The report comprises a set of three KPIs for calculating the impact of our social commitment. In addition to the Community Investment ESGKPI, we report the Beneficiaries and the Media Literacy ESG KPI here. Our activities are based on the methods employed by the London Benchmarking Group (LBG), which incorporate the aspects, "input," "output" and "impact".
The Beneficiaries ESG KPI reflects the number of people who got involved in community activities and the number of people in the target group that benefited from such activities.
The Media Literacy ESG KPI reflects the share of people we have reached through programs addressing this topic. This KPI establishes a direct correlation between these activities and our core business. Our target ambition for this ESG KPI is to reach 42 percent by the end of 2017 and to achieve a share of 45 percent by 2020.