"Act responsibly. Enable sustainability.“ is the title of our latest CR report. We chose this title to emphasize our commitment to sustainable activity along the entire value chain and to highlight the potential that our products and services hold when it comes to addressing environmental, economic and social challenges.
Deutsche Telekom has been involved in CR reporting for more than 20 years. The CR report is a central communication tool for keeping our internal and external stakeholders informed of the challenges we face and the progress we have made as a responsible company committed to sustainability. The latest report focuses on the key activities and developments in 2016.
Reporting period, scope of application and target groups
All quantative data and figures as well as all relevant results and activities pertain to 2016. Any deviations are marked accordingly. The 2016 CR Report is a Group report that includes many national companies in which Deutsche Telekom holds a majority stake. This report ties in with the 2015 CR Report.
The current report specifically addresses Deutsche Telekom's stakeholders. These include analysts and investors, CR ranking and rating agencies and NGOs as well as customers, employees, business partners and representatives from the worlds of business, science, research, education and politics.
Looking back on Deutsche Telekom’s CR reporting
Deutsche Telekom has been reporting on its sustainability activities in various publications since 1996. From 2003 through 2006 we published a combined annual HR and Sustainability Report. An interim report issued in 2007 formed the transition to our current CR reporting. Since 2008 the Telekom Group has been publishing a comprehensive CR Report each year.
Our online report: Focal points and context
We have been publishing our CR Report exclusively online since the 2010/2011 reporting year to meet the requirements and user preferences of our stakeholders. The online 2016 CR Report has been available since April 20, 2017 in German and English. Interest in our CR report is high. This is reflected in the fact that more than 2,600 visitors were still accessing our 2015 CR Report in February 2017.
The initial pages of each section start with an introduction and an overview of relevant events and developments on that topic. The subsequent pages are structured as follows:
- Sustainability relevance: This explains what makes the topic significant to sustainable development and to Deutsche Telekom's long-term business success.
- Management approach: This section starts with an overview of the key goals, measures and monitoring activities summarized in a table. It then goes on to explain how Deutsche Telekom approaches key sustainability topics, what its goals are and how it intends to achieve them. The management tools, policies and guidelines used to this end are presented, internal and external standards listed and the latest organizational developments explained.
- Progress: Examples demonstrate how Deutsche Telekom has contributed to positive development in the the reporting period and worked to prevent or reduce negative impacts.
The report also includes information on CR facts as well as special pages for investors and rating agencies. These provide background information on a variety of topics that can be accessed directly from the text via links. Readers can also access the "CR facts" section at any time by clicking in the footer. A download area, search and dialog functions and an interactive benchmarking tool make it even easier to navigate the report. What's more, the info cart lets readers select different content and create a customized PDF file.
This year we will again be publishing a CR brochure on selected areas in which we made progress during the reporting period. We have been using the We Care app magazine to get a broad target group interested in corporate responsibility and motivate them to participate.
Selection of key topics for the 2016 CR Report
Structure of the current report
The online 2016 CR Report has been structured as a progress report. It focuses on the essential developments during the reporting period, which are discussed in five central reporting sections.
- Customers and products
- Climate and environment
These are complemented by three additional sections:
- The Strategy and management section describes the management of CR processes and the Group-wide integration of Deutsche Telekom's CR strategy.
- The majority of our national companies whose CR activities are described in this report have their own profile page. The profile pages can be found under the "National companies" menu option.
- In the Indicators section, consolidated and commented indicators provide information about our progress in the past few years.
Additional sources for CR-relevant content
In addition to the 2016 CR Report we also use our Annual Report and our Data Privacy and Data Security Report to provide information on our corporate responsibility. We also report on Deutsche Telekom's current CR activities on the Group's website under the heading Responsibility. The national companies provide information about their CR commitment on their Internet portals and in their own publications.
We have added links to other internal and external websites in order to minimize the complexity of our report and give readers access to background information and details. Readers will find information provided by our national companies on their profile pages in the 2016 CR Report, for example.
Selected indicators in the 2016 CR Report from Germany as well as from our national companies T-HT Hrvatski Telekom (Croatia), Slovak Telekom (Slovakia), OTE and Cosmote (Greece) and T-Mobile US were the subject of an assurance engagement by auditing firm PricewaterhouseCoopers (PwC).
Based on the guidelines of the internationally recognized GRI-G4 (core) standards published by the Global Reporting Initiative, all of the indicators marked in the GRI content index have been reviewed by an independent auditing firm. The independent assurance report can be found under the assurance report menu item. All reviewed content of this report is marked with the symbol „" and will remain effective until the next CR report is published.
Implementation of high international reporting standards
Deutsche Telekom’s 2016 CR Report complies with the guidelines (G4 core) of the Global Reporting Initiative (GRI). It also serves as a Communication on Progress (CoP) from Deutsche Telekom as part of the United Nations Global Compact . The Global Compact CoP provides an overview of specific measures used to put the Global Compact principles into practice. Deutsche Telekom also prepares an extensive Declaration of Conformity on the German Sustainability Code.