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“We Care”
app illustrates
Telekom's CR activities.

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Deutsche Telekom's strategic goal is to become a global leader in connected life and work. For us, this means taking on a leading role when it comes to assuming social responsibility as well. We intend to assume a leading role in the industry in terms of corporate responsibility and to lay the foundation for long-term corporate success now with our CR strategy. In order to illustrate and monitor our progress throughout the entire Group, we have been integrating our international subsidiaries in our consolidated CR KPI data collection process since 2011. We also systematically involve our stakeholder groups in our CR activities and developed a strategy for stakeholder involvement in 2011. We regularly ask them about their expectations as part of a multiple phase materiality process. In 2012, Telekom introduced new, effective stakeholder management tools based on the internationally-recognized AA1000  standard. These tools instruct our employees on how to work with stakeholders at different levels and motivate them to take stakeholder concerns into consideration in their activities in order to benefit our company.