Society.

The “Yes, I can!” initiative has helped prepare 50,000 children and young people for their future.

The “Yes, I can!” initiative

"The circumstances under which our children's talents develop are as varied as the talents themselves. We support the excellent efforts of numerous institutions and projects throughout Germany with our Yes, I can! initiative. With these activities we encourage children and young people and help create more equal opportunities."

Birgit Klesper, Senior Vice President Group Transformational Change & Corporate Responsibility

Objective To improve opportunities for children and young people from socially disadvantaged backgrounds by helping them learn and develop key skills
Success The initiative has reached 50,000 children and young people since 2009. During the reporting period, the initiative sponsored 136 projects for children and young people living in low-income neighborhoods with a sponsorship volume of more than EUR 500,000. The Yes, I can! initiative was selected as an “Official Measure” of the UN Decade for the first time in 2013.
Implementation Sponsoring projects and institutions engaged in voluntary children and youth work that target children and young people between the ages of 9 and 14.

Each year, we identify topics that are fundamental to sustainable business development in consultation with our stakeholders (materiality process). The “Yes, I can!” initiative is a good example of how we put these into practice. The following diagram provides an overview of the key topics addressed in our society section. Just click on the items in the diagram to learn more.