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2016 Corporate Responsibility Report

More than 200 new projects for the "Yes, I can!" initiative

Our "Yes, I can!" initiative teaches young people key skills to enable them to act independently and with self-confidence. In doing so, it promotes equal opportunities within our society. In the reporting year, more than 200 new projects went live with funding totaling over 850,000 euros. The focal topic for 2016 was "Competence knows no borders," and integration was at the top of the agenda. As a result, the initiative upped its support for projects promoting participation in society, creating space for encounters and involving activities shared by children and young people from different ethnic backgrounds. The "Yes, I can!" project has sponsored more than 1,100 projects throughout Germany with a total of almost 6 million euros since it was launched seven years ago.

The Yes, I can! initiative Sponsored projects 2009 - 2016

The "Media workshops" pilot project got off the ground in Berlin in November 2016. The 6-month focus is teaching media skills at public institutions for children and young people. Educators from four Berlin-based institutions are participating and using what they learn in their own teaching activities. The media workshops focus on topics like "Making & Repair," "Computer, Internet & Social Media", "Film & Photo" and "Programming & Robotics." The goal of the project is to improve the skills of children and young people when it comes to the digital world.

The "Yes, I can!" initiative was integrated into the Deutsche Telekom Stiftung foundation in January 2017. The initiative's new focus will be on teaching media skills. The goal will be the long-term sponsorship and development of projects.

Martina Schwebe-Eckstein

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Martina Schwebe-Eckstein