About this report.
Telekom has provided extensive information to the general public about its objectives, its activities and the progress made in the relevant economic, ecological and social areas as part of corporate responsibility (CR) reporting since 1996.
The title "We take responsibility" is used for the fifth consecutive time since it is an expression of Telekom's long-term commitment to CR. It is our intention to become a leader in our industry as a responsible company. In this undertaking, the report is a central communication tool that informs our internal as well as external stakeholders of the progress we have made on this path between March 2012 and February 2013, and of the goals we are setting for the future.
Additional sources for CR-relevant content.
In addition to this online 2012 CR Report, we also provide information on our corporate responsibility activities in our Annual Report, in our Human Resources Report and in our Data Privacy Report. We report on Telekom's current CR activities on the Telekom Group's website under the heading "Responsibility". The international subsidiaries provide information about their CR commitment on their Internet portals and in their own publications.
In order to reduce the complexity of our report, we have often provided links to other internal and external websites. For example, the information provided by the international subsidiaries is available through the subsidiaries' profile pages in the 2012 CR Report.
The 2012 CR Report is a Group report that includes many international subsidiaries in which Telekom holds a majority stake. Any deviations are marked accordingly. This report ties in with the 2011 CR Report. The reporting period for the various topics spans from March 01, 2012 to February 28, 2013. All quantitative data and indicators refer to the 2012 calendar year. Any deviations are marked accordingly. This CR report is aimed at our stakeholders. These include analysts and investors, CR ranking and rating agencies as well as non-governmental organizations. However, it also addresses other stakeholders such as clients, employees, and representatives from the worlds of science, research, education and politics.
Deutsche Telekom has been reporting on its sustainability activities in various publications since 1996. From 2003 through 2006 we published a combined annual HR and Sustainability Report. An interim report issued in 2007 formed the transition to our current CR reporting. Since 2008 the Telekom Group has been publishing a comprehensive CR Report each year, which enabled us to satisfy our stakeholders' increased need for information on economic, ecological and social issues.
We have been publishing our CR Report exclusively online since the 2010/2011 reporting year to meet the increasing requirements and changing user preferences of our stakeholders. The online 2012 CR Report has been available since June 19, 2013 in German and English. We give readers who are not familiar with the concept of CR an effective introduction to the report on the start page. Service functions such as the download section, search and dialog functions as well as interactive indicator views facilitate individual use. The "Find out more" button can be used to call up background information on many topics that go beyond the presentation of the current developments.
Together with this online report we are also publishing an e-paper with a summary of selected developments in the reporting period. The e-paper is entitled, "We take responsibility. An overview of corporate responsibility in 2012." The international subsidiaries can use an online tool to add information on their respective CR activities to the report and then use the report for their own CR communication.
The next CR report will be published in Q2 of 2014.
We released the "We Care" CR application in 2012 as a supplement to Telekom's online CR report. The app is available as a free download for the smartphone operating systems Android and Apple iOS as well as for tablets. This innovative presentation of our CR commitment provides an introduction to this complex topic—in a simple and entertaining, yet also self-critical way. Some of the content from the CR report has been integrated under its own section in the app and is updated every year. Our goal in providing the "We Care" app is to get a broad target group excited about the topic of corporate responsibility and encourage them to participate.
We conducted a multiple-phase materiality process in Q1 of 2013 to help us select our reporting topics. This is an integral part of our annual CR reporting. The process is a tool to help identify the topics with maximum relevance for our internal and external stakeholders .
The online 2012 CR Report has been designed as a progress report that focuses on the key developments of the reporting period. The reader can access the six main sections of the report by using the navigation bar:
- Climate & environment
The six sections mentioned above are supplemented by three others:
- The Strategy and management section describes the management of CR processes and the Group-wide integration of Telekom's CR strategy.
- The majority of the subsidiaries whose CR activities are described in this report are presented on profile pages. These can be found below the National companies menu item.
- In the Facts and figures section, consolidated and commented indicators provide information about our progress in the past few years.
Selected KPIs in the 2012 CR Report from Germany as well as from our international subsidiaries T-HT Hrvatski Telekom (Croatia), Magyar Telekom (Hungary), OTE and Cosmote (Greece) and T-Mobile USA were audited by the auditing firm PricewaterhouseCoopers (PwC) as part of an assurance engagement.
The following sections were also audited:
The independent assurance report can be found under the assurance report menu item.
All reviewed content of this report are marked with and will remain effective until the next CR report is published. Individual sections of the report that were subject to the audit of our 2012 Annual Report have been labeled accordingly.
Telekom's 2012 CR Report fully complies with the guidelines (G3) of the Global Reporting Initiative (GRI). This also applies to the GRI Telecommunications Sector Supplement in the 2003 pilot version that is applicable to companies in the telecommunication industry. Compliance with both catalogs of requirements was reviewed by the GRI, which awarded the highest application level, "A+".
This CR Report also serves as a COP (communication on progress) from Telekom as part of the United Nations Global Compact . The Global Compact COP provides an overview of specific measures used to put the Global Compact principles into practice.