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2016 Corporate Responsibility Report

Teachtoday – Initiative for safe, competent media use

Teachtoday is our initiative for teaching people how to use media safely and competently. It supports children, young people, parents and grandparents as well as teachers by offering hands-on tips and material. Our homepage,, is available in German, English, Romanian, Polish and Croatian.

Around 150 children talked about data privacy and participated in eventful workshops at the Teachtoday Summit for Kids in November 2016. The highlight of the event was the awards ceremony for the "Media, sure! But secure." competition. The jury presented awards to eight projects including a cross-border media workshop entitled "Das ist unser Netz! – To jest nasza siec!“ by Aktion Kinder- und Jugendschutz Brandenburg e.V. At the workshops, German and Polish kids have the opportunity to learn more about their own media use.

The Teachtoday media obstacle course toured Germany again in 2016. The goal of the obstacle course is to the raise awareness of children between the ages of 9 and 12 when it comes to secure media use. Among other destinations, the obstacle course paid a visit to the Schlingel children's film festival in Chemnitz. Teachtoday is a partner of the festival, which attracts more than 18,000 visitors and currently features more than 150 films from all over the world for children and young people.

Two issues of our Scroller media magazine were published in 2016. The issues focused on social networks and data privacy. The magazine targets children between the ages of 9 and 12 and provides parents and teachers with information in special supplements. Scroller is available online and as a free print version. It encourages children to think about how they use media and learn to co-create the digital world. The portal is available in German and English. We also published the first interactive issue in German and Arabic in October 2016.

Digital education was on the agenda at the 2016 National IT Summit held in Saarbrücken. One central focal point was secure, competent media use by children, young people and adults. Teachtoday spoke with German Chancellor Angela Merkel at the event. Her credo for the future of digital education: targeted media education for all and intensified communication with each other. Teachtoday also interviewed Timotheus Höttges, Chairman of the Board of Management at Deutsche Telekom, about the digitization of society, the significance of data privacy and how to turn young people into responsible Internet users.

The Teachtoday initiative received a number of awards in 2016. We received four Fox Awards, which recognize effective and efficient marketing and communication solutions. The Gold Fox Award went to our communication concept and we received the Fox Visuals Gold Award for our visual presentation. The Scroller media magazine received the Silver Fox Award and the Fox Visuals Silver Award. Teachtoday also received three Comenius EduMedia Seals presented by the scientific association Gesellschaft für Pädagogik und Information (GPI). The entire initiative was recognized in the "didactic multimedia products" category, the obstacle course in the "computer games that encourage competence" category, and Scroller magazine in the "general multimedia products" category. Scroller was also recommended by Stiftung Lesen, the German Reading Foundation, to promote safe, competent media use.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein