We report a set of three KPIs for calculating the impact of our social commitment. They comprise the Community Investment ESG Beneficiaries ESG KPI and the Media Literacy ESG KPI. Our activities are based on the methods employed by the London Benchmarking Group (LBG), which incorporate the aspects, "input," "output" and "impact".KPI, the
The Community Investment ESG KPI illustrates activities in which Deutsche Telekom was involved in the community either financially, through its employees, or through donating materials.
The report comprises a set of three KPIs for calculating the impact of our social commitment. In addition to the Community Investment ESGKPI, we report the Beneficiaries and the Media Literacy ESG KPI here. Our activities are based on the methods employed by the London Benchmarking Group (LBG), which incorporate the aspects, "input," "output" and "impact".
The Beneficiaries ESG KPI reflects the number of people who got involved in community activities and the number of people in the target group that benefited from such activities.
The Media Literacy ESG KPI reflects the share of people we have reached through programs addressing this topic. This KPI establishes a direct correlation between these activities and our core business. Our target ambition for this ESG KPI is to reach 42 percent by the end of 2017 and to achieve a share of 45 percent by 2020.
As shown below, we measure our performance in society with the Social Commitment ESGKPI. The trend in the Social Commitment ESG KPI reflects a decreasing trend in the German public's growing expectations of our Company's social commitment, whereas Deutsche Telekom's performance receives the same rating as the previous year.
We report this ESG KPI for the last time in 2016 - as our ESG KPI Media Literacy better reflects the relevance for Deutsche Telekom's Core Business.
We use an exclusive telephone survey of 2,000 people from the German residential population (customers and non-customers) con-ducted by TNS Infratest to measure our Social Commitment ESG KPI. The following questions were asked to determine the importance of social commitment: "How important is it to you that companies are active in the community?" In order to rate the performance of the Deutsche Telekom Group in Germany, TNS Infratest read the names of several companies to those surveyed and asked them to indicate whether those companies were involved in the community by answering "yes" or "no."Reporting against standards
This data is relevant for criteria 18 (Community) and 7 (Rules and processes) of the German Sustainability Code.
Employees at the national companies show their commitment to society in many different ways. This commitment (corporate volunteering) frequently focuses on helping people who are not yet able to help themselves - children and young people in need. Corporate volunteeringis very popular at almost all of our national companies. Core data is collected within the context of international implementation of engagement@telekom.
In view of the massive challenges involved in aid work for refugees, our Board of Management set up its own task force in August 2015. It pools our various aid programs in Germany to ensure that support can be provided faster and with less red tape. In 2016, up to 100 intern positions and about the same number of apprentice positions have been filled with refugees. Deutsche Telekom employees also initiated over 100 corporate volunteering projects. Further information is available here.