CR KPI „Social Commitment“.
The Social Commitment CR KPI indicates the discrepancy between perceived importance of social commitment and perception of Deutsche Telekom's actual involvement in this area. Awareness of Deutsche Telekom's CR commitment in Germany declined by one percentage point in 2012. At the same time, the public's view of the importance of social commitment fell appreciably from 58 percent to 50 percent. This reduced the difference between theory and practice to 6 percentage points.
CR KPI „Social Commitment“ Deutsche Telekom Group in Germany.
We use an exclusive telephone survey of 1,000 people from the German residential population conducted by TNS Infratest to measure our Social Commitment CR KPI. To measure the importance of involvement in the community, TNS Infratest asked the following question: "How important do you think it is for companies to be involved in the community?" The KPI contains the number of those surveyed who responded with "extremely important" or "very important." To assess the performance of the Deutsche Telekom Group in Germany, TNS Infratest read the names of several companies to the participants and then asked them to indicate whether or not these companies were involved in the community by answering "yes" or "no." The KPI contains the number of those surveyed who answered "yes" for the Deutsche Telekom Group in Germany.
Reporting against standards.
By reporting our Social Commitment CR KPI as an indicator of progress regarding the effectiveness of our community involvement we partially cover the SO 1 (Impacts of operations on communities) GRI performance indicator. This data is also relevant for criteria 18 (Corporate citizenship) and 7 (Rules and processes) of the German Sustainability Code.
We measured indicators on our employees' corporate volunteering activities for the first time in 2012 as part of the international roll‐out of our engagement@telekom platform. These include the number of projects initiated in 2012, the number of volunteers and the number of hours spent working in volunteer programs. Part of the data is based on an extrapolation of average values. The data provided indicates extensive involvement at the majority of our international subsidiaries.