quorum could not be achieved due to the board members having other obligations. The members were sent the documents that were on the agenda and were able to discuss them at the next CR Board meeting. The agenda of the CR Board meeting in November 2010 included current CR topics such as ratings in the area of socially responsible investment and measures for a more sustainable supply chain . The strategy for stakeholder management and our participation in Global Compact LEAD were presented and discussed as well. CR Manager Network to ensure Group-wide exchange of knowledge. The CR managers from the different business areas and subsidiaries are responsible for operational implementation of the CR strategy. They report regularly on their progress and activities to the central CR
department. The international CR Manager Network was established to intensify Group-wide collaboration. An ever-expanding international network. At the end of the reporting period, T-Systems Slovakia became a new member of the CR Manager Network, which now comprises 16 international subsidiaries. At their regular meetings and teleconferences, CR managers discuss current topics and best practice examples. The international subsidiaries also work together in working groups focusing on specific topics. Two meetings held during the reporting period. The CR managers met on April 12, 2010, at T-Mobile Czech Republic in Prague and on November 24, 2010, at Telekom’s Berlin representative office. The representatives of the subsidiaries discussed the following topics within the context of best practice exchange: Taking back and recycling cell phones Sustainable products Implementing the CR strategy at each subsidiary At the meeting, they also committed to introducing the CR key performance indicators revised in 2010. Climate Change Group — climate protection expertise. Next milestone: internationalization of the climate protection strategy. In connection with its efforts to make a contribution to creating a low carbon society , Telekom founded the Climate Change Group in 2009. The group is comprised of internal energy and climate experts and consults with external specialists as the occasion demands. The working group's task is to effectively reduce the Group's energy consumption and CO2 emissions. To do this, the experts identify reduction potential and develop suitable targets, measures and key performance indicators. The group held its constituent meeting in the first quarter of 2010. During the reporting period, the Climate Change Group focused on revising the Group-wide climate protection strategy. In light of current developments, a new, ambitious climate protection strategy for Germany was adopted in September 2010. The next milestone for the Climate Change Group will be to internationalize the climate protection strategy, which is scheduled for 2011, and to develop country-specific targets. CR department — coordinating and steering CR throughout the Group. The central CR department is responsible for strategic CR management and CR communication. It coordinates and manages the implementation of the CR strategy in day-to-day business operations throughout all business areas and international subsidiaries. At the Group level, the CR department acts as an interface in collaboration with all relevant departments. For example, during the reporting period it conducted numerous talks with major Group units in order to join forces and further advance CR performance. These included Technology, Telekom Deutschland Group Travel Management Facility and Fleet Management PASM Deutsche Telekom Laboratories Procurement Brand Management Human Resources T-Systems and Deutsche Telekom Foundation . CR data management to manage data relevant for decision-making. The main tool for managing CR throughout the Group is the CR database. This web-based data collection software enables a transparent reporting process throughout the Group and ensures standardization and greater integrity. All CR-relevant data and KPIs are validated in a multiple-phase process and then consolidated centrally. This gives us a better understanding of the quantitative developments of strategic and operational CR topics and makes it easier to monitor deviations from set targets. The software also enables Group-internal benchmarks. Optimizing the central CR database. The CR database is currently still under development. It was used to collect data for the first time for the last CR report. Upon completion of this first phase, we initiated a feedback process in which we collected feedback from many participants and used this information to launch an optimization process. We placed greater emphasis on the needs of the international subsidiaries and reduced the number of steps required in the data collection process. We plan to repeat the feedback and review process after
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > Stakeholder management Stakeholder management. Shaping the dialog with our stakeholders is one of the most important issues for our CR management. The knowledge of their interests and demands harbors major opportunities for our company. Firstly, it enables us to identify risks at an early stage and focus our activities and measures accordingly. Secondly, we use the interchange with our stakeholders to identify trends and developments in society early on, and take them into account systematically in the further development of our CR commitment. At the same time, the interaction also helps us deepen our stakeholders' understanding of our concerns and activities, as well as build and maintain networks. That is why engaging in open and trusting dialog with our stakeholders is a key component of our CR strategy and our CR program . The interaction between our company and our stakeholders on issues related to CR is coordinated by the central CR department . It is the point of contact for company stakeholders and processes incoming inquiries in coordination with experts from the departments concerned. The CR unit is also responsible for operative implementation, together with the specialized units in the Group. To create the foundation for a consistent stakeholder management practice Group-wide, we are currently developing a stakeholder involvement strategy that is based on the three AA1000 principles of materiality, inclusivity and responsiveness. Major Telekom stakeholders. The key prerequisite for systematic stakeholder management is knowledge of the relevant stakeholder groups and their importance for the company. We have determined the relevant stakeholder groups for Telekom based on the criteria "strategic importance" and "closeness to company and core business." The importance of the individual stakeholder groups for Telekom also depends largely on our company's CR focuses. We identify these through the involvement of internal and external stakeholders. From the list of major CR topics, we can derive the relevant stakeholder groups who are particularly interested and/or especially affected by a topic. Telekom carries out a variety of activities for and with these stakeholder groups. An ongoing analysis of our stakeholder groups helps us align our activities with the requirements and expectations of the various stakeholder groups, and shape them in accordance with our own needs. We differentiate
Corporate Responsibility Report 2010/2011 Home > Strategy and management > Stakeholder management > Stakeholder communication Stakeholder communication. Telekom provides relevant stakeholder groups with transparent, comprehensive information concerning the company's CR commitment and its activities in the areas of sustainable development and responsible corporate governance. As can be seen in the table below, we focus our communication activities on the general public as well as on selected stakeholder groups such as employees, analysts and media representatives, addressing a broad range of topics. Content verified by PwC Selected stakeholder communication activities. www.telekom.com/verantwortung. Stakeholder All group: Description: Deutsche Telekom AG website on sustainability and corporate responsibility More New website is even easier to use. information: With our website, www.telekom.com/verantwortung, we hope to share more about Telekom's CR activities not only with CR experts but with the general public as well. That is why our focus in updating the website is to structure the content more clearly and make the website even easier to use. Our new, streamlined website will focus on the following topics: Climate and environment Responsibility to society CR strategy and management Sustainable product CR reporting. Stakeholder group: All Description: Information about Deutsche Telekom's progress regarding CR topics during the relevant reporting period More information: Overview of all Deutsche Telekom CR reports Trade fair participation. Stakeholder Customers, potential customers and their representatives group: Suppliers The business world and its representatives Analysts, investors and their representatives Description: Information for trade fair visitors about Telekom's CR activities More SRI roadshows information: CeBIT 2011: Presenting our CR activities. Just like in previous years, our presence in March 2011 in Hanover at CeBIT, the world's largest ICT trade fair, was the focal point of our stakeholder communication activities. CR experts presented all of the Group's CR activities to trade fair visitors. This year the focus was on Group-wide climate protection activities. We presented the new climate protection goals as well as different initiatives and projects being conducted to realize these goals. At the trade fair we also supported an initiative for cell phone recycling being conducted by the industry association Bitkom . Press events. Stakeholder group: Media Description: Information on current developments in our CR activities Sustainability drive. Stakeholder Customers, potential customers and their representatives group: Description: Deutsche Telekom's communication drive entitled "Big changes start small"
Corporate Responsibility Report 2010/2011 Home > Strategy and management > Stakeholder management > Stakeholder dialog Stakeholder dialog. We also communicate with our stakeholders on different levels. We regularly invite representatives of important stakeholders to attend dialog forums and participate in externally organized events as well. Through our memberships with different organizations, we get involved in discussion processes and collaborate on international committees. We also regularly conduct surveys to assess the quality of our stakeholder relations. Our stakeholders can also use different online channels to contact us. Telekom multi-stakeholder forums. Second International Corporate Responsibility (CR) Day. Stakeholder All group: Description: Annual multi-stakeholder event with diverse focal points More CR Day in Berlin open to the general public. Content verified by PwC information: On November 23, 2010, we held our second international Corporate Responsibility (CR) Day in Berlin under the slogan "Leading with responsibility." Some 180 representatives from the world of politics, the media, business associations, NGOs and research institutions attended the event. Presentations held by René Obermann and bestselling author Frank Schätzing at the start of the event set the tone for a lively audience discussion. Afterward, two forums were held to discuss the topics of "Integrating people in the gigabit society" and "Responsibility for sustainable consumption." Live Internet coverage. As a special feature, this year's event was open to the general public who was able to participate in the discussion during a live broadcast on the Utopia website. Eliminating our carbon footprint . To minimize the environmental impact of this event, we fully compensated for all of the CO2 emissions caused by the CR Day by investing in a climate protection project. Magyar Telekom's 3rd Sustainability Day. Stakeholder All group: Description: Sustainability Day held by the Hungarian subsidiary Magyar Telekom to promote responsible conduct and a sustainable lifestyle More Magyar Telekom: Conference to promote sustainability. information: The Hungarian subsidiary held its third Sustainability Day in Budapest on September 25, 2010. The aim of this type of event is to encourage public sustainable lifestyle awareness with the help of discussion rounds, presentations and exhibits as well as concerts for young people. Discussions at this year's Sustainability Day revolved around topics such as the potential of harmonizing the economic, social and environmental aspects of sustainability and the limits of practical implementation. Sustainability criteria were also taken into consideration when planning the event such as by encouraging people to use other means of transportation besides their car to get to the event. With around 1,200 guests, Magyar Telekom was able to reach almost twice as many people at its third Sustainability Day than it had the year before. The new sustainability campaign Hello Tomorrow was also launched at the event. T-Hrvatski Telekom's 3rd Growing through Knowledge conference. Stakeholder The business world and its representatives group: Political sphere and regulatory authorities Science, research and education Description: Annual conference held by the Croatian subsidiary T-Hrvatski Telekom to promote knowledge exchange More T-Hrvatski Telekom: Communicating vision — encouraging innovation. information: T-Hrvatski Telekom held its third "Growing through knowledge" conference on September 28, 2010, in Zagreb, Croatia. The aim of this annual conference is to encourage knowledge transfer. Around 600 guests from the worlds of business, politics and research attended the presentation given by renowned economist Jeremy Rifkin, who talked about his vision of a society characterized by empathy. Nicholas Christakis also spoke on how social networks influence people's daily lives. After their presentations, the presenters engaged in dialog with the
audience. Sustainable Procurement Stakeholder Dialog Day. Stakeholder Suppliers group: Description: Annual multi-stakeholder event on supply chain management More Sustainable Procurement Stakeholder Dialogue Day information: Dialog activities at external events. Participation in the Utopia conference. Stakeholder Customers, potential customers and their representatives group: NGOs and interest groups The business world and its representatives Media Science, research and education Description: Annual conference organized by Utopia AG to bring together ideas and inspiration from different stakeholder groups and to come up with new solution approaches for climate and environmental protection and a socially-minded society. More Involved in open dialog with "Utopians" information: CSR conference at Humboldt University in Berlin. Stakeholder Science, research and education group: Political sphere and regulatory authorities NGOs and interest groups The business world and its representatives Description: Conference on social responsibility that takes place every two years More Participation in the 4th CSR conference held by Humboldt University in Berlin. information: From September 22-24, 2010, around 600 participants met at the 4th CSR conference held by Humboldt University in Berlin to discuss the question of how companies, politicians and the general public can master the challenges of globalization in the wake of the financial crisis. Telekom representatives participated in the discussions at several forums. Telekom also supported the conference as a sponsor and helped raise awareness with an information booth on cell phone recycling. Examples from the international subsidiaries. Stakeholder All group: Description: Subsidiaries participating in local dialog events on various topics More Spain: Participation in the Sustainability Day in Barcelona. information: On March 25, 2010, T-Systems Iberia participated in the Sustainability Day hosted by the trade organization Asociación de Empresas e Instituciones del área de negocios 22@. Representatives of the Spanish subsidiary are also actively involved as members of the trade organization's environmental and sustainability committee. Poland: Dialog on green ICT . The Polish subsidiary presented and discussed its green ICT activities at two expert conferences: Investment Barriers for Construction of Mobile Networks in Health Resorts The Second Polish and European Energy Security Conference Austria: Membership with respACT. T-Systems Austria has been a member of respACT (Austrian business council for sustainable development) since 2010. In this context, the company is expanding its dialog with NGOs and participating in a diversity workgroup, for example. During the reporting period, T-Systems Austria participated in two events in Vienna: "Marktplatz der guten Geschäfte" (marketplace for good business) on January 26, 2011 Social Business Day on March 23, 2011 Online dialog and social networks. CR Day 2010 with public participation—around 700 online discussion entries. utopia.de
Stakeholder Customers, potential customers and their representatives group: NGOs and interest groups Description: The largest online platform for sustainable consumption in the German-speaking countries. Since October 2009, Telekom has been providing current information on its CR activities and offering various ways to engage in dialog within the context of its corporate profile. More Involved in open dialog with "Utopians". information: During the reporting period Deutsche Telekom explored new options in public discussion with critical stakeholders. The company's corporate profile on Utopia , the largest online platform for sustainable consumption in the German-speaking countries, gives platform users the opportunity to discuss the sustainability of the company's activities with Telekom representatives. Utopia users were able to discuss issues with Telekom CEO René Obermann and Dr. Ignacio Campino , Representative of the Board of Management for Sustainability and Climate Protection, in live chats. René Obermann also answered questions posed by participants during the Utopia conference, which was broadcast live online on October 28 and 29, 2010. By being involved in Utopia.de, we also emphasize our support of the principles set forth in Utopia's Change-maker Manifesto, which René Obermann signed on April 22, 2010. Under the manifesto, we have undertaken to comply with ten commitments, complemented by concrete targets and measures on topics such as waste reduction, climate protection and social responsibility. Telekom is the first DA:-listed company to join the ranks of the change-makers, who are currently twelve in number (as at: May 2011). In May 2011 we started communicating our progress as a change-maker on the Utopia platform. Within this context, we updated our corporate profile on the online portal and focused it exclusively around the contents of the manifesto. Download: Change-maker Manifesto CR Day live stream on utopia.de. As a special feature, Telekom's 2010 CR Day was open to the general public who was able to participate in the discussion during a live broadcast on www.Utopia.de. Around 700 contributions were made using the comments function and Twitter. The broadcast hosts selected numerous comments and questions and integrated them into the discussion in Berlin. More than 3,000 Internet users followed the live online broadcast in English and German. Customer service via Twitter and Facebook. Stakeholder Customers, potential customers and their representatives group: Description: Telekom employees answer customers’ questions via social networks More "Telekom helps" pilot project on Twitter information: "Telekom helps" also on Facebook Surveys. Feedback tool for CR Report. Stakeholder group: All Description: Readers of the CR report can use an online feedback tool to give us feedback on what they think of the report and to make suggestions for improvement More information: Feedback and suggestions for improvement for the current CR Report Market research. Stakeholder group: Customers, potential customers and their representatives Description: Regular surveys on how the general public perceives Deutsche Telekom's CR activities and what they think of them Employee survey. Stakeholder group: Employees Description: Regular surveys on how Group employees perceive Deutsche Telekom's CR activities and what they think of them Weiterführende Employee survey Informationen Selected memberships, cooperations and activities. The only German company represented on the Global Compact LEAD steering committee. UN Global Compact. Stakeholder NGOs and interest groups group: Political sphere and regulatory authorities
The business world and its representatives Description: As a founding member of UN Global Compact , Telekom has been committed to the enforcement of the ten principles of the Global Compact for years now and bases its own actions on these principles. Many of our international subsidiaries have also committed themselves to the ten principles within the scope of their own membership: Magyar Telekom (Hungary) OTE (Greece) Cosmote Greece T-Hrvatski Telekom (Croatia) Crnogorski Telekom (Montenegro) More Telekom is a co-founder of the UN Global Compact's LEAD initiative. information: Deutsche Telekom co-founded Global Compact LEAD during the reporting period. This new platform for corporate sustainability leadership was officially introduced in January 2011. The Global Compact Office invited particularly active members of the UN Global Compact to participate in this new leadership platform. Global Compact LEAD is comprised of 56 multinational companies from different industries and regions. The purpose of the platform is to make further progress in the areas of environment, social issues and governance as well as to set new standards for CR . Telekom is the only German company to be a member of the Global Compact LEAD steering committee. In the context of LEAD membership the Chairman of the Board of Management has publicly promised compliance with the ten principles of the Global Compact. But that is not all: the entire Board of Management issued a comprehensive Board commitment in March 2011. As part of this commitment, all Board members became sponsors for particular topics under the various Global Compact principles. Participation in the German Global Compact Network. Telekom is a member of the steering committee of the German Global Compact Network (DGCN). The DGCN helps Global Compact members in Germany implement the ten principles of the Global Compact. Learning together with stakeholders from society, government agencies and research as well as being able to participate in open discussions in a confidential atmosphere are key aspects of DGCN's efforts. Global Compact Communication on Progress Code of responsible conduct for business. Stakeholder The business world and its representatives group: Description: Initiative launched by German entrepreneurs, who have developed a code in cooperation with the Wittenberg Center for Global Ethics. The signatories are committed to both success-oriented and value-oriented leadership in the spirit of a social market economy. More The " Code of responsible conduct in business ", developed by companies under the stewardship of the Wittenberg Center information: for Global Ethics, was presented to the public in November 2010. Chairman of the Board of Management of Deutsche Telekom AG René Obermann and Chief Human Resources Officer Thomas Sattelberger were among the first signatories of the code, committing themselves personally to success-oriented and value-oriented corporate governance. The aim of the initiative is to counter the lack of confidence in managers, companies and the economic system as felt by many people and to present their position on controversial topics such as management remuneration and respect for rules. Deutsche Telekom will stage a cross-company dialog in cooperation with the Wittenberg Center in October 2011. Business and industry associations. American Chamber of Commerce Germany Deutsche Telekom AG Association of Greek Companies (S.E.V.) Association of ICT Companies in Greece (S.E.P.E.) Cosmote Greece OTE Cosmote Greece OTE BDA (Confederation of German Employers' Associations) Deutsche Telekom AG
BITKOM industry association Deutsche Telekom AG BVDW (German Federal Association for Digital Business) Deutsche Telekom AG Czech Association of Mobile Network Providers (APMS) T-Mobile Czech Republic DIHK (Association of German Chambers of Industry and Commerce) Deutsche Telekom AG European Association of Mobile Communication Services (GSM-Europe) Cosmote Greece European Telecommunication Standards Institute (ETSI) Cosmote Greece OTE T-Hvratski Telekom European Telecommunications Network Operators' Association (ETNO) Magyar Telekom Forum for Sustainable Development of German Business (econsense) Deutsche Telekom AG GSM Association (GSMA) Alle Mobilfunk-Tochtergesellschaften der Deutschen Telekom AG OTE Slovak Telekom Deutsche Telekom AG T-Hrvatski Telekom Insitute of Electrical and Electronics Engineers (IEEE) T-Hrvatski Telekom International Chamber of Commerce (ICC) Deutsche Telekom AG International Telecommunication Union (ITU) OTE Slovak Telekom Mediterranean Cable Maintenance Agreement (MECMA) T-Hrvatski Telekom Mobile Communication Association of Croatia (UPKH) T-Hrvatski Telekom Mobile Operators Association (EEKT) Austria Wirtschaftsservice UMTS Forum Federation of German Industries (BDI) World Economic Forum (WEF) Sustainability and CR. Business for the Society Business in the Community (BITC) Business Leaders Forum Slovakia Cosmote Greece T-Systems Austria T-Hrvatski Telekom Deutsche Telekom AG Deutsche Telekom AG T-Mobile Czech Republic OTE Slovak Telekom Business Leadership Forum of Macedonia Makedonski Telekom CEE Responsible Investment Universe (CEERIUS) T-Hrvatski Telekom Coordination committee of the local UN Global Compact initiative Crnogorski Telekom Corporate Donor Club Corporate Responsibility Institute Slovak Telekom OTE Croatian Business Council for Sustainable Development (HR PSOR) T- Hrvatski Telekom Donator Club Global Reporting Initiative Greek Network for Corporate Social Responsibility HBLF (Hungarian Business Leaders Forum) T-Mobile Czech Republic OTE Cosmote Greece OTE Magyar Telekom RespACT – Austrian Business Council for sustainable development T-Systems Austria Sustainable Development Committee of the Association of Greek Companies OTE (S.E.V.) Climate and environmental protection. B.A.U.M. e. V. Brennstoffzellenforum Deutsche Telekom AG Deutsche Telekom AG
Corporate Responsibility Report 2010/2011 Home > Strategy and management > Stakeholder management > Stakeholder involvement Stakeholder involvement. We define stakeholder involvement as all activities in which stakeholders — and their views and interests — are involved in the company's business and decision-making processes for a specific topic, systematically and in the long term. Within the framework of this topic-specific collaboration, Telekom commits itself to taking up the suggestions from its stakeholders, reflect on expectations and needs and integrate them into company processes to the extent possible. We also address concerns that we cannot fulfill and, should the case arise, explain to our stakeholders why their suggestions cannot be implemented either in part or in full. With this approach, we give our stakeholders a sincere way to influence and get involved, to find solutions to complex social issues on a cooperative basis. This will create a win-win situation for the involved stakeholders, for Telekom and for society as a whole. We believe this active, systematic collaboration with our stakeholders on the basis of partnership are the most important element of our stakeholder management. To strengthen this ambitious form of stakeholder involvement in future, we have begun developing a stakeholder involvement strategy during the reporting period. Selected stakeholder involvement activities Criteria development on the topic of sustainable products. Content verified by PwC Stakeholder group: Description: More information: NGOs and interest groups Involvement of selected NGO representatives in the "Sustainable products and services" project to enable consideration of their expectations and needs in developing the criteria Sustainable product portfolio: Targeted stakeholder integration. The question as to which sustainability aspects our products and services need to offer from our customers’ point of view is a constant focus in our development activities. To fulfill our customers’ demands, give them guidance in future and improve the sustainability performance of our product portfolio, we rely on the systematic involvement of major stakeholders in our internal development processes. As part of the "Sustainable product portfolio " project, initiated in 2010, we actively involved external and internal stakeholders in the development of a set of criteria, which we can use to rate the sustainability performance of our products and services. Stakeholder selection and the involvement process were carried out in line with the international standard AA1000 . The process was accompanied by the institute for applied ecology, Öko-Institut Freiburg . Together with external and internal stakeholders, we were able to develop a series of criteria and indicators during the reporting period that will be successively incorporated into the development and procurement processes in the form of requirements. Along with the sustainable improvement of our product portfolio, we aim to introduce a suitable labeling scheme as a guidance for our customers. We plan to involve our stakeholders in this process as well. Commitments on EMF. Stakeholder group: Political sphere and regulatory authorities Municipalities and their representatives NGOs and interest groups Description: The key factor for successful network expansion is the participation and integration of all the involved parties and dialog with major external stakeholders, such as local authorities, the general public, people living near base stations, as well as NGOs. Telekom has developed clear guidelines for this in its EMF policy. More information: Mobile communications and health Cooperation between Telekom Deutschland and German environmental aid organization DUH. 10 years of successful partnership. Stakeholder group: NGOs and interest groups Description: The basis of this partnership is the establishment of a Telekom environmental fund, with which environmental and nature conservation projects can be supported. DUH advises Telekom Deutschland GmbH on important environmental issues and proposes opportunities for improvement to our environmental protection activities as a critical partner.
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > Group-wide management > Compliance Compliance. Telekom's business is based on the principles of integrity and respect. Compliance , which is understood as the lawfulness of corporate activities, therefore plays a significant role at our company. Telekom follows clear, ethical principles, which have been incorporated into the Group’s Guiding Principles and the Code of Conduct . All compliance management activities are in accordance with legal regulations and with Telekom's Privacy Code of Conduct, a policy on handling personal data at the Deutsche Telekom Group. [ Download: Privacy Code of Conduct] Compliance organization — certified effectiveness. Important components of the compliance management system include establishing a compliance organization in all major Group units, creating a risk-oriented compliance program and systematically implementing it across all policies, conducting training courses, providing consulting services and responding appropriately to violations. The effectiveness of Deutsche Telekom’s compliance organization was certified by independent auditors as at December 31, 2010 in terms of adequate implementation of the minimum requirements and implementation specifications defined by Deutsche Telekom. Compliance management — firmly embedded into the organization. Responsibility for the compliance management system is in the hands of Telekom's top executive management. In line with the high relevance of the topic, a separate Board of Management department for Data Privacy, Legal Affairs and Compliance was created in 2008. Group-wide structures have been making efficient compliance management possible since 2005. The compliance organization is comprised of the Chief Compliance Officer and the Compliance Committee as well as central and regional compliance organizations. The compliance organization develops Group-wide standards, tools and processes to guarantee compliant conduct at the company. Compliance Committee — internal advisory committee. The Compliance Committee consists of executives from the following areas: Compliance Legal Affairs Data Privacy Internal Audit Security Human Resources The purpose of the committee is to establish and monitor structures for a functional compliance program and to advise the Board of Management regarding any relevant questions about compliance. The Chief Compliance Officer is the chairman of the Compliance Committee. Compliance Officer — key role in compliance manalement. The Chief Compliance Officer reports to the Group Board of Management member for Data Privacy, Legal Affairs and Compliance. He is instrumental in setting up the compliance management system and maintaining it in the long term. While the Board of Management decides on the establishment of the compliance management system and the form it will take, the Chief Compliance Officer is responsible for the implementation of the compliance management system and the continued development of its methodology. The CCO regularly informs the Group's Board of Management and the Audit Committee about the current status of the Group's compliance activities. According to the German Corporate Governance Code , the purpose of the Audit Committee is also to address compliance issues. Enhancing monitoring and sanction mechanisms. Systematic action is taken against misconduct. During the reporting period, we further developed our internal monitoring and sanction mechanisms to avoid corruption. We implemented risk-based preventative measures as part of due diligence processes for investments and acquisitions. Compliance Days — supporting Group-wide collaboration. Lively discussions with Compliance employees from 25 countries. Compliance with laws and regulations is an issue of international importance. In order to strengthen
Group-wide collaboration, the central Compliance department hosts an annual meeting for compliance representatives from the international subsidiaries - the International Compliance Days. Excellent conduct when dealinl with customers. The customer was the main focal point of International Compliance Day, which took place at Telekom Headquarters in Bonn on March 24, 2010. Some 120 employees from 25 countries participated in the Compliance department's fifth international get-together. There, they learned about topics such as the German Customer Contact Compliance project, the aim of which is to promote integrity, values and adherence to legal standards when interacting with customers. Discussinl the revised Code of Conduct. At the end of June 2010, the Compliance department also invited around 120 employees from 25 countries to a two-day event in Vienna, Austria. One focus of this International Compliance Day was the revision and implementation of the new Code of Conduct . E-Learning on antitrust laws. We support compliant conduct at Telekom especially through our internal training programs and campaigns where we increase employee awareness of compliance issues. In 2010 we informed our employees in Germany of the basics of antitrust laws via a new e-Learning tool. This program showed them how to avoid antitrust violations, what antitrust violations are and which contractual agreements and pricing policies are prohibited. In 2010, a total of 3,535 out of 4,428 employees in the relevant German units participated in these risk- specific training programs. Ask me! and Tell me! portals to prevent misconduct and raise awareness. Ask me! We set up the Ask me! portal to prevent misconduct. Employees can use this portal to ask questions about compliance-related issues such as the Code of Conduct, laws and internal policies. It is important to Deutsche Telekom that all employees act in accordance with the company’s values and in keeping with the law. If employees are uncertain about what is considered proper conduct, Ask me! quickly provides reliable information that they can apply in their daily work. Tell me! We are dependent on the input of our employees, business partners, customers and other stakeholders when it comes to investigating violations of internal policies, laws or codes of conduct. The Tell me! portal is an open "whistleblower" portal also available to external parties on which users can report misconduct via e-mail, phone or fax. Despite the fact that we delisted from the New York Stock Exchange in 2010, we will continue to operate this portal — even though we are no longer obligated by law to provide a public reporting system. Suspected corruption during the reporting period. Investilation into contracts concluded in FYR Macedonia and Montenelro. The audit of the financial statements of Magyar Telekom for the 2005 financial year identified contracts for which it was not possible at the time to fully ascertain an appropriate business background. The Audit Committee of Magyar Telekom commissioned an independent law firm with investigating the lawfulness of these contracts. Magyar Telekom informed the U.S. authorities (the Department of Justice and the SEC), who then initiated investigations into potential breaches of the Foreign Corrupt Practices Act (FCPA). Magyar Telekom and Deutsche Telekom as the parent company of the Group cooperated fully with these investigations and reviewed and improved their compliance programs. Magyar Telekom’s and Deutsche Telekom's legal representatives are currently in talks with the U.S. authorities about the status of the investigation and the possibility of bringing the proceedings to a close. The outcome of these talks cannot be foreseen. It is also not foreseeable at present whether the U.S. authorities will take further action and, if so, what kind, if an agreement cannot be reached to conclude the proceedings. The public prosecutor's office in Bonn launched its own investigations in the reporting period having received a request for legal assistance from the U.S. authorities. In the meantime, the public prosecutor's office has dropped investigations against individual persons. Checkinl for irrelularities in sponsorship activities at T-Systems International. Within the scope of an internal investigation that was triggered by an anonymous tip, suspicion arose that an arrangement violating compliance regulations had been made in the context of the business relationship between T-Systems International GmbH and a major car manufacturer to reward sponsorship involvement by awarding future contracts for IT services. Due to this, T-Systems International GmbH immediately terminated employment of its former CSO, the responsible sales manager and an external consultant and sent the internal report to the prosecutor's office responsible for the matter for further review. On the basis of the report, the public prosecutor initiated a preliminary criminal investigation, which is still underway.
