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  • Act responsibly. Enable sustainability.
  • 2016 Corporate Responsibility Report
2016 Corporate Responsibility Report


We are very pleased about being listed in renowned sustainability rankings and ratings and about the numerous awards and certifications we have received during the reporting period. Our national companies were also recognized for their CR commitment in various areas. You can find an overview of this on the profile pages of the national companies. We discuss our current position in ratings and rankings in the Strategy & management section.

Awards and certificates

Strategy and management

Telecoms industry winner in the oekom Corporate Responsibility Review 2016


7th place in Good Company Ranking published by consulting firm Kirchhoff Consult AG


Deutsche Telekom was among the Awardees of the Year at the Econ Awards 2016. Other awards 2016

  • The annual report was awarded the Platinum-Award
  • The We Care app magazine received Silver in the Digital Applications category

Deutsche Telekom received the Extel award "Leading Investor Relations Team in Europe" for the third time in a row. Other Extel awards in 2016:

  • European ranking for all industries:
    #1 Overall, #3 CEO, #3 CFO, #3 IR Professional
  • European ranking for the telecoms industry:
    #1 Overall , #3 CEO, #3 CFO, #3 IR Professional
  • German ranking for all industries:
    #1 Overall, #1 CEO, #1 CFO, #1 IR Professional

German Investor Relations Prize 2016:

  • 1st place: IR Activities (DAX30)
  • 1st place: IR Professional (DAX30)

IR Magazine Award: No. 1 in the telecoms industry


TÜV Rheinland: rating of "good" for Deutsche Telekom customer service


Deutschland Test 2016: best online service


Deutschland Test 2016: "Service king"


CHIP hotline test 2017 


"Double flat rates" reviewed by Focus Money


European Business Award: National winner in the Customer Focus category


Three Comenius EduMedia Seals presented by the scientific association Gesellschaft für Pädagogik und Information (GPI) for Teachtoday: The entire initiative was recognized in the "Didactic multimedia products" category, the obstacle course in the "Computer games that encourage competence" category, and Scroller magazine in the "General multimedia products" category.


Our media magazine Scroller was also recommended by Stiftung Lesen, the German Reading Foundation, to promote safe, competent media use.


The Teachtoday initiative received four prizes at the Fox Awards: The Fox Award Gold for its communications concept for Teachtoday. The Fox Visuals Gold for the visual implementation of its particularly successful information graphics. SCROLLER, the media magazine for children, also received two silver awards in the Fox Awards and Fox Visuals categories.


Digital Neighborhood recognized as a "landmark" in the Germany – Land of Ideas competition. Digital Neighborhood is a project run by Deutsche Telekom's cooperation partner Deutschland sicher im Netz e.V. (DsiN).


Trendence Award 2016: Gold for our university marketing program and Employer Branding Innovation of the Year award for our website


The Queb (Quality Employer Branding) professional association gave us the Special Award for 


An employee idea took home third place in the "Best idea for occupational health and safety" category of the 2016 Ideas Management Award presented by Deutsches Institut für Ideen- und Innovationsmanagement.


Third place for Cyber Security Professional training program at the Education Awards presented by the The Association of German Chambers of Commerce and Industry (DIHK) in the "Large enterprise" category.


Our commitment to employees with disabilities received the Rhineland Palatinate award for exemplary employment of people with disabilities.


The DeutscherIdeenPreis 2016 presented by the German Institute for Business Management (dib) went to an employee idea


The MyTurn campaign received the German Stevie Awards 2016 in the following categories:

  • WINNER OF THE SILVER STEVIE for Human Resources department of the year
  • WINNER OF THE BRONZE STEVIE for communications or PR campaign / PR program of the year - Internal communications

"Year of Advertising" – Econ Forum: Best in the categories Recruiting and Employee Communications (B2B)


Top Employers Polska 2016: Certification of T-Mobile Poland


Potentialpark Ranking OTaC 2016: 1st place for the best career website and 2nd place for our social media presence in the application "Communication with applicants" category


„Asia Best Employer Brand Award 2016” for T-Systems Singapore


HCM Excellence Awards presented by the Brandon Hall Group for our tandem model


Gender Mainstreaming Award 2016: T-Systems South Africa took home the award in the categories "Women on multinational supervisory boards" and "Empowering women in society."


Service Design Award 2016: 1st place for Design Thinking in the "Systematic and cultural transformation in the private sector" category


HR Brilliance Awards 2016: Winner for our tandem model


Family-friendly Employer – Certification for T-Mobile Austria 


HR Awards 2016: Gold for OTE in the Talent Management category


HR Excellence Award 2016: Deutsche Telekom Customer Service won with its Ausbildung@KS program


Deutscher Personalwirtschaftspreis 2016 HR management award: Silver for the new massive open online course format Magenta MOOC


1st prize at Ethical Corporation Awards for Best Supplier Engagement 


CDP img: Supplier Engagement Leader Board


CDP A list in Supplier Program category

Klima & Umwelt

CDP A list (climate protection ranking)


German Awards for Excellence 2016 in the Carbon Footprint category


Recognized in the "Good practice in corporate climate management along the added-value chain" competition held by WWF and CDP