Formats of involvement.
The type and extent of our stakeholder involvement is based on the results of a case-related relevance analysis. The more relevant a stakeholder group is to the topic or project concerned, the more intense the stakeholder involvement will be. Depending on the intensity, we make a distinction between three types of involvement: information, dialog and participation.
- Annual CR reporting
- CR report on the app
- CR activities at the shareholders' meeting
- CR media information
- Sustainability drive
- 2012 Stakeholder Dialog Day in Bonn
- Code of Responsible Conduct for Business
- Global Compact LEAD
- Telekom BarCamp
- Telekom Social Network
- Telekom expert circle 50+
- Cooperation with Deutsche Umwelthilfe
- Sustainable product management
- Sustainable supplier development
After focusing our dialog approach on the topic of Green ICT in 2011, we decided to focus on our employees in our dialog activities in 2012. Because the only way to make sure that we really take responsibility throughout the Group is to get our employees excited about the CR program and encourage them to practice CR every day. We conducted the following measures to encourage this development:
"Sustainability for breakfast." In order to inspire our staff for the idea of sustainability and to show them how, by taking small steps, they can make their own contribution toward sustainability, we launched a "Sustainability for breakfast" action campaign in 2012. A CR team has regularly distributed breakfast boxes to staff at our sites in Germany since late October 2012. These boxes contain not only a tasty breakfast but also "easily digestible" information about our main sustainability themes—from the engagement@telekom platform to environmental protection at the workplace, climate protection and finally the "Yes, I can!" initiative. We reached more than 7,000 employees in six cities with our campaign in the fall of 2012 alone.
CR group in internal social network.
In 2012, we set up a CR group in our Telekom Social Network (TSN) whose task is to position the topic of CR more effectively in the company's internal communication activities. On Volunteer Day, we used the network to inform our employees about the company's activities and to get more employees involved.
Guide for successful stakeholder involvement. In 2012, we published material containing practical tips, recommendations and tools to help encourage our employees to get stakeholders involved in their areas. In addition to our reporting activities, this decision was another step in implementing the AA1000 requirements regarding stakeholder involvement.