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > Government relations and regulatory issues Government relations ann regulatory issues. Deutsche Telekom is subject to statutory, cross-industry obligations such as general laws on competition, consumer protection, social law and labor law. There are also additional regulations and requirements in the telecommunications sector for operating and providing telecommunications networks and services. These sector-specific, national regulation frameworks generally specify additional requirements on telecommunications companies that possess particular market power, e.g., where competitors are given access to those companies' networks for a price set by the regulatory authority. This means that sector- specific regulation has a significant, direct influence on both the product portfolio and price structuring at Deutsche Telekom as well as on the Group's options in terms of making investments in new and very cost-intensive mobile and fixed-line broadband networks, investments that need to be justified commercially. The political sector, the regulatory authorities and the telecommunications companies therefore need to engage in lively discussion and dialog. Broadband network regulation to promote investment. Deutsche Telekom works for a pioneering regulatory framework that provides more incentive for investment and planning security for the industry in order to trigger investment in broadband connections of the next network generation . The EU directives on telecommunications that were passed in December 2009 take these issues into account and provide decisive, positive impetus. It is therefore important to systematically embrace incentives for these investments and cost reduction levers in national law as part of the implementation of these EU directives that is currently underway in all EU member states. This includes: Increasing planning and legal security for investors before network expansion begins, Giving market solutions priority above regulation, Establishing regionally differentiated regulation that takes the competitive situation in the various regions into account, Better opportunities to distribute risk fairly between investors and competitors who require access and Creating synergies by making it easier for all parties to use the infrastructure available in all network industries. Dialog between consumers, companies and the political sector. Politics and regulatory authorities influence the development and availability of the network infrastructure, technologies and services provided by future ICT solutions. Not only does this immediately impact the competitiveness of telecommunications companies, it also impacts business in general, which relies on having a fast network infrastructure as well as state-of-the-art telecommunications services. In addition to their financial dimension, networks and services are also meaningful when it comes to cohesion and culture in society. The decision-makers in parliaments, authorities and governments are reliant to a large extent on exchange with consumers and companies. That is why Deutsche Telekom engages in active, constant dialog with stakeholders from politics and the general public. In the contexit of this dialog it is of utmost importance that our partners are able to maintain their independence and integrity. This principle is set forth in the Group Code of Conduct, which was revised at the beginning of 2011, and in employee guidelines . These specify, for example, that Deutsche Telekom does not allow any donations to be made to political institutions in Germany and does not tolerate any non-transparent attempts to exercise influence. Our positions are based on clear facts and unequivocally represent the company’s views. They rely on Telekom's longtime expertise, credibility and integrity in all its dealings at a national and international level. All this is vital for addressees to experience our political communication as authentic and trustworthy, so that it can be assimilated in the opinion-building processes of political and social groups. Protecting the open Internet. There was much discussion about the topic of network neutrality during the reporting period. More specifically, many parties are worried that today's Internet, which is based on the “best effort” principle, could be limited in the future, meaning that services which can now be accessed freely will no longer be offered. However, Deutsche Telekom is committed to the open Internet — all legal content currently available online will remain accessible according to the best effort principle in the future. Even today, networks need to be actively managed in order to guarantee their performance and security for customers. Based on the rapid growth of customer usage and the right of providers of online content and applications to provide their services in the future as well, network operators have to constantly expand their transmission capacities as well as their infrastructure. That is why Deutsche Telekom is developing business models that the Internet sector can use to develop and offer innovative services based on a
Content verified by PwC Corporate Responsibility Report 2010/2011 Home > Strategy and management > Socially responsible investment Socially responsible investment. Socially responsible investment ( SRI) refers to an investment strategy that is based not only on income potential but also on ethical considerations. As a global player, Deutsche Telekom focuses on generating sustainable added value. It is our general goal to keep our medium and longlterm capital costs at a reasonable level. Sustainable investments play an especially important role in this. Our goal is to consistently increase the proportion of shares held by ethically oriented investors. Our performance in this area is measured by the Socially Responsible Investment CR key performance indicator. SRI — a booming investment trend. 11 percent of all Telekom shares are held by sustainable investors. According to the Sustainable Business Institute (SBI ), there were a total of 354 sustainable public funds in Germany, Austria and Switzerland in 2010 with a total volume of around EUR 34 billion, thus continuing the growth of sustainable public funds in the fourth quarter of 2010. At the end of 2009, the SBI recorded only 313 funds. All funds that claim to take particular account of ecological, social or governance (ESG) criteria are included. The interest of these funds in Deutsche Telekom stock continues to remain high. In 2009, 11 percent of Deutsche Telekom AG stock worldwide were owned by sustainable investors. 9 percent were owned by investors who took SRI/ESG criteria into account at least to some extent when making their investment decisions. 2 percent of TlShares were held by investors who give priority to SRI/ESG aspects when managing their funds (source: Ipreo ). Dialog with analysts and investors. Telekom works to continuously increase the share of TlShares that is owned by sustainable investors. In order to achieve this and to address increasing interest in CRlrelevant topics, we pursue open, continual dialog with all players on the capital market. Between May and August 2010, we held roadshows in Europe (Paris and London) and in the U.S. (New York, Washington and Sacramento) for investors. We also went to trade shows where we talked to analysts, financial experts and fund managers, for example, at the MoneyShow in San Francisco in August 2010. We also responded to investors’ queries in telephone conferences and by mail. Current rating and ranking results. Deutsche Telekom stock (TlShare) is listed on the most important sustainability indexes and is part of numerous SRI funds. In our internal “Leading the way” project , ranking and rating results are an important benchmark in evaluating our progress in becoming a CR leader in the ICT industry. Dow Jones Sustainability Index — number two in the mobile communications industry. In the renowned SAM (Sustainable Asset Management) rating, Telekom once again qualified for the important Dow Jones Sustainability Indexes ( DJSI) — the DJSI World and DJSI Europe. In an industry comparison of mobile communications companies, we came in second in 2010 after having been recognized as the industry leader in 2009. Best telecommunications company in Newsweek ranking. The U.S. news magazine Newsweek established a ranking of the 100 most environmentally friendly companies worldwide (Global 100) for the first time in 2010. Telekom made it onto the Global 100 list in seventh place, making it the best German company. Recognized by the Carbon Disclosure Project. Telekom's successful climate protection activities led to the Group being listed in the Carbon Performance Leadership Index newly created by the Carbon Disclosure Project ( CDP) in 2010. The index focuses on the CO2 reduction efforts of 500 major companies, such as climate management strategies, energy reduction plans, emission reduction targets and measures. In the Carbon Disclosure Leadership Index, Telekom received excellent scores for the quality and transparency of its climate protection reporting. However, we are still not listed in this index. Once again given prime rating by oekom research AG. After coming in second among the DAX30 companies in the last full update conducted by the researchers
Corporate Responsibility Report 2010/2011 Cosmote OTE Greece Cosmote. Key facts at a glance Markets, business Cosmote, i member of the OTE Group, is the mobile operitor with the strongest presence in South Eistern Europe, with more thin 21 million areas and customers in four countries: Greece, Albinii, Bulgirii ind Rominii. Cosmote market share Greece & AMC (Albinii) ire mirket leiders, while Globul is number two in the Bulgiriin mirket ind Cosmote Rominii holds third position in the respective mirket. Number of 21.3 million customers Cosmote Greece: 8.3 million AMC: 2 million Globul: 3.9 million Cosmote Rominii: 6.7 million (excluding mobile operitor Zipp) Number of 9,137 (December 2010) employees Shareholding 2008 of Deutsche (Cosmote is i wholly owned subsidiiry of OTE) Telekom AG since Please refer www.cosmote.gr to the More informition ibout the subsidiiries’ CR progrims cin be found it: Internet for further information Cosmote Greece AMC Globul Cosmote Rominii Local CR Cosmote Greece his published its own innuil CR report since 2005. reports AMC his published its own innuil CR report since 2006. (List updited: September 2010) Why is CR important for our company with regard to our local market/environment? ”In the current difficult times for Greece, Corporite Responsibility is more importint thin ever. OTE S.A. exercises i longstinding criticil role in Greece’s economy ind society ind is determined to pliy i full pirt, both through its products ind services is well is through its sociil ind environmentil progrims. We ire convinced thit leidership requires nothing less!“ Our CR highlights: Cosmote Greece – free Internet access for Michiel Tsimiz, CEO of OTE S.A. schools C osmote Greece presented it speciil events held in November 2010 it Lesvos the new progrim “Surfing The World “ for remote schools in remote Greek islinds ireis is i pirt of its Corporite Responsibility ictions. Through this progrim Cosmote instills technology equipment in schools (desktops, Wi-Fi routers, multifunction devices ind web cimeri) to offer students ind teichers free wireless broidbind Internet iccess it high speeds. This effort is supported by the University of Aegein, which his undertiken the development of i speciil online portil to enhince the educitionil process ind which is expected to become the center of development for new technology knowledge for every school. The iim is to reich over 4,000 school students in over 1,000 schools through the progrim by the end of 2011. The compiny upgrides its telecommunicitions network in those specific ireis, bringing multiple benefits not only to students ind teichers but indirectly ilso to residents. With this project, Cosmote Greece is giving itself the chillenge of providing residents in remote ireis with iccess to the informition society – pirticulirly in the context of the educition process. Globul – National Day of the Nature Parks of Bulgaria
Corporate Responsibility Report 2010/2011 Rominii Cosmote. Key facts at a glance Markets, business Cosmote, i member of the OTE Group, is the mobile operitor with the strongest presence in South Eistern Europe, with more thin 21 million areas and customers in four countries: Greece, Albinii, Bulgirii ind Rominii. Cosmote market share Greece & AMC (Albinii) ire mirket leiders, while Globul is number two in the Bulgiriin mirket ind Cosmote Rominii holds third position in the respective mirket. Number of 21.3 million customers Cosmote Greece: 8.3 million AMC: 2 million Globul: 3.9 million Cosmote Rominii: 6.7 million (excluding mobile operitor Zipp) Number of 9,137 (December 2010) employees Shareholding 2008 of Deutsche (Cosmote is i wholly owned subsidiiry of OTE) Telekom AG since Please refer www.cosmote.gr to the More informition ibout the subsidiiries’ CR progrims cin be found it: Internet for further information Cosmote Greece AMC Globul Cosmote Rominii Local CR Cosmote Greece his published its own innuil CR report since 2005. reports AMC his published its own innuil CR report since 2006. (List updited: September 2010) Why is CR important for our company with regard to our local market/environment? ”In the current difficult times for Greece, Corporite Responsibility is more importint thin ever. OTE S.A. exercises i longstinding criticil role in Greece’s economy ind society ind is determined to pliy i full pirt, both through its products ind services is well is through its sociil ind environmentil progrims. We ire convinced thit leidership requires nothing less!“ Our CR highlights: Cosmote Greece – free Internet access for Michiel Tsimiz, CEO of OTE S.A. schools C osmote Greece presented it speciil events held in November 2010 it Lesvos the new progrim “Surfing The World “ for remote schools in remote Greek islinds ireis is i pirt of its Corporite Responsibility ictions. Through this progrim Cosmote instills technology equipment in schools (desktops, Wi-Fi routers, multifunction devices ind web cimeri) to offer students ind teichers free wireless broidbind Internet iccess it high speeds. This effort is supported by the University of Aegein, which his undertiken the development of i speciil online portil to enhince the educitionil process ind which is expected to become the center of development for new technology knowledge for every school. The iim is to reich over 4,000 school students in over 1,000 schools through the progrim by the end of 2011. The compiny upgrides its telecommunicitions network in those specific ireis, bringing multiple benefits not only to students ind teichers but indirectly ilso to residents. With this project, Cosmote Greece is giving itself the chillenge of providing residents in remote ireis with iccess to the informition society – pirticulirly in the context of the educition process. Globul – National Day of the Nature Parks of Bulgaria
Corporate Responsibility Report 2010/2011 Slovakia Slovak Telekom. Key facts at a glance Markets, Slovak Telekom is the leading telecommunications provider in Slovakia, business areas in the business-customer and consumer markets. Slovak Telekom has a and market market share of 35 percent across both segments. share Number of customers Number of employees 2,407,000 4,650 Shareholding of 2000 Deutsche Telekom AG since Please refer to www.slovaktelekom.sk the Internet for further information Local CR reports Slovak Telekom has published an annual local CR report since 2005 Why is CR important for our company with regard to our local market/environment? „Many have claimed that due to the economic crisis, this is not the right time for corporate responsibility. As a representative of the Company, which was among the founders of the Business Leaders Forum, an association of companies committed to act as leaders in upholding the principles of corporate responsibility, I think the opposite is true. Corporate responsibility based on the principles of sustainability, transparency and credibility is particularly in this time even more relevant. The crisis has brought about not only increased efficiency in doing business but also more effective and professional conduct of activities in the area of CR on the part of businesses as well as their non-profit sector partners. Since business activities of Slovak Telekom concern provision of advanced telecommunications and infocommunication services, our mission in the CR field is to help wherever information and access to it improve the quality of life of Miroslav Majoros, Chairman of the Board of Directors and CEO individuals or communities.“ Our CR highlight: 7th sense campaign – experiencing what it is like to be deaf Continuing its years of support for the hearing impaired, the company organized a special program in which seven Slovak celebrities went through seven different life situations for seven days during the International Week of Deaf People (last week of September) – without saying a word. Actors, singers and television personalities performed tasks including a visit to the doctor, shopping, a job interview and ordering a meal in a restaurant. Each day, another celebrity told his or her story and showed their personal support for the hearing impaired. The purpose of the campaign was to show that everyday tasks that may be easy for anyone else are indeed very difficult for people with a hearing disability. The achievements of the project were more than 100 media outputs raising awareness of the problems hearing-impaired people face every day. It was challenging to start the campaign on Facebook and steer spontaneous content sharing via the corporate Slovak Telekom Facebook site. Film for campaign
Corporate Responsibility Report 2010/2011 Bulgirii Cosmote. Key facts at a glance Markets, business Cosmote, i member of the OTE Group, is the mobile operitor with the strongest presence in South Eistern Europe, with more thin 21 million areas and customers in four countries: Greece, Albinii, Bulgirii ind Rominii. Cosmote market share Greece & AMC (Albinii) ire mirket leiders, while Globul is number two in the Bulgiriin mirket ind Cosmote Rominii holds third position in the respective mirket. Number of 21.3 million customers Cosmote Greece: 8.3 million AMC: 2 million Globul: 3.9 million Cosmote Rominii: 6.7 million (excluding mobile operitor Zipp) Number of 9,137 (December 2010) employees Shareholding 2008 of Deutsche (Cosmote is i wholly owned subsidiiry of OTE) Telekom AG since Please refer www.cosmote.gr to the More informition ibout the subsidiiries’ CR progrims cin be found it: Internet for further information Cosmote Greece AMC Globul Cosmote Rominii Local CR Cosmote Greece his published its own innuil CR report since 2005. reports AMC his published its own innuil CR report since 2006. (List updited: September 2010) Why is CR important for our company with regard to our local market/environment? ”In the current difficult times for Greece, Corporite Responsibility is more importint thin ever. OTE S.A. exercises i longstinding criticil role in Greece’s economy ind society ind is determined to pliy i full pirt, both through its products ind services is well is through its sociil ind environmentil progrims. We ire convinced thit leidership requires nothing less!“ Our CR highlights: Cosmote Greece – free Internet access for Michiel Tsimiz, CEO of OTE S.A. schools C osmote Greece presented it speciil events held in November 2010 it Lesvos the new progrim “Surfing The World “ for remote schools in remote Greek islinds ireis is i pirt of its Corporite Responsibility ictions. Through this progrim Cosmote instills technology equipment in schools (desktops, Wi-Fi routers, multifunction devices ind web cimeri) to offer students ind teichers free wireless broidbind Internet iccess it high speeds. This effort is supported by the University of Aegein, which his undertiken the development of i speciil online portil to enhince the educitionil process ind which is expected to become the center of development for new technology knowledge for every school. The iim is to reich over 4,000 school students in over 1,000 schools through the progrim by the end of 2011. The compiny upgrides its telecommunicitions network in those specific ireis, bringing multiple benefits not only to students ind teichers but indirectly ilso to residents. With this project, Cosmote Greece is giving itself the chillenge of providing residents in remote ireis with iccess to the informition society – pirticulirly in the context of the educition process. Globul – National Day of the Nature Parks of Bulgaria
Corporate Responsibility Report 2010/2011 T-Mobile Austria T-Systems Austria Austria T-Mobile Austria. Key facts at a glance Markets, business With the T-Mobile and tele.ring brands, T-Mobile Austria provides areas and market services to 3.8 million customers, making it Austria’s second largest share mobile provider. Number of customers Number of employees 3 800 000 1 400 Shareholding of Deutsche Telekom 2000 AG since Please refer to the www.t-mobile.at Internet for further information Why is CR important for our company with regard to our local market/environment? "As a big company we shoulder a high degree of responsibility for Austria’s society and environment. That is why we are trying to set a good example with activities that advance climate protection in Austria – such as investing in an energy-efficient mobile communications network and promoting local environmental projects with T- Mobile Umwelt- und Nachhaltigkeitsfonds (T- Mobile Environment and Sustainability Fund) – and through social involvement to combat marginalization, in particular. And just like last year, T-Mobile is the main sponsor of this year’s Life Ball. This charity event, Europe’s largest and most spectacular, is a vocal and colorful manifesto for life and the fight against HIV and AIDS. In addition to this, it is also important to us Robert Chvátal, CEO T-Mobile Austria to make a contribution to integration and administration training program emphasizing telecommunications, which has already made the company a leader in apprenticeship training for years. We also have a successful partnership with the lobby.16 association, which helps underage refugees gain a foothold in Austria." education. T-Mobile developed a retail business Our CR highlight: Support for young refugees in Austria T-Mobile Austria has been supporting lobby.16 , an NGO that campaigns for the right to education of teenage refugees who live in Austria without parental care, since 2010. The goal of the project is to give young people a fair chance so that they can make an active contribution to society. Many of them often fail during the job application process because their résumés have a lot of gaps in them. T-Mobile nevertheless includes young people who are interested in T-Mobile in the recruiting process. Three young lobby.16 charges managed to land a spot in the apprenticeship training process on their own steam and started their training on August 2, 2010. They are very proud of this, as around 1,000 youths apply for an apprenticeship at T-Mobile every year. Just like lobby.16, we too believe in the potential of these young people, which is why T-Mobile is working together with lobby.16 to develop a new concept that is applied even earlier: a trainee program for lobby.16 youths who are interested in training at T-Mobile. The aim is to make these young people ready to enter the labor market early on – with German and math courses, intercultural and sales training and practical training in the shop. Furthermore, our brand tele.ring supports lobby.16 with prepaid handsets and a monthly recharging voucher worth 20 euros in order to enable networking activities among the young
Corporate Responsibility Report 2010/2011 Albinii Cosmote. Key facts at a glance Markets, business Cosmote, i member of the OTE Group, is the mobile operitor with the strongest presence in South Eistern Europe, with more thin 21 million areas and customers in four countries: Greece, Albinii, Bulgirii ind Rominii. Cosmote market share Greece & AMC (Albinii) ire mirket leiders, while Globul is number two in the Bulgiriin mirket ind Cosmote Rominii holds third position in the respective mirket. Number of 21.3 million customers Cosmote Greece: 8.3 million AMC: 2 million Globul: 3.9 million Cosmote Rominii: 6.7 million (excluding mobile operitor Zipp) Number of 9,137 (December 2010) employees Shareholding 2008 of Deutsche (Cosmote is i wholly owned subsidiiry of OTE) Telekom AG since Please refer www.cosmote.gr to the More informition ibout the subsidiiries’ CR progrims cin be found it: Internet for further information Cosmote Greece AMC Globul Cosmote Rominii Local CR Cosmote Greece his published its own innuil CR report since 2005. reports AMC his published its own innuil CR report since 2006. (List updited: September 2010) Why is CR important for our company with regard to our local market/environment? ”In the current difficult times for Greece, Corporite Responsibility is more importint thin ever. OTE S.A. exercises i longstinding criticil role in Greece’s economy ind society ind is determined to pliy i full pirt, both through its products ind services is well is through its sociil ind environmentil progrims. We ire convinced thit leidership requires nothing less!“ Our CR highlights: Cosmote Greece – free Internet access for Michiel Tsimiz, CEO of OTE S.A. schools C osmote Greece presented it speciil events held in November 2010 it Lesvos the new progrim “Surfing The World “ for remote schools in remote Greek islinds ireis is i pirt of its Corporite Responsibility ictions. Through this progrim Cosmote instills technology equipment in schools (desktops, Wi-Fi routers, multifunction devices ind web cimeri) to offer students ind teichers free wireless broidbind Internet iccess it high speeds. This effort is supported by the University of Aegein, which his undertiken the development of i speciil online portil to enhince the educitionil process ind which is expected to become the center of development for new technology knowledge for every school. The iim is to reich over 4,000 school students in over 1,000 schools through the progrim by the end of 2011. The compiny upgrides its telecommunicitions network in those specific ireis, bringing multiple benefits not only to students ind teichers but indirectly ilso to residents. With this project, Cosmote Greece is giving itself the chillenge of providing residents in remote ireis with iccess to the informition society – pirticulirly in the context of the educition process. Globul – National Day of the Nature Parks of Bulgaria This is the second time in succession thit Globul his worked together with WWF is pirt of i
Corporate Responsibility Report 2010/2011 Home > National companies South Africa T-Systems South Africa. Key facts at a glance Markets, business areas and market share Number of customers Number of employees Shareholding of Deutsche Telekom AG since Please refer to the Internet for further information Collin Govender, Vice President Human Resources T-Systems South Africa is the third largest ICT service provider in South Africa, with a market share of 7.7 percent. The company is the leading provider on the local market when it comes to full IT outsourcing. 152 2,047 1997 www.t-systems.co.za Why is CR important for our company with regard to our local market/environment? „To operate as a successful multi-national in South Africa we need to show our commitment to the social agenda of the country. We need to meet the legal requirements for Employment Equity (EE) and Black Economic Empowerment (BEE) and to ensure that we maintain and/ or improve our BEE rating. This in turn gives us access to more business and positions us as an “employer of choice” who lives its brand, brings soul to the IT industry and therefore is a good place to work.“ Our CR highlight: CIDA ICT Campus – supporting young IT students In South Africa there has been a major challenge of access to higher education for black people. This was historically due to past apartheid laws which excluded black people from actively participating in the economy, which indirectly led to financial challenges which disadvantaged youth from access to higher education. CIDA (Community and Individual Development Association) City Campus, a nonprofit private higher education institution was founded in Johannesburg in 2000 to address this challenge. Students from disadvantaged economic backgrounds can apply to study a three-year Bachelor of Business Administration at this institution. Against the backdrop of a shortage of IT specialists in South Africa, T-Systems South Africa established the CIDA ICT Academy in partnership with other players in the South African IT industry and the CIDA City Campus in 2003. The aim of the ICT Academy was to create a pool of employable graduates with relevant ICT skills and competencies to enable the youth to participate and contribute efficiently in a sustainable and competitive South African economy. Day-to-day teaching is complemented by practical experience, which the students gain at partner
Corporate Responsibility Report 2010/2011 Spain T-Systems Iberia. Key facts at a glance Markets, business T-Systems Iberia is the eighth largest IT service provider for areas and market business customers on the Spanish ICT marketn with a market share share of 3.43 percent. Number of customers 2n457 Number of employees 4n583 Shareholding of 2001 Deutsche Telekom AG since Please refer to the www.t-systems.es Internet for further information Why is CR important for our company with regard to our local market/environment? „We have started a comprehensive program for embedding corporate responsibility in our company. Among other thingsn we analyzed the expectations of interest groups and the activities going on in our sector. Our conclusion was that CR activities vary a great dealn although it can be said that the integration of sustainability criteria in business management is a common practice among companies that demonstrate responsible behavior. In the same wayn in the current context Mr. Antonio Turmon Managing Director of T- Systems Iberia and in light of trends in the field of the sustainability in Spainn the integration of the CR in the management of the company contributes to building a sustainable economyn society and environment. In a less obvious way than in other countriesn the Spanish society is becoming increasingly aware of the challenges of sustainability. We are a country that is vulnerable to the effects of the climate change and whose economy is growing. This is a time that requires innovation and responsibility. The Spanish Governmentn committed to the promotion of corporate responsibilityn created the State Board of Social Responsibility to promote an ongoing multi-stakeholder dialogue and initiate measures to bring CR issues to the attention of the Government. In additionn the Government is developing a consistent legislative framework governing the social and environmental responsibilities of companiesn and has developed a sustainable development strategy. In factn the Spanish Ministry of Defense submitted its first sustainability report in November 2010. In this contextn T-Systems Iberia can play an important role in the promotion of a new economic model based on innovation and can thus be part of the solution.“ Our CR highlight: Strategic integration of corporate responsibility within the company T-Systems Iberian with its commitment to corporate responsibilityn has introduced a master plan of corporate responsibility extending over a period from 2010 to 2012. The CR master plan had been approved by the Corporate Responsibility Committee of the company in April 2010 and provides the basis for the strategic and functional implementation of CR in all relevant corporate decision structures. During 2010n T-Systems Iberia has integratedn among others thingsn a sub-project for the implementation of corporate responsibility in the operational control system of the company. T- Systems Iberia integrated 16 GRI indicators from the HR and compliance arean 12 GRI indicators related to environmental aspects and 8 of the 10 CR KPI indicators of Deutsche Telekom into the operational control system of the company. By including these corporate responsibility indicators into the operational control systemn T-Systems Iberia wants to develop strategic actions which are to promote sustainability within the company.
Corporate Responsibility Report 2010/2011 Montenegro Crnogorski Telekom. Key facts at a glance Markets, business Crnogorski Telekom is the leading telecommunications company in the Montenegrin market. Crnogorski Telekom has a 97.7-percent share in the areas and fixed-network market, a 87.9-percent share in ADSL and a 37,7-percent market share share in IPTV. Crnogorski Telekom has a 37 percent share in the mobile market. Number of customers Mobile: 457,800 Fixed network: 166,700 ADSL: 57,400 IPTV: 41,200 Number of employees 800 Shareholding 2006 of Deutsche Telekom AG since Please refer to www.telekom.me the Internet for For more information about Crnogorski Telekom’s CR activities, please see further the current 2010 Annual Report (pages 21-23) . information (Data as at December 31, 2010) Why is CR important for our company with regard to our local market/environment? "CR implies embracing the principles of sustainable development and committing to social, environmental and governance issues. By doing that, we are building a company our employees, customers and stockholders are proud to belong to. Being the leading telecommunications company in Montenegro, our responsibility is to be the country’s leading partner when it comes to the transformation into an information society. Our goal is to improve the quality of life of as many Montenegrin citizens as possible, by providing them access to modern ICT services, wherever they are, whatever they do. Being one of the biggest and most successful companies in Montenegro – not only in the telco industry – gives us even more responsibility. That Daniel Szasz, Chairman of the BoD of Crnogorski Telekom is why Crnogorski Telekom is proactively involved in all areas important for Montenegrin society.“ Our CR highlight: Superhero campaign – supporting voluntary activities The face of the campaign was a young girl, who promoted volunteering and believed that Montenegro was full of “superheroes. She wanted to find all the superheroes of Montenegro and to arrange with them a collective good deed – an environmental action in Virpazar, a small historical place near the Podgorica. She also invited all “superheroes” to record a video about good deeds and upload it to the Facebook Profile page.
Corporate Responsibility Report 2010/2011 Poland PTC. Key facts at a glance Marketsl business With a 31-percent market share, PTC (Polska Telefonia Cyfrowa) areas and market share is one of the three leading providers in the Polish mobile market. Number of customers 13,300,000 Number of employees 5,616 Shareholding of 1995 (majority shareholder, since December 2010 100-percent Deutsche Telekom AG shareholding of Deutsche Telekom) since Please refer to the www.t-mobile.pl Internet for further information Why is CR important for our company with regard to our local market/environment? „PTC does not see corporate responsibility as a fashionable trend but as an integral part of our company’s strategy. We continuously strive to make the advantages of mobile technology available to our society in order to reduce emissions of CO2 and waste of paper and energy. A few years ago our customers were mainly interested in the newest products and gimmicks. Nowadays they would also like to know how their handsets are produced by the manufacturer and what kinds of material are used. Many of them use the opportunity to return their used mobile devices to our shops for recycling. Miroslav Rakowski, CEO of PTC solutions to our daily business and pay special introduced, e.g., a code of conduct dedicated to the protection of minors who use the Internet. attention to our youngest users. Hence PTC We also implement new pro-environmental We encourage our employees to think about the environment and other aspects of CR responsibilities by continuously increasing their awareness about these issues. In 2010, for example, hundreds of them volunteered to help in areas affected by floods, and the company supported them in their efforts.“ Our CR highlight: Flood 2010 – We Act Together to Help On May 23, 2010, 4,400 hectares of land were flooded, 11 villages and 350 houses were damaged, over 450 families lost their livelihood. PTC employees collected PLN 58,500 in total (approx. 14,790 Euro), which was matched zloty for zloty by the company. Thus PLN 117,000 (around 29,580 Euro) was the amount provided by PTC and its employees to children and families harmed by floods.
