Business drivers such as competitive pressure, increasing efficiency and cost reductions in the automotive industry and in fleet operations combined with the fact that consumers want more security and to see their mobile lifestyle integrated into their car calls for new solutions and business models for the connected car. Deutsche Telekom has been actively pushing this development with a number of innovations. These include machine-to-machine (M2M) and broadband communication for assistance systems and cloud-based real-time services, new mobility concepts and smart transport systems in which environmental and security aspects play a key role.
Telekom is connecting dashboard computers in cars with the cloud, giving drivers and passengers access to the Internet and online applications on the road. Transmission channels include mobile communications technologies such as UMTS, HSDPA and GPRS.
The Deutsche Telekom Group's Connected Car business area focused on four markets during the reporting period:
Car manufacturers: Brand differentiation and customer retention in the automotive industry increasingly depend on online services. Telekom helps car manufacturers and dealers offer, integrate and operate cloud services designed specifically for cars (car cloud) in areas such as public transportation systems in major cities where people can use different forms of public transportation and affiliated car sharing initiatives with an electronic combo ticket. Telekom also supports the automotive industry in processes for online customer management in marketing and sales.
Logistics service providers: Optimizing capacity utilization and avoiding empty runs require real-time tracking of vehicles and goods. Telekom is integrating all the players in the logistics network on a modern telematics platform.
Fleet operators: Using telematics in vehicle and driver management processes gives fleet operators increased efficiency and transparency as well as an improved carbon footprint for their commercial fleets. Telekom provides effective telematics solutions together with efficient customer and product processes. Telematics services in the area of car sharing and rental fleets can make it easier to book and use cars, increasing the attractiveness of car sharing services.
Customers: Synchronizing smartphones with the dashboard computer lets people use private communication, social networks and personal data from the cloud while driving without posing a danger on the road. Seamless integration of cars into new mobility concepts such as car sharing using telematics-based technologies also promotes green mobility. Deutsche Telekom is also active in the area of electromobility and mobility concepts. One example of the company's activities is the Connected Mobility project in the German city of Friedrichshafen, where we are testing how to integrate electric cars in terms of traffic, communication and energy.
T-Systems and MAN worked together in 2010 to develop a telematics application for logistics service providers and fleet operators. We launched the Europe-wide roll-out during the reporting period. The application records all relevant vehicle data, evaluates it and then sends it to a portal. Operators can use the portal to analyze their drivers' driving profile, determine the next maintenance date and communicate with the drivers. Current driving and sensor data of refrigerated transports are monitored live and drivers are notified on their smartphone when the temperature of their freight is rising.
Various independent studies show that fleet operators' fuel costs and CO2 emissions can be reduced by around 10 percent by using different telematics solutions. Telekom is involved in various projects in this area. For example, Telekom developed an app in 2012 for fleet operator Telekom MobilitySolutions called the T-Systems Mobility Manager. The app collects electronic vehicle data and then transfers it to a central database in the T-Systems cloud. There, the data is evaluated practically in real time and then combined with data from the system such as information about current prices at nearby gas stations. In addition to smart fueling, the Mobility Manager services include smart parking and EcoDrive, a service that offers tips on low-emissions driving.