Commitment to training & development.
As one of the major vocational training providers in Germany, we invest heavily in training programs for the young generation. We also set up external projects to facilitate access to the information and knowledge society for all young people. One important aspect of the training program is assuming social responsibility through activities such as participating in the "Responsibility wins" competition.
The internal Telekom competition, "Responsibility wins," was once again a tremendous success during the reporting period. More than 700 apprentices and students on cooperative degree programs from all over Germany submitted some 80 projects for which they had volunteered. With the competition, which was held for the fourth time, Telekom wants to recognize and encourage a sense of responsibility in its junior staff. At the awards ceremony in February 2013, a team from Rottweil received first place for coming up with suggestions for improving barrier-free access at three Telekom shops in the region. Apprentices got into wheelchairs for their research, which was supported by the non-profit Bruderhaus Diakonie Foundation. A team from the Nuremberg training center received second place. The team developed Internet training courses for seniors along with course materials and offered these in collaboration with the Communications Museum in Nuremberg. Third place went to four apprentices from Bremen who conducted workshops at schools on how to use personal information safely in social networks and discussed cyber bullying with the boys and girls.
Young people benefit from the many years of experience the Group's own HfTL University of Applied Sciences (Hochschule für Telekommunikation Leipzig) has in the field of youth mentoring. Through a wide range of STEM initiatives, the university hopes to inspire children and young people to go for technical and science-based careers, professional and management positions. It conducts hands-on projects to encourage children and young people to learn more about these career paths.
- Student mentoring program for girls: The HfTL youth mentoring program for female students began in 2012. The program is particularly targeted at girls from immigrant backgrounds. Female mentors accompany students from three Leipzig schools for ten months and help them in their personal development and with any questions they might have about their career choices. The girls can gain their first hands-on experience within the scope of an extensive accompanying program. We also share our extensive experience with youth mentoring with our competitors. In 2012, we published a handbook about the mentoring program concept with recommendations on how other companies and organizations can get involved.
- Student marketing at HfTL University of Applied Sciences in Leipzig: HfTL plans further expansion of its student marketing activities. The university launched or continued numerous projects in this area in 2012:
- The Junior Engineer Academy: HfTL opened a Junior Engineer Academy at three secondary schools in Leipzig in cooperation with the Deutsche Telekom Foundation. A total of 16 thirteen to sixteen year olds will study technological subjects there intensively in the next two years, giving them the opportunity to pursue their interest in STEM subjects. The foundation already sponsors 39 Junior Engineer Academies throughout Germany.
- "Ask the frog" kids university: The kids university, which was initiated at HfTL in 2012, also gives kids a chance to have fun learning about natural sciences and technology. Elementary students can experiment in these fields twice a semester under guidance and pursue their interest in these areas.
- Technology Day: HfTL and the Telekom student marketing department held a technology day at the Schulpforte secondary school near the city of Naumburg under the slogan "Experience telecommunications." 8th through 12th grade students had the chance to get to know the university and overcome their fear of studying technology and computer science in hands-on experiments in labs set up especially for them. We also offered a field trip to a Deutsche Telekom company. HfTL holds Technology Day throughout the year for different participants.
- Leipzig Academy for School Students: HfTL successfully continued the Leipzig Academy for School Students program in 2012 with four lectures. Students in 9th grade and above can attend the lectures to learn more about natural sciences and engineering.
We take our corporate and social responsibilities very seriously at all levels of education. In 2012, we collaborated with the German Federal Employment Agency to offer 119 young people the chance to start their careers in the "My chance to get going" project. The program is particularly targeted at kids whose parents are on welfare. We are planning to continue the project in 2013 as well.
As part of its strategic goal of facilitating connected life and work, Deutsche Telekom promotes numerous education programs around the world, as these examples illustrate.
Deutsche Telekom's Bulgarian subsidiary, Globul, is involved in a long-term program known as the Globul Hour, which aims to increase the educational and professional standards of young people. Some of the company's most valued professionals participate in the program by sharing their know-how with young people through a series of lectures and seminars. The initiative is aimed at telecommunications students at the Technical University of Sofia and in May 2012, for example, over 400 students attended the lectures.
During the reporting period, T-Mobile Czech cooperated closely with a number of technical and economic high schools in a project where the company's employees, including the CEO, shared their know-how with high school pupils by way of presentations and subsequent discussions.
T-Systems Czech organized so-called smart grid classes for apprentices and high school pupils in Prague. The activities included a Tech-tour to Friedrichshafen in Germany where the participants were introduced to Deutsche Telekom's smart metering and smart grid solutions for the educational sector.
In the reporting period T-Systems Slovakia undertook a number of activities in cooperation with educational institutions with the aim of furthering ICT skills.
- ICT education in elementary schools: Around ten of the company's employees taught pupils in ICT subjects (e.g. Linux, Windows, basic programming and internet safety) at four elementary schools in Košice.
- T-System Education Academy: T-Systems Slovakia has developed officially accredited lectures for around 11 ICT subjects and trained lecturers to deliver them to students at the Technical University of Košice, which recognizes the credit points gained by the students in these subjects.
- Summer UniversITy (for the public) & Evening UniversITy (for students): T-Systems Slovakia has been enabling ICT training courses for the public in the Košice region by offering summer and evening university programs since 2006. In 2012 160 people successfully qualified from these classes.
Globul partners the Green Olympics organized by the educational portal Akademika BG. This initiative aims to boost Bulgarian school pupils' knowledge of environmental issues and to establish a "green culture" among young people. In this context, Globul sponsored a Green Olympics campaign from October to December 2012, which aimed to increase Bulgarian pupils' awareness of environmental topics. The nationwide competition was open to 1st-12th grade pupils from all over the country.
Globul's annual summer traineeship program gives young and aspiring students a unique opportunity to acquire new knowledge and practical skills through working in a dynamic business environment. In 2012 53 young people took part in the program.
T-Systems participated as a partner of the Austrian-wide school student and trainee competition, Innovative Youth, for the sixth time. The goal of the competition is to encourage creative potential in young people with talent and an interest in scientific research between the ages of 15 and 20. In 2012, young people interested in communications and technology had the chance to submit their innovative app ideas in the areas of healthcare, energy and mobility.
The T-Systems idea.goes.app award includes prize money in the amount of EUR 5,000. Out of the 26 projects that were submitted, the First Aid Live app idea developed by three young school graduates from Salzburg won the prize in 2012. First Aid Live is an efficient first aid application that makes it possible for potential helpers at the site of an accident to provide the best possible first aid by following the app's instructions.