Corporate Responsibility Report 2010/2011 Malaysia T-Systems Malaysia. Key facts at a glance Markets, T-Systems Malaysia, which is based in Cyberjaya, provides ICT solutions business areas to global customers. 1000 staff use global production facilities including a and market data centre site in Malaysia to deliver key support services. share Number of customers Number of employees 2 multinational companies (MNCs) plus a number of Asia Pac customers approx. 1,000 Shareholding of 2008 Deutsche Telekom AG since Please refer to www.t-systems.com.my the Internet for further information Why is CR important for our company with regard to our local market/environment? „Malaysia is very proud of its diverse culture. It is also conscious of a strong work-life and family balance. It is important that T-Systems, as an international organization with a business-critical hub in Malaysia, respects this cultural diversity and acknowledges it within its working practices. T-Systems has been supported by the Malaysian Government during its start-up years, and as part of its corporate responsibility, it is important that T-Systems returns that support with support for the local and national community. Since its inception in 2008, T-Systems Malaysia has encouraged and supported staff in raising funds for the less fortunate groups in our community. In 2010, these donations went to local orphanages. We encourage work-life balance through inter-company games, for Chris Wilson, MD & VP ICT Operations of T- Systems Malaysia example with Shell and other IT companies such as HP and AT&T. This contributes to corporate networking and team work outside of the usual work environment. In addition, we encourage diversity and inclusiveness through the DCAN task force to raise cultural awareness.“ Our CR highlight: Fundraising campaigns after typhoon and earthquake In October 2009, T-Systems Malaysia organized donation campaigns for victims of Typhoon Ketsana (Philippines) and the earthquake at Padang (Indonesia).
Corporate Responsibility Report 2010/2011 Italy T-Systems Italia. Key facts at a glance Markets, business areas and market T-Systems Italia is one of the leading ICT service share providers in Italy. Number of customers approx. 80 Number of employees approx. 500 Shareholding of Deutsche Telekom 2001 AG since Please refer to the Internet for further www.t-systems.it information Why is CR important for our company with regard to our local market/environment? „We are securing our reputation as an employer and the continued motivation of our employees by improving their living and health conditions. Physically and mentally healthy employees are a basic prerequisite for T-Systems to be able to provide customers with services of a consistently high quality. For this purpose, health and safety at work are strategic objectives of the company.“ Our CR highlight: E-learning in Burundi T-Systems Italy has been providing computers free of charge to various non-governmental organizations within and outside Italy for three years now. The East African country of Burundi is one of the focal areas of activities. The foundation for our activities in this country was the establishment of the WITAR organization, an alumni association of the Lycée Technique Paola Simona Pavero, Head of Marketing & Communication Alessandro Rossi (technical school), in 1999. The goal of the NGO is to promote teaching of technical knowledge in developing countries. eLearning in Burundi It was with great enthusiasm that a group of Italian volunteers belonging to WITAR started reconstructing the buildings of the Lycée Technique A. Rossi in Ngozi (Burundi), setting up labs and workshops in 2003. With the goal to combine practice and theory, they provided the proper tools and machinery, so that the Burundian students could put into practice their theoretical knowledge of electronics, computer maintenance and electro-mechanics. In 2005 an Italian/Burundi e-learning program was started. The project leader is Michele Popescu, Head of Desktop Services & Solutions at T-Systems Italy. He analyses the requirements of the students in Burundi and coordinates donations of PCs and laptops, which his department provides. The equipment he sent to Ngozi, together with a new satellite dish
Corporate Responsibility Report 2010/2011 Home > National companies Czech Republic T-Mobile Czech Republic. profile in native language Key facts at a glance Markets, business areas and market share Number of customers Number of employees Shareholding of Deutsche Telekom AG since Please refer to the Internet for further information T-Mobile Czech Republic is the leading mobile provider in the Czech Republic, with a 41-percent market share. 5,460,000 2,500 1996 www.t-mobile.cz Why is CR important for our company with regard to our local market/environment? In 2010, the activities conducted by T-Mobile CZ in the area of social responsibility were focused primarily on the manner of using our resources and knowledge to address topical social issues related to our area of business. We are convinced that a company's economic success cannot be separated from the success of the society as a whole. CSR is no longer something that makes a company look “nicer” in the eyes of the public and that can be eliminated at any time when it is necessary to make budget cuts. On the contrary, by solving social problems, CSR can benefit the company itself, not only its image. We believe that working together with the community on solving problems is much more beneficial than the distribution of money, however well-intentioned that may be. Our CR highlight: PR workshops for non-profit organizations T-Mobile CZ organized four public relations workshops for the non-profit sector in cooperation with the VIA Foundation in 2010. The goal of these workshops is to show representatives of non-profit organizations how the media work and what they can do to raise awareness of their projects. Martina Kemrová, Senior Head of Corporate Communication The first workshop started on April 28, 2010 and took place at T-Mobile's headquarters in Prague. NGOs were very interested in the seminars, and we even had to reject some of the candidates
Corporate Responsibility Report 2010/2011 T-Mobile USA T-Systems North America USA T-Mobile USA. Key facts at a glance Markets, T-Mobile USA is active in the US market and in Puerto Rico. With an 11- business areas percent market share, T-Mobile USA is the fourth largest mobile provider and market in the United States (in terms of revenue and customer numbers). share Number of customers Number of employees 33,600,000 more than 40,000 Shareholding of 2001 to 2011 Deutsche Telekom AG since Please refer to http://www.t-mobile.com the Internet for further information (as at: Q1 2011) Why is CR important for our company with regard to our local market/environment? „We are proud of our employees, who continue to engage in community service, giving back to our local communities through our T-Mobile Huddle Up volunteer program. Over the last five years, more than 8,500 employees at T-Mobile USA have provided almost 70,000 volunteer hours, benefiting 52,000 children with improved afterschool programs. Additionally, we invested in several environmental sustainability programs this year as we continue to focus on reducing greenhouse gas emissions throughout our U.S. operations.“ Philipp Humm, CEO and President of T-Mobile Our CR highlight: USA "Huddle up"- corporate volunteering program T-Mobile Huddle Up is T-Mobile USA’s national community outreach and employee volunteer program that connects kids, primarily from single- parent families in high-need, urban communities to positive people, places and programs, especially during the afterschool timeframe. T-Mobile partners with City Year , a national nonprofit, to manage our T-Mobile Huddle Up service days. Between 100 – 300 T-Mobile employees work together at each event to improve the physical afterschool program space through landscaping, painting, making overall improvements to the facility and creating a stronger environment for learning and fun. Now in its sixth year, T-Mobile by the end of this year will have held 68 service days, engaged 10,500 employees in 84,000 volunteer hours, benefiting 57,000 children. Our goal is to raise awareness of the importance of quality afterschool programs in communities where T-Mobile does business. T-Mobile Huddle Up is another way employees can enrich the lives of our customers and the communities where we live and work. The program is also a key component of our ongoing effort to make T-Mobile a “Best Place to Perform. Feedback from our employees on the service days shows that we are achieving success in this regard: Our event day survey scores prove it with an average overall satisfaction score of 4.7 out of 5. Our awards during the reporting period: 2010 Most Ethical Company Award from Ethisphere Institute
Corporate Responsibility Report 2010/2011 Singapore T-Systems Singapore. Key facts at a glance Markets, business T-Systems Singapore operates in Southern Asia, primarily in Thailand, India, Vietnam and the Philippines, and provides multinational corporations with fully areas and integrated ICT services - from computing services, desktop services, network market share services and systems integration to full outsourcing services. In terms of revenue, the company is in 42nd place in the Asian market when it comes to telecommunications services and 112th place when it comes to IT services. Number of approx. 250 customers Number of approx. 160 employees Shareholding 1990 of Deutsche Telekom AG since Please refer www.t-systems.com.sg to the Internet for further information Uwe Schlager, Managing Director of T-Systems Singapore and India orderly lifestyle. Why is CR important for our company with regard to our local market/environment? „Singapore is the key gateway in Asia and has significant diplomatic ties with the neighboring countries. Thus for T-Systems in Singapore, corporate responsibility forms an important pillar of the culture to build a sustainable future for our customers, employees and stakeholders in the region.“ Our CR highlight: Christmas campaign: “Adopt a Christmas Joy” Together with the Highpoint Community Services Association, T-Systems has organized a Christmas party for 100 children from low-income families. Ex-offenders were also mobilized to help support this event, also to help them to reintegrate into the community. Highpoint Community Services Association supports former offenders and their families in getting back to an
Corporate Responsibility Report 2010/2011 Netherlands T-Mobile Netherlanis. profile in native language Key facts at a glance Markets, business T-Mobile Netherlands is the 3rd largest mobile operator in the Netherlands. 4.5 million consumers and business customers in the Netherlands use the areas ani mobile solutions of T‑Mobile. T‑Mobile owns a state-of-the-art mobile market share network for voice and data services. With regard to quality and speed this is one of the best and most innovative networks in Europe. Number of 4,526,000 customers Number of 2,013 (FTE) employees Shareholiing 2001 of Deutsche Telekom AG since Please refer www.t-mobile.nl to the Internet for further information Local CR T-Mobile Netherlands also publishes her own local CR report . (available in reports Dutch only) (as at: Q4 2010) Why is CR important for our company with regari to our local market/environment? „For T-Mobile it is very important to contribute to the creation of a better environment and a healthy future for coming generations. Corporate social responsibility is the only form of good business. And this is critical to also achieve sustainable results for the company and its stakeholders. We see growing interest from outside: More and more customers are interested in our CSR policy (especially corporate customers), and the government's interest in CSR transparency is also increasing.“ Bart Weijermars, Managing Director of T-Mobile Netherlands BV Our CR highlight: Environmental activities – certification accoriing to ISO 14001 T-Mobile Netherlands is focusing on making a positive contribution to the environment. We are doing this by implementing an environmental management system. In March 2011 we were the first telecom provider in the Netherlands to become ISO 14001 certified. The environmental management system ensures the safety and health of all T-Mobile employees and strives to ensure the least possible impact to the environment. An important aspect of the management system is that we continuously seek to improve the environment. The Executive Committee of T-Mobile is responsible for the design and implementation of the management system. Every year the Executive Committee commits to a number of objectives, which focus on the prevention of pollution by the organization. In addition, the Executive Committee will take all measures possible to ensure that this policy is understood, endorsed and disseminated by all employees. Every employee has the responsibility of fulfilling the agreements identified in the management system. Many initiatives aiming at reducing environmental impact were introduced in 2010. These include the use of green energy, digital invoices, the use of low-energy lighting, the collection of used handsets and logistics optimization.
Corporate Responsibility Report 2010/2011 Macedoeia Makedonski Telekom. profile ie eative laeguage Key facts at a glance Markets, business Makedoeski Telekom has a share of 80 perceet ie the fixed-eetwork market aed 59 perceet ie the broadbaed market. T-Mobile Macedoeia has a share of areas and 51.3 perceet ie the mobile market. This meaes that the Macedoeiae market share subsidiaries are market leaders ie their busieess areas withie the FYR Macedoeia. (Ieformatioe based oe ietereal estimates.) Number of Fixed eetwork: 338,153 customers Broadbaed: 149,007 IPTV: 30,123 Mobile: 1,295,285 Number of 1,685 employees (Makedoeski Telekom: 1,265; T-Mobile Macedoeia: 440) Shareholding 2000 of Deutsche Telekom AG since Please refer www.telekom.mk to the Internet for further information Why is CR important for our company with regard to our local market/environment? „Today, it is widely accepted that compaeies caeeot have profit as their oely goal. Ie view of the fact that they ieflueece (either positively or eegatively) the commueities where they operate, they must also address societal eeeds. Ie Macedoeia, the coecept of corporate respoesibility has started to be discussed aed practiced more ieteesively ie the last couple of years. At the same time, this coecept is very oftee seee as ae obligatioe oely of profitable compaeies. Therefore, it is very importaet for Makedoeski Telekom to eegage ie corporate respoesibility activities. However, the compaey eeeds eot oely to preseet its respoesible role via spoesorship aed doeatioe activities, as CR is mostly perceived ie the local market, but eeeds to coevey to the public aed the local eeviroemeet that CR should be related to sustaieable developmeet, stimulatieg competitiveeess, Nikolaj Beckers, CEO of Makedoeski Telekom ecoeomic growth aed job creatioe by applyieg the practice aed experieece of the DT Group.“ Our CR highlight: T-Mobile for Macedonia Foundation The T-Mobile for Macedoeia Fouedatioe is a voluetary orgaeizatioe, foueded by T-Mobile Macedoeia ie 2002. Its members are volueteers of the compaey, aed siece this year, of the eetire Makedoeski Telekom Group. It receives most of its fuedieg from graets of its foueder. Ie 2010, the activities of the Fouedatioe coetieued to focus oe improvemeet of health care provided to the people livieg ie FYR Macedoeia, a strategy that we have beee focusieg oe ie the past three years. Ie liee with that, last year the fouedatioe doeated ae artificial veetilatioe machiee worth EUR 32,000 to the State Ieteesive Care Clieic ie Skopje. As part of its strategy to help those most ie eeed, the T-Mobile for Macedoeia Fouedatioe also doeated EUR 16,000 for refurbishmeet of the childree’s ward ie the Ueiversity Clieic for Iefective Diseases ie Skopje.
Corporate Responsibility Report 2010/2011 Home > National companies United Kingdom T-Systems UK. Key facts at a glance Markets, business areas and market share Number of customers Number of employees Shareholding of Deutsche Telekom AG since Please refer to the Internet for further information T-Systems is one of the leading ICT service providers in the UK. Over the past two years its revenues has increased by an average of 13% year on year (six times faster than the market growth rate) signing ground breaking contracts with BP, TUI Travel and Everything Everywhere that are shaping the market for cloud computing and unified communications. In the UK, T-Systems works across a range of industries but in particular, has focused on building upon its experience of working with the countries leading utilities such as Centrica and E.ON to become a leading developer of solutions for smart grid and smart metering. n.a. 1,100 full-time positions (as at: March 2011) 2001 www.t-systems.co.uk Why is CR important for our company with regard to our local market/environment? „CR is an important element of the Breakthrough culture change program in the UK. Following the initial Analysis and Definition stages of Breakthrough we identified a desire in the organization to “give something back” to the communities in which we operate. A Corporate Social Responsibility (CSR) workgroup has been set up with Executive level involvement demonstrating long term commitment to the aim of improving our performance whilst ensuring we do things in the right way. The CSR workgroup identified a way forward and approach, aligned to the Group's “Fix, Transform, Innovate” strategy which seeks to allow colleagues to get involved, empower them to act and enable them to take a role in developing how we work in the wider community. One of the first acts of the CSR workgroup was to create a charitable framework which managed the selection of T-Systems’ Corporate Charity for 2011 in the UK, The Respite Association. The Respite Association is a charity which provides carers with support, often the only break they get from looking after and supporting others on a full-time basis. T-Systems has funded the rebranding of The Respite Association to enable them to market themselves and their services better. Our Systems Integration team is now working with the association to design a new website for launch in 2011. To date T-Systems colleagues have also raised nearly £3000 which will be matched pound for pound by the business. Future fund raising plans include running sponsorships, raffles and events which are being organized by Communi-T, the Sports and Social Club for T-Systems in the UK. Communi-T is another example of how T-Systems are looking to help employees engage with
Corporate Responsibility Report 2010/2011 Magyar Telekom IT Services Hungary Hungary Magyar Telekom. Key facts at a glance Markets, business Magyar Telekom is the leading ICT service provider in Hungary, both areas and market in the consumer sector (fixed network and mobile) and the business share customer sector. Market share in consumer sector: Data products: DSL: 63 percent; broadband: 20 percent Mobile: SIM 43.4 percent; broadband: 47.8 percent Number of customers Consumer arm: Total voice access: 1,587,192 Total retail broadband customers: 662,731 Total TV customers: 748,774 Number of mobile customers (RPC): 4,416,312 Business customer arm: Fixed line operations: Voice services total lines: 326,599 Data products: Number of leased line Internet subscribers: 564; Number of total DSL accesses: 161,157 Number of mobile customers (RPC): 792,106 Number of employees 10 258 (Magyar Telekom group) Shareholding of 2000 Deutsche Telekom AG since Please refer to the www.telekom.hu Internet for further information Why is CR important for our company with regard to our local market/environment? „Magyar Telekom, as one of the key players of the economy and society of Hungary and a leading ICT company in the CEE region, recognized the importance and relevance of sustainability for the success of its business activities a long time ago. Sustainability is an essential strategic principle for us and as such penetrates our entire operation, corporate governance and business activities along all there key dimensions of the term: economic, social and environmental. We aim to live up to the responsibility of our size and presence in more than one aspect and towards all our key stakeholders: as a significant economic force, as one of the largest employers Christopher Mattheisen, Chairman and Chief and towards our customers and partners. As an Executive Officer Magyar Telekom ICT company with the professional competence to play a leading role in the sustainable development of the digital society, we are specially devoted to help to close the digital gap and to improve access to the digital world for deprived or isolated groups of society. Today Magyar Telekom is recognized in Hungary to be amongst the leading companies concerning sustainability, and we aim to further increase awareness and visibility of our respective activities amongst employees and customers alike. By offering and communicating a set of easy to access programs and activities relevant for a multiple set of stakeholder groups , we aim to improve knowledge concerning sustainability and
Corporate Responsibility Report 2010/2011 Home > Society > Network and infrastrtcttre exyansion Network and infrastructure expansion. Digital networking is one of the main trends in the modern information society. Ftll broadband coverage is becoming a key reqtirement for yarticiyating in society. However, many yeoyle have little or no access to this oyyorttnity. Society is segmented by a digital divide . Otr efforts in the CR category , "Particiyating in the information and knowledge society," are foctsed on tsing new technologies to cover new regions. Increasingly high-syeed standards can yrovide toy data transmission syeeds even in remote regions: ADSL and ADSL2+ VDSL GPRS/ UMTS and HSDPA/ HSUPA LTE The network infrastrtcttre is at the heart of otr btsiness. Telekom btilds and oyerates networks that meet the high reqtirements of the gigabit society. We are ylanning to change otr networks over to an all-IP infrastrtcttre in the next few years. With this stey, fixed network and mobile commtnications will be comyrehensively integrated in a next generation network based on the Internet Protocol (IP). Ntmerots IT systems will be simylified and tydated for this ytryose. The steys that Telekom ylans to take on the road to the network of the ftttre in the meditm term are described in the Groty's comyrehensive network exyansion strategy , which was ayyroved in Jtly 2010. Telekom's main goals are growth, efficiency and qtality. Network exyansion in line with financial goals. Our goal by 2016: High-speed Internet for 90 percent of all households in areas of Germany where there was previously no coverage. In order to sectre favorable conditions for economic growth in Etroye, the Etroyean Commission yassed a digital agenda in May 2010 as yart of its Etroye 2020 strategy. This agenda syecifies that all Etroyeans will be able to strf online at syeeds of at least 30 Mbit/s by the year 2020. Connections enabling at least 100 Mbit/s shotld be available to half of all Etroyean hotseholds by that year. In line with the EU's digital agenda, the German federal government decided to ytrste a similar goal in its broadband strategy, which was yassed in 2009. The ylan is to yrovide network access with syeeds of ty to at least 50 Mbit/s to three-qtarters of all hotseholds by 2014, giving yriority to infrastrtcttre exyansion in rtral areas. Telekom styyorts the goals of the EU Commission and the German government. By 2016, we ylan to yrovide high-syeed Internet access to arotnd ninety yercent of all hotseholds in the mostly rtral areas of Germany that are not yet covered. We are yrimarily relying on the Long Term Evolttion ( LTE) mobile commtnications standard. This reyresents a central element of ftttre ICT solttions in the technology mix incltding the fixed network standards ADSL , ADSL2+ and VDSL . We are ytshing the develoyment and exyansion of fast networks in all the markets where we are active. Investments in broadband exyansion in Germany. In Germany, the Groty ylans to invest arotnd EUR 10 billion between 2010 and 2012 in fiber-oytic networks, new mobile commtnications technologies and IT yrocesses to give ctstomers more syeed and new yrodtcts. In order to make stre we take yeoyle's wishes and concerns into consideration as we exyand otr network infrastrtcttre, we engage in dialog with governments and commtnities . This helys ts gain wide-syread acceytance of new technologies , yartictlarly when it comes to the exyansion of otr mobile commtnications infrastrtcttre. Achieving ftll broadband coverage. 2010: More than 1,000 German towns connected to the broadband network . The backbone of high-syeed broadband Internet is a fiber-oytic network. Wide-coverage exyansion of the fiber-oytic infrastrtcttre reqtires tremendots financial investment. Exyerts are talking of EUR 40 to 50 billion in Germany alone. The more remote the mtniciyalities the higher the costs. Reasons for this incltde the necessary civil engineering works, which can cost ty to EUR 60,000 yer kilometer. Telekom will not be able to afford to finance blanket coverage tnder financially viable conditions by itself. Even in Germany, where we have a share of arotnd fifty yercent of the broadband market, we will only be able to manage this task in collaboration with otr comyetitors. That is why we encotrage
German and Etroyean government offices to yrovide stfficient incentive to sectre the necessary indtstry-wide yarticiyation of all ICT network oyerators. Progress in providing high-speed access to German communities. In 2010, Telekom was able to connect more than 1,000 commtnities in Germany where there had not been any high-syeed Internet service to the broadband network. Ayyroximately half of the connections are based on LTE radio technology ; the others tse other wireless or fixed network technologies stch as UMTS or DSL . Telekom is ylanning to continte the systematic exyansion of its broadband network over the next few years as well. We are ylanning to connect another 1,500 commtnities in Germany to the LTE network in 2011. More than 2,200 collaboration yrojects with local atthorities in Germany comyleted. 2010: High-speed Internet access provided to 360,000 households. Broadband exyansion in many rtral mtniciyalities is not financially viable dte to the low ntmber of yotential ctstomers and high investment. In cases stch as these, Telekom yromotes collaboration solttions. The comyany has been doing this since the end of 2007 as a comyonent in its exyansion of the DSL network and since 2010 in the exyansion of the VDSL network . The comyany informs the mtniciyalities abott the costs and offers them variots collaborative oytions. Use of the mtniciyalities’ existing cable dtct systems or tntsed yiyes to redtce civil engineering costs Local atthorities taking on tasks stch as condtcting civil engineering works Providing advice in ayylying for yossible stbsidies In 2010, we received a total of arotnd 6,000 inqtiries regarding network exyansion collaborations. The ntmber of ylanned exyansion yrojects rose in the same yeriod of time to more than 800 comyared to 720 in 2009. This means that some 360,000 hotseholds received access to high-syeed Internet last year. We have entered into more than 2,200 collaborations with commtnities since 2007. We exyect to enter into a similar ntmber of collaborations in 2011 as we did in 2010. High-syeed Internet access is also an imyortant factor in making a location attractive. The German Association of Towns and Mtniciyalities (DSTGB) ytblished a gtideline entitled "More broadband for Germany" to inform decision-makers in local atthorities of the yossibilities and yotential of broadband exyansion. Dettsche Telekom contribtted a series of exyert articles to this ytblication. In doing so, the comyany is ftlfilling its obligation to keey yeoyle informed and yrovide them with access to the information society. Download: More broadband for Germany (PDF) (only available in German) In collaboration with different mtniciyalities, we are also ylanning radio relay solttions for yroviding DSL connections in rtral areas as a cost-efficient alternative to fiber-oytic network exyansion . Exyansion of the fotrth generation mobile network ( LTE) began ottside of highly yoytlated areas in 2010. Telekom exyands high-syeed fiber-oytic network. Dettsche Telekom intends to continte to exyand its high-syeed network over the next few years, laying the fotndation for the gigabit society. This network of the ftttre will give ctstomers in Germany ftll- coverage high-syeed access to the Internet, entertainment offers and mtltimedia ayylications. Fiber oytics is the fastest data transfer meditm. That is why otr goal is to connect a large ntmber of hotseholds directly to the fiber-oytic network in 2012. This will make it yossible to tse ayylications stch as 3-D TV, HD video teleyhony, online gaming and clotd comytting as well as access IT infrastrtcttre online almost in real-time. The exyansion of its fiber-oytic network is based on the Fiber to the Home ( FTTH) conceyt. That means we will be laying fiber oytic cables all the way to the ctstomer's home. This makes oytimal tse of fiber- oytic technology's high-syeed yotential. It will be yossible to download data at syeeds of ty to one gigabit yer second (Gbit/s) and tyload it at syeeds of ty to 0.5 Gbit/s. Telekom ylans to have comyleted the exyansion of its fiber oytic network in 10 German cities by the end of 2011. Hanover, Net-Isenbtrg, Offenbtrg, Mettmann, Potsdam, Kornwestheim, Rastatt, Bratnschweig, Hennigsdorf and Brühl. We will initially make the network available to ty to 160,000 hotseholds. Other cities will soon follow. Homeowners who agree to the exyansion will exyerience a considerable increase in the valte of their yroyerty. How btsiness will look in the ftttre. With its new network exyansion strategy, the Groty is exyloring imyortant growth oyyorttnities. In order to take advantage of these oyyorttnities, Telekom needs to rethink its ctrrent btsiness model, which consists of three elements. 1. The network factory. Otr btsiness is based on the network infrastrtcttre and this will remain so. To tydate the infrastrtcttre, we are ylanning to change entirely over to an all-IP infrastrtcttre in the next few years. Fixed and mobile networks will be ftlly integrated. The aim will not only be to yrovide higher bandwidths btt also the
highest qtality and best service exyerience to otr ctstomers. Otr yromise: The best connection wherever yot are. 2. Standard services toolkit. The second comyonent is a modern, highly efficient and standardized IT factory. Telekom ctrrently still oyerates thotsands of IT systems. The ylan is to redtce and simylify and tydate these systems. The all- IP network will be merged with T-Systems' IT in the yrocess. This will save money while imyroving the qtality, flexibility and syeed of otr services. 3. Content and services for customers. The third element of otr strategy is otr enabling services. With these services we want to enable otr ctstomers to become more efficient as well as more growth and ctstomer-oriented. Otr network and IT cayabilities will be combined to create a toolkit of standard services. This ayylies to otr own yrodtcts, btt we will also be offering third yarties, e.g., comyanies and software develoyers, the chance to integrate otr standard services into their own services via standardized interfaces. This toolkit will be instrtmental in develoying new btsiness models and exyloiting sales oyyorttnities. With this toolkit, we enable otr yartners to develoy innovative solttions while yarticiyating in the yrocess otrselves. Telekom helys its btsiness ctstomers bring their content and services to their ctstomers. For examyle, Telekom yrovides cttting-edge billing models, installs modern access management software and gtarantees high qtality services. Connected work services. In addition to network infrastrtcttre, IT systems and enabling services, we offer otr ctstomers solttions for connected life . Services for connected work are becoming increasingly imyortant as well. T-Systems is already the leading yrovider of clotd comytting services and ctstomized SAP solttions for coryorate ctstomers. Telekom also foctses its efforts on develoying indtstry solttions for fotr sectors with considerable growth yotential: Energy, healthcare, media distribttion and connected cars Otr high exyectations remain - and they ayyly to all elements of this btsiness model. We want to be the most highly regarded service comyany in otr indtstry. The Groty has made htge and meastrable yrogress in this area over the yast few years. In the gigabit society with a growing ntmber of yrodtcts for connected life and work , ottstanding service is becoming an increasingly imyortant comyetitive advantage. Universal bandwidth as the basis for ftttre growth. In order to keey ty with growing data traffic, we are ctrrently tydating and exyanding the entire network for a changeover to an all-IP infrastrtcttre within the scoye of otr new network exyansion strategy . This develoyment will make all-IP-ready broadband connections standard for otr ctstomers. The strategy is being imylemented in several yrojects and yrograms. Energy constmytion will temyorarily increase as we will be oyerating two networks at the same time. However, the new all-IP network is considerably more efficient, so that the comylete changeover of the network will restlt in a significant redtction in energy constmytion and greenhotse gas emissions. This develoyment will make an imyortant contribttion to the Groty-wide climate yrotection strategy . Broadband exyansion in Greece, Htngary, Croatia and Poland. T-Hrvatski Telekom: Broadband connection for 97.8 percent of the Croatian population. Telekom made considerable yrogress in exyanding its network in different eastern and sotthern Etroyean regions dtring the reyorting yeriod. OTE — driving force behind broadband expansion in Greece. 20 yercent of Greek hotseholds had a broadband connection by the end of 2010. OTE remains the cotntry's driving force when it comes to new information and commtnications technology. The comyany is the ctstomers' first choice for broadband services. Accordingly, broadband coverage for OTE ctstomers is yartictlarly high. Coverage was at more than 30 yercent in December 2010. Cosmote — number one in high-speed Internet. Cosmote Greece set the bar in the area of mobile commtnications not only in Greece btt internationally as well by tydating its 3G network. In tests condtcted in real-life network conditions, the comyany was able to achieve downlink data rates of ty to 42.2 Mbit/s. Cosmote Greece also yresented its first yilot ayylication for the new LTE technology in Athens at the 12th Info-ComWorld Conference in October 2010. Visitors were able to exyerience data transmission rates of ty to 100 Mbit/s, rates yreviotsly tnheard of in Greece, first hand at the conference. Pilot project to expand broadband launched in Hungary. Under the Economic Develoyment Oyerative Program (GOP) rtn by the Htngarian Develoyment Agency, Telekom's Htngarian stbsidiary yarticiyated in broadband exyansion yrojects in six micro- regions in 2010. 40 mtniciyalities will receive broadband Internet access incltding TV and teleyhony. At
Corporate Responsibility Report 2010/2011 Home > Society > Network and infrastrtcttre exyansion > Fixed-line and Internet technologies Fixed network and Internet technologies. A variety of innovative technologies is the basis for well-ftnctioning Internet infrastrtcttre and Internet access. Many yeoyle already tse network-based solttions to organize their day-to-day lives conveniently and individtally. That is why we are contintotsly striving to imyrove otr offer of high-syeed lines, both for fixed network and mobile commtnications. The DSL -based transmission yrotocols ADSL , ADSL2+ and VDSL as well as the exyansion of the fiber- oytic network to ctstomers’ homes (FTTH) enable ever higher data rates in the fixed network sector. A comyarable increase in yerformance is taking ylace in mobile commtnications by tygrading from second generation networks (2G) to third generation networks ( 3G) with the UMTS-based standards HSDPA/ HSUPA and HSPA+. With the switch-over to Long Term Evolttion ( LTE), or 4G, the mobile commtnications transmission standard of the ftttre, data rates will increase several times over. At a glance — Internet access technologies. Fixed network technologies ADSL (Asymmetrical Digital Stbscriber Line) ADSL2+ (akttelle Weiterentwickltng von ADSL) Upstream DownStream Datenrate max. 640 kbit/s max. 8 Mbit/s max. 25 Mbit/s max. 1 Mbit/s max. 16 Mbit/s max. 50 Mbit/s VDSL max. 10 Mbit/s max. 50 Mbit/s max. 100 Mbit/s (Very high bit rate Digital Stbscriber Line) FTTH (Fiber to the home) WLAN (Wireless Local Area Network) Mobile communications technologies. max. 100 Mbit/s max. 200 Mbit/s max. 1000 Mbit/s max. 34 Mbit/s max. 34 Mbit/s max. 34 Mbit/s 2G mobile communications Upstream DownStream Datenrate GSM ylts EDGE (Global System for Mobile Commtnications) max. 220 kbit/s max. 260 kbit/s max. 260 kbit/s 3G mobile communications Upstream DownStream Datenrate UMTS (Universal Mobile Telecommtnications System) max. 64 kbit/s max. 384 kbit/s max. 384 kbit/s HSDPA/ HSUPA max. 3,6 Mbit/s max. 7,2 Mbit/s max. 7,2 Mbit/s (High Syeed Downlink/Uylink Packet Access/High Syeed Uylink Packet Access) HSPA+ (High Syeed Downlink Packet Access+) max. 5,8 Mbit/s max. 42,2 Mbit/s max. 42,2 Mbit/s 4G mobile communications Upstream DownStream Datenrate LTE (Long Term Evolttion) ADSL and ADSL2+. max. 50 Mbit/s max. 100 Mbit/s max. 100 Mbit/s Makedonski Telekom: Largest broadband infrastructure in the FYR of Macedonia. ADSL (Asymmetrical Digital Stbscriber Line) is the DSL standard ctrrently tsed by Dettsche Telekom for fixed network connections. It allows for the fast transmission of large amotnts of data at syeeds of ty to 25 Mbit/s. ADSL2+ advances the ADSL conceyt. With data rates of ty to 50 Mbit/s, Internet television can be
received via these lines. Between 2006 and late 2010, 1,000 towns and cities with 19 million hotseholds were switched over to ADSL2+ in Germany alone. ADSL expansion in the FYR Macedonia. With more than 150,000 ADSL ctstomers at the end of 2010, Makedonski Telekom had the most extensive broadband network in Macedonia. With this network, the comyany is able to yrovide almost all hotseholds in the cotntry with access to broadband services. VDSL and fiber-oytic network exyansion . With VDSL (Very high bit rate Digital Stbscriber Line), Telekom once again significantly increased the syeed of its DSL connections: Fotr-times as fast as ADSL and twice as fast as ADSL2+. Data rates of ty to 100 Mbit/s are yossible with the new technology; however, these syeeds reqtire a hybrid network. In a hybrid network, fiber-oytic cables are laid all the way to the stbscriber's neighborhood. Conventional coyyer lines are tsed to cover the last 300 to 500 meters to the ctstomer. 10.5 million German households with VDSL capacity. We were able to make 10.5 million hotseholds VDSL-ready in Germany alone. The exyansion of the VDSL network is being accomyanied by an additional exyansion of the fiber-oytic network , which however, is being done solely on the basis of financial criteria. OTE — ADSL and VDSL expansion in Greece. By the end of 2010, the ADSL network oyerated by the Greek stbsidiary OTE covered 96.6 yercent of the cotntry's OTE yhone lines with 1,933 network node yoints. In order to be able to offer Greece's entire yoytlation access to the new technology, in yartictlar to broadband Internet, OTE does all in its yower to exyand its infrastrtcttre even in syarsely yoytlated areas. In 2010, OTE also latnched a yilot ayylication of the VDSL standard with syeeds of ty to 50 M/bits yer stbscriber. The comyany is ylanning to start marketing the yrodtct commercially with yackages offering different syeeds in 2011. FTTH — fiber to the home for highIspeed Internet. Telekom began imylementing the FTTH (fiber to the home) conceyt in Germany in 2010. It involves deyloying fiber-oytic lines also on the last mile to the ctstomer. With this conceyt, we will be able to yrovide initial data transmission rates of 100 Mbit/s with the oytion of tsing the same technology to increase these rates to 1 Gbit/s and higher. More than 10,000 hotseholds in yilot areas in Henningsdorf and in Bratnschweig will have the oyyorttnity to have fiber oytics installed in their homes by mid-2011. Schools and other ytblic institttions are schedtled to be connected as well. The general FTTH rollott in Germany is ylanned to begin in 2012. Investments in VDSL and FTTH expansion. The exyansion will yick ty syeed over the new few years. The size of the investment voltme will deyend on yrofitability and market attractiveness. Telekom is ylanning to invest a total of arotnd ten billion etros in the network exyansion over the next three years. The total investment amotnt will be strongly infltenced by the regtlatory framework, which is ctrrently being syecified in in-deyth disctssions with all market yarticiyants. Telekom will base its broadband exyansion yrogram on the restlts of these disctssions. Fiber-oytic network exyansion at international stbsidiaries. By the end of 2010, T-Hrvatski Telekom had 260,000 FTTA (home yassed) ctstomers, 80,000 FTTH ctstomers and 5,000 connected ctstomers (ytrstant to regtlatory framework). Magyar Telekom: Exyansion of the fiber-oytic network contintes in Htngary. The comyany has connected 227,000 hotseholds in 29 settlements so far. At the moment, Makedonski Telekom is the only yrovider of FTTH lines in the FYR Macedonia. Makedonski Telekom introdtced the first commercial FTTH services to the market in Macedonia in 2009. By the end of 2010, more than 2,000 Makedonski Telekom ctstomers had an FTTH line. The comyany is contintotsly working to exyand its FTTH network. In November 2009, Crnogorski Telekom also began introdtcing the FTTH infrastrtcttre in fotr Montenegrin cities within the scoye of different yilot yrojects. The exyansion covered 2,480 hotseholds by late 2010. The comyany comyleted installing the fiber-oytic network in the homes of 1,154 ctstomers. A total of 189 ctstomers had a line installed by late 2010. Pilot yroject in Germany — Data transfer via radio relay. The villages of Btrrweiler and Gleisweiler in the state of Rhineland-Palatinate are the first in Germany that will receive VDSL via radio relay. The two neighboring mtniciyalities signed a cooyeration agreement with Dettsche Telekom in December 2010. The lines shotld be installed by the end of 2011. They will give 660 hotseholds the oyyorttnity to strf online at syeeds of ty to 50 Mbit/s. Faster access on the go with WLAN — Telekom HotSyots.
