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CR strategy.

Deutsche Telekom aims to position itself as a global leader in connected life and work. We also want to be at the forefront of our industry when it comes to taking social and ecological responsibility.

With our Group-wide CR strategy, we have committed ourselves to sustainable corporate governance. The strategy was first approved by the Board of Management in 2008. It is based on our Group strategy and also provides a framework for our national companies when it comes to implementing CR in their areas of responsibility. Central components of the CR strategy include our CR action areas and our CR program in which we have specified our targets and the measures to achieve them. Telekom's stakeholder involvement strategy is another important part. Implementation of our CR strategy is facilitated by organizational and management structures designed to embrace CR in the Chairman's department and at top management level at our national companies.

  • Telekom's central CR unit, Group Corporate Responsibility, is responsible for strategic CR management and communication activities.
  • The CR Board with its broad organizational basis within the Group helps to keep our CR strategy in line with our Group and brand strategies as well as with our corporate values.
  • The HR Leadership Team (HR LT), an advisory and decision-making body within the Human Resources (HR) Board department, is responsible for top-level corporate responsibility aspects.
  • The CR managers from the different business areas and national companies are responsible for operational implementation of the CR strategy. They established the CR Manager Network at Group level to facilitate decisions and information exchange regarding key developments.

We regularly measure our CR performance using CR key performance indicators (CR KPIs) to monitor the success of our CR strategy and the extent to which we have been able to lead the way in corporate responsibility.

CR Policy adopted for the entire Group.

In December 2013, our Board of Management adopted a CR Policy for the entire Group subject to approval by the relevant co-determination bodies. The Group Policy on Corporate Responsibility underlines the importance of CR for our company. It defines concrete rights and obligations for the company units and functions and refers to the following areas: governance structures, sustainable business practices, responsible supply chain, resources and energy efficiency, climate protection, social commitment, and sustainable products and services for our customers. The policy also describes the Group's CR organization, naming the Group Board of Management as the bearer of overall responsibility for CR. The policy will be rolled out at our national companies beginning in 2014.

Your opinion is important to us!


  • Question 1
  • Question 2

Question 1:

In what ways would you like to be involved in the process of advancing our CR strategy?
Do you have any suggestions for Telekom´s CR activities?
Which stakeholder group would you say you belong to?