Deutsche Telekom encourages variety in cultural expression from Beethoven and electronic beats to contemporary art and cross-over cultural events. Together with various partners from the national and international music and art scene, we want to give people access to an extensive cultural event offer and contribute our experience in effective and broad-based communications and marketing. We also provide state-of-the-art technology and products as needed.
With the International Telekom Beethoven Competition in Bonn, Deutsche Telekom helps young musicians on their way to the top. We first held the the piano competition in 2005. Young pianists from all over the world have been performing every two years before a first-class jury ever since. Deutsche Telekom will be hosting the fifth International Telekom Beethoven Competition in Bonn from December 6 - 14, 2013. During the reporting period we once again put out a request for submissions from young pianists who would like to participate in the competition. Twenty-four participants will be invited to the competition.
Since 2007, German and international mainstream artists have been appearing at unusual places like ferries, botanical gardens and parking structures as part of the Telekom Street Gigs events under the slogan, "The best bands where no one expects them to be." Tickets to the events are limited and are given away as prizes in Telekom sweepstakes. However, the events are broadcast live online as well as by various television stations. The Telekom Street Gigs are particularly popular among young people. During the reporting period, more than 65,000 people participated in sweepstakes to win concert tickets to see Casper, Jupiter Jones, Linkin Park, Billy Talent and Medina. We also held a talent special with upcoming artists and a punk rock special featuring three bands.
140,000 active community members.
The number of active community members has increased considerably by almost 50 percent to around 140,000 members. The live online streams of the concerts were very popular in 2012 as well, with 75,000 people viewing the broadcasts. The street gig with Linkin Park was viewed more than 1,000,000 times on YouTube within just a short amount of time. Another 2.5 million viewers watched the concerts on TV. In addition to the German TV station, ProSieben, Telekom got other TV stations such as Viva, sixx and iMusic to broadcast the concerts during the reporting period.
With the Telekom Street Gigs events, we have been making another contribution to the German music scene since 2007. According to a market survey conducted throughout Germany in late 2012, 40 percent of those surveyed said they were familiar with the events.
Telekom's international music marketing program, Electronic Beats, saw a total of 18 music events being held in Germany, Austria, the Czech Republic, Hungary, Croatia, Poland, Slovakia, Montenegro and the Netherlands in 2012. More than 30,000 fans celebrated upcoming and established artists like the Pet Shop Boys and New Order. In June / July 2012, we also organized a photography and cover artwork exhibition by the band New Order at the .HBC Berlin club. The band was available at the opening to answer questions.
The electronicbeats.net website recorded around 200,000 clicks a month in 2012 and the number of Facebook visitors even increased to 380,000 during the top months. The Electronic Beats profiles on Soundcloud and Twitter have thousands of followers. The music and club culture magazine, Slices, which is published four times a year, has also been well received and is now available in ten markets. Telekom will continue to support Electronic Beats in 2013.Find out more
Telekom's music and lifestyle program, Electronic Beats, can look back at more than ten years of success. In addition to live events held all over Europe, the program includes a music and club culture magazine that is published every three months, the Slices DVD series with new releases from the world of electronic music and the online platform, electronicbeats.net.
Slovak Telekom was a general partner of the International Roma Festival held at Red Castle in August 2012. This open-air festival is a forum for Roma artists to present their culture and features typical Roma food and hand-made products. The NGO Wild Poppies, which runs a scholarship program for Roma children from poor families or orphanages, also enabled these children to attend the festival, to which Slovak Telekom donated EUR 40,000. Slovak Telekom also partnered the Roma Christmas Concert 2012. CDs from the concert and the summer Festival have been sold and the money raised returned to the Wild Poppies in the form of a donation.