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  • 2016 Corporate Responsibility Report
2016 Corporate Responsibility Report

Media competence

Here is a selection of material topics from the 2016 CR-Report. More information can be found in the chapter Society.

Teachtoday – Initiative for safe, competent media use

Teachtoday is our initiative for teaching people how to use media safely and competently. It supports children, young people, parents and grandparents as well as teachers by offering hands-on tips and material. Our homepage,, is available in German, English, Romanian, Polish and Croatian.

Around 150 children talked about data privacy and participated in eventful workshops at the Teachtoday Summit for Kids in November 2016. The highlight of the event was the awards ceremony for the "Media, sure! But secure." competition. The jury presented awards to eight projects including a cross-border media workshop entitled "Das ist unser Netz! – To jest nasza siec!“ by Aktion Kinder- und Jugendschutz Brandenburg e.V. At the workshops, German and Polish kids have the opportunity to learn more about their own media use.

The Teachtoday media obstacle course toured Germany again in 2016. The goal of the obstacle course is to the raise awareness of children between the ages of 9 and 12 when it comes to secure media use. Among other destinations, the obstacle course paid a visit to the Schlingel children's film festival in Chemnitz. Teachtoday is a partner of the festival, which attracts more than 18,000 visitors and currently features more than 150 films from all over the world for children and young people.

Two issues of our Scroller media magazine were published in 2016. The issues focused on social networks and data privacy. The magazine targets children between the ages of 9 and 12 and provides parents and teachers with information in special supplements. Scroller is available online and as a free print version. It encourages children to think about how they use media and learn to co-create the digital world. The portal is available in German and English. We also published the first interactive issue in German and Arabic in October 2016.

Digital education was on the agenda at the 2016 National IT Summit held in Saarbrücken. One central focal point was secure, competent media use by children, young people and adults. Teachtoday spoke with German Chancellor Angela Merkel at the event. Her credo for the future of digital education: targeted media education for all and intensified communication with each other. Teachtoday also interviewed Timotheus Höttges, Chairman of the Board of Management at Deutsche Telekom, about the digitization of society, the significance of data privacy and how to turn young people into responsible Internet users.

The Teachtoday initiative received a number of awards in 2016. We received four Fox Awards, which recognize effective and efficient marketing and communication solutions. The Gold Fox Award went to our communication concept and we received the Fox Visuals Gold Award for our visual presentation. The Scroller media magazine received the Silver Fox Award and the Fox Visuals Silver Award. Teachtoday also received three Comenius EduMedia Seals presented by the scientific association Gesellschaft für Pädagogik und Information (GPI). The entire initiative was recognized in the "didactic multimedia products" category, the obstacle course in the "computer games that encourage competence" category, and Scroller magazine in the "general multimedia products" category. Scroller was also recommended by Stiftung Lesen, the German Reading Foundation, to promote safe, competent media use.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein

Partnering with "Deutschland sicher im Netz" and BAGSO

The Deutschland sicher im Netz e.V. (DsiN) association has served as a central point of contact for consumers and small businesses interested in the topics of IT security and data privacy for ten years now. As a member of the association, we participate in projects like the myDigitalWorld competition for young people and the IT-Sicherheit@Mittelstand workshop series. We also participate in the Digital Neighborhood project, which trains people to become volunteers sharing their IT knowledge with others. The project was recognized as a "landmark" in the Germany – Land of Ideas competition in June 2016. Thomas Kremer, Deutsche Telekom Board Member for Data Privacy, Legal Affairs and Compliance, is chairman of the board at DsiN.

We promote media literacy among seniors in collaboration with the German National Association of Senior Citizen's Organisations, BAGSO. As a partner, we sponsored BAGSO's Internet Gold Award 2016. The award recognizes people over the age of 60 who use the Internet skillfully and help others to get started in the online world. As an advisory board member we are also involved in the joint Digital-Kompass project conducted by BAGSO and DsiN. Digital-Kompass is a platform for everyone helping seniors to navigate the Internet.

Innovative solutions to social challenges

Technology can also be used to address social challenges, which is why we supported the development of a variety of digital solutions and educational offers during the reporting period:

Play to fight dementia: the Sea Hero Quest app
The mobile game Sea Hero Quest in Deutsche Telekom's Game for Good initiative paves the way for the world's biggest baseline study in dementia research. The object of the study is to help recognize signs of dementia at an early stage and to obtain information on the effectiveness of therapies. One of the first effects of dementia is the loss of spatial orientation. Although researchers have data from dementia sufferers, hardly any comparative data are available from healthy individuals. Sea Hero Quest therefore collects anonymous data on the orientation patterns of people playing the game. Players can also provide information on their age, gender and nationality to further contribute to the research. This data helps scientists understand exactly which abilities are affected in the early stages of dementia. All of the data is transmitted twice per second, stored at our high-security data center in Germany and then made available to scientists.

So far, over 2.7 million people have played Sea Hero Quest and, in doing so, have made their contribution to dementia research. 13 of our European subsidiaries flanked the game with communication measures, ads, media and public relations work, and thus helped "Play to fight dementia" on the way to success. Standard data on the spatial orientation of healthy people in all age groups is now available for the very first time. This standard data is seen as a key step in the development of new methods that will make timely dementia diagnosis possible.

Year of voluntary social/digital work: second round
The "Year of voluntary social/digital work" (FSJ Digital) pilot project, which is being conducted in the city of Halle in Saxony-Anhalt, moved into its second year. Under the FSJ Digital program, young people between the ages of 16 and 26 with an interest in modern media can work on digital projects or help people learn how to use new media at non-profit organizations, such as facilities for seniors and people with disabilities, day-care centers and clinics. Volunteers receive media teaching support during their entire time in the program. The concept is being tested at 25 facilities in Saxony-Anhalt. The program offers a wide spectrum of activities ranging from digital storytelling to creating accessible web content. The project is sponsored by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) and supported by Deutsche Telekom and AG. The project will be evaluated after completing its second year.

Fast, safe response to sports injuries – the GET app
We contributed to the development of the GET app in 2016. GET stands for the German equivalent of "concussion test app.“ Athletes can use this interactive tool to find out whether they have a concussion after a fall or collision with another player. The app identifies signs of a concussion within three to four minutes. In addition to having access to information on concussions, users can conduct a quick test and check their response times and eye function. The app is provided by the "Protect your head" initiative of the ZNS – Hannelore Kohl Stiftung foundation.

MyShake app turns smartphones into an early warning system for earthquakes
Researchers from UC Berkeley are working together with Deutsche Telekom on a smartphone-based earthquake early warning system. The general idea is smartphones that use an accelerometer to read earth movement. If the data correspond with the vibrational profile of an earthquake, the MyShake app sends the time, location and strength of the tremor to the Berkeley Seismological Laboratory for further analysis. An earthquake is confirmed if at least four phones register the movement. We are currently looking for more people to use the MyShake app in order to create a network with better coverage. The plan is to begin sending earthquake warnings to users following a one-year pilot phase.

Shared Heartbeat app
The Shared Heartbeat app is a joint project of Magyar Telekom and Isobar Budapest and was launched in April 2016. The app enables newborn babies to hear their mother’s heartbeat. The heartbeat of a mother is a defining factor in an infant’s life but this sound moves away after birth. We aim to use technology to connect people in ways previously unimaginable and enhance the most natural bonds through this app.

Cheering Heart app
The Cheering Heart app allowed anyone in Hungary to express support and cheer athletes and teams participating at the Olympics, helping them to excel in their discipline. Athletes were provided with a heart that vibrates and flashes once a heartbeat is sent to them, indicating that lots of people at home are thinking about them. A heartbeat can be sent in numerous ways: using #egyekvagyunk, by sending a message or clicking a button on the Internet site, as well as by shaking their smartphones. The hearts have been used at the Olympic Games, the Paralympic Games and other major sport events. So far, more than 2 million heartbeats have been sent to athletes.

Navigation stick for the visually impaired
As a socially responsible company, T-Mobile Czech Republic aims to support visually impaired people. We have been cooperating with the Czech Technical University to develop a unique navigation solution for the blind. Connecting up global navigation satellite systems (GNSS) and wireless data transfer networks has created one of the most advanced orientation solutions for visually impaired people. T-Mobile Czech Republic has supported the development of this navigation solution by providing connectivity in 3G img and 4G, data SIM cards and modems. The newly developed navigation stick for blind people is connected to a smartphone and the navigation center. Based on a 2G-4G app, the service enables navigation data, voice communication and images to be transferred. It also utilizes a camera for orientation in buildings where GNSS does not work. Currently, the solution is in the final testing phase and will be launched in 2017. We will be offering the technology and a special tariff to blind people who have been trained to use this tool.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein