About this report.
Telekom has provided extensive information to the general public about its objectives, its activities and the progress made in the relevant economic, ecological and social areas as part of corporate responsibility (CR) reporting since 1996.
The title "We take responsibility" is used for the sixth consecutive time since it is an expression of Telekom's long-term commitment to CR. It is our intention to become a leader in our industry as a responsible company. In this undertaking, the report is a central communication tool that informs our internal as well as external stakeholders of the progress we have made on this path between March 2013 and February 2014, and of the goals we are setting for the future.
Additional sources for CR-relevant content.
In addition to this online 2013 CR Report, we also provide information on our corporate responsibility activities in our Annual Report, in our Human Resources Report and in our Data Privacy and Data Security Report. We report on Telekom's current CR activities on the Telekom Group's website under the heading "Responsibility". The national companies provide information about their CR commitment on their Internet portals and in their own publications.
In order to reduce the complexity of our report, we have often provided links to other internal and external websites. Readers will find information provided by our national companies on their profile pages in the 2013 CR Report.
The 2013 CR Report is a Group report that includes many national companies in which Telekom holds a majority stake. Any deviations are marked accordingly. This report ties in with the 2012 CR Report. The reporting period for the various topics spans from March 01, 2013 to February 28, 2014. All quantitative data and indicators refer to the 2013 calendar year. Any deviations are marked accordingly. The present CR report is addressed to our stakeholders. These include analysts and investors, CR ranking and rating agencies and NGOs as well as all other groups interested in our corporate activities such as customers, employees and representatives from the worlds of science, research, education and politics.
Deutsche Telekom has been reporting on its sustainability activities in various publications since 1996. From 2003 through 2006 we published a combined annual HR and Sustainability Report. An interim report issued in 2007 formed the transition to our current CR reporting. Since 2008 the Telekom Group has been publishing a comprehensive CR Report each year.
We have been publishing our CR Report exclusively online since the 2010/2011 reporting year to meet the increasing requirements and changing user preferences of our stakeholders. The online 2013 CR Report has been available since May 12, 2014 in German and English. There is a great deal of interest in the content of our CR reports – demonstrated also by the fact that in March 2014, a year after the end of the reporting period, it was still viewed by over 2,600 visitors.
We include information that is easy to understand right on the homepage to give readers an effective introduction to our extensive report. Every detailed page features a short introductory paragraph explaining why that particular topic is important to sustainable development and the ongoing business success of Telekom. A download area, search and dialog functions and performance indicators displayed with interactive features make it even easier to navigate the report. What's more, the info cart lets readers select different content and create a customized PDF file.
In this year's report we have also included information on Telekom's management approach to introduce the individual sections. Here we explain how Telekom approaches key sustainability topics, contributes to positive development in these areas and works to prevent or reduce negative impacts. The introduction also contains consolidated information on topics such as our strategic approach and goals, management tools, policies and guidelines, internal and external standards and the latest organizational developments.
This year's report focuses more intently on content relevant to the reporting period than previous reports. We have added the new "CR facts" format to this year's report. The "CR facts" provide background information on a variety of topics that can be accessed directly from the text via links. Readers can also access the "CR facts" section by clicking in the margin column.
Together with this online report we are also publishing an e-paper with a summary of selected developments in the reporting period. It is entitled "We take responsibility. An overview of corporate responsibility in 2013." In addition to publishing the online CR Report, we have been using the We Care app since 2012 to reach a wide target group, sparking their interest in corporate responsibility and inspiring them to get involved.
We conducted a multi-phase materiality process in Q4 2013 and Q1 2014 to help us select key topics for the report. This is an integral part of our annual CR reporting. It is a tool to help identify the topics with maximum relevance for us and our external stakeholders.
The online 2013 CR Report has been designed as a progress report that focuses on the key developments of the reporting period. The reader can access the six main sections of the report by using the navigation bar:
- Climate & environment
These are complemented by three additional sections:
- The Strategy and management section describes the management of CR processes and the Group-wide integration of Telekom's CR strategy.
- The majority of our national companies whose CR activities are described in this report have their own profile page. The profile pages can be found under the National companies menu option.
- In the Facts and figures section, consolidated and commented performance indicators provide information about our progress in the past few years.
In contrast to previous years, the content of the “Employees“ section will only feature in the 2013/2014 Human Resources Report – the CR and HR Report are linked with each other for this purpose. Deutsche Telekom is one of the few companies to publish an independent HR report. This shows the high regard in which we hold our employees.
Selected KPIs in the 2013 CR Report from Germany as well as from our national companies T-HT Hrvatski Telekom (Croatia), Magyar Telekom (Hungary), OTE and Cosmote (Greece) and T-Mobile USA were audited by the auditing firm PricewaterhouseCoopers (PwC) as part of an assurance engagement.
The following sections and subsections were also audited:
The independent assurance report can be found under the assurance report menu item. All audited content of this report is marked with and will remain effective until the next CR report is published. Individual sections of the report that were subject to the audit of our 2013 Annual Report have been labeled accordingly.
Telekom’s 2013 CR Report fully complies with the guidelines (G3) of the Global Reporting Initiative (GRI). This also applies to the GRI Telecommunications Sector Supplement in the 2003 pilot version that is applicable to companies in the telecommunication industry. Compliance with both catalogs of requirements was reviewed by the GRI, which awarded the highest application level „A+.
This CR Report also serves as a COP (communication on progress) from Telekom as part of the United Nations Global Compact . The Global Compact COP provides an overview of specific measures used to put Global Compact principles into practice.
Furthermore, Deutsche Telekom yearly publishes an extensive declaration of conformity with the German Sustainability Code.