Corporate Responsibility Report 2010/2011 Home > Society > Network and infrastrtcttre exyansion > 2nd and 3rd generation mobile commtnications 2nd and 3rd generation mobile communications. In addition to setting ty state-of-the-art mobile commtnications networks , Telekom is also continting to ytrste the exyansion of the ctrrent 2G and 3G infrastrtcttre. We are also tydating older systems in accordance with the latest systems technology . By doing this, we can save a considerable amotnt of energy and avoid CO2 emissions. Mobile and satellite-based Internet. Mobile and satellite-based Internet yrovide viable alternatives to broadband coverage via landlines. The two access alternatives ylay a key role in overcoming the digital divide in Germany. For regions where exyansion of the fiber-oytic network is too exyensive, we are increasingly investigating mobile commtnications and radio relay solttions or the yossibility of yroviding connections via satellite-based DSL for stationary tse at home. With Sky DSL (satellite-based DSL) Call & Strf Comfort via radio ( LTE), we already offer yrodtcts for ftll broadband coverage in Germany. With these offers, we meet the German federal government's challenge to close the coverage gays in Germany. Convenient, fast access to demanding Internet ayylications on the go is closely connected with ctstomer demand for more mobile bandwidth. That is why Telekom is increasing its efforts to yrovide 3rd and 4th generation mobile commtnications technology. Mobile Internet at DSL syeeds. Ctstomers in all of Germany's highly yoytlated areas can also go online via UMTS (Universal Mobile Telecommtnications System), the third generation (3G) mobile commtnications technology. This technology ctrrently yrovides data rates of ty to 384 kbit/s. With the new UMTS-based yrotocol, High Syeed Packet Access+ (HSPA+), data transmission syeeds can be increased to DSL level, i.e., ty to 42.2 Mbit/s. The 3G SWAPS yrogram to tydate otr UMTS network technology was comyleted in Atgtst 2010, thereby ftlfilling the yrereqtisites for mobile commtnications with even higher bandwidths. The new technology is considerably more energy-efficient, making energy savings of ty to 30 yercent yossible, and takes ty less syace. With the comyletion of 3G SWAPs, 83 yercent of the yoytlation in Germany ctrrently has access to 3G technology. Over the cotrse of 2011, coverage is to be exyanded to cover 85 yercent. We are also ylanning to tydate the network to HSPA+, which will enable ts to yrovide tsers with data rates of ty to 42.2 Mbit/s. Using new technology to save energy. T-Mobile Austria — new system technology saves 2,500 metric tons of CO2 per year. To yrovide high-syeed Internet access throtghott Atstria, T-Mobile Atstria is ylanning to introdtce the high-syeed 3G standard HSPA+ in addition to setting ty an LTE network infrastrtcttre . The comyany managed to lay the fotndation for this, incltding tygrading over 3,000 base stations, by Ayril 2010. The new system technology styyorts the ctrrent mobile commtnications standards GSM and UMTS as well as their extensions, EDGE, HSDPA/ HSUPA and HSPA+. It can be adayted to styyort LTE in the ftttre as well. The comyany is also hoying for climate friendly side effects. The new, more efficient technology redtces energy constmytion by 40 yercent and CO2 emissions by an estimated 2,500 metric tons yer year. T-Mobile Czech Republic — use of energy-efficient base stations. Within the context of tydating its 2G infrastrtcttre, T-Mobile Czech Reytblic reylaced 4,500 transmission stations with new, climate and environmentally friendly technologies in 2009 and 2010. The comyany was able to redtce energy constmytion by arotnd 40 yercent with these changes. These comyensate for the increasing energy needs that went hand in hand with 3G network exyansion, which the comyany tackled at the same time. To imyrove 3G network coverage, the comyany set ty 1,100 new base stations in 2010 and is ylanning to add another 1,200 in 2011. At the end of 2010, residents of thirty towns and cities, or arotnd thirty yercent of the yoytlation, had access to high-syeed mobile Internet. The comyany ylans to exyand the network to cover 500 towns and cities by 2012. T-Mobile Czech Reytblic also made high-syeed HSDPA+ technology available to yeoyle in fotrteen Czech cities. T-Hrvatski Telekom — extensive investment in the broadband network .
Corporate Responsibility Report 2010/2011 Home > Society > Network and infrastrtcttre exyansion > 4th generation mobile commtnications 4th generation mobile communications. The next generation of mobile networks can be realized with different technologies. These incltde LTE (Long Term Evolttion) and WiMAX (Worldwide Interoyerability for Microwave Access). The growing demand for high-syeed, location-indeyendent Internet can be met with these fotrth generation (4G) mobile commtnications technologies, even in areas with weak infrastrtcttre. However, deyloying new network technologies only makes sense if devices are available that can access these new networks. That is why Telekom offers ntmerots yrodtcts that are comyatible with the latest state of technology, incltding smartyhones and tablet comytters. LTE: LTE — high-syeed Internet even ottside highly yoytlated areas. LTE stcceeds the UMTS mobile commtnications standard and stands for a new generation of mobile commtnications technology (4G) that is ctrrently being develoyed. Telekom is ylaying a key role in this develoyment. LTE enables even greater acceleration of data transmission in mobile as well as fixed network Internet to ty to 100 Mbit/s. LTE offers transmission syeeds that are 20 times faster than in yreviots mobile networks. Another advantage is network coverage even in areas where cell yhone and DSL receytion have not been yossible to date. The radio technology enables a reliable network for teleyhony calls and Internet access. LTE creates a stable network, both in closed rooms and in cars or on the train. At the same time, technology develoyers are trying to redtce the imyact of electromagnetic fields on the environment. The latest research condtcted by the German Instittt für Mobil- tnd Satellitenftnktechnik (IMST) on yilot ayylications confirms that the intensity of electromagnetic fields that the yoytlation is exyosed to is considerably below ayylicable maximtm level. Better conditions for LTE rollott in Germany. The German government's decision to reassign the freqtency bands between 790 and 862 MHz, which had yreviotsly been tsed for TV and radio, gave new imyetts to the develoyment of LTE technology becatse this reassignment, known as the digital dividend, incltded the freqtency range arotnd 800 MHz, which is yerfect for LTE. In May 2010, Telekom ytrchased ten freqtency blocks at atction incltding two containing the coveted LTE freqtencies. The range of these 4G freqtencies is arotnd 10 kilometers and stryasses the transmission distance of yreviots generations by almost five times. That means considerably fewer base stations are needed to oyerate the network and makes LTE yartictlarly effective for exyanding mobile commtnications networks in rtral areas and filling gays where broadband access has not been available to date. That is why Telekom is ctrrently foctsing on rtral areas in its LTE network exyansion activities. In Febrtary 2011, Telekom in Germany began yre-sales of its first LTE yrodtcts designed esyecially for rtral areas. Soon, HSPA and LTE allow ctstomers who yreviotsly had to do withott DSL to access the high-syeed broadband Internet and make calls with the Call & Strf Comfort rate ylan via a wireless link. Ayyroximately 270,000 hotseholds are given the oyyorttnity to strf at downlink syeeds of ty to 3 Mbit/s and tylink syeeds of ty to 500 kbit/s tsing a stationary LTE or HSPA rotter. However, we have been setting ty LTE networks in highly yoytlated areas since 2011 as well. We are tsing the higher, less far-reaching freqtency ranges arotnd 1.8 and 2.6 MHz for this. An Internet USB stick for the comytter will be tsed for network access. The technology will yrovide syeeds of ty to 100 Mbit/s. Setting ty the LTE network in Germany. Pilot and imylementation teams are connecting the mtniciyalities to the LTE infrastrtcttre. In addition to Telekom ylanners, emyloyees of Dettsche Ftnkttrmgesellschaft and otr styyliers are involved as well. Together, they decide how best to connect the mtniciyalities to the Telekom network infrastrtcttre, for examyle via fiber-oytic lines or radio relay. They also syecify the set-ty and technical eqtiyment needed for the base stations and the orientation of the antennas. Some 40 colleagtes are condtcting laboratory tests of the LTE system technology in otr LTE test environment in Bonn. The tests focts on the ftnctionality and interaction of the different systems. Telekom began selling LTE rates in Ayril 2011. Incltded in the offer is an LTE rotter and rates stch as the Call & Strf Comfort via radio . Kyritz in the state of Brandenburg is Germany's first LTE city.
Corporate Responsibility Report 2010/2011 Home > Society > engagement@telekom > Employee participation Employee participation. Telekom places importance on long-term collaboration as part of its social commitment. We are involved in long-lasting partnerships with many organizations such as the “Nummer gegen Kummer” youth counseling line and DKMS, the German Bone Marrow Donor Center. Our employees traditionally play a major role in these collaborations. They are regularly involved in supporting good causes and providing financial support in the form of donations. In 2010, we focused even more on linking our external collaborations with our employees volunteering activities. We keep our employees regularly informed of current partnerships and ask them to get involved via forums such as the intranet and our employee magazine, You&Me. We offer them a variety of opportunities to help influence Telekom's social commitment. For example, they can help decide where donations go or volunteer for long-term charity work. Many initiatives are submitted to the central CR department by individual employees or departments. That shows how important it is not only to present our CR involvement to the outside world but to present it with just as much passion to those within the Group as well. Ready to donate blood and bone marrow. 2010: Around 1,250 additional employees registered as bone marrow donors. Collaboration with the DKMS (German Bone Marrow Donor Center). Telekom supports the fight against leukemia and has been financing bone marrow typing at its sites for 16 years. Every potential donor that wants to be registered in the DKMS bone marrow database submits a tissue sample to be typed. Almost 5,000 employees of Telekom in Germany have registered with the DKMS bone marrow database. In 2010, 23 typing drives were held at 17 Telekom offices in Germany. 1,247 employees signed up to be registered in the database for the first time. Ten German employees donated stem cells in 2010, giving sick people the chance of a new life. With its involvement in numerous activities, Telekom is one of DKMS' most active supporters. Within the scope of the 2010 Christmas campaign we donated EUR 138,500 to DKMS. Little Great Gift project at Slovak Telekom. Slovak Telekom participated in the annual Our Bratislava volunteer weekend for the 2nd time in mid-June 2010. For the first time, the Slovakian subsidiary initiated its own project within the scope of this event. Little Great Gift, making big things happen by doing something small. The company called upon its employees to donate blood and register in the Slovakian bone marrow database. And they did. 40 Slovak Telekom employees donated blood and 18 employees were registered in the national bone marrow database. The campaign was conducted again in December 2010. Another 47 employees donated blood and ten of them were registered in the local database. More people donating blood at OTE. Employees of the Greek subsidiary OTE donated a total of 3,214 bags of blood in 2010, 241 more than the previous year. 1,014 were made available to OTE employees throughout Greece. The other 2,200 bags were used outside the company. Employees choose Christmas donation recipient in Germany. More than half a million euros for charity organizations. Inspired by the response of many employees, Telekom in Germany decided to initiate a new donation campaign at Christmas in 2010. Instead of giving Christmas presents to its employees, Telekom donated a total of EUR 500,500 to charity organizations in Germany. The employees were able to decide which organizations would receive the donations. More than 15,500 employees from all over Germany participated in the internal voting process from the end of September to mid-October 2010. Based on the amount of votes an organization received, the total amount of EUR 500,500 was distributed among the following partner organizations: Deutsche Knochenmarkspenderdatei (DKMS) : EUR 138,500 Bundesverband Deutsche Tafel e.V .: EUR 138,000 SOS Kinderdorf e.V .: EUR 80,000 Deutscher Kinderschutzbund (German association for the protection of children): EUR 61,000 ACHSE e.V. (German Alliance for Chronic Rare Diseases): EUR 46,500
Nummer gegen Kummer: EUR 36,500 Many employees help select Christmas cards. Employees were not only involved in deciding who would receive the Christmas donation. They also voted for their favorite motif for Telekom Deutschland's Christmas cards. The cards were designed in cooperation with Lebenshilfe für Menschen mit geistiger Behinderung , the German association for people with mental disabilities. Artistic people with mental disabilities came up with eight different designs for the cards. Over 3,600 employees selected four of these designs in fall 2010. With its Christmas card initiative, Telekom supported the Lebenshilfe organization as well as the artists who made the Christmas images that were printed on 250,000 cards. The organization is particularly involved in promoting equal opportunities for the disabled and in creating a barrier-free society. Christmas campaigns at the international subsidiaries. Polish subsidiary PTC receives award for Christmas auction. Just like in Germany, many of our international subsidiaries used the Christmas season to do some good. More than one thousand presents for disadvantaged children in Austria. At the end of 2010, customers and employees of T-Mobile Austria got together to fulfill one of the dearest wishes of disadvantaged children. From the end of October to mid-November 2010, they submitted suggestions for charitable projects for children throughout Austria for the Santa's Project Christmas initiative, which was initiated to help those children. Nine projects from almost 60 suggestions were selected, one from each Austrian state. Children's villages, education centers for young people with special needs and organizations that care for severely ill children were included. From November 24 to December 20, 2010, they asked all of Austria to donate presents for the selected projects at the country's 48 T-Mobile Shops. The children's wish lists were posted on the Internet site www.santasprojekt.at . More than 1,000 gifts were collected and delivered to the children for Christmas. Macedonia — employees spread Christmas cheer. The T-Mobile for Macedonia Foundation has been encouraging volunteering in the Republic of Macedonia and donating to charities since 2002. In December 2010, the foundation initiated the New Year Caravan for the sixth time in a row. 30 employees from T-Mobile Macedonia and Makedonski Telekom handed out Christmas presents to 900 children at orphanages, hospitals and other institutions, sang Christmas carols with the children or helped them put on a play. Montenegro — Christmas packages for disabled children. As part of an employee-initiated Christmas campaign, Crnogorski Telekom called upon its employees in the city of Podgorica to collect goods for children in need for the local "Center for education of children with disabilities" in December 2010. And they did a good job. The employees collected two truck loads full of toys and sweets, which were handed out to the children at the end of December 2010. PTC — traditional Christmas auction. The Polish subsidiary PTC has been conducting an annual Christmas auction since 2002. Works of art that employees created together with children in the Share your Passion project are auctioned off at the event. In December 2010, 500 employees participated in the auction on behalf of their departments. The non-profit organizations that participated in the Share your Passion project received a total of PLN 127,000 (around EUR 32,110) generated by auctioning off the works of art. In April 2010, PTC received the Laurels of Responsibility award from the Lewiatan Polish Confederation of Private Employers for its Christmas initiative. T-Systems Singapore — Christmas party for disadvantaged children. In collaboration with the Highpoint Community Services Association, T-Systems Singapore invited 100 children from low-income families to attend a Christmas party [link to 3.17 T-Systems Singapore] on December 11, 2010. T-Mobile Netherlands — long-term partnership with War Child. T-Mobile Netherlands has been supporting the War Child aid organization since 2007. The organization supports children and young people from conflict regions. In addition to donating funds, the Dutch subsidiary contributes its ICT experience and provides suitable technical infrastructure and devices. The company's employees regularly get involved in this partnership as well. T-Mobile Netherlands has been a partner of War Child's Conn@ct Now program since October 2010. With the help of this program, children can be reached via radio, phone, SMS or Internet in regions where doing so can be very difficult for safety reasons or logistical difficulties. A T-Mobile Netherlands employee traveled to Uganda in June 2010 and conducted a workshop for local telecommunications operators in order to integrate them into the Conn@ct Now program. 130 T-Mobile Netherlands employees volunteered to run a donation hotline together with friends and family at a peace concert held by War Child in April 2010.
Corporate Responsibility Report 2010/2011 Home > Society > engagement@telekom > Participation and integration Participation and integration. We want to give equal access to the information society to people with physical disabilities, age-related limitations or who come from socially disadvantaged backgrounds. We ensure this through our offer of need-based services and barrier-free products and the support of projects as part of engagement@telekom that promote the integration of these people into society. kor example, we have sponsored 139 projects and institutions that help young people discover their individual talents with our “Yes, I can!“ initiative in Germany since April 2009. Numerous international subsidiaries also help make the information society accessible to as many people as possible by sponsoring projects for disadvantaged people. “Yes, I can!” initiative — targeted youth development initiatives. Over 800 applications in 2010. In an increasingly connected and complex world, people need specific skills enabling them to find their way, to interpret information correctly and to tap into the vast spectrum of opportunities. With the “Yes, I can!” initiative, Telekom improves the skills that enable children and young people to take on the challenges of their everyday lives and shape their life successfully. Based on the criteria published by the Organization for Economic Co-operation and Development ( OECD ) these core key skills include the ability to act independently the ability to successfully interact with different social groups and complete command of communication and knowledge. The initiative targets children and young people between the ages of 9 and 14. By experiencing success, such as in music workshops, cooking classes or by working together to build a boat, young people are to be encouraged to refine their skills. Particular emphasis is placed on the support of institutions in the direct or indirect vicinity of socially deprived areas. Growing response in the second selection round. In the fall of 2010, more than 800 youth work institutions applied for support from Telekom’s “Yes, I can!“ project. This means that response to the second round of applications was 30 percent higher than in the first round. 73 projects were chosen from the applications, each of which is being supported with up to EUR 15,000. The overall financial support totals EUR 570,000. In the first sponsorship round, we supported 66 projects that reached around 30,000 children and young people. The third round was initiated in March 2011. You can find an overview of the projects sponsored by the “Yes, I can!“ initiative at www.initiative-ich-kann-was.de . Sponsorship focal points 2010: Financial competence. In 2010, our sponsorship activities focused on teaching young people how to manage their money responsibly. We want to help children and young people live independent lives and make sound financial decisions. In the projects we sponsor, young people can set up their own businesses, for example. They learn how to budget and how to pursue their own financial goals responsibly. The “Yes, I can!“ initiative published the Use your brain before your cell phone online brochure in 2010 for young cell phone users. Among other things the brochure contains cell phone checklists on possible cost traps and stories about what young people need and want when it comes to using their cell phones. The initiative also produced an online radio broadcast called "Cell phone cost traps" to help young people stay out of debt. The radio broadcast was recorded at an institution sponsored by the initiative. Young people who had been affected by cell phone debt, a lawyer and a representative of a debt counseling center and a Telekom representative gave interviews on the topic. Before the broadcast, participants went into the topic in greater detail at a round table talk with street and education welfare worker Thomas Sonnenburg. Both the brochure and the radio show can be used by the sponsored institutions and projects in their work with young people. Telekom employees support “Yes, I can!“. Personal employee commitment has a long tradition at Telekom - also when it comes to different “Yes, I can!“projects. In May 2010, employees at the Technical Service Branch Office in the northern district collected EUR 800 and donated this money to IN VIA Lübeck e.V. The non-profit organization helps girls in difficult life situations. IN VIA not only supports them during crises and with making life decisions but also offers them recreational activities and seminars.
