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Formats of involvement.

The type and extent of our stakeholder involvement is based on the results of a case-related relevance analysis. The more relevant a stakeholder group is to the topic or project concerned, the more intense the stakeholder involvement will be. Depending on the intensity, we make a distinction between three types of involvement: information, dialog and participation.

Raising employee awareness.

After focusing our dialog approach on the topic of Green ICT  in 2011, we decided to focus on our employees in our dialog activities in 2012. Because the only way to make sure that we really take responsibility throughout the Group is to get our employees excited about the CR program and encourage them to practice CR every day. We conducted the following measures to encourage this development:

"Sustainability for breakfast." In order to inspire our staff for the idea of sustainability and to show them how, by taking small steps, they can make their own contribution toward sustainability, we launched a "Sustainability for breakfast" action campaign in 2012. A CR team has regularly distributed breakfast boxes to staff at our sites in Germany since late October 2012. These boxes contain not only a tasty breakfast but also "easily digestible" information about our main sustainability themes—from the engagement@telekom platform to environmental protection at the workplace, climate protection and finally the "Yes, I can!" initiative. We reached more than 7,000 employees in six cities with our campaign in the fall of 2012 alone.

CR group in internal social network.
In 2012, we set up a CR group in our Telekom Social Network (TSN) whose task is to position the topic of CR more effectively in the company's internal communication activities. On Volunteer Day, we used the network to inform our employees about the company's activities and to get more employees involved.

Guide for successful stakeholder involvement. In 2012, we published material containing practical tips, recommendations and tools to help encourage our employees to get stakeholders involved in their areas. In addition to our reporting activities, this decision was another step in implementing the AA1000 requirements regarding stakeholder involvement.

Broad-based involvement: memberships and collaborations.

Business and industry associations

American Chamber of Commerce Germany
Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA, Confederation of German Employers' Associations)
BITKOM industry association
Deutscher Industrie- und Handelskammertag (DIHK, Association of German Chambers of Industry and Commerce)
European Telecommunications Network Operators Association (ETNO)
Forum Nachhaltige Entwicklung der Deutschen Wirtschaft e. V. (Econsense, Forum for Sustainable Development of German Business)
GSM Association (GSMA)
International Chamber of Commerce (ICC)
Bundesverband der Deutschen Industrie (BDI) e. V. (Federation of German Industry)

Climate protection and environmental organizations

B.A.U.M e. V. (German environmental management association)
Global e-Sustainability Initiative (GeSI)
2°—German CEOs for Climate Protection initiative.
European Round Table of Industrialists (ERT)
European School of Management and Technology (Sustainability Roundtable)
Global Compact
Global Compact LEAD
Caring for Climate
Joint Audit Cooperation (JAC)

Selected collaborations with humanitarian and social aid organizations

Bundesnetzwerk bürgerschaftliches Engagement (BBE, German National Network for Civil Society) (membership and Demography working group)
CCCD – WIE (Corporate Volunteering working group, Evaluation working group)
Aktion Deutschland Hilft e.V. (alliance of German aid organizations)
DRK (German Red Cross)
DKMS Deutsche Knochenmarkspenderdatei gemeinnützige Gesellschaft mbH (German Bone Marrow Donor Center)
Bundesverband Deutsche Tafel e.V. (German Food Bank Federation)
Lebenshilfe e.V. aid organization
SOS-Kinderdorf e.V. (SOS Children's Villages)
Nummer gegen Kummer youth counseling line
Telefonseelsorge (Crisis counseling helpline)
Deutsche Telekom Foundation
"Yes, I can!" initiative
Bundesarbeitsgemeinschaft der Seniorenorganisationen (BAGSO, German association of organizations for seniors)
Deutschland Stiftung Integration (German Foundation for Integration)
Ein Herz für Kinder children's charity
Code of Responsible Conduct for Business