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  • 2016 Corporate Responsibility Report
2016 Corporate Responsibility Report

Ideas management

genial@telekom. Ideas management

Employees have the chance to submit their own ideas and, in doing so, to actively shape their workplaces. Costs reductions of €168.5 million in 2016 played a key role in keeping Deutsche Telekom competitive. In addition, workforce commitment enables the Group to position itself as a more innovative and more competitive enterprise. An incentive for idea generators: Deutsche Telekom awards attractive bonuses for successful suggestions. One idea submitted in 2016 deserves special mention: it enabled us to reduce our mast replacement rate from 14 percent to 10 percent, thereby making a significant contribution to conserving resources and reducing cost.

Deutsche Telekom employees' ideas also earn external accolades: for instance, one employee idea won the "DeutscherIdeenPreis 2016" award presented by the German Institute for Business Management (dib).

Reporting against standards

Employee involvement is encouraged via the genial@telekom ideas management platform. This data is relevant for criterion 14 (Employee rights) of the German Sustainability Code.

Portfolio of Intellectual Property Rights

275 patents were registered during the reporting period. By the end of 2016, we owned around 7,900 intellectual property rights (IPRs), fewer than in the previous year. We take a targeted approach to managing these IPRs in consideration of cost-benefit aspects. We regularly take stock of our IPRs and eliminate those that are no longer relevant.

Patents are gaining more and more significance in the telecommunications industry. Market players and their areas of activity are changing, with a knock-on effect on our IPR (intellectual property rights) agenda. On the one hand, our Group's scope for action must be maintained. On the other hand and alongside our own research and development activities, we want to pave the way to open innovation through collaboration projects and partnerships. National and international IPRs are vital for these types of activity. We are strongly dedicated to generating our own property rights. Industrial property rights include inventions, patent applications, patents, utility models and design patents.

Thanks to our intense efforts to develop and structure our IPR portfolio, the rights we hold are highly valuable and firmly in line with our Group's strategic objectives. We have put in place a professional patent law management process to keep our IPR assets safe. Additionally, we are represented on various standardization bodies in our industry. We manage our IPRs on the basis of cost/benefit aspects, filing only selected applications and de-registering patents systematically.

Reporting against standards

This data partially covers the V04-05 (Number of patents registered within last 12 months) and V04-06 (Percentage of patents registered within last 12 months in relation to total number of patents) EFFAS indicators.