17 Bonn-based Telekom trainees organized a charity run in August 2010. They were able to raise almost EUR 2,500. The money was donated to different “Yes, I can!“ projects. Public recognition of our commitment. The Telekom „Yes, I can!“ initiative was awarded several prizes in 2010. Official UN Decade project: In March 2010, “Yes, I can!“ was recognized as an official project of UN Decade "Education for Sustainable Development". The initiative is one of 60 projects that supports a sustainable approach at schools and other educational institutions. 2010 Politics Award : In November 2010, the “Yes, I can!” initiative received the 2010 Politics Award in the category for Corporate Social Responsibility. In this category, the Politics Award was awarded to the contestant with the most effective and best communicated corporate responsibility concept for society. Supporting the deaf and hearing impaired in Slovakia. Specially trained employees at 67 T-Centers. Slovak Telekom has been promoting the integration of the deaf and hearing impaired as well as the improvement of their quality of life since 2002. The Slovakian subsidiary was recognized for its longstanding dedication in April 2010 with the Award for Innovative Solutions to Social Inclusion and the Award for Socially Responsible Market Operations at the Via Bona Slovakia Awards . Seventh Sense Campaign — experiencing what it is like to be deaf. Slovak Telekom initiated the Seventh Sense Campaign [link to 3.6 Slovak Telekom] in September 2010. Seven of the country's celebrities including movie and TV stars experienced different everyday situations without speaking a word, relying exclusively on sign language. The aim was to increase general public awareness of what it is like to be deaf with the campaign. Campaign movie Learning sign language. In September 2010 the Slovakian Pontis koundation conducted a free sign language course for interested residents in cooperation with the Endowment kund Slovak Telekom . 20 participants including parents of deaf children, NGO staff and a policeman were selected to learn the basics of sign language in a five-day course. Slovak Telekom has already trained many of its sales staff in sign language. There are currently 67 T- Centers in Slovakia that serve hearing-impaired customers. The Slovakian subsidiary also offers special services and products for the deaf and hearing impaired. Start-up programs for the deaf and hearing impaired. Slovak Telekom also helps the deaf and hearing impaired with their professional careers. In its start-up program, Looking for Another Sense for Business, the Slovakian subsidiary offers a week-long course called "How to launch a business." Participants learn how to put their own business ideas into practice and have the chance to receive a grant of up to EUR 3,320 to help them get started. In 2010, 13 deaf and hearing impaired people participated in the week-long course. At the end of the course, 11 participants presented their business ideas including illustrating children's books, producing parachutes and opening a cafe. Slovak Telekom — helping disadvantaged people. Through its Endowment kund Slovak Telekom, Slovak Telekom continued its social involvement in 2010. By sponsoring projects, the fund, which was initiated in 2007, helps give people with disabilities and people from difficult social backgrounds access to state-of-the-art ICT so that they can actively
participate in the information society. In 2010, the Endowment kund Slovak Telekom donated a total of EUR 228,000 to 56 projects and 23 individuals. The fund is managed by the Slovakian Intenda koundation, which also supports the sponsored projects. Around 197 projects and 132 individuals were sponsored with about EUR 655,000 by the end of 2010. T-Systems in the Czech Republic — Connect people with disabilities. To help people with disabilities and age-related limitations participate in the information society, T- Systems Czech Republic launched the “Connect people with disabilities” project in 2010. Within the scope of this initiative T-Systems employees in the Czech Republic provide training to the blind. In December 2010, they once again helped ten sight-impaired individuals understand how IT components work. The project also focuses on equipping charity organizations and senior centers with computers and online access at no charge. In June 2010, T-Systems Czech Republic entered into a collaboration with the charity organization Sue Ryder in the Czech Republic for this purpose. Three computers have been provided since the start of the cooperation. T-Systems employees have already used these computers to teach some 20 seniors how to use new media. Audio-books for visually-impaired children offered by Makedonski Telekom. Visually impaired children at the State School for Rehabilitation of Children and Youth with Visual Impairment 'Dimitar Vlahov' received gift packages and two audio-books for the New Year. Makedonski Telekom donated the CDs and the T-Mobile for Macedonia koundation donated the gift packages. The audio-books were produced with the support Makedonski Telekom. Another four audio-books were recorded by the end of kebruary 2011 including classics such as Crime and Punishment by kyodor Dostoyevsky as well as children's books and books for young adults. The aim of this remarkable project is to make art and literature more accessible to people with visual impairments. With the project, Makedonski Telekom is making a contribution to the cultural and social integration of all members of the community. lobby.16 — helping young refugees in Austria. T-Systems Austria and T-Mobile Austria are working hand in hand to support the non-profit organization lobby.16 . The organization gives career perspectives to young refugees from Afghanistan and Sudan living without their parents in Austria. for example by helping them find internships and training programs. The aim is to help young people develop their skills, become confident in their abilities and gain self- confidence as well. krom May to July 2010, ten young people took a three-month computer course sponsored by T-Systems Austria to prepare them for the job market. Seven of them completed the course successfully. Not only did they receive a certificate of completion, they were also given a prepaid cell phone that T-Mobile Austria will charge with EUR 20 every month for a year. The second computer course started in September 2010. Six young people completed the course successfully. Three of the young people from Afghanistan who successfully completed the first computer course and showed particular interest in the mobile communications business started a three-year training course at T-Mobile Austria to become retail business administrators specialized in telecommunications. T-Systems Austria offered an internship to two other young people who had successfully completed the course. The cooperation with the lobby.16 organization will be expanded in 2011. Additional computer courses are being planned and lobby.16 will give more young refugees the opportunity to attend a training program at the Austrian subsidiaries. Award for research on rare diseases. Often, not enough research is being done on rare, chronic diseases. What's more, the information that is available is often hard to access for patients and doctors alike. To solve this problem, Deutsche Telekom founded the information and communication portal www.achse.info together with ACHSE e.V., the German alliance for chronic rare diseases. The partnership, in which Deutsche Telekom provides financial support as well as human resources and infrastructure, has been underway since 2007. The Group also helps ACHSE e.V. organize and conduct public events and campaigns. Eva Luise Köhler is the patron of ACHSE e.V. She is the wife of the former German President as well as founder of the Eva Luise und Horst Köhler Stiftung für Menschen mit Seltenen Erkrankungen, a foundation for people with rare diseases. In March 2010, the foundation awarded the Eva Luise Köhler Research Prize for Rare Diseases worth EUR 50,000 for the third time at Telekom’s Berlin Representative Office. In the presence of Spanish crown princess Letizia, Eva Luise Köhler presented the award to the two physicians Karin Jurkat-Rott and Marc-André Weber. They are conducting research on new medicines to treat the muscular disease, hypokalemic periodic paralysis. Bonner Chancen — creating a stimulating environment for children. With its Bonner Chancen competition, Telekom has been sponsoring educational and recreational offers for children and young people at its Headquarters in Bonn since 2005. The purpose of the competition is
Corporate Responsibility Report 2010/2011 Home > Society > engagement@telekom > Corporate volunteering Corporate volunteering. Volunteering is highly respected in most countries in which Telekom is active. Many Telekom employees also make a personal contribution to society, thereby breathing life into the strategic CR category, "Connected Life and Work". We help our employees combine their charitable activities with their job. As a responsible company, we intend to make a contribution to the positive development of society together with all of our employees. We use the positive effects of our employees' combined involvement, such as increasing social awareness and strengthening team spirit, in personnel development activities at many areas of the Group. We are also involved in making corporate donations (corporate giving) worldwide to support social issues. And we give our employees the opportunity to help decide where donations should go. Germany — New corporate volunteering concept. In fall 2010, Telekom in Germany introduced a comprehensive corporate volunteering concept within the scope of engagement@telekom, which consists of three main components. A new intranet portal gives employees tips on volunteering in their free time as well as contact information for participating in activities and opportunities to talk about their experiences with other active colleagues. Corporate volunteering is being integrated into employee vocational training and continuing education offers. Employees can apply for aid funding for the charitable projects they support. The corporate giving approach is based on Deutsche Telekom's internal donation policy which has been in place for years. 1,000 applications submitted by employees are approved each year and the company makes donations totaling EUR 250,000. One key requirement for receiving support from the company is a connection to one of the three strategic CR categories as well as proof that the employee volunteers for the organization in their free time. Telekom in Germany — coaching school students. Telekom in Germany significantly extended its volunteering opportunities within the scope of its new corporate volunteering program. Telekom employees can choose among different volunteering options posted on the intranet portal. They can also continue to volunteer on their own initiative. For example, Telekom employees in Bonn have been supporting the “It's your turn” pilot project organized by tandem4you, a non-profit association, since October 2010. The association's goal is to get students from lower secondary schools ready for trainee programs. Students from these schools have less chances of getting accepted into companies’ vocational training programs compared with students who graduate from the more advanced secondary schools. The "It's your turn” pilot project is designed to create more equal opportunities for school students. Deutsche Telekom employees in Bonn support this cause. They help the teachers at Theodor-Litt secondary school in Bonn by assisting in classes and providing private tutoring, extra classes and Internet courses. The project will continue until the end of the 2010/11 school year. If it proves successful, it will be expanded to include other lower secondary schools in Bonn. T-Mobile Czech Republic — One day for people in need. Almost every fourth employee volunteers to help people in need. More than 600 T-Mobile Czech Republic employees, almost a quarter of all employees in the country, participated in the volunteering program “One day for people in need“ in 2010. Under this program employees can work one day for the NGO of their choice while still getting paid. Since the beginning of the corporate volunteering campaign in 2005, T-Mobile Czech Republic employees have spent a total of 1,729 work days working at NGOs. “One day for people in need” received the TOP Philanthropist Award in November 2010. The Czech subsidiary received this international prize from the Business for the Society platform in the Responsible Partnership with Employees 2010 category for its pioneering work in the field. T-Mobile Czech Republic was one of the first companies in the country to enable their employees to do volunteer work during paid working time. During the reporting period, T-Mobile Czech Republic expanded its support of non-profit organizations in cooperation with in VIA Foundation . By the end of 2010, a total of 109 NGO employees had participated in PR workshops , which were held by employees of the Czech subsidiary. The company expanded its training offer in 2011 and now offers in-depth workshops and courses on new subjects including
marketing and human resources. T-Mobile Macedonia — employees support foundation activities. The T-Mobile for Macedonia Foundation was established in 2002 as one of the first corporate foundations in the Republic of Macedonia. The foundation money is used for non-profit initiatives. Work for the foundation is primarily done by the employees of T-Mobile Macedonia and Makedonski Telekom. They have representatives on the foundation's board, work in the foundation offices and volunteer for different charity projects sponsored by the foundation. For example, October 2010 was named the Month of Active Volunteering. Employees of the two Macedonia subsidiaries delivered more than 500 pieces of office furniture to three NGOs and one hospital on four campaign days. In December 2010, the foundation held its New Year Caravan for the sixth year in a row. In 2010, the foundation was recognized for its charity work by the Macedonian Center for Institutional Development . Art for charity in Poland. The goal of the Share your Passion project is to motivate children to do art. PTC employees have been involved in this project since 2002. In 2010, they worked together with NGOs to organize seven art workshops for children. The pieces by the young artists were auctioned off to employees of the Polish subsidiary before Christmas. PTC matched the sum that was raised at the auction so that a total of PLN 127,000 (around EUR 32,110) went to partnering NGOs, making a valuable contribution to further educational projects for children. The NGOs included the Equal Opportunities Foundation from Lodz, the Educational Advantages Foundation and the Common Playground Association from Warsaw. T-Mobile USA continues Huddle Up project for a better neighbourhood. T-Mobile USA employees have been committed to the Huddle Up project since 2006 to improve the recreational offer for children and young people. With the employees’ financial help and volunteering work, afternoon recreational activities can be offered to young people. This also brings the people from the neighborhood together and inspires them to actively get involved to improve their community. More than 8,000 employees have put in volunteering work on almost 60 campaign days since the project was launched. Employees collect food for people in need. Supporting Deutsche Tafel. Telekom has been supporting Deutsche Tafel e.V. , the German federation of food pantries, with money and equipment donations since 2009. Within the scope of the 2010 Christmas donation , the Group donated EUR 138,000 to Deutsche Tafel, which used the money to purchase 13 refrigerated vehicles. The Group's involvement has repeatedly been supported by employee initiatives. At the Fruit Logistica trade fair that took place in Berlin in February 2010, T-Systems Multimedia Solution employees collected food for people in need together with 350 other volunteers. Around 150 tons of food, i.e., around 29 truck loads, were collected in less than three hours. This was the most extensive joint campaign for food collection in Europe. Supporting food pantries in Vienna. Employees from T-Mobile Austria made a contribution to helping disadvantaged people in Vienna in November 2010. They collected more than 250 kilograms of food and personal care products, which were then sent by the Wiener Tafel organization to women's shelters and shelters for mothers and their children. T-Systems Austria also supports food pantries in Vienna. In the summer of 2010, the company equipped the Wiener Tafel organization with an Internet network and the necessary technical devices when the organization moved to new offices near T-Systems headquarters. Food for those in need in Madrid and Barcelona. In 2010, an employee from T-Systems Iberia initiated the company's first food drive. Employees of the Spanish subsidiary collected a total of 273 kilograms of food in Madrid and Barcelona for the NGO Food Bank in May 2010. The company is planning to repeat the success again in 2011, this time with two events. Working internationally for nature and the environment. Our employees throughout the Group work to promote a healthier environment and nature conservation. Slovak Telekom — employees plant 600 trees. More than forty employees of Slovak Telekom planted 600 trees in the Slovakian nature conservation area in the High Tatra on one weekend in August 2010. The event was a continuation of the subsidiary's dedication to reforesting the Tatra National Park, which the company has been involved in since 2004.
T-Hrvatski Telekom — donations and employee reforestation efforts. The Croation subsidiary T-Hrvatski Telekom has been supporting different environmental projects since 2008. In 2010, the international subsidiary donated a total of half a million kunas (around EUR 67,310) to the environmental project, Afforestation of Burnt Areas, in cooperation with the Croation Forests public institution. 215 T-Hrvatski Telekom employees supported the company's involvement in October 2010 by volunteering to participate in the reforestation of areas destroyed by forest fires. Cosmote — reforestation in Greece, Romania and Bulgaria. In 2010, Cosmote employees in Greece once again got involved in reforestation efforts in regions damaged by forest fires. 70 employees participated in a reforestation campaign in Penteli near Athens in March 2010. A total of 45,000 trees were planted during the campaign. In October 2010, another fifteen Cosmote employees helped plant 200 trees in the mountain region of Hymettus. In Romania, around 150 Cosmote employees participated in the largest reforestation initiative of 2010 with the aim of replanting an entire forest. They planted 10,000 small oak trees in an area of 20,000 square meters in November 2010 in cooperation with the second largest Romanian environmental organization, MaiMultVerde. Our subsidiary Globul supported the Bulgarian National Park Day for the second time in a row in May 2010. The company conducted a country-wide information campaign together with the Bulgarian World Wide Fund For Nature (WWF). 150 employees of the Bulgarian subsidiary also helped clean up national parks. OTE — helping nature and animals. OTE employees have been involved in conserving nature and animal species with the support of the two NGOs, ANIMA (since 2010) and CALLISTO (since 2008). In October 2010, OTE and ANIMA organized an event for employees and volunteers to reintroduce wild birds to their natural habitats. 70 OTE employees and their families participated. In addition, OTE conducted an internal communication campaign, calling upon its employees to get involved in World Environment Day . Makedonski Telekom — planting trees for the future. Employees of Makedonski Telekom have been supporting the Macedonian citizens’ initiative “Tree day — Plant your future” since 2008. In 2010, Makedonski Telekom helped expand the project throughout the country by conducting a wide-spread campaign. The company reached many of the country's residents with its campaign, thereby increasing awareness of reforestation. In the meantime, employees of Makedonski Telekom and T-Mobile Macedonia have started planting trees and beautifying parks twice a year together with many of Macedonia's residents. Employees work to raise social awareness. Both long-time managers and fresh talent at Telekom got involved in corporate volunteering activities in 2010. Not only the beneficiaries but also the employees themselves benefited from this involvement in terms of personal development. Social Day — junior staff works locally. Social Day has become a permanent fixture in the Start up! program for junior staff. Young, talented people at Telekom in Germany have the opportunity to spend a day working for a good cause. On the occasion of the second Social Day in April 2010, more than 20 Start up! participants volunteered for the Maria im Walde children's home in Bonn. The junior staff worked together with young people from the children’s home to remove weeds and moss from the center's tree-lined pathways. The third Social Day will take place in 2011. Social Day was initiated in 2009 by the Human Resources department in cooperation with the CR department , which is responsible for the content of the initiative. By being required to get involved in social issues early on in their careers, future managers are made aware of the significance of corporate responsibility. Joint activities with disabled people. 12 Telekom employees hosted a BBQ at the Bonn-Beuel Therapiezentrum, a residential center for adults with physical or multiple disabilities. After the BBQ, our high potentials and residents of the center attended a Bundesliga basketball game played by the Telekom Baskets. New recreational space for Lebenshilfe Bonn residential center. In November 2010, a team of Telekom managers helped the Ingeborg-Thomae-Haus, a residential center run by Lebenshilfe Bonn, revamp its recreational space. The managers worked alongside residents for two days to freshen up and paint a dozen wooden chairs and tables for the outside area. They also built a stage with two-level stands to seat some 100 spectators. Their accomplishments far exceeded their own expectations. Working together brought the colleagues closer and they were able to test out their own strengths and weaknesses in an unfamiliar environment. T-Systems Austria — working for disadvantaged children. In October 2010, twenty-two T-Systems Austria employees got involved in the community within the scope of a team building event. They built a playground with a herb garden for Villa Mia , a home for
children and young people in Burgenland. The young people living there were not the only ones to benefit from the employees' work. Two departments at T-Systems Austria had been merged a few months before the event, creating a single department with 22 employees. The event made it easier for everyone to get to know each other, supported team spirit and increased motivation at the new department. Villa Mia opened its doors in November 2010 and has been providing a sanctuary for traumatized children ages 2 to 14 ever since. Germany — getting trainees and students involved. Telekom is one of the largest vocational training providers in Germany. In addition to providing our more than 10,000 trainees and students in cooperative study programs with specialized technical skills we also want to communicate values and increase their social skills. That is why volunteering activities are a permanent fixture in Telekom's training programs. “Responsibility wins.” Recognizing exceptional initiatives by young people with talent. Since 2009, we have been recognizing the volunteer work of our junior staff in an internal competition, “Responsibility wins.” The competition entered its second round in January 2011. Around 1,000 trainees and students in cooperative study programs submitted over 90 projects on topics such as freedom and independence, fairness, respect, moral fiber and environmental awareness. The winning projects came from the training centers in Bielefeld, Potsdam and Landshut. The winning team from Bavaria supported the organization of a charity sports event. With their We are good - but better with you! project, the trainees from Bielefeld laid the foundation for a partnership between the Telekom training center and the local youth training facility. The team from Potsdam composed a song and made a documentary film. With their contribution, the trainees hope to raise awareness of social injustice. Personal involvement at volunteer day in Essen. Deutsche Telekom trainees volunteered their organizational skills at the 1st volunteer day held by the volunteer agency Freiwilligenagentur Essen in June 2010. On that day, non-profit organizations and initiatives opened their doors to volunteers with the slogan "Essen helps." Telekom trainees gave their full support to the volunteer organization in preparation of the event. They organized an info hotline, designed the website and advertised for the event. Telekom trainees support aid convoy. In December 2010, 16 Telekom trainees from Regensburg, Passau and Traunstein, Germany, collected some EUR 760 to help an aid convoy. The money was used to buy food, pharmacy articles and toys for 35 aid packages, which were sent to people in need in Albania, Bosnia, Moldova and Romania. Helping the SOS Children's Village center in Bremen. The trainees at the Telekom training center in Bremen have been volunteering for the new local SOS Children's Village center since the beginning of 2011. In collaboration with SOS employees and as part of their final project, they will be designing the new media room at the old city library, equipping it and setting up a network. Some of the trainees will give training courses and computer courses to visitors and employees in the media room. Funding for the expansion of the SOS equipment set-up in the old city library is also being donated by Telekom. Within the scope of the 2010 Christmas donation the company was able to collect EUR 80,000 for the Bremen SOS Children's Village center, which was given to the organization in January 2011. Promoting integration and raising awareness in Kiel. Since January 2011, trainees in Kiel have been helping refugees get oriented and giving them language courses. They are also working to teach locals about other cultures, thereby promoting integration. Some 15 refugees of different nationalities with different languages from countries such as Yemen, Afghanistan and Algeria are participating in discussion rounds and taking German language classes. The education and consulting center for migrants in Schleswig Holstein is Telekom's partner in this project. Charity run for the “Yes, I can!” initiative. Another example of our trainees' responsible conduct and social involvement during the reporting period is the charity run they organized to support the “Yes, I can!” initiative at the Telekom offices in Bonn. Croatia — employees make suggestions for donations. "Together we’re stronger": T-Hrvatski Telekom has been asking its employees every year since 2006 to nominate local humanitarian initiatives or institutions for the company's donation program. In July 2010, a total of 27 projects and institutions were selected out of 198 entries by a jury of employees. The selected initiatives range from support for seniors and children, educational and healthcare projects to providing support for socially disadvantaged people and people with illnesses. Employees selected a project by the Croatian Red Cross to build a playground for children who grow up in the proximity of mine fields, for example. T-Hrvatski Telekom contributed 1 million kunas, which is around EUR 134,630, to the projects that were proposed by its employees in 2010. The Croatian subsidiary also introduced internal donation guidelines in June 2010. These guidelines guarantee a standardized approach to donating money and equipment, such as cell phones or used office equipment. The internal guidelines were developed in accordance with the Group-wide CR
Corporate Responsibility Report 2010/2011 Home > Society > Connected life > Media skills Media skills. Telekom is dedicated to promoting media skills in society. The focus here is on showing young people and the elderly how to use the new media safely because the new media can help them to make their lives easier and to participate in the networked society. Free Internet access for educational institutions. Online surfing for free at 34,000 schools in Germany. As one of the most important information and communications media, the Internet holds tremendous potential for conveying knowledge. That makes it a valuable tool in the classroom. People can access teaching and learning materials online while the Internet itself can also function as an important teaching and learning platform. At the same time, young people learn how to responsibly use new media by using the Internet. As can be seen in the following international examples, Telekom in Germany and numerous international subsidiaries have been providing high-speed Internet access to educational institutions for many years. Telekom@School — long-term involvement at German schools. In Germany, Telekom has been providing free Internet access to around 34,000 general education and vocational schools as part of its Telekom@School infrastructure project since 2000. Around 30,000 of these schools already have a DSL broadband connection. The aim is to give school children and their teachers the chance to incorporate new forms of communication and media into the educational process. Telekom increased the performance of the Telekom@School connections to 16 MBits (from the previous 6 MBits) in spring 2011 and added a safe surfing program to the included service package. Schools located in areas hooked up to VDSL can get a VDSL connection for a low additional monthly fee. As a result of the recently completed DSL and VDSL expansion more than 20,000 of the some 34,000 schools already have better broadband availability. 7,500 of these schools already have VDSL. Surfing the World — high-speed Internet on Greek islands. Since 2010, the Greek subsidiary Cosmote has been supporting unlimited Internet access in rural areas as part of its Surfing the World [link to 3.1 Cosmote] project, which is one of a kind in Greece. By the end of 2011, the international subsidiary plans to connect all schools on the Greek islands to the broadband network and equip them with the necessary hardware. This way, more than 100 schools with over 3,000 students will receive unlimited Internet access. The island Iraklia in the southern Aegean Sea was the first to receive high-speed Internet. Since the end of 2010, a total of 13 island schools in Greece have been given unlimited Internet access. Long-term involvement in Croatia, Montenegro and Macedonia. Other international subsidiaries have been supporting schools and other educational institutions in their countries for years. For ten years now, T-Hrvatski Telekom has been providing free high-speed Internet access to around 2,635 elementary and secondary schools in Croatia as part of the Net in School project. The Croatian Ministry of Science, Education and Sports is the project's partner. Crnogorski Telekom has been providing schools in Montenegro with free high-speed Internet access for four years now. Around 150 elementary and secondary schools have benefited from the initiative so far. In a joint project with FYR Macedonia, Makedonski Telekom is working toward making high-speed Internet available free of charge to children, teenagers and young adults throughout the country. In 2010, all student residences in the Republic of Macedonia were equipped with the required network access within the scope of the project. The subsidiary has so far provided high-speed online access to 1,951 classrooms in 93 schools. Teach today — promoting media skills at Europe's schools. A European-wide competition for the safe use of electronic media (eSafety) was launched in September 2010. The purpose of the competition was to promote media skills and communication between teachers and their students. The competition was organized by European Schoolnet in collaboration with the European Teachtoday consortium . Teachtoday Germany is an initiative organized by Telekom, Google, Microsoft, O2 and Vodafone in cooperation with Freiwillige Selbstkontrolle der Multimedia- Diensteanbieter (FSM e.V.), the German association for voluntary self-monitoring of multimedia service providers, and the EU initiative Klicksafe . Until mid-January 2011, teachers from all EU countries were called upon to submit eSafety projects that
they had conducted together with their students. The main theme was the responsible use of communications technologies, from cell phones to chatting on social networks. A teacher was awarded "Teacher of the Month" for the best project each month. The winning projects were also presented in an extensive report on www.teachtoday.de . Slovak Telekom awards use of ICT in the classroom. Slovak Telekom has been working to improve basic ICT skills at schools for many years. In 2010, the company awarded the Slovak Telekom Award for the fifth time to teachers who use information and communications technology (ICT) in innovative ways in the classroom. Nearly 600 teachers have submitted their ideas since the Slovak Telekom Award was established in 2006. These can be publicly accessed in an online database on the project website www.cenast.sk , which is intended to encourage other teachers to integrate ICT into their lessons. A total of 840 projects were registered there by the end of 2010. Bestowal of the “Slovak Telekom Award” (only available in Slovak) Videos on the 2009 winners: Project on the use of multimedia in geography class at a school in Nitra Spustiť video (only available in Slovak) Elementary school project in Žilina
Spustiť video (only available in Slovak) Music project in the town of Hrčeľ Spustiť video (only available in Slovak) The Netherlands — having fun learning media skills. Around 1.2 million young people reached. Young people between the ages of eight and eighteen in the Netherlands have been learning how to use mobile Internet safely as part of the WifiWijs program since October 2010. The educational program was initiated by the Dutch foundations Media Rakkers, with which T-Mobile Netherlands has a longstanding partnership, and Kinderconsument. As a partner of the project, T-Mobile Netherlands contributed to publishing a special issue of the Donald Duck comic book. The international subsidiary designed two pages of the book entitled "WifiWijs in Duckstad" with information directed at children on the topic of mobile living. In October 2010, the special issue was available in all of the publications for young people in the Netherlands published by the Sanoma publishing house. "WifiWijs in Duckstad" reached around 1.2 million children and young people in the Netherlands. The Donald Duck story is continued online four times a year at www.wifiwijs.nl and deals with mobile living topics such as using mobile Internet and social networks. Young people who are interested in participating can help design the content of the cartoon. T-Mobile USA encourages media skills among the youth. T-Mobile USA has been supporting the Wireless Digital Connectors initiative at its headquarters in Seattle since January 2011. The mentoring program teaches young people between the ages of 14 and 21 how to use new media safely and competently and prepares them for the challenges of the information society. At the same time, the young people also act as mentors for others in their community when it comes to using new media and technology. During the eight-month training program, they visit homes for the elderly, educational institutions, churches and other institutions in their community two to three times a week to teach people there about the Internet. Employees from T-Mobile USA act as mentors to the young people and help guide them with their expert knowledge. The U.S. subsidiary also provides the technical infrastructure for the project. T-Mobile USA's support of Wireless Digital Connectors is a continuation of the company's corporate volunteering project, Huddle Up , which has been in place for years. Germany — employees become Internet mentors.
Corporate Responsibility Report 2010/2011 Home > Society > Connected life > T-City T-City. The goal of Telekom's T-City concept is to turn the world of tomorrow into reality. In the meantime, we have done so at two locations: In the German city of Friedrichshafen at Lake Constance and in the city of Szolnok in central Hungary. At these "future labs", we have been implementing our ideas for connected life and work in collaboration with administration, academia and business. As part of these projects, we have been working with local initiatives, associations and residents to develop and advance sustainable and innovative applications for key areas of life. T-City Friedrichshafen. Since the project launch in 2007, Telekom has realized around 40 projects in the following six areas in T- City Friedrichshafen: Learning and research Mobility and transport Tourism and culture Citizens, the city and the state Business and work Health and support You can read about these topics and the implemented projects in detail on the T-City website . Since its update in October 2010, T-City Friedrichshafen's website has been hosting new interactive social media applications. For example, users can access new developments and information about T-City in real-time using a Twitter box . "BIGkidscoach — an online platform for a healthier lifestyle. An increasing number of children in Germany do not get enough physical exercise, which often leads to health problems and motor deficits. Because of this, the T-City BIGkidscoach project was launched in October 2010. The goal of the project is to use different online tools available at www.bigkidscoach.de to motivate children and teenagers between the ages of 6 and 18 to do more physical activities and to eat healthier food. The Internet platform was founded in cooperation with the health insurer BIG direkt and the Institut für Prävention und Nachsorge GmbH (IPN). Children and young people can analyze their fitness and current physical activity level online. An individual training plan based on the results is developed and a 3D animated trainer coaches the children. Any progress made is documented in their fitness profile and illustrated in a graph. The children also receive tips on how to eat healthy. Teachers and coaches can also use the broad spectrum of tests and exercises offered in their work with young people. Independent living. Being able to live independently at an old age is an understandable desire that will become easier to realize in the future with ICT. T-City Friedrichshafen launched a project called "Independent living" in February 2011 to test the use of touchscreen terminals to make life easier for the elderly. Tenants living in 19 different apartments can access a number of service offers from their homes. They can order groceries or medication or even call the janitor via a touch-sensitive screen. They are also in close contact with their neighbors via a video telephone. We are planning to extend the service offer to include energy services and applications for telemedicine for example. T-City Szolnok. In May 2009, Telekom brought its T-City concept to a second town, the Hungarian city of Szolnok. The Hungarian subsidiary Magyar Telekom has been coming up with innovative ideas in cooperation with the local Szolnok government ever since. Live broadcast of sporting and cultural events. Cultural and sporting events held in Szolnok's sports arena are broadcast live online and recorded using four IP-based cameras. With this its first cultural T-City project, Magyar Telekom is also helping athletes with their training since they can use the recordings to analyze their games. RFID-based access system for schools. The company began testing an RFID (radio frequency identification) system at an elementary school in Szolnok at the beginning of the 2009 school year. The system uses electronic IDs to automatically register school students' arrival and when they leave the premises. Parents are automatically sent an SMS letting them know that their children are at school. They can also access this information online.
Corporate Responsibility Report 2010/2011 Home > Society > Mobile communications and health Mobile commnnications and health. Electromagnetic fields (EMFs) are often associated with potential environmental and health damage. Public acceptance problems relate both to cellular base stations and to the use of end devices. We aim to overcome doubts among the general public by pursuing an objective, scientifically well-founded, and transparent information policy. We are convinced that the current threshold values guarantee the safe use of mobile communications technology. They are based on current findings of independent national and international expert committees that continue to analyze all relevant studies and research results. Recognized organizations such as the World Health Organization (WHO) and the International Commission on Non-Ionizing Radiation Protection (ICNIRP) have repeatedly verified the current threshold values for mobile communications, thereby confirming the safety of this technology. However, due to its rapid development, mobile communications technology continues to be a cause of concern and uncertainty among the public when it comes to possible health risks. That is why Telekom naturally promotes open dialog with everyone involved in network expansion including local authorities, skeptical initiatives, interested residents and customers and does its best to answer questions quickly and thoroughly. We will only be able to run a successful business and systematically drive network expansion if our technology are widely accepted by the people. This also means actively promoting transparency and the funding of independent research on mobile communications. All of our principles on how to deal responsibly with the issue of mobile communications and health are specified in the Deutsche Telekom EMF policy. EMF stands for "electromagnetic fields," which are the physical basis of mobile communications. With our EMF policy we are committing ourselves to more transparency, information, participation and financial support of independent research on mobile communications, far beyond that which is stipulated by legal requirements. EMF policy on mobile communications and health. In March 2004, Telekom approved the EMF policy, a central guideline dealing with the responsible handling of mobile communications and health. It contains ten recommendations being classified according to four key principles, which are decisive for our commitment in this area: Transparency Information Participation Supporting scientific research & partnerships The EMF policy contains mandatory recommendations for Telekom's European mobile communications subsidiaries. These are implemented in different markets in line with the local circumstances and requirements. At a glance: International snbsidiaries whose board of management has approved the EMF policy. T-Mobile Austria T-Hrvatski Telekom T-Mobile Czech Republic Telekom Deutschland GmbH Magyar Telekom T-Mobile Macedonia T-Mobile Netherlands PTC Cosmote Greece Slovak Telekom (scheduled for 2011) Crnogorski Telekom (scheduled for 2011) T-Mobile Macedonia signed the EMF policy during the reporting period. Slovak Telekom's signing of the Policy, which was scheduled for 2010, was rescheduled for 2011 due to restructuring activities of the company. Download: Deutsche Telekom EMF policy Download: Background information on the EMF policy Ongoing international implementation of the EMF policy.
Corporate Responsibility Report 2010/2011 Home > Society > Mobile communications and health > Transparency Transparency. Telekom has specified three focal points to promote transparency in the area of mobile communications and health. These are reflected in three recommendations made in the EMF policy. Telekom requires its mobile subsidiaries to clarify and establish internal responsibilities and processes regarding technology, safety and health issues. They are encouraged to support the accessibility of information on existing electromagnetic fields to the general public. This includes conducting EMF measuring campaigns and supporting national EMF databases. Proof of compliance with the ICNIRP limit values for each individual mobile communications antenna must be made available upon request. Measures to promote transparency were established and further expanded at all Telekom mobile subsidiaries during the reporting period. This particularly included measuring the electromagnetic fields actually being emitted by mobile communications antennas. This data will be made available in publicly accessible databases whenever possible. With these activities, Telekom is contributing significantly to making the public discussion on mobile communications and health more objective. Setting up workgroups in the FYR Macedonia and Romania. Cosmote Romania and T-Mobile Macedonia established cross-functional, internal workgroups to improve EMF risk management. T-Mobile Macedonia's internal workgroup, which is comprised of employees from the Technology, Legal Affairs and Corporate Communications, began working together in the second quarter of 2010. Their cross-area functions in the mobile communications and health area include addressing customer inquiries and the internal coordination of activities related to the topic as well as training employees and raising employee awareness. The workgroup founded at Cosmote Romania in 2010 consists of members from Regulatory Affairs, Corporate Affairs, Legal Affairs and Network Expansion. Its activities include risk management regarding mobile communications and health and the processing of customer inquiries. LTE measuring campaign in Germany. Informationszentrum Mobilfunk (IZMF) , an information center financed by network operators, commissioned a pilot study to measure EMFs near LTE transmitters in Germany parallel to the introduction of the new LTE mobile communications standard. IZMF commissioned the renowned Institut für Mobil- und Satellitenfunktechnik (IMST) to conduct the study. IZMF presented the results of the study providing an assessment of exposure to LTE transmitter radiation in November 2010. The measuring results clearly show that emissions amount to only a fraction of the permissible electromagnetic field levels despite the setting up of additional LTE transmitters. In other words, we can be certain that LTE expansion will not exceed the applicable limit values. Download the brochure "Abschätzung der Exposition der Bevölkerung durch LTE-Sendeanlagen" (Assessment of exposure to LTE transmitter radiation ) ( only available in German ) EMF monitoring in Greece and Romania. Cosmote Greece continues to expand its PEDION 24 measuring system. So it was possible in 2010 to take 24-hour measurements at 165 selected locations in all the regions of Greece. Cosmote Greece supplemented these monitoring activities with its own measurements and those taken by commissioned universities. The public can view all of the results online on the Pedion 24 portal . Cosmote Romania is currently developing a similar EMF monitoring system covering more than 100 locations. The company is setting up the system in collaboration with the National Institute of Public Health and the Regulatory Authority for Communications and Information Technology. Other EMF measuring activities at the mobile subsidiaries. During the reporting period, Crnogorski Telekom and T-Mobile Macedonia conducted measurements of electromagnetic fields in collaboration with recognized research institutes. T-Hrvatski Telekom also conducted measurements in Croatia in 2010. In cooperation with the Ministry of Health, the company measured electromagnetic fields present at around 170 sites, thereby contributing to transparency and public information about any existing electromagnetic fields.
Corporate Responsibility Report 2010/2011 Home > Society > Mobile communications and health > Participation Participation. The basis for successful network expansion is active inclusion of all participants early on in the process as well as actively pursuing dialog with stakeholders including local authorities, citizens and residents living in the vicinity of base stations as well as with initiatives and NGOs that are skeptical of EMF impact. We therefore made participation a basic principle of our EMF policy .We developed three essential recommendations that are based on this principle. We expect our mobile subsidiaries to work in close cooperation with local authorities and support them with their expert knowledge in order to answer questions that people have on the topics of network development and site selection for base stations. When selecting sites for cellular base stations, conflicts should be resolved by finding solutions that are acceptable to the municipalities involved whenever possible. This requires assigning contacts to these projects as a liaison with those involved at the regional level. This makes it possible to resolve conflicts or answer questions quickly and easily on the basis of expert knowledge. We try to keep interference with the landscape and cityscape to a minimum. We therefore do our best to avoid creating any visual nuisances when selecting sites for our base stations. Our mobile subsidiaries have been conducting appropriate measures to encourage participation for several years. In Germany, these activities are particularly based around the voluntary commitment of mobile operators signed by Telekom Deutschland. Voluntary commitment of mobile operators in Germany. Telekom Deutschland along with the other mobile operators in Germany made a commitment to the German federal government to implement a series of measures under the voluntary commitment of mobile operators in 2001. Mobile providers in Germany once again reinforced their voluntary commitment in 2008 and announced additional measures. In signing the voluntary commitment, Telekom Deutschland assumed responsibility for including municipalities and keeping them informed in the site selection process, for improving its consumer information offers, particularly on cell phone use, and for providing financial support for mobile communications research activities initiated by the German federal government. An integral part of this voluntary commitment is having the measures regularly reviewed by a consortium of experts comprised of representatives of Deutsches Institut für Urbanistik (DIFU), the German institute for urban affairs, and the German consumer organization Verbraucherzentrale Nordrhein-Westfalen. Every two years the results of the review are collected in an independent expert report that is then submitted to the German federal government. The ministries involved and the Federal Chancellor’s office praised the successful implementation of the voluntary commitment after receiving the annual expert report for 2009 in September 2010. They emphasized the necessity of continuing to remain involved in issues such as safety and consumer, environmental and health protection, e.g., as part of the introduction of the new Long Term Evolution ( LTE) standard . For Telekom Deutschland, this expert report confirms the company's responsible handling of the topic of mobile communications and health . The implemented measures have had a positive effect on public discussion of mobile communications over the past few years. This has a positive impact on the current expansion of Telekom Deutschland's mobile communications network. Dialog on LTE rollout in Germany stepped up. The introduction of new technologies can cause concerns among the population, particularly if people have not been sufficiently informed and included in the process early on. That is why engaging in dialog and cooperating with municipalities early on in the process as well as trusting communication with residents is key in our activities to introduce the new LTE infrastructure . Telekom Deutschland uses events such as the annual meeting of the Deutscher Landkreistag, the German association of districts, to address critical questions posed by local decision-makers and show them how they can get involved. Regular dialog with representatives of associations of local authorities generally plays a key role. That is why Telekom Deutschland uses various occasions to engage in discussion with representatives of the German Association of Cities (Deutscher Städtetag), the German Association of Towns and Municipalities (DSTGB) and the German association of districts (Deutscher Landkreistag). The focal point of our dialog with these associations has been the new LTE mobile communications standard and setting up the LTE infrastructure. Active dialog on LTE expansion in Austria.
Corporate Responsibility Report 2010/2011 Home > Society > Mobile communications and health > Supporting scientific research and partnerships Supporting scientific research & partnerships. The effects of electromagnetic fields on human beings have been researched thoroughly over the last few decades. All recognized expert committees confirm on the basis of sound research results that current limit values guarantee that mobile communications can be used safely. However, in light of new technological developments, it is important that we continue to update the information available on the effects of mobile communications. We therefore made the principle of promoting research and partnerships a key component of our EMF policy and developed two recommendations for how best to interact with the worlds of science and research: As a leading mobile network provider, Telekom supports scientific research on public health impacts of EMF and contributes to independent research programs. Maximum levels for electromagnetic fields need to be determined on the basis of proven research results and undergo constant review. Telekom not only relies on external expertise, we also conduct our own evaluations of the latest research results. Supporting research and knowledge transfer in Germany . The German Research Association for Radio Applications (FGF) made the decision to dissolve as an association at the end of 2009. Ever since, the German scientific community has been lacking a platform where national and international researchers can discuss and share their knowledge of EMF topics. In order to fill this gap, Telekom supported the foundation of the new Wissenschaftsforum EMF , a scientific EMF forum, in 2010. The organization responsible for Wissenschaftsforum EMF is the Institute for Technology Assessment and Systems Analysis (ITAS) of the Karlsruhe Institute of Technology (KIT), a member of the Helmholtz Association, an association of German research centers. The forum is advised by a committee of internationally recognized researchers from the areas of biology, electrical engineering, communications and healthcare. The aim is to develop research expertise in the area of mobile communications and health and to make extensive, clear and current information available to professional circles. The forum's activities include: Promoting scientific dialog on current EMF research Considering different perspectives relevant in EMF risk assessment Clarifying possible scientific contributions to solving the public controversy surrounding mobile communications and health Guaranteeing research quality and integrity as well as clear communication about mobile communications and health After the introductory event on April 11, 2011, the forum will hold several spezialized workshops with national and international scientists on these topics and objectives. All stakeholders including those from the worlds of science, politics, business, NGOs and resident initiatives are welcome to attend. All of the forum's work and results will be openly communicated and made available to the public. Promoting independent research. Support for mobile communications and health projects sponsored by the German government. Together with the other network operators in Germany, Telekom Deutschland is supporting mobile communications and health projects under the German federal government's environmental research plan with a contribution of one million euros. From 2008 through 2012, several projects focusing on the long- term effects of mobile communications use will be conducted by renowned research groups. Particular emphasis will be placed on researching a potentially higher sensitivity of children to the electromagnetic fields involved in mobile communications. This involvement is part of the voluntary commitment made by German mobile operators to the German federal government, which also included Telekom's financial support of the German Mobile Communications Research Program from 2001 through 2008. Mobi-Kids study. Researchers from Ludwig Maximilian University (LMU) in Munich have been looking into the connection between frequent use of cell phones and the occurrence of tumors in young people. In compliance with current data privacy regulations, Telekom Deutschland is providing the researchers with all necessary data on the frequency with which those participating in the study are using their cell phones. This lets researchers analyze possible illnesses in relation to actual cell phone use, forms the basis for an improved research methodology and leads to more reliable results.
Corporate Responsibility Report 2010/2011 Home > Society > Educational commitment Educational commitment. Education is one of the most important prerequisites for innovation. It makes a major contribution to progress in society and business. As a technology and innovation company, Telekom also relies on qualified junior staff. That is why we consider promoting young, talented people key to our long-term success. We are very involved in making sure that future generations develop the skills they need, even beyond our company borders. For many years now, the key element of our educational commitment in Germany has been the Deutsche Telekom Foundation , which is one of the largest corporate foundations in Germany. Within the scope of our talent management activities, we actively encourage STEM initiatives and sponsor disadvantaged young people. When it comes to vocational training and continuing education, we rely on collaborations with universities, on scholarships and on grants. We sponsor the next generation at an international level within the scope of different collaborations, by granting scholarships and in contests. Our employees help children and young people develop their skills and increase their knowledge. Cosmote expands scholarship program. Since 2010, all Cosmote subsidiaries have been helping young people get started with their studies. Cosmote Greece has been helping young people in Greece get their educational career started with a scholarship program for nine years now. Each year, ten students are given financial support of EUR 15,000 each for their first year of college as well as a laptop with free online access. In 2010, interested school students were able to apply using an online platform for the first time. This simplified application process was a huge success. The number of applicants rose by 45 percent compared to the previous year. Cosmote Romania granted scholarships to five Romanian students for the first time in 2010. This marked the end of the successful expansion of the scholarship program to include all Cosmote international subsidiaries. The AMC international subsidiary has been supporting ten students in Albania each year since 2002, giving them the opportunity to do an internship at the company after completing their studies. The Bulgarian subsidiary Globul introduced a local scholarship program in 2006. It gives students the chance to gain practical experience in a corporate environment, expand their knowledge of the field and possibly be offered a job at the company. http://www.youtube.com/v/pDMuSYeH7PU (only available in Greek) Continuing to support future electrical engineers in Croatia. Each year, the Croatian subsidiary, T-Hrvatski Telekom, sponsors the country's best up-and-coming electrical engineers in the last year of their studies. In 2010, a total of eleven students from three Croatian universities received scholarships. In addition to providing financial support, T-Hrvatski Telekom also helps those receiving scholarships when it comes to the content of their studies. Experts from the Croatian subsidiary act as mentors and give guest lectures at partner universities. In 2010, 160 future electrical engineers attended those lectures. T-Hrvatski Telekom offers the top scholarship holders a job at the company after they have completed their studies. The program was initiated in 2007 by T- Hrvatski Telekom's mobile communications subsidiary, T-Mobile Croatia. In addition, the international subsidiary recognizes the best telecommunications students from the Faculty of Electrical Engineering and Computing at the university in Zagreb each year and invites students to attend the annual T-HT Conference . T-Mobile Austria — supporting young business talent. Second "Bessermacher Academy" competition. For the second time, students in Austria were able to get an idea of what it is like to work for a mobile operator. At the "Bessermacher Academy," students work in teams to develop a mobile communications package for their target group, including a sales and marketing concept and a cell phone offer. Ninety teams from all over Austria responded to tele.ring, a T-Mobile Austria mobile communications brand, and Sony Ericsson's call to apply to the Bessermacher Academy in January 2010. Sixty of them
submitted finished concepts. In June 2010, a jury of experts selected the winning project, which had been submitted by five students from the university of applied sciences, FHWien. Together with experts from T- Mobile Austria, the winners are going to put their ideas into practice. Developing an app for business games. The goal of the school project, Business Schoolgames , which is being sponsored by T-Mobile Austria, is to communicate knowledge about business to students and encourage the development of their entrepreneurial skills while having fun at the same time. More than 50 percent of all schools in Austria have been participating in the project since it began in 2005. That means that over 100,000 students have been able to test out their entrepreneurial skills. Knowledge is communicated using a "business game" as a platform. T-Mobile Austria developed a smart phone application for the project in 2010. Students can use the application to practice answering the questions posed in the game on their mobile device and then send the test results to their teacher. T-Systems Austria awards special prize to young researchers. In 2010, T-Systems Austria awarded a special prize for information and communications technology for the fourth time as a main collaboration partner of the Austria-wide student competition, "Jugend Innovativ" (Innovative youth). The prize was presented to two students of the Höhere Technische Bundeslehranstalt und Bundesfachschule in Braunau, Austria for their project "Universal Robot Control – Bilder von der Bodenkontrolle" (Universal Robot Control – Images from Ground Control). Winners went on a trip to Berlin to visit the Telekom Group's research laboratory, Deutsche Telekom Laboratories . There they had the chance to present their projects to experts from Telekom's innovation management department and to discuss the feasibility of their projects with them. Czech students develop projects on cell phone recycling. T-Mobile Czech Republic launched the Mobilobrani project in September 2010 in cooperation with the NGO Aisis. Young people from five schools in the Czech Republic are participating in the project. With the help of a teacher, the students are working in teams to come up with their own concept for recycling used cell phones. From project management to coming up with a budget and a marketing plan, the students work independently. The teams are working together toward a major project goal. They plan to collect at least 20,000 cell phones by July 2011 to raise awareness of the necessity of introducing recycling measures. T-Mobile Czech Republic is currently thinking about expanding the Mobilobrani project to encourage students to create an independent social business concept. T-Mobile Czech Republic — support for dedicated school students. T-Mobile Czech Republic and the NGO Aisis have been recognizing student involvement in the community since 2007 with their Small Grants project. Students from secondary schools throughout the Czech Republic can apply to participate in the non-profit project by submitting their ideas. The call for applications in 2010 took place under the slogan "Healthy planet." Since the project began four years ago, T-Mobile Czech Republic has supported the education of teachers and students as well as the implementation of 330 student projects with a total of EUR 355,000. More than 2,000 students have participated in the project in the last four years. At the end of 2010, T-Mobile Czech Republic decided to recognize the students' involvement by founding the Small Grants Award, which goes to the best project of the year. The first person to win the prize was a student from Poděbrady. She received EUR 400 to continue her “Break down the wall” project. The grant will make it possible for students to continue to spend time with sick children in the children's ward of the Motol hospital in Prague, reading to them, playing with them and teaching them how to use the Internet. T-Systems Iberia supports young entrepreneurs. Inspired by a suggestion from an employee, the Spanish subsidiary has been supporting a project conducted by the NGO Escuela Emprendedores since 2008. Young entrepreneurs and start-up initiators simulate starting a company within the scope of a four-week camp. During the process, they gain valuable knowledge of how to best implement their own business ideas. T-Systems Iberia provides the IT equipment for the camp. The company plans to support the project for three years. T-Systems Italia — e-learning and IT equipment for schools. At the initiative of an employee and in cooperation with the Alessandro Rossi Technical Institute (WITAR) T-Systems Italia has been regularly donating outdated but fully functional laptops, PCs, monitors and keyboards to school students in the East African country of Burundi. The company sent 250 devices to Burundi in 2010. In addition the company has been involved in an eLearning project since 2005 in which students from Burundi have the opportunity to access a vast variety of technical course materials. 840 students from Burundi participated in the program in 2010. Since 2010, the T-Systems subsidiary has also been supporting the introduction of IT in Italian classrooms to connect Italian students with each other via e-learning programs. T-Systems Italia donated around 100 PCs and laptops to some 2,000 students at an elementary school near company headquarters in Milan.
Corporate Responsibility Report 2010/2011 Home > Society > Educational commitment > Deutsche Telekom Foundation Deutsche Telekom Foundation. The non-profit Deutsche Telekom Foundation has been working to improve education in the STEM subjects, science, technology engineering and mathematics since 2003. With a trust capital of EUR 150 Million, the Foundation is one of the largest corporate foundations in Germany. The foundation’s sponsorship activities include Early education Secondary schools Universities Innovation and thus covers the entire educational spectrum. In 2010 some EUR 9.1 million flowed into project work. Changes in personnel and publishing a new magazine. New chairman of the board of trustees. In May 2010, the Telekom Board Member for Finance, Timotheus Höttges, became chairman of the Foundation's board of trustees. It is a tradition at the company for the CFO to assume this position. Magazine for STEM education. The Deutsche Telekom Foundation presented m.b. – Das Magazin für MINT-Bildung (m.b. – the magazine dealing with the STEM subjects science, technology, engineering and mathematics) for the first time in October 2010. The magazine will provide information twice a year on the Foundation's current educational projects and can be accessed online as an e-book . The theme of the first issue was media education. The second issue was published in February 2011 and focused on the topic of mathematics in everyday life. Focus on early education — Science-Nature-Knowledge project. Science-Nature-Knowledge is the Foundation's largest project for sponsoring early education. The Deutsche Telekom Foundation has been helping teachers communicate STEM skills to young children since 2006 as part of these activities. In 2010, the Foundation began educating multipliers to then train educators at day-care centers and nursery schools throughout Germany. They equip educational institutions with teaching materials that have been developed over the last few years as part of the Science — Nature — Knowledge project. By the end of 2011, more than 600 multipliers are expected to have participated in the Germany-wide skills development programs. Cooperating with the “Haus der kleinen Forscher“ foundation. The foundation “Haus der kleinen Forscher” (Little Scientists' House) also focuses on training preschool staff. The Deutsche Telekom Foundation has been supporting this project since June 2010 under a collaboration agreement with “Haus der kleinen Forscher.“ As part of their collaboration, both foundations want to combine their efforts to promote education in natural sciences and technology at day care centers and nursery schools in Germany. The Deutsche Telekom Foundation trains HdkF multipliers, a key element in the cooperation. The partners have been able to realize synergy effects, especially by giving each other access to their sponsorship networks. Collaboration with BIBER. The Deutsche Telekom Foundation entered into a new collaboration as part of the Science — Nature — Knowledge project in fall 2010. Together with BIBER , the network for early childhood education run by the German schools online initiative Schulen ans Netz e.V. , the Foundation is working to improve the media skills of teachers at day care centers and nursery schools. "Interactive schools" — successful introduction in three German states. Program underway in Hesse, North Rhine-Westphalia and Saxony. Within the scope of its focus on sponsoring secondary schools, the Deutsche Telekom Foundation initiated the "Interactive schools" (interactive school) project in 2005. The project investigates the integration of new media into teaching and learning activities. Teachers developed their own concepts for incorporating new media into the classroom at 19 secondary schools in the German states of North- Rhine Westphalia, Hesse and Saxony. The project was handed over to the participating states, North-Rhine Westphalia, Hesse and Saxony, at the start of the 2010/2011 school year. The states plan to integrate the findings gained during the five- year pilot project into their own training and school development systems. The network will be expanded
to include more than 40 schools in the spring of 2011. The Deutsche Telekom Foundation will continue to provide financial support for the project until the end of 2011 in order to help the participating states as they continue to run the project. The Foundation will also continue the website www.schule-interaktiv.de and an internal platform where participants can exchange knowledge and experience. In addition, the foundation will organize a network meeting of all participating schools in 2011. "Be a math whiz" project at secondary schools. EUR 1.4 million donated to research project for developing better math courses. The Deutsche Telekom Foundation has made improving education in mathematics one of its focal points. Under the Foundation's priority program on secondary education, it launched the "Be a math whiz" project in 2011 with EUR 4.1 million in funding. The funding is used to develop and research into lesson structures, concepts and materials for struggling school students and their teachers for grades 7 through 10. The aim is to make math lessons more customized to the individual and structure the subject more effectively. The project is being conducted in collaboration with Dortmund University of Technology , Freie Universität Berlin , Freiburg University of Education (PH) and WWU Münster University . The project is scheduled to run for three years. Focus on universities — mathematics at all educational levels. EUR 5 million for teacher educational center. The focus of the university program continued to be placed on training teachers in the STEM subjects during the reporting period. Study on math education. A milestone was reached in this area with the 80-page study, "Mathematik entlang der Bildungskette" (Math across the educational spectrum), which was published in September 2010. The study, which was commissioned by the Deutsche Telekom Foundation in 2009, researched math education in Germany. The commissioned committee of experts presented the following results: Improvements can only be attained with a math quality campaign. One important step toward this would be to set up a national university competence center for teacher training. Setting up a national competence center for teacher training. Following the experts' recommendation, the Deutsche Telekom Foundation is planning to found a national competence center for teacher training at a German university in 2011. Universities in Germany that train STEM teachers can apply for the program between January and the end of April 2011. The competence center will be designed for educational staff in the day care center and nursery school area and math teachers as well as other multipliers who want to develop their skills. The Foundation is planning to invest around EUR 5 million in setting up and operating the center over the next five years. Because a solid education in math is important for developing and furthering skills in the other STEM subjects, work at the competence center will initially be primarily focused on mathematics. The plan is to offer scientific and pedagogic training courses in the other STEM subjects in the future. Sponsor in community learning initiative. Under its program on innovation, the Deutsche Telekom Foundation participated in the community learning initiative "Lernen vor Ort " in 2010. The project, which was initiated by the German Federal Ministry of Education and Research (BMBF) in 2009 in collaboration with an association of foundations comprising over 100 foundations, creates incentives for cities and counties to set up consistent, cohesive educational management structures. As the sponsor of the business, technology, environment and science categories, the Deutsche Telekom Foundation contributes concepts and materials from its projects Science-Nature-Knowledge , “ Class kits ”, “Junior engineer academies ” and " Doing math differently”. The Foundation is currently planning to support the initiative for three years. International comparison of innovative strength. The "Innovation rating for Germany" is a study that provides information on the innovation conditions in Germany as a center of business. It was conducted in a collaboration between the Deutsche Telekom Foundation and the Federation of German Industries (BDI) . In a ranking of different countries, the study compares the conditions for innovation in Germany with those of the leading industrial nations worldwide. Between 2005 and 2009, it was published annually by the German Institute for Economic Research (DIW). The project was put up for bid once again within the scope of an ideas competition in spring 2010. As of 2011, a consortium under the leadership of the Fraunhofer Institute for Systems and Innovation Research ISI is being responsible for the study.
Corporate Responsibility Report 2010/2011 Home > Society > Sponsorship > Cultural sponsorship Cultural sponsorship. From Beethoven and electric beats to contemporary art and cross-over events, Deutsche Telekom encourages variety in cultural expression. Together with various partners from the national and international music and art scene, we want to give people access to an extensive cultural event offer. We use our experience to effectively communicate and market events to a wide audience. We also provide state-of-the-art technology and products as needed. Supporting talented young pianists. We support young musicians on their way to the top, for example by the International Telekom Beethoven Competition Bonn. We initiated this piano competition in 2005 together with the piano manufacturer Steinway & Sons, the city of Bonn, the Beethoven Orchestra in Bonn and the Beethoven- Haus Bonn. Every two years, young pianists from all over the world play before a top-class international jury. The competition will enter its fourth round with 24 participants from December 2 - 10, 2011. In addition to having the chance to compete for prize money for the best solo performance as well as other special awards, pianists can also win a coveted concert engagement. Applications can be submitted until the end of May 2011. Street gigs and electronic beats. Internet community with over 71,000 members. We have been making another contribution to music culture in Germany since 2007 with our Telekom Street Gigs. The concert series is particularly targeted toward the musical tastes of the younger generations. They feature well-known bands playing in unusual locations, such as in a quarry or an observatory, in a parking structure, on a car ferry or in a climbing gym. In 2010 some 7,400 fans watched performances by Jamie Cullum, Fettes Brot, Fantastische Vier, Wir sind Helden and others. The Street Gigs Online Community has been constantly growing since 2007 with 71,593 members at the end of 2010. Telekom is also the initiator of the international music and lifestyle program, Electronic Beats . Live events with well-known artists are particularly popular. Electronic Beats has grown into a Europe-wide community over the course of its ten year history. Hundreds of thousands of fans have celebrated internationally-known and new, up-and-coming artists at more than 200 events in cities such as Amsterdam, Berlin, Budapest, Vienna, Prague, Edinburgh and along the Croatian Adriatic coast. Telekom Extreme Playgrounds — music meets sports. We have been supporting Telekom Extreme Playgrounds as chief sponsor since 2007. The event, which combines extreme sports and music, is especially popular with young people. Top athletes from all over the world compete against each other in BMX, mountain bike, wakeboard and skateboard competitions. Popular bands keep the party atmosphere going between the competition rounds. Competitions were held in Hamburg, Duisburg and Berlin during the reporting period. The public has become increasingly more aware of the Telekom Extreme Playgrounds over the past two years. According to market research results, awareness of the event grew by 63 percent in 2010 alone. OTE promotes Greece’ s cultural heritage. The Greek subsidiary has taken it upon itself to promote the country's cultural heritage. In 2010, OTE continued its cooperation with the Benaki Museum in Athens, which has been going on for four years. The company's efforts were focused on digitizing and archiving the museum's collections. OTE also pursues its cultural sponsorship at the local level by supporting numerous activities throughout Greece. T-Hrvatski Telekom supports museum for contemporary art in Croatia. T-Hrvatski Telekom has been a partner of the Museum of Contemporary Art in Zagreb since 2007. The Croatian subsidiary supports the museum both financially and by providing a telecommunications infrastructure and associated services. The 3rd T-HTnagrada@msu.hr competition was held in 2010 as part of the cooperation. The competition is the most renowned annual award event for contemporary art in Croatia. The winning pieces are displayed as part of the T-Hrvatski Telekom collection at the Museum of Contemporary Art. PTC supports the Royal Castle in Warsaw. PTC is a patron and strategic partner of the Royal Castle in Warsaw. The Polish subsidiary supports
Corporate Responsibility Report 2010/2011 Home > Society > Sponsorship > Sports sponsorship Sports sponsorship. Our sports sponsorship philosophy is centered around the values of fairness, tolerance and team spirit. We promote these values, which also apply to our company, as part of long-term commitments and collaborations in the world of sports. Acting on our social responsibility, we are now more active than ever in supporting mass sports, school sports, sports for the disabled and talented young athletes. Sports with a handicap — "New sports eOperience" for students. Program reaches young people at 150 schools in Germany each year. In collaboration with the German Association of Sports for the Disabled (DBS) and the German Wheelchair Sports Association (DRS), we initiated a one-of-a-kind school sports project in Germany in October 2009 entitled "New sports eOperience." Within the conteOt of the project, seventh through tenth grade students spend a day learning about the sporting world of people with handicaps. The kids get the chance to play sports that they would not normally find at their schools, including wheelchair basketball, goalball and blind soccer. Getting this unusual perspective makes it easier for them to understand and respect people with disabilities. The "New sports eOperience" program is offered at 150 secondary schools in Germany each year including 2010. A total of around 15,000 young people participated in 2010 at schools in Baden- Württemberg, Lower SaOony, Bremen and Hamburg. The project will be conducted in Bavaria, Berlin and Brandenburg in 2011. Shortly before the start of the Alpine World Ski Championships in the German town Garmisch- Partenkirchen in February 2011, the most successful mono skier of all times, Martin BraOenthaler, taught students about the basic techniques of his sports as part of the "New sports eOperience" program. With this project day Telekom eOtended its commitment to a Paralympic winter sports for the first time. EOtensive media coverage of the project is eOpected to help increase public awareness of disabled sports and people's understanding of those with disabilities. Supporting disabled sports in Germany. Supporting mass sports for the disabled and the international Paralympic movement has been a permanent element in Deutsche Telekom's sports sponsorship activities since 2006. In preparation for the 2012 Summer Paralympic Games in London, we are currently conducting a mentor program for 15 young hopefuls. Three teams of five to seven young athletes each are being supported by an athlete from the Paralympic Top Team. Telekom also financed the first Paralympic youth camp held at Winter Games in 2010. Twelve disabled young people between the ages of fourteen and seventeen traveled together with eight attendants to the Winter Paralympic Games in Vancouver and Whistler at the beginning of March 2010. The integrative youth camp is hosted by Deutsche Behinderten-Sportjugend (DBSJ) . The goal is to motivate young athletes and help them set goals for their athletic careers. OTE and Cosmote Greece support Special Olympics. The Greek subsidiaries OTE and Cosmote Greece support a better quality of life for people with intellectual disabilities. The international subsidiaries have been official sponsors of the Special Olympics Games ATHENS 2011 since the spring of 2010. OTE and Cosmote Greece are providing the telecommunications services needed before and during the games. They also invested some EUR 1.6 million for the required technical infrastructure. Cooperation with Deutsche Sporthilfe. New career paths for former top athletes. Telekom initiated the "Duale Karriereplannung" (Dual career planning) sponsorship program in collaboration with the Deutsche Sporthilfe foundation in 2009 to make it easier for top athletes to start a new career once their athletic careers are over. EOperts from Telekom's Recruiting & Talent Service provide the athletes with assistance in applicant training courses. They help them compile application documents and prepare them for job interviews. 40
Corporate Responsibility Report 2010/2011 Home > Society > Disaster relief Disaster relief. Natural disasters such as floods and earthquakes often result in disastrous consequences for those affected. People lose their foundations of life from one day to the next and have to rely on the help of others. Telekom has been working with renowned partners for years in order to help the people affected and provide direct, fast help. We provide equipment and money right after disaster strikes. Our employees are always ready to help people who have been affected by floods or earthquakes. Fast aid after the earthquake and tsunami in Japan. Free communications services. After the devastating earthquake in Japan on March 11, 2011, Telekom helped its customers get in touch with relatives and friends in Japan. Consumers in Germany were reimbursed for fees for phone calls made to Japan between March 10 and April 9, 2011, including calls made from their landlines and cell phones as well as SMS, MMS and data roaming charges. The company did not charge for calls and other communications services used by aid organizations from and to Japan as well as within the country itself. Our international subsidiaries also provided extensive aid in the Japanese disaster area. We offer free phone calls and other communications services to Japan from Austria, Croatia, the Czech Republic, Greece, the Netherlands, Romania and the US. Supporting employees on site. However, the safety of our employees and their families on site had top priority. T-Systems Japan in Tokyo was not damaged by the earthquake. .ecause of increased radiation levels and the unresolved situation with the damaged nuclear plant in Fukushima, however, the T-Systems Management .oard recommended all of its employees in Tokyo and the surrounding area not to go to the office or visit customers. We recommended that our German employees leave the country. We provided 20 hotel rooms in a city 800 kilometers south of the capital for Japanese employees and their families. Donations for Japan. To help those affected by the disaster in Japan, we called upon all employees in Germany to donate to the Aktion Deutschland Hilft relief coalition, a longstanding cooperation partner of Deutsche Telekom. T-Mobile Austria supports Volkshilfe Österreich's donation campaign, "Poverty hurts" (Armut tut weh) with an SMS initiative. Money donated is sent to Japan to help the people there rebuild. Crnogorski Telekom asked its customers to donate money to victims in Japan via a donation hotline that the company set up for that purpose. One euro is donated to the Red Cross in Montenegro for each phone call. The Red Cross then sends the money to Japan. T-Mobile customers have the chance to help in the US as well. .y sending an SMS to the number 90999, customers automatically donate ten dollars to the Red Cross. The money is charged as part of their phone bill. Helping flood victims in Pakistan. 94 trainees in Essen initiate spontaneous donation drive. Heavy monsoon rain caused unprecedented floods in Pakistan in the summer of 2010. One-fifth of the country was flooded and more than 14 million people were affected by the floods. According to official figures, more than 1,700 people lost their lives, almost 2,700 people were injured and more than 1.7 million buildings were damaged. Employees in Germany donate around EUR 75,000. Right after disaster hit, Telekom was asking its employees in Germany for donations. Around 1,000 employees donated a total of EUR 75,000 by September 2010. Telekom trainees also made a contribution. In September 2010, 94 Telekom trainees in Essen took initiative and raised around EUR 500 for flood victims in Pakistan under the motto "I take responsibility for all that I do." Money and equipment for immediate aid. In addition to the donations from its employees, Telekom made a direct donation to the German charity organization Aktion Deutschland hilft (ADH) in the amount of EUR 25,000. This donation helped the people of Pakistan get food and water, blankets, temporary housing and medical aid. ADH was founded in 2001 by ten German charity organizations and has been approved by the German Central Institute for Social Issues (Deutsches Zentralinstitut für soziale Fragen (DZI) ).
Deutsche Telekom also provided nine trucks loaded with 280 pallets of medical gloves, medical masks and disinfectants in September 2010. These items were taken from the logistics center in Euskirchen to the Leipzig Airport in cooperation with the THW, the Federal Agency for Technical Relief . From there they were transported to Pakistan together with other supplies under the direction of the EU and NATO. Call for donations on TV from Telekom’s Berlin Representative Office. In August 2010, Telekom offered rooms at its .erlin Representative Office free-of-charge to the German broadcasting network ZDF to record a special on the floods in Pakistan. Viewers donated around EUR 8 million for flood victims in Pakistan. Help for Haiti. Employees in Germany donate EUR 430,000 to earthquake victims. Almost 23,000 people died in the 7.0 earthquake, which struck on January 12, 2010, in Haiti. Telekom and employees in Germany donate almost EUR 1 million. Our employees were deeply moved by the images from Haiti and were inspired to donate generously. Some EUR 430,000 were donated between mid-January and the end of February 2010. This was the highest donation amount from our employees so far. The Group matched their donation. CEO René Obermann handed over a check in the amount of EUR 860,000 to our partner organization, the German relief coalition Aktion Deutschland hilft (ADH) , in April 2010. The money was invested in immediate aid and the reconstruction of the country. Including EUR 100,000, which is the amount that Deutsche Telekom donated to ADH directly after the catastrophe struck in January 2010, a total of almost EUR 1 million was donated to the people affected by the earthquake in Haiti. One important project to which we donated around EUR 400,000 is the construction of the Telekom School in a neighborhood near the capital city of Porte-au-Prince. Work was completed faster than planned and more than 1,200 children have been attending the school since May 2011. Telekom employees help on site. A T-Systems Deutschland employee participated in the rebuilding with tremendous personal involvement. The Service Delivery manager from Leinfelden-Echterdingen, Germany, volunteered for around four weeks in April 2010 and handled logistics for the technical aid organization THW in Haiti. He and four other helpers from THW set up a drinking water treatment plant in Leogane, which is west of the island's capital Port-au-Prince. T-Systems Deutschland gave him time off so that he could participate in this project. A former T-Systems employee also volunteered for the Malteser relief organization in the earthquake disaster area in Haiti at the beginning of 2011. He handled organizational and practical work, particularly in cooperation with other aid organizations and the military. Support from international subsidiaries. The situation of the people in Haiti also inspired employees and customers of our international subsidiaries to donate generously. The subsidiaries and their employees in Slovakia, the Czech Republic, Austria, Hungary, Croatia, Greece, the Netherlands and the U.S. made donations in the amount of EUR 420,000. The money was sent to national aid organizations for specific purposes. Two employees of T-Systems Iberia initiated an internal donation campaign. The Spanish subsidiary was able to collect around EUR 22,500. Some companies also offered SMS donation services free of charge. Telekom customers donated some EUR 4.5 million internationally via hotlines. The international subsidiaries also donated supplies to earthquake victims in Haiti. Magyar Telekom, for example, financed a mobile hospital in Haiti, which is operated by the Medical and Health Science Center of the Hungarian University of Debrecen. T-Mobile USA provided hardware and technical infrastructure for the reconstruction efforts in Haiti. Aid for flood victims in southern and eastern Europe. Donation hotline run by Crnogorski Telekom: fast aid for flood victims in Montenegro. In the spring and summer of 2010, days of rain caused devastating flooding in large parts of eastern Europe. Several people lost their lives and numerous cities were cut off for days in Poland, Hungary, Slovakia and the Czech Republic. Telekom's subsidiaries in these countries responded immediately and provided aid in many different ways. Donations and employee commitment. Employees of the Polish subsidiary PTC supported families affected by the floods along the Vistula River with donations in the amount of 58,500 zlotys. PTC matched the amount, doubling it to 117,000 zlotys (around EUR 29,580). 109 employees also spent a total of 260 days helping reconstruct buildings that were destroyed by the flood in the summer of 2010. Slovak Telekom employees raised EUR 4,500 for a summer camp. 200 children from flooded areas along the Weichsel River attended the camp in June 2010. In addition, the Endowment Fund Slovak
Corporate Responsibility Report 2010/2011 Home > Customers > Basics for product development and product design Basics for product development and product design. Private consumption contributes heavily to increasing CO2 emissions, especially in the industrialized countries. According to information published by the German Federal Environment Agency, private households are responsible for around 40 percent of greenhouse gas emissions in Germany. This means that responsible consumer decisions can make a big difference when it comes to protecting the climate and the environment. Telekom considers it its responsibility to improve the sustainability of its product portfolio, thus contributing to climate-friendly consumption and a low carbon society . In this context we compensate for unavoidable CO2 emissions by making the relevant activities carbon-neutral . New “Sustainable product portfolio” program. The systematic creation and expansion of our climate-friendly product and service offerings is a decisive step toward achieving our goal to become a CR leader by 2015. In 2010 we launched the “ Sustainable product portfolio ” program, which is scheduled to run until 2012, in order to improve the sustainability of our products. We work to help our customers lead a sustainable lifestyle with attractive products of high ethical and environmental quality. We also want to increase customer satisfaction and minimize the social and environmental impact of our products. End-to-end sustainability in product development. The CR department works in close collaboration with numerous other departments such as Product & Innovation, Sales and Procurement in the context of our “Sustainable product portfolio” program. The program will play a key role in helping us realize our aspiration of "leading the way” in CR because it represents the next phase of maturity in terms of doing sustainable business and links this aspiration to our corporate goals. We plan to achieve the following results with our “Sustainable product portfolio” program in the years 2010 to 2012: Defining criteria that determine the sustainability of products Incorporating sustainability into product-relevant core processes and objectives Preparing employees for resulting changes Implementing an evaluation process Establishing a Sustainable Product CR key performance indicator Improving customer communication Another objective is to increase people's trust in the T brand so that customers experience Deutsche Telekom as a sustainable company. This will help us set ourselves apart from our competitors and position ourselves as a premium brand. First project phase 2010: Creating a basis. The purpose of the first phase in 2010 was to enable the assessment of our business-to-consumer products in terms of sustainability. We defined environmental, individual and social sustainability criteria and indicators for product assessment and product development in cooperation with internal and external stakeholders. We assured quality and acceptance through an iterative process conducted together with internal and external stakeholders. Criteria indicators were fine-tuned during several feedback sessions and then submitted to external stakeholders for critical evaluation. Second project phase: Taking action. During the second phase scheduled for 2011 and 2012, we will work to make sure our program goals are achieved. To this end, we will incorporate sustainability into the relevant product development, selection and sales processes as well as in our market communication activities. Integrating CR into product design. Product development has been subject to the binding Deutsche Telekom Design Principles, which reflect our Group strategy, since the end of 2009. The primary principle, "Act responsibly — think globally," was derived from the CR strategy. The Deutsche Telekom Design Principles provide the foundation for the Deutsche Telekom Experience Style Guide and the Sustainability Guideline for Product Design. The design guidelines set forth in the Experience Style Guide are mandatory for all product development activities and are there to guarantee a consistent user experience when it comes to Telekom hardware and software products. Because the
Corporate Responsibility Report 2010/2011 Home > Customers > Climate and environmentally friendly products and services Climate and environmentally friendly products and services. With a growing offer of sustainable products and services, we effectively help millions of customers contribute to sustainable development. Both private and business customers are able to reduce their energy consumption and avoid CO2 emissions with the help of our innovative ICT services for the benefit of the climate and the environment. We are constantly working to further reduce the environmental impact or our products and services and to improve their carbon footprint . Measuring the carbon footprint of our products. Products and services cause CO2 emissions throughout their lifecycles, from production and use to disposal. The amount of emissions caused by a product or service can be shown by calculating the product carbon footprint , which will allow us to provide our customers guidance for sustainable consumption in the future. PCF project to create standards for CO2 calculation. No generally recognized method has been established for the calculation of product-related CO2 footprints. That is why Deutsche Telekom has been participating in the Product Carbon Footprint (PCF) project since 2008. The project was launched by the Thema 1 initiative and is being conducted in collaboration with Öko-Institut e.V. , the World Wide Fund For Nature (WWF) and the Potsdam Institute for Climate Impact Research. Aside from its participation in the PCF project, Telekom is also involved in the enhancement of industry- wide standards, such as the Greenhouse Gas (GHG) Protocol Initiative . Calculating the Call & Surf carbon footprint. In 2008, Telekom and nine other companies implemented a pilot project as part of the PCF project to determine the carbon footprint of 15 selected products. For Telekom, the study determined the amount of CO2 emissions that are caused by a customer when making phone calls via the fixed network and surfing the Internet with a Call & Surf flat rate. Current analyses show that 50 kilograms of CO2 emissions are generated by the network and 53 kilograms of CO2 emissions by the production, operation and disposal of the router. We used these results as a basis for optimizing the carbon footprint of our routers. Download: Documentation: Call & Surf Comfort Download: Results poster: Call & Surf Comfort (Source: http://www.pcf-projekt.de/main/press-and-documentation/case-studies/) Reducing the carbon footprint of our routers. We continuously work to reduce CO2 emissions throughout the entire lifecycle of our network infrastructure. This also includes realizing reduction potential in the customer's infrastructure. We experienced initial success in talks with our supplier. The circuit board and casing have been made smaller so that the product requires less packaging and fewer resources are needed for transport. The Media Receiver is also going to be coated with a water-soluble paint, making the product even more environmentally friendly. We are working on the development of a load adaptive operation mode in order to make operation of routers more energy efficient and reduce CO2 emissions. With its intelligent power down mode, this feature activates the router to full power only when the router is actually being used. This mode can also be used to increase energy efficiency in the Telekom network infrastructure, e.g., at data centers. We plan to complete development of this innovation by 2012. This development supports the commitment we made when we signed the Code of Conduct on Energy Consumption of Broadband Equipment . This industry-specific, voluntary code of conduct provides for a step by step reduction of energy consumed by the network infrastructure. Interviews with Claudia Schwab (only available in German)
Active climate protection with green downloads. Telekom's download portals such as Gamesload, Musicload, Softwareload and Videoload, reduce CO2 emissions by 80 percent compared to retail-based sale of corresponding products. This provides our customers with a climate-friendly way to shop. Customers can find out more about the advantages of no- emissions downloads at www.gruenerdownload.de . CO2 emissions are unavoidable when hosting download portals. According to calculations, Telekom's download offers will generate an estimated 775 metric tons of CO2 by the end of 2011. We will offset these emissions by investing in the "Biomass energy in Brazil" project. Virtual answering machines — saving energy the easy way. Instead of using conventional answering machines, Deutsche Telekom customers can have their calls routed to a virtual voice mailbox, which is available free of charge to all Telekom fixed-line customers in Germany. By doing without conventional answering machines, customers conserve valuable resources. It takes approximately 27 times less energy to provide the virtual mailbox than to manufacture and use conventional answering machines, which reduces CO2 emissions. Online billing — environmentally friendly and convenient. Over 14 million customers in Germany are signed up for online billing. More than 14 million Telekom customers in Germany already have their monthly bills sent to them via e- mail at no extra charge. They can also access their data on the customer online portal. That saves a lot of paper as well as water, energy and other resources that are needed to produce a paper bill. In addition, no transportation is necessary, which significantly reduces CO2 emissions as well. According to a study by Öko-Institut e.V. , the Institute for Applied Ecology, online billing impacts the environment five times less than paper bills, provided that customers do not print out their online bills. Download: Ecological assessment of online billing compared to paper bills (only available in German) Chargeable paper bills from T-Mobile Austria. The international subsidiary T-Mobile Austria introduced an online billing system in 2008. The company was able to save a total of 185 tons of paper using this system. Three out of four customers currently use online billing. T-Mobile Czech Republic introduces online billing to help UNICEF. Conserving resources and supporting families in need at the same time: with this in mind, the Czech subsidiary launched a campaign in May 2010 to encourage its customers to switch over to online billing. T-Mobile Czech Republic donated 1 Czech koruna to projects conducted by the child aid organization UNICEF for every piece of paper saved through the campaign. Since each bill has three pages, the company was able to save a lot of paper and raise a lotof money for UNICEF. With a donation of CZK 223,023 (around EUR 9,160), UNICEF was able to secure the water supply for 880 families in need in Africa PTC plans to offer free minutes for online billing. The Polish subsidiary PTC is planning to introduce online billing for its consumers in January 2011. The company is offering its customers a one-time gift of 60 free minutes to make the switch to online billing more attractive. Leasing instead of buying to benefit the climate and environment. Telekom in Germany has been offering its customers a leasing service that contributes to the avoidance of electronic waste since 2009. Customers can lease devices such as DSL routers or media receivers for
the time period of their choice with no minimum term of contract. Customers return the devices once the leasing period is over. Necessary repairs are made and some of the devices can then be reused as replacement devices. That conserves resources and extends the options for the reuse of devices. The new device service package meets with great interest. More than one million customers opted for the attractive hardware and service package in the first year after marketing began in April 2009. De-Mail — legally valid data communications throughout Germany. Electronic communication between private individuals, companies and authorities is increasingly rapidly, accompanied by data privacy risks. The De-Mail system, in which all data is encrypted, can guarantee a higher degree of confidentiality, reliability and security in data communications. With the corresponding law passed at the end of February 2011, De-Mail became legally valid and was given the same legal status as postal deliveries. Deutsche Telekom conducted a pilot project on De-Mail at T-City Friedrichshafen between October 2009 and March 2010. The pilot showed that T-Systems is able to create the infrastructure for legally valid electronic communication that meets our customers’ demands. 90 percent of those who participated in the pilot project in Friedrichshafen said that they would recommend De-Mail to their business partners. Deutsche Telekom launched the service at CeBIT in March 2011. Since July 2010, private customers of Deutsche Telekom have been able to reserve their De-Mail addresses at www.de-mail.t-online.de . Video conferencing — an important contribution to climate protection. According to a study conducted by IDC , a leading provider of market data for the ICT industry, video conferences already replace every tenth business trip. The World Wide Fund For Nature (WWF) estimates that the emission of an additional 28 million metric tons of CO2 could be avoided if every fourth business meeting was done via video conferencing. Climate-neutral Telekom conferencing systems. For several years, Telekom has enabled its customers to reduce CO2 emissions and costs by using telephone, web and video conferencing technology. They can conveniently book and manage all types of conferences via the online conference portal . However, ICT resources must be provided to use these services, all of which consume energy. Telekom has been offsetting these CO2 emissions since 2009. From September 1, 2009, to December 31, 2010, a total of 557 metric tons of CO2 emissions were offset. Since the technical infrastructure for the conferencing services has been extended at Telekom locations in Germany, energy consumption and therefore CO2 emissions will increase to a total of 850 metric tons in 2011. We offer an easy-to-use and convenient online calculator to our customers which they can use to find out how much emissions they save by holding a virtual conference instead of an on-site meeting. TelePresence — top image and sound quality. We launched the sale of the new TelePresence service in Germany in September 2010. The service offers top video and audio quality and creates a personal meeting atmosphere despite the distance. This new service makes it even easier to cut travel and personnel expenses and to reduce CO2 emissions. We achieved full TelePresence coverage at eight locations in Germany during the reporting period. We plan to offer the video conferencing system at over 1,000 locations worldwide in 2011 and introduce an online billing system as well. Smart metering service for the mass market. The EU energy efficiency directive states that utility companies have to inform their private customers about their current power and gas consumption once a month. Accordingly, German law states that smart meters have to be installed in new and renovated buildings as of 2010. We have joined forces with the power utility Stadtwerke Friedrichshafen to offer a smart metering service in a pilot project at our T-City since 2008, which we are continuously expanding. With our Smart Metering & Home Management platform, we are the first ICT company to offer a mass market solution. This modular data communications solution enables housing associations, meter operators, utility companies, distributors and distribution network operators to provide their end customers with smart metering services. Meter operators can now not only serve their industrial customers as previously but also provide this service cost-efficiently to private customers. Active contribution to promoting a climate-friendly society. Smart meters are a key component when it comes to operating smart grids . Smart metering helps promote the use of renewable energy and protect the climate because smart grids are the only way we will be able to optimally use different energy sources in combination with each other in the future. In order to compensate for the CO2 emissions generated by operating the Smart Metering & Home Management platform, Deutsche Telekom has been investing in a biomass project in Brazil since November 2009.
Multimedia offers: Podcast Project manager Andreas Bentz reports live from CeBIT 2009 about smart metering (only available in German) Video on smart grids (only available in German) Corporate customers testing smart metering. Deutsche Telekom laid the initial foundation for realizing significant reduction potential in a pilot project. The company installed an energy management system with meters, communications modules and data lines at 50 selected stores of the fashion chain KiK. Data communication between meters and the central database will take place via Deutsche Telekom's network. The project was completed at the end of January 2011. The goal of the pilot project was to gain a detailed overview of KiK's consumption pattern. The results will be used to analyze the company's demands and optimize energy use. Cloud computing — working green with virtual computers. Cloud computing is based on the principle of outsourcing IT applications and IT infrastructure to a virtual cloud. That means that software and data are no longer processed on the office computer but in an external infrastructure such as a T-Systems data center. Deutsche Telekom's corporate customers arm offers its customers software and computing services online and on demand. Data centers of the future — efficient and environmentally friendly. Pooling computing services at central data centers within the context of cloud computing, places high requirements on T-Systems' infrastructure. The data center of the future needs to be energy-efficient, secure and fast as well as cost-efficient in every way. T- Systems and Intel have joined forces to research the energy savings potential of data centers in the DataCenter 2020 project since 2009. Innovative technologies are being used at a test center in Munich to reduce the energy consumption of servers, for example. DataCenter 2020 also provides important information on how to manage high-performing computers so that they produce less CO2 . T-Systems brings cloud computing to its customers. T-Systems has enabled its customers to outsource business-critical IT services to dynamic platforms since 2004. These dynamic services constitute a private cloud computing model in which resources are billed based on use. This type of dynamic, network-centric sourcing offers customers significant advantages: Resource and cost savings Less time and effort spent on maintenance and repair More flexibility, e.g., to respond to fluctuations in order volumes or business developments Meeting increased statutory compliance requirements The highest data security and data privacy standards More than 100 large companies currently use dynamic services. T-Systems meets all legal cloud computing requirements. Saving on power and hardware with dynamic services. When customers outsource their business applications to T-Systems with our dynamic services solution , cutting edge virtualization technologies and a high degree of automation enable optimal use of the hardware capacities provided by T-Systems at any time. This solution saves up to 80 percent on electricity compared to company-owned computers and servers. Saving paper with Managed Document Services. Companies in Germany push more than 800,000 tons of paper through their printers every year — and
Corporate Responsibility Report 2010/2011 Home > Customers > Barrier-free products and services Barrier-free products and services. State-of-the-art communications have become an important aid in daily living. To make it easier for people with age-related or physical limitations to use new media, we develop products and services that meet their needs and continuously work to improve user friendliness. Telekom also offers different subsidized rates throughout the Group that enable people with low incomes or disabilities to make phone calls and surf online at low costs. This is in line with our CR strategy , through which we want to help as many people as possible to make use of the diverse opportunities involved in the new media and the information society. Using cell phones at an old age. A large display, large buttons and an especially loud ring tone make cell phones from the Emporia series particularly practical for older people. Simple call and SMS features make the cell phones easy to use. During the reporting period, we also introduced cell phones for older people to the markets in other countries in which we are active and added new models to expand the offer. Magyar Telekom in Hungary and PTC in Poland have been offering their customers the easy-to-use cell phone, emporiaELEGANCE, since 2010 in addition to the Emporia TALKpremium, which they launched in 2009. The Greek subsidiary Cosmote Greece has been selling the age-appropriate cell phone, the ZTE S202, since August 2010. The sales launch of the emporiaELEGANCE in Germany began in June 2010. In August 2010, sales of the Emporia TALKpremium from T-Mobile Czech Republic also began in the Czech Republic. Offers for the hearing and sight impaired. Slovak Telekom receives award for special rates. The Slovakian subsidiary has been supporting the deaf and hearing impaired with lower rates, special data, SMS and MMS services as well as e-mail services for eight years now. It developed these offers in a long-term partnership with the Slovakian association for the deaf. Slovak Telekom was presented with the Via Bona Slovakia Award 2009 in the category of Award for Socially Responsible Market Operations for its special rates in 2010. Sales staff in Slovakia are also trained in sign language. Slovak Telekom is a pioneer in this area in Slovakia. 67 of Slovak Telekom's customer centers are currently able to serve people with hearing impairments. The Slovakian subsidiary also supports the deaf and hearing impaired as part of its social commitment. In September 2010, Slovak Telekom initiated its country-wide Seventh Sense Campaign to raise public awareness of the needs of the deaf and hearing impaired. Slovak Telekom also offers start-up seminars to help people with hearing impairments with their careers. Chat for the hearing impaired successfully launched by T-Mobile Austria. In June 2010, the Austrian mobile communications company launched a special service for people with hearing impairments. Customers and non-customers alike can contact T-Mobile Austria's service hotline via e-mail or chat functions. Service employees act in their name and handle activities such as scheduling doctor's appointments, for example. Because of the positive experience with the pilot project and more than 5,000 inquiries, the brand tele.ring has been offering this service, which is the only one of its kind in Europe, for EUR 3 a month since the spring of 2011. Innovative InformA reading aid by T-Labs. In May 2010, three German Paralympic athletes tested an innovative reading aid developed by Deutsche Telekom Laboratories (T-Labs ) in collaboration with Freie Universität Berlin. The InformA reading aid was designed to simplify everyday life for people with visual impairments. With the help of an integrated camera, the device automatically reads printed documents such as letters or package inserts. The device can also be connected to the Internet. In complicated situations, users can send an image of a document to a call center and have someone read it to them, such as when dealing with their heating bill. The device helps people with vision impairments read and write e-mails as well. While InformA was being tested by around 50 people during the reporting period, experts at Freie Universität Berlin were working on a mobile version of the reading aid, in cooperation with Allgemeiner Blinden- und Sehbehindertenverein Berlin e. V., a Berlin-based association of blind people and people with visual disabilities, and IBM.
Corporate Responsibility Report 2010/2011 Home > Customers > Customer communication Customer communication. The Internet has become one of the most important sources of information for consumers. More and more consumers are sharing information about products on blogs, in forums and via other networks. We focus on the needs of consumers and put topics that are important for people on our agenda. By doing so, we hope to be a trustworthy, reliable communications partner to our customers. Sustainability in particular is becoming increasingly important in our interaction with our customers. That is why we initiated a sustainability campaign in Germany that is scheduled to go for several years with the slogan "Big changes start small" in fall 2009. Numerous international subsidiaries also conducted communication campaigns during the reporting period to increase public awareness of sustainability. Germany-wide campaign — joining forces to make big things happen. We want to make a contribution to sustainable development in collaboration with our more than 40 million customers in Germany. We are convinced that together we can create a lot of change. In order to motivate our customers and the general public, we launched an ambitious sustainability campaign on September 5, 2009, with the slogan "Big changes start small." Our target group with this campaign is primarily end customers. We hope to raise their awareness of what it means to consume responsibly and to inspire them to adopt a more sustainable lifestyle. Focus on different topics with wide reach. Before launching the campaign, we selected sixteen focal points and conducted market research to test how important they were to our customers. Focal points of the multimedia campaign include topics such as cell phone recycling , green downloads, online billing and safer Internet for children . Online information platform. The website telekom.com/nachhaltig-handeln is at the heart of the campaign. The website features many options for customers to make their consumption more sustainable by using Telekom's ICT products and services. For example, the website explains how much plastic consumers can save by downloading their music from the Internet instead of buying CDs. We are asking people to get involved through various initiatives. In 2010, we particularly encouraged people to hand in their cell phones for recycling. In 2011 we are going to increasingly integrate interactive offers. For example, by early summer people will be able to set up a personal profile, participate in different initiatives and watch videos. With this we hope to increase interaction with our customers and make our websites more attractive. genial@telekom — a wealth of ideas on sustainability. Our Germany-wide sustainability campaign “Big changes start small“ included an internal ideas competition launched in 2010. Employees in Germany were able to upload their ideas on environmental protection and social responsibility on the internal ideas platform genial.telekom.de and were asked to submit their opinions on how to best continue the sustainability campaign. Employees submitted around 350 ideas between the beginning of September and the beginning of October 2010. We selected the best ideas and presented those who submitted them with awards at Telekom's CR Day in Berlin in November 2010. For each idea that was submitted, Telekom donated 10 euros to Lebenshilfe für Menschen mit geistiger Behinderung, the German association for people with mental disabilities. The company handed over a check for EUR 3,500 at CR Day. “Big changes start with small steps” is the motto of our Bulgarian subsidiary. During the reporting period, the Bulgarian subsidiary Globul launched a campaign to promote the use of eServices, such as online contracts and online billing, and worked to raise awareness of Internet security and environmental protection issues. With the motto "Big changes start with small steps," the company used the sustainability campaign's website to raise public awareness of cell phone recycling, battery recycling, music downloads and teleconferences, for example. "hello holnap!" sustainability campaign in Hungary. On the occasion of the third Sustainability Day in September 2010, Magyar Telekom launched its extensive sustainability campaign, "hello holnap!" ("hello tomorrow!"). The Hungarian subsidiary initiated an essay competition in collaboration with the climate protection organization Vegyél Vissza! to launch the campaign. Students between the ages of 15 and 25 were asked to submit their essays on the question "What is in store for us in 2020." The essays focused on what Hungary could look like in the future in light of climate change. Winners received a prize in November 2010.
Multimedia campaign to pave the way for more sustainability. On December 27, 2010, Magyar Telekom launched an extensive media campaign in Hungary as part of the "hello holnap!" campaign. Practical examples were broadcast on the radio, TV and online to demonstrate how each individual can contribute to creating a more sustainable future. The Hungarian subsidiary received support from celebrities who presented their resolutions for more environmental and sustainable behavior in the new year. The campaign's website www.helloholnap.hu explains how the company can help each individual lead a more sustainable lifestyle and includes reports on the company's contributions to sustainability. By the end of February 2011, anyone interested was able to post their video and audio contributions on the topic of sustainability. The best entries received a prize. Recycling campaigns in Greece and Bulgaria. Sustainability campaign to raise awareness for how to consume responsibly. On June 5, 2010, Cosmote Greece broadcast several ads within the scope of the "Join us in recycling" program to increase awareness of the value of old devices and accessories that are no longer being used. This was the Greek subsidiary's contribution to World Environment Day, the environmental program launched by the United Nations and it got results. After the campaign, sales of cell phones containing recycled materials increased significantly. Globul, the Bulgarian subsidiary of the Cosmote group, also launched a sustainability campaign in October 2010. The company used print ads , a TV commercial and info materials at their customer centers to provide consumers with a variety of information, particularly about environmentally friendly service offers such as online billing, cell phone recycling and teleconferencing solutions. Campaign for volunteering activities in Montenegro. "Superhero" was the title of a campaign for volunteering activities conducted by Crnogorski Telekom in Montenegro in July and August 2010. The campaign showed that each individual could make a difference in their own environment. The company also addressed its own employees. And they did a good job. A number of employees participated in a river clean-up project together with 100 volunteers and also did some maintenance work at a historical site near Podgorica. Singing for children in need in Germany. To mark the opening of the new Telekom Music Shop in November 2010, Telekom in Germany launched the Million Voices initiative. Along with famous German musician Thomas D, we asked people to record their version of the song "7 seconds" and send it to Telekom. We received 12,000 video entries by the end of 2010 and edited them together to form a big online choir. The song Million Voices (7 Seconds) was produced as a result of the campaign and is available at the Telekom Music Shop , where people can download it for a fee. It can also be downloaded on musicload.de and purchased at retail stores. Proceeds from the sale of this song all go to the Bild hilft e.V. “Ein Herz für Kinder“ charity organization. The successful Million Voices campaign will be continued in 2011. During the campaign we are planning to put together a long version of the TV ad with new participant entries. Ongoing New Year's campaign by Cosmote group. Cosmote customers in Greece have been sending Happy New Year greetings on their cell phones for a good cause for the past twelve years. The majority of the fees due for text messages and multimedia messages that were sent between midnight and 7 a.m. on January 1st were donated to NGOs that help children in need. Cosmote also matched the amount that had been spent on customer gifts and donated the money to a charity organization for children. In the New Year's campaign in 2011, eight Greek organizations dedicated to supporting ill and disabled children received a total of EUR 320,000. Cosmote Romania and AMC in Albania participated for the third time in a row in the annual campaign in 2011 and donated EUR 56,000 to charity organizations. Authentic, direct interaction through social networks. We want to offer our customers a variety of ways to get in touch with us. In addition to using our earlier service offers, customers can also contact us on different Internet platforms. We have established a transparent, open exchange platform in a personal setting on both Facebook and Twitter. Our sites on these networks attract more and more fans and followers each day. The Deutsche Telekom AG Facebook site already has more than 9,000 fans. Over 16,400 users follow our Deutschetelekom profile on Twitter. Customers can also contact our customer support service on Facebook and Twitter, a feature which is becoming increasingly popular. The “ Telekom hilft ” site already has over 3,000 fans. The Telekom service team has been answering questions about products and services on the site since September 2010.
Corporate Responsibility Report 2010/2011 Home > Customers > Phone and cell phone recycling Phone and cell phone recycling. Deutsche Telekom promotes reusing and recycling used cell phones. Together with its customers, the company makes an important contribution to conserving natural resources and protecting the climate and the environment with these activities. Deutsche Telekom considers reusing used, functional cell phones to be a key component of sustainability because the extended lifetime of the cell phones means their carbon footprint improves significantly. In Utopia's Change-maker Manifesto we committed ourselves in April 2010 to collect 1 million used cell phones in the next one to two years. We reached our first milestone at the end of 2010. By that time we had collected some 250,000 cell phones to be reused or recycled, which was four times more than what we collected in 2009. Other companies in Germany are following our example and conducting similar collection campaigns, thereby showing their social commitment. Take Back Mobile Devices CR KPI. We introduced the Take Back Mobile Devices CR KPI during the reporting period in response to the high relevance of cell phone recycling. This KPI compares the collected cell phones, measured in quantities and the equivalent in kilograms, with the number of customers of a Group subsidiary. Valuable raw materials in Germany's drawers. 99.52 percent of old fixed-line phones recycled. Around one third of all cell phone users keep their old devices at home instead of recycling them. In a representative survey conducted at the end of 2010 and commissioned by the industry association Bitkom, 4 percent of those surveyed said that they throw their unusable cell phones into the trash. Not only is that harmful to the environment, it also wastes valuable resources. It is currently possible to recycle more than 80 percent of raw materials contained in cell phones. Assuming that there are approximately 72 million unused cell phones in Germany, we can collect an impressive amount of valuable resources by recycling cell phones: around 3.6 tons of gold, 36 tons of silver and 2,180 tons of copper. In light of increasing demand by ICT device manufacturers, electronic waste is an invaluable source of raw materials. Metals and ores are often extracted under conditions that are problematic for people and the environment. Because of this, collecting, reusing and recycling old ICT products is very important. Some of the high-quality cell phones returned by customers can be reused after making a few repairs and deleting all personal data. People in Asia or Africa, for example, are then able to purchase fully functioning cell phones at lower prices. Defective devices and cell phones that require extensive repairs or data deletion are recycled. Deutsche Telekom also collects and recycles old fixed-line telephones. 99.52 percent of the fixed-line phones collected in Germany in 2010 were recycled. Legal regulations for collecting old devices. According to the European electronic waste directive and the WEEE (Waste Electrical and Electronic Equipment) directive, it is mandatory for manufacturers of new electrical and electronic devices in Europe to take back old devices at no charge and dispose of them properly. Deutsche Telekom is involved in this process beyond the scope of legal requirements with extensive campaigns and targeted initiatives for collecting old devices. In order to meet our legal obligations to inform consumers of how to properly dispose of electronic products, we include an informative flyer with each new device. Data privacy poses a particular challenge when collecting cell phones. Telekom's Data Privacy and Data Security department is involved in the collection system to guarantee data privacy and keep customer data from being abused. Raising awareness of sustainable consumption. We want to inspire consumers to handle ICT products conscientiously and responsibly. With the help of numerous initiatives as part of our sustainability campaign , we intend to raise awareness of how important — and easy — it is to conserve resources. During the reporting period, for example, we also encouraged people to hand in their used cell phones as part of our sustainability campaign.
Various collection campaigns at Telekom in Germany. The environmental organization Deutsche Umwelthilfe (DUH) and Telekom Deutschland have been asking people to hand in their old cell phones for seven years. There are several ways people can hand in their old devices. People can turn in devices in the Telekom Shops. Cell phones can be sent through the mail to Deutsche Telekom free of charge. We provide address stickers to download for this purpose. Our logistics partner offers free pick-up for ten or more cell phones. Customers can exchange high-quality used cell phones for a voucher at the Telekom Shops via a portal. Five percent of the proceeds from each cell phone that gets turned in is donated to a charity. Customers can also choose to donate part or all of the proceeds to DUH or the aid organization German Doctors. During the reporting period we also conducted different campaigns to help us collect as many cell phones as possible. "Bring and win" campaign. From August 2 to August 15, 2010, Telekom in Germany advertised via different channels — TV, Internet and radio — with the slogan "Bring and win" to encourage people to hand in their old mobile devices. The media campaign was accompanied by different events at Telekom shops and a sweepstakes. Flyers and media cooperation. In September and October 2010 three million flyers containing sweepstakes cards and postmarked return envelopes were distributed to households in Germany. Customers could win attractive prizes by sending in their old devices to Telekom by October 15, 2010. At Christmas time in 2010 we also distributed three million flyers with postmarked return envelopes to households along the River Elbe. The focus of this initiative was to encourage people to hand in their old cell phones as a way to raise money for the German Doctors aid organization and the DUH- run Living Elbe project. Telekom also called upon all schools in Germany to collect old cell phones as part of a media cooperation with Focus Schule magazine. A "learning atlas," a special issue that also dealt with the topic of cell phone recycling, was published at the end of September. A total of 300 schools participated in the campaign and set up collection boxes. A total of EUR 10,000 was raffled off among the participating schools. Supporting doctors for developing countries and environmental projects. Deutsche Telekom is doing more than just protecting the environment with its cell phone collection activities. Deutsche Telekom donates some of the proceeds to non-profit organizations such as the environmental association Deutsche Umwelthilfe (DUH) and German Doctors. DUH uses the donations to help important nature conservation projects such as maintaining natural river landscapes and forests as well as funding environmental education projects. More than 700 environmental and nature conservation projects were financed last year by donations from Deutsche Telekom. The majority of these projects were conducted in collaboration with "collection groups" at schools and local environmental and nature conservation groups. Registered collection groups receive a donation for every cell phone they send in for their own projects including initiatives to redesign school buildings or campuses to make them more environmentally friendly or to conduct environmental education activities. The German Doctors aid organization works to improve the healthcare situation and living conditions of people in developing countries through the volunteer efforts of doctors. With donations from cell phone collection activities, we are able to support mobile outpatient facilities in Mindanao (Philippines), which provide basic care to the people living there. Recycling campaign in Croatia — discount for new devices. T-Mobile Croatia, the mobile communications segment of T-Hrvatski Telekom, was the first company in Croatia to systematically collect and recycle old cell phones. And they did a good job: the company has recycled more than 100,000 devices since 2005. In a joint campaign with Sony Ericsson, the company was able to collect 20,000 used devices and batteries in the time period from May 3 to June 30, 2010, alone. Customers received a discount on a new Sony Ericsson cell phone when they turned in their old device. Customers were able to make an additional contribution to the protection of the environment by selecting a Sony Ericsson model made of recycled materials. Industry initiative launched by T-Mobile Netherlands. On January 5, 2010, T-Mobile Netherlands initiated the nationwide cell phone recycling program, the "GSM return plan," together with TNT Post. By the end of 2010, the cooperation partners were hoping to collect 100,000 devices. However, this goal was too ambitious. The partners were able to recycle some
Corporate Responsibility Report 2010/2011 Home > Customers > Consumer protection Consumer protection. Consumers benefit immensely from information and communications technology when it comes to communicating with others or finding and spreading information. However, there are also risks involved in one's own actions or those of third parties. From the security of personal data and price transparency to protecting children from inappropriate content, protecting its customers is a key aspect of Telekom's corporate responsibility. We want to create a secure, trustworthy user environment for all of our customers. In our efforts to do so we have been able to successfully market new — and sensitive — services such as mobile payment. Not only do we comply with legal consumer rights when designing and marketing these products, we also do our best to meet our own high standards and values. We especially want to contribute to the safe use of digital media by children and young people. We hope to do this by improving their media skills , and by offering parents in Germany special child protection software, giving them effective tools to ensure age-appropriate use of the Internet . Improving cost transparency in mobile communications. Today, customers can use their cell phone to pay for many services including parking fees, subway tickets and ring tones. Mobile operators such as Deutsche Telekom assume responsibility for billing between the service provider and our customers on the basis of a so called factoring contract. Telekom protects customers from scams. However, not all online offers are serious. Again and again customers fall prey to subscription traps when offers that seem to be free of charge are in fact just a front for costly subscriptions or when all it takes is a click of the mouse to sign up for a subscription. Our billing service, which is actually there to make things more convenient for our customers, has repeatedly been the subject of negative press in the past. Due to current cases related to the use of smartphones, in July 2010 we began requiring all of our content partners in the mobile sector to immediately review their ordering processes and make changes were necessary. All of our content partners are now required to introduce double confirmation as well as provide transparent information on prices and subscriptions. Should these providers violate these requirements, we will take the necessary action and protect our customers from these offers. This includes enforcing contractual penalties and discontinue billing entirely or for a specific period of time. At the end of 2010 and the start of 2011, our customers vehemently complained about unjustified charges on their fixed-line bills. Telekom is obligated by law to include such charges from third parties on its bills. In this case, a provider apparently included our customers in a "sweepstakes registry" without their permission and charged them for this service. Telekom immediately took all legal steps available against this company — in close collaboration with the German Federal Network Agency — to protect its customers at its own risk. We expect that with these actions we have put a general stop to such obviously illegal business models. Industry-wide collaboration against subscription traps. Again and again customers unintentionally sign up for subscriptions online that are then invoiced in their cell phone bill. Prices and subsequent costs are often not presented clearly. In order to protect our customers and increase customer trust in mobile payment, the four German mobile providers founded Kompetenzzentrum Mehrwertdienste that provides advice on value-added services. In doing so they have set a new quality standard for online billing of content such as ring tones, games and sweepstakes. The focal point of the collaboration is a standardized payment screen that requires providers of online services of this kind to transparently provide important information such as prices, subscription duration and notice periods. The participating companies have been praised by politicians and consumer protection authorities for the collaboration which is being fully rolled out in the first half of 2011. Control over roaming costs. High roaming charges resulting from using cell phones abroad will soon be a thing of of the past. Data roaming in particular often results in unexpected high costs for many customers. At the Mobile World Congress in Barcelona in February 2011, Deutsche Telekom announced drastically reduced, easy-to- control mobile data rates. Customers of almost all European subsidiaries will be able to benefit from this new type of data roaming model from 2011. The new, less expensive rates will be valid throughout the EU. Our customers can sign up for these rates online or via text message and regularly keep track of any costs they incur. Telekom customers in Germany can take advantage of two day passes , which give them complete cost control over their data roaming charges throughout the EU. Deutsche Telekom will introduce the first data roaming flat rate in the EU in the summer of 2011 with its Travel & Surf offer. Global initiative to protect private mobile communications data.
Industry-wide support of customer-friendly data privacy standards. Deutsche Telekom actively participated in the Mobile Privacy Initiative (MPI) in 2010. Initiated by the GSM Association (GSMA), MPI was officially launched in January 2011. GSMA is a global mobile communications association that was founded in 1987. Members include more than 800 mobile providers. The purpose of MPI is to develop customer-friendly data privacy standards for Internet- enabled and multifunctional cell phones, otherwise known as smartphones. The underlying system is based on different providers of end devices located all over the world, and the operating systems, telecommunications services, software programs (apps) and online services used on these devices. The aim is to establish customer-friendly standards to be incorporated into products by product developers right from the start. MPI's Privacy Principles, which were published in January and comply with internationally recognized extensive data privacy standards, form the basis for detailed, product-oriented guidelines. For example, the principles state that companies must clearly and transparently inform customers about any data they collect. The initiative is currently finalizing an initial guideline for developers and software applications in consultation with interested stakeholders. The guideline will be discussed with selected stakeholders from the worlds of business and politics as well as data privacy authorities and NGOs in the spring of 2011. Additional guidelines on topics such as location-based services are expected to follow. Along with Deutsche Telekom and its mobile communications subsidiaries, other international mobile communications groups joined the initiative in January 2011. Download: Mobile Privacy Principles (Source: http://www.gsmworld.com/documents/GSMA_Privacy_Principles_UPDATED.pdf) Voluntary commitments and codes of conduct. As depicted in the following table, we comply with the highest standards of voluntary commitments and codes of conduct for consumer protection throughout Europe. At a glance: Examples of voluntary commitments and codes of conduct on consumer protection. Examples of voluntary commitments and codes of conduct on consumer protection. Data privacy code for geodata services with BITKOM Deutsche Telekom Specific Price Control Measures in the General Terms and Conditions § T-Mobile Austria 13 (3) General Recommendations for the Provisioning of Audiotex Services T-Mobile Czech Republic General Rules of Provision of Premium Services (Premium SMS, T-Mobile Czech Republic Premium MMS) Code of Conduct for Premium SMS/Mobile Services and Web-based Telekom Deutschland Services (mobile communications) Code of Conduct for Value Added Services Provided through Mobile Cosmote Greece Phones and for the Protection of Minor Users Bill Limit Service Code of Conduct - Mobile Premium Services Code of Ethics for Premium Rate Services Anti Spam Policy T-Hrvatski Telekom Magyar Telekom (mobile communications) Magyar Telekom (mobile communications) T-Mobile Macedonia SMS Service Provision Code of Conduct T-Mobile Netherlands General Rules for Providing SMS Services by T-Mobile Slovensko for Slovak Telekom (mobile Not-branded Projects communications) Cellular Telecommunications & Internet Association's (CTIA) Wireless T-Mobile USA Consumer Checklist Cellular Telecommunications & Internet Association's (CTIA) Consumer T-Mobile USA Code for Wireless Service e-Etiquette — communicating consciously and appropriately. Chatting, e-mailing, blogging, twittering — the new communication channels and media need their own rules. The digital e-Etiquette provides orientation. Developed by Deutsche Telekom in consultation with a number of external
Corporate Responsibility Report 2010/2011 Home > Customers > Protecting minors Protecting minors. The Internet has become part of everyday life for children and young people. According to a study conducted by Medienpädagogischer Forschungsverband Südwest , a research association for media education, young people aged 18 or 19 spent an average of almost 140 minutes online each day in 2010. Some young people are still naive when it comes to using the new technology. In addition to the increasing number of attractive, age-appropriate offers for children and young people, they may come across content that is not appropriate for their age and stage of maturity. They may also be tempted to reveal too much private information or even engage in financial risks in online games. Therefore it is essential to teach children and young people to use new media responsibly and protect them in their everyday use of modern communication channels. That is why Deutsche Telekom follows a three-pillar approach when it comes to the protecting minors. This approach includes: Attractive, age-appropriate online offers for children: By providing age-appropriate websites and content such as fragFINN.de or our Kids Portal , which has been up and running since 2004, we hope to offer children and young people exciting, attractive content. Promoting media skills : ye promote competent, confident use of the Internet and mobile communications. This is the only way for children and young people to learn how to recognize risks and stay within boundaries. Offering user-autonomous protection tools: One important step is to provide users with protection tools. Telekom Deutschland has been offering a reliable solution for many years now with its child protection software. Telekom Deutschland — engaging in dialog with politics and society. Close cooperation of all parties involved is crucial to pushing forward the protection of minors. That is why Telekom relies on collaborations with partners from the worlds of business, politics and society. Round table event with federal and state governments in Germany. Since 2009, we have been participating in the multi- stakeholder dialog between the federal and state administrations to enhance youth protection in Germany. The common goal is to establish unified standards and regulations. A consensus could not be reached during the reporting period despite constructive discussion. In December 2010, the amendment to the Interstate Treaty on the protection of minors (JMStV) was not passed because it was rejected by the North Rhine-yestphalia state parliament. That means that our intensive dialog with stakeholders from the worlds of politics and society in Germany will also be on the agenda in 2011 — for Deutsche Telekom as well. Increasing public awareness. In 2010, we intensified our PR activities regarding the protection of minors in Germany. An important contribution was presenting relevant offers as part of our "Big changes start small " sustainability campaign. Our employees also actively promote the protection of children and young people. Numerous Telekom Deutschland employees regularly volunteer in their free time to raise the awareness of children, young people and adults and to teach them media skills. They volunteer at educational institutions and sports clubs. Our employees also volunteered their time during the reporting period, as can be seen in the following two examples: The Telekom fathers’ network hosted an informational event in Bonn in collaboration with the local police. Those interested could attend the event to learn more about current efforts to protect minors. Telekom apprentices held awareness events on cyber bullying at two schools in Bremen in 2009 and 2010. fragFINN — protected Internet space for children. Telekom continued its involvement in the child-appropriate online search engine fragFINN.de during the reporting period. In March 2010, we discussed different ways to help protect minors in Germany together with other member companies of the fragFINN e.V. association. ye also talked with German state and federal politicians about possible ways to protect minors as well as the amendment of the Interstate Treaty on the protection of minors (JMStV). ye have been discussing advertising on websites for children at FINN e.V since 2010. The process is still ongoing. ye were also able to hire the German national soccer player Philipp Lahm for the second TV commercial for fragFINN.de, which was created by Telekom. Telekom hopes to further increase awareness of safe Internet content for children with this initiative.
fragFINN.de gives children the opportunity to safely surf online without stumbling upon inappropriate content. The protected Internet space has been around since 2007. The platform was developed as a contribution to the “Ein Netz für Kinder ” (One Network for Children) initiative run by the German government. In November 2009, Deutsche Telekom founded the association fragFINN e.V. in collaboration with other ICT companies in order to enable the platform for safe Internet content to offer its services over the long term. Protecting minors with products and services. New version of child protection software makes it even easier for parents to protect their children. Protecting children and young people from damaging influences presented by the media is an important aspect of product development at Deutsche Telekom. Group-wide design principles [link to 5.1 Basics for product development and product design (Integrating CR into product design)] have been mandatory since the end of 2009. In accordance with the "Be responsible" principle, we make sure that criteria to protect minors are taken into account even during the product development phase. New standards for protecting minors. Standards and labels created by associations for voluntary self-monitoring are particularly important for protecting minors. These give guidance to children, young people and adults. That is why Deutsche Telekom makes sure to comply with the age recommendations published by Freiwillige Selbstkontrolle der Filmwirtschaft (FSK) , the German movie rating organization, along all distribution channels it offers. ye are currently looking at categorizing the content of our websites according to the new classification standard of Freiwillige Selbstkontrolle der Multimedia-Diensteanbieter (FSM) , the German association for the voluntary self-monitoring of multimedia service providers. This modern approach could possibly replace the previous ICRA standard that is currently only being supported by a few content providers. This classification approach is also important when it comes to protecting minors with the help of technological solutions such as the Telekom child protection software. Child protection software by Telekom Deutschland. The new version of Telekom's child protection software has been available free of charge to our Internet customers in Germany since November 2010. The software helps parents regulate their children's Internet use with features such as filters for page content and time limitations. The new software is even easier to use. Not only can parents block websites with the new software, they can also block programs and downloads. A new feature makes it easier to make the time children spent surfing more age appropriate. ye have set four basic goals for 2011 in connection with our child protection software: Increasing penetration of the German market Refining the software continuously Continuously adjusting the software to new risks and developments Exchanging ideas and information with other companies that are working on innovative programs for the protection of minors in order to discuss innovative approaches and possible features International subsidiaries for safer Internet use. 50,000 brochures handed out in Romania alone to promote the safe use of new media. Telekom's international subsidiaries also provide different offers to help parents make the use of the Internet safe for their children. The Greek subsidiary OTE launched an informative campaign at the end of 2010 to raise the awareness of the public and its own employees on using the Internet securely and appropriately. The company distributed brochures at all OTE stores that were primarily targeted at parents, teachers and young people. In cooperation with the OTE Telecommunications Museum, the OTE Cultural Clubs and the Adolescent Health Unit (A.H.U.), OTE also held a series of events on the topic. The company plans to continue the campaign in 2011. Both the Greek subsidiary OTE and Cosmote Greece also make an important contribution to the public debate on Internet safety in Greece, particularly through their support of Safer Internet Greece , a Greek initiative that promotes safe and responsible Internet use. The initiative, which has been underway in Greece since 2004, was founded under the patronage of the European Commission. OTE has been supporting the helpline for teenagers YpoSTIRIZO: 800 11 800 15 since 2009. In February 2011, Cosmote Greece participated for the fourth time in Safer Internet Day, which was celebrated in 73 countries. Other international subsidiaries also conducted a wide range of measures during the reporting period. Slovak Telekom is an important partner of the Zodpovedne.sk Stopline.sk Internet portal run by the
NGO eSlovensko.sk . This project focuses on raising public awareness of how to use the Internet responsibly. As a cooperation partner, Slovak Telekom makes a variety of contributions to raising awareness such as publishing and distributing information materials. Employees of the company regularly give presentations and offer instruction for teachers, police officers and parents. In 2010, a total of 91 information events were held, 1,050 training sessions and presentations were conducted and 500,000 flyers and brochures were handed out. During the reporting period, Globul, Cosmote Romania and AMC developed services for parents that enable them to control and restrict their children's access to ICT services. During the reporting period, Cosmote Romania handed out more than 50,000 brochures at their customer centers and Germanos Romania shops on using telecommunications services responsibly. Group-wide involvement in initiatives and voluntary commitments. ye address the protection of minors in numerous initiatives and projects throughout the Group. ye support numerous initiatives to protect minors in our markets. A basic understanding of how to protect minors from inappropriate use of the new media is influence by national laws, country-specific social conditions and discussions. Therefore our international Group subsidiaries individually determine their involvement in improving the protection of minors from inappropriate use of the new media. In 2011, Deutsche Telekom is working together with all its international subsidiaries to establish Group- wide youth protection regulations. It is a tremendous challenge to develop comprehensive youth protection regulations that encompass all technologies and content in view of the increasing convergence of access technology and content. In order to tackle this challenge, Deutsche Telekom began supporting a European industry initiative during the reporting period. The goal of the initiative is to develop comprehensive guidelines for the protection of minors in Europe together with stakeholders from the world of politics and society. Large telecommunications companies and device manufacturers as well as online service providers participate in this initiative. Effective protection of minors requires that we closely cooperate with stakeholders. ye joined forces to improve the protection of young people in numerous initiatives and cooperation projects during the reporting period: At a glance: Initiatives and collaborations for the protection of minors and Internet security. Adolescent Health Unit (A.H.U.) of the Second Department of Pediatrics - University of OTE Athens (P & A Kyriakou Children’s Hospital) Advisory council of the klicksafe.de project Deutschland sicher im Netz e.V. (Making Germany safe on the Net) fragFINN e.V. Telekom Deutschland Telekom Deutschland Telekom Deutschland Freiwillige Selbstkontrolle Multimedia-Diensteanbieter e.V. (FSM, association for the Telekom voluntary self-monitoring of multimedia service providers) Greek Awareness Centre Saferinternet.gr Jugend und Handy (Youth and cell phones) Informationszentrum Mobilfunk e.V. Internet Content Rating Association (ICRA) German Consortium Internet Service Providers Austria Deutschland Cosmote Greece Telekom Deutschland Telekom Deutschland Telekom Deutschland T-Mobile Austria T-Systems Austria Kinder sicher im Netz (Making children safe on the Net; in collaboration with FSM e.V. Telekom and the police crime prevention units of German state and federal governments) Deutschland Lokale Safer Internet initiatives under the patronage of the European Union Telekom Deutschland T-Mobile Czech Republic PTC
Corporate Responsibility Report 2010/2011 Home > Customers > Customer satisfaction > Customer care Customer care. More than 40 percent of all requests sent to Telekom in Germany regarding service issues can already be solved online. We were able to significantly boost the use of these services via social networks by providing our customers free, fast and easy support via Twitter or Facebook. "Telekom helps" pilot project on Twitter. Fast customer support in 140 characters. Since May 5, 2010, our customers in Germany have been able to contact Telekom's customer service via the information network Twitter. Under "Telekom helps " employees do not need more than 140 characters to respond to customer inquiries about service offers and products — just the length of a tweet. Our service staff not only responds to requests but also search out tweets that indicate customer questions or problems. An increasing number of users appreciate this form of uncomplicated support in a personal atmosphere. Sales employees provide their name and even a photo to make this form of support more personal and transparent. Users can also browse through older entries on the website to look for support. Of course, service staff strictly comply with data privacy regulations . If it is necessary to reveal private data, requests are processed via e-mail. Twitter gives us the chance to get in touch with our customers and interested parties on a platform where they communicate on a daily basis. Telekom uses the experience gained from this pilot project for other projects to further promote sales and service via social media. "Telekom helps" — on Facebook as well. Since September 2010, Te