With our Group-wide CR strategy, we have committed ourselves to following a sustainable corporate policy.
Deutsche Telekom aims to position itself as a global leader for connected life and work. At the same time, we are striving to become an leader in our industry when it comes to assuming social and ecological responsibility.
With our Group-wide CR strategy, we have committed ourselves to following a sustainable corporate policy. The CR strategy is based on our Group strategy and also provides a framework for international subsidiaries when it comes to implementing CR in their areas of responsibility. We use CR key performance indicators (CR KPIs) to regularly measure our CR performance. This lets us assess how effectively the strategy is being implemented and whether or not we are achieving our goal of becoming a leader in this area.
In 2010, our central CR department developed a list of criteria for integrating CR into central business processes within the scope of its "Leading the way" project. The criteria catalog takes the challenges specific to the ICT industry into account and is in line with existing corporate goals and the CR strategy. It significantly contributes to permanently entrenching CR in our core business and establishing the sustainability principles throughout the entire Group.
The "Leading the way" project will be incorporated into systematic GAP analyses in 2013. We use these analyses to review our progress in terms of assuming a leading role in the industry. During the analyses, we identify problem areas within the scope of dialog with our stakeholders and our membership in Global Compact Lead as well as based on an analysis of our rating results.
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