Education.

  • The "Yes, I can!" initiative selected as an "official measure" of the UN Decade Education for Sustainable Development.
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We see our broad-based commitment to promoting skills development among future generations as key to the long-term success of our company. We support educational projects even beyond our company borders.

Education is the basis for being able to participate in the information and knowledge society People who want to use new media have to learn to use them safely and self-confidently. As an ICT provider, we feel we carry a particular responsibility in this area. Telekom can use its technology and know-how to help as many people as possible participate in the information and knowledge society.

Management approach.

As one of the major vocational training providers in Germany, we invest in training programs young people. One important aspect of the training program is assuming social responsibility through activities such as participating in the Responsibility wins! competition.

We are actively involved in helping the younger generations acquire the skills they need even beyond our company borders. The focal points of our involvement in education include teaching media skills and promoting knowledge of the STEM  subjects (science, technology, engineering and mathematics). The Deutsche Telekom Stiftung foundation is committed to promoting education and research in the STEM  subjects. The foundation, which is one of the largest corporate foundations in Germany with funding capital of 150 million euros, is involved in a number of areas ranging from pre-school education to grants for gifted young people.

We support future generations of scientists by handing out grants and sponsorship awards and cooperating with universities. With its start-up incubator, hub:raum, Telekom also helps entrepreneurs turn their innovative ideas into reality.

Our Yes, I can! initiative, which was initiated in 2009, plays a key role in Telekom's educational activities. The initiative donates up to 10,000 euros to support projects and institutions that strengthen the individual skills of young people from disadvantaged backgrounds. The initiative, which was started by Telekom employees, was carried over into a non-profit organization in 2011. The intiative provides more than 500,000 euros in funding each year and has already sponsored more than 500 projects.

Telekom supports measures to improve media skills that make it easier for children and young people to use the Internet safely. The Telekom@School initiative offers free-of-charge broadband Internet access to schools throughout Germany. The initiative's goal is to introduce students to digital media. A number of Telekom's national companies have launched similar programs. We also participate in the Teachtoday initiative. The initiative provides teachers, parents and other interested parties with extensive background information on the opportunities and risks involved in using information and communications technologies.

Telekom's Leipzig University of Applied Sciences (HfTL) has initiated numerous projects to promote the STEM  subjects. These hands-on projects give children and young people the opportunity to learn more about different career choices.

“Yes, I can!” initiative.

Telekom launched the "Yes, I can!" initiative in 2009. 136 projects for children and young people living in low-income neighborhoods received funds totaling more than 500,000 euros in 2013. Around 50,000 children and young people have already benefited from the initiative.

The "Yes I can!" initiative received special recognition in 2013 in the context of the Education for Sustainable Development UN Decade (2005-2014) spearheaded by the United Nations. After being named an "official project" twice in a row, the initiative has now been acknowledged as an "official measure" of the UN Decade. This shows that the "Yes, I can!" initiative helps integrate education efforts for sustainable development in the German education system.

The initiative's main focus in 2013 was promoting mutual respect and fair treatment. The projects supported range from teaching everyday skills and projects with a media-based or cultural focus to programs offering new experiences.

Deutsche Telekom Stiftung and HfTL: the latest on STEM sponsorship.

The Deutsche Telekom Stiftung foundation and the Leipzig University of Applied Sciences (HfTL) sponsor a number of STEM  projects (STEM = science, technology, engineering and mathematics), some within the context of joint undertakings.

  • MathZe is fun: The Deutsche Telekom Stiftung supports the Bonn-based Center for Mathematics (MathZe), whose goal is to get young schoolchildren and elementary school teachers excited about math. The center wants to teach them that math is a science that we encounter every day and that can help us in many areas of our lives. Events are open to schools in the city of Bonn. The project was first launched as a pilot in 2012 and has been up and running since 2013. The Foundation is sponsoring 50,000 euros for equipment and materials.
  • The MINTeinander competition: The Deutsche Telekom Stiftung issued 100 experiment kits and accompanying materials for daycare/school teams participating in the contest , which was designed to promote STEM  subjects. The kits can be used to teach STEM  content at day care centers and schools in logical progression. The materials and accompanying teacher training materials were sent to 24 teams comprising a total of 101 day care centers, elementary and secondary schools.
  • FundaMINT grant program: 25 student teachers specialized in at least one STEM  subject entered the foundation's FundaMINT grant program in 2013. In addition to receiving financial aid, participants can attend seminars on topics such as how to conduct talks and present a professional appearance as well as on STEM-related topics. The foundation is planning to issue an annual call for participation.
  • Second round for the Saxony Junior Engineer Academy: The Junior Engineer Academy which was founded at the Leipzig University of Applied Sciences (HfTL) in 2012 entered its second round in 2013. 16 schools students from two Leipzig schools signed up at HfTL. The goal of the Germany-wide initiative is to get students interested in careers in the STEM  fields early on to help address the lack of specialists in these fields.
  • Career choice assistance: HfTL once again participated in various projects offering career choice assistance in 2013. School students constructed a binary clock as part of the "Fit for Life" project sponsored by the Leipzig Chamber of Skilled Crafts and Trades at the HfTL laboratory for technical computer science, for example. HfTL hosted an event in collaboration with the Dresden-based T-Systems Multimedia Solutions unit for more than 30 secondary school and vocational school students from the Leipzig area.
  • Training for the Olympiad: HfTL conducted a workshop to help school students from Saxony and Thuringia with their preparations for the Physics Olympiad.
  • Leipzig Academy for School Students: HfTL offers seminars for school students grades 9 and up as part of the Leipzig Academy for School Students, which it organizes in cooperation with the association of scientists, Arnold Sommerfeld Gesellschaft.
  • "Ask the frog" kids university: HfTL also offers a children's university series called "Ask the frog" twice a semester, giving elementary students the opportunity to conduct guided experiments.
  • Female student mentoring program: The mentoring program for female school students launched at HfTL in the fall of 2012 was successfully concluded in late 2013. Four of the participants want to go on study computer science and two completed an extra paper on a natural sciences subject in the context of the program.

STEM  skills are also encouraged by our national companies such as our Croatian subsidiary, for example.

Telekom's Croatian subsidiary T-HT Hrvatski Telekom now offers an advanced and interactive video service, tutoring.tv, to explain elementary and secondary school mathematics. There were 605 daily and 57 monthly activations and approximately 200 annual subscriptions in 2013.

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Question 1:

Which of Telekom´s educational activities do you think is particularly important?