As shown below, we measure our performance in society with the Social Commitment CR KPI. The CR KPI shows that in 2013 our performance was rated significantly higher than the level of importance attached by the public to the subject. We plan to review this CR KPI in 2014 with a view to potentially implementing a new indicator.
CR KPI „Social Commitment“ Deutsche Telekom Group in Germany.
We use an exclusive telephone survey of 1,200 people from the German residential population (customers and non-customers) conducted by TNS Infratest to measure our Social Commitment CR KPI. To measure the importance of involvement in the community, TNS Infratest asked the following question: "How important do you think it is for companies to be involved in the community?" In order to rate the performance of the Deutsche Telekom Group in Germany, TNS Infratest read the names of several companies to those surveyed and asked them to indicate whether those companies were involved in the community by answering "yes" or "no."
Reporting against standards.
By reporting our Social Commitment CR KPI as an indicator of progress regarding the effectiveness of our community involvement we partially cover the SO 1 (Impacts of operations on communities) GRI performance indicator. This data is also relevant for criteria 18 (Corporate citizenship) and 7 (Rules and processes) of the German Sustainability Code.
Employees at the national companies show their commitment to society in many different ways. This commitment (corporate volunteering) frequently focuses on helping people who are not yet able to help themselves, children and young people in need. Corporate volunteering is very popular at almost all of our national companies. We have been recording core data on these activities within the scope of our international implementation of engagement@telekom since 2012. Although fewer Social Days were held in 2013, the scope and number of participants at the events increased, e.g., in aid efforts for victims of the floods that hit central Europe in 2013. Through these efforts, the number of volunteers increased by around 2,000 to a total of 16,847. The number of hours volunteered in this context increased to more than 91,000. The focus of our activities also shifted away from our Social Days to skill-based volunteer efforts (e.g., cell phone and computer skills).