• The IZMF Information Center for Mobile Communications significantly expands its information offer.
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Another principle specified in Telekom's EMF Policy involves active provision of information on technology and health research and requires the mobile subsidiaries to promote communication about technology, safety, research and health. This includes educational measures and consumer information as well as raising employee awareness.

Industry-wide communication initiatives.

Telekom's international mobile communications subsidiaries are involved in numerous national operator initiatives to improve public communication about mobile communications and health. The operator initiatives act as the central go-to place for residents, the media and public and private institutions when it comes to the topic of mobile communications. They work to promote transparency regarding all aspects of mobile communications, in particular health and consumer protection, network expansion and handling location conflicts.

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Selected memberships in the area of mobile communications and health.

Founded Name Subsidiary
1996   Forum Mobile Communications (FMK)   T-Mobile Austria
1999   Mobile Netwerk Operators Association (MoNet)    T-Mobile Netherlands
2001   Informationszentrum Mobilfunk (IZMF)   Telekom Deutschland
2003   Mobile Operators Association (MOA)   T-Mobile UK
2004   Mobile Communication Association of Croatia (UPKH)   T-HT Hrvatski Telekom
2005   T-Mobile USA's web portal on EMF  and mast siting   T-Mobile USA
2007   GSM Association's health & environment web portal   Deutsche Telekom Group
2007   Hungarian Mobile Operator's EMF  Portal   Magyar Telekom
2008   Polish Society of Applied Electromagnetics (PTZE) web portal 'Electromagnetic Fields'   PTC
2008   Mobile Operators Association (EEKT)   Cosmote Greece
2010   Macedonian Operator Working Group on EMF   T-Mobile Macedonia  
2010   Czech Operator Association   T-Mobile Czech Republic
Initiatives conducted by industry association IZMF.

The industry initiative Informationszentrum Mobilfunk (IZMF) considerably expanded its information offer during the reporting period. They uploaded interactive online content and published several brochures. They also produced several short films in 2012. The films highlight different aspects of mobile communications and health and provide answers to central consumer questions such as "What is an SAR level and how is it measured?" In November 2012, the IZMF also hosted a stakeholder workshop of the Mobile Communications Forum. Deutsche Telekom employees attended the workshop, which focused on the mobile operators' voluntary commitment.

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The IZMF is a point of contact for residents, the media and public and private institutions when it comes to the topic of mobile communications. It is a registered, non-profit organization that was founded by the mobile communications network operators in Germany. Supporting the IZMF is an important factor in Telekom's EMF  risk management practices. The Group supports the IZMF's activities with financial and technical assistance, such as supporting the creation of information material on the topic of mobile communications. Interested parties can get such information from IZMF via the free hotline 0800 3303133 or by visiting

EMF communication at the international subsidiaries.

Several international subsidiaries enhanced their consumer information on mobile communications and health during the reporting period:

T-Mobile Czech Republic redid its online portal, providing interested parties with extensive information on base stations and health. The online information offer now includes reports on joint activities by Telekom and the industry association of GSM-mobile operators, GSMA, in the area of research financing. Visitors to the site can also get in touch with an EMF  expert by sending an e-mail to

T-Mobile Austria adopted a new communication strategy in 2012. In this framework, the Austrian subsidiary published internal and external brochures on using mobile communications safely, started redoing its online mobile communications and health sites and developed a guideline for installing mobile communications systems in collaboration with Forum Mobile Communications (FMK). The guideline is a practical aid to help representatives from city and regional authorities make decisions and to familiarize them with the technical, physical, legal and communication-related challenges that go hand in hand with setting up mobile communications networks.

The Albanian subsidiary, AMC, launched a campaign in 2012 to inform the public as well as political decision-makers. The company focused on general mobile communications topics as well as health concerns about mobile communications antennas and distributed 3,000 brochures on the topic.

The Bulgarian subsidiary, Globul, redesigned their EMF  brochure in the fall of 2012. The brochure provides extensive answers to general questions regarding mobile communications and health. The company revised the content including information on the latest research findings and legal initiatives.

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By continuously engaging in dialog and offering information, our international subsidiaries are making a significant contribution to gaining people's trust in the harmlessness of mobile communications technology. Collaboration with authorities and public information platforms plays an important role in this context. T-Mobile Netherlands, for example, is working closely with its proven partners to handle resident inquiries on individual sites. These partners include the network operator initiative, MoNet, the Dutch government's information platform, Antennebureau and the public information platform on mobile communications and health, EMF Knowledge Center. All three organizations are supported by all Dutch network operators and have proven their value as an important source of information for the public.

Support for German communities in LTE expansion.

Telekom in Germany collaborates with its competitors when it comes to issues that are important to the general public, like providing information on electromagnetic fields (EMF). The company works in these industry-wide communication initiatives with public and private partners in areas outside of institutionalized network operator associations as well, such as the  Informationszentrum Mobilfunk (IZMF). For example, Deutsche Telekom created various information materials like basic papers on the new LTE mobile communications technology in collaboration with local authorities' associations and other network operators in 2012. Telekom coordinated the choice of base station locations with the affected communities as set out in an agreement concluded with the local authorities' associations. Telekom also helped design concepts for improved collaboration with the communities at its annual meeting with local authorities' associations in 2012. The goal of this information initiative is to inform communities about the new technology and to develop solutions for LTE expansion.

Online information on mobile communications and health.

Many international mobile subsidiaries provide informative material on mobile communications and health online in the local language.

Online information on mobile communications and health provided by mobile subsidiaries.
Deutsche Telekom
Telekom Deutschland sales portal
T-Mobile Austria
T-Mobile Netherlands
T-HT Hrvatski Telekom
Cosmote Greece
Magyar Telekom

Cosmote Romania
T-Mobile Macedonia
Information for users of mobile communications continuously updated.

In Germany, Telekom is committed to providing residents with extensive information on all questions revolving around the topic of mobile communications and health. Among other tools, the company uses the flyer entitled „Information on using your cell phone" for this purpose. Consumers can also find out about the SAR levels of all of the end devices sold by Telekom in Germany on its website. The levels of the devices listed there are considerably below the legal limit of two watts per kilogram of body weight. We also offer interested consumers an up-to-date SAR info service as well as a variety of background information on technological and safety aspects at our shops and in different magazines, like "telekom trend" magazine.

Training and raising employee and contractor awareness.

Telekom employees are important "ambassadors" to the public. They help increase the knowledge of mobile communications and health among the population and by doing so, enhance the acceptance of mobile communications technology. Training programs were conducted at several international subsidiaries during the reporting period.

Examples of EMF  training programs at the international subsidiaries.
The international subsidiaries offer training to selected employees. These employees are expected to work as facilitators and provide their colleagues, suppliers, subcontractors, customers and the general public with better, more complete information on EMF, thereby helping make the discussion revolving around mobile communications and health more objective. In 2012 focal topics included national and international safety standards, risk assessment procedures and how to deal with public perception of the topic. Hungary's Magyar Telekom conducted two training courses with a total of 40 employees in 2012, for example. Cosmote Romania conducted training courses with around 50 employees from different technical and business departments. Cosmote decided to conduct this measure as a result of various omnibus surveys that were conducted in 2011 and showed that the public tended to perceive EMF  topics in a negative light.

Globul, our Bulgarian subsidiary, also provided training to subcontractors who had been commissioned to acquire sites for mobile communications base stations as well as construct and equip them. In November and December 2012, these subcontractors learned how to effectively organize communication on EMF  